From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Paid Search Fundamentals. PRESENTATION: Paid Search Fundamentals - Given by Matt VanWagner, @mvanwagner - FindMeFaster, President. #SMX #13D
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: Focusing on the Negative: Rolling Out a Negative Audience Strategy - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #31B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Stop Being Boring: Take Your DSA Strategy to the Next Level - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #13B
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Keyword Research & Copywriting for Search Success. PRESENTATION: Electrifying Your Online Marketing Message - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Attribution Success In A Cross-Device World. PRESENTATION: The Journey To Cross-Device Nirvana - Given by Mike Henderson, @innuhendo - SuretyBonds.com, Digital Marketing Director. #SMX #23C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: Making Waves In Search - Given by Virginia Tonning, @Vtonning - Schneider Electric, Global Manager of Paid Search. #SMX #12B
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: Focusing on the Negative: Rolling Out a Negative Audience Strategy - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #31B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Stop Being Boring: Take Your DSA Strategy to the Next Level - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #13B
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Keyword Research & Copywriting for Search Success. PRESENTATION: Electrifying Your Online Marketing Message - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Attribution Success In A Cross-Device World. PRESENTATION: The Journey To Cross-Device Nirvana - Given by Mike Henderson, @innuhendo - SuretyBonds.com, Digital Marketing Director. #SMX #23C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: Making Waves In Search - Given by Virginia Tonning, @Vtonning - Schneider Electric, Global Manager of Paid Search. #SMX #12B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: ETAs: Evolved Text Ads - Given by Mark Irvine, @MarkIrvine89 - WordStream, Senior Data Scientist. #SMX #12B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Rapidly Changing World Of Offline Targeting And Attribution. PRESENTATION: Measuring and Analyzing Call Conversions - Given by Kelley Schultz, @kelleyliefer - DialogTech, Director of Digital & Analytics. #SMX #12C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Breaking Through: Practical Steps to Follow to Identify What and Where to Test - Given by Ayat Shukairy, @ayat - Invesp, Co-founder at Invesp VP Marketing and FigPii. #SMX #21C
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Ads for Control Freaks - Given by Steven Hammer, @armondhammer - RankHammer, President. #SMX #13B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Matt Siltala, @matt_siltala - Avalaunch Media, President. #SMX #14D
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Shopping Campaign Tips & Tricks You'll Want To Own. PRESENTATION: Reaping The Fields In Google Shopping: Ongoing Optimizations - Given by Susan Wenograd, @susanedub - Five Mill, Clix Marketing, Partner & SEM. #SMX #14C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Principles of Optimization and Growth - Given by Jeremy Epperson, @Jeremy3Q_CRO - 3Q Digital, Director of Conversion Optimization. #SMX #21C
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Better Together: Search & Social. PRESENTATION: Better Together Search and Social - Moving From Cowboys to Hedgehogs - Given by Ellen White, @ellenreathwhite - Team Detroit / Ford Motor Company, Director, Organic Search (SEO). #SMX #24A
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Advanced Enterprise SEOs, Unite!. PRESENTATION: Enterprise SEO: The World Is In Your Hands - Given by Garth O'Brien, ishop - GoDaddy, Director & Global Head of SEO. #SMX #12A
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Now You See It! Visualizing Your PPC Competition - Given by Maddie Cary, @MaddieMarketer - Point IT, Senior Client Manager. #SMX #32B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Brand Keywords - The Truth About Your Competitors - Given by David Naffziger, @davenaff - BrandVerity, CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar. PRESENTATION: What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar - Given by Maddie Cary, @MaddieMarketer - Point It, Senior Client Manager. #SMX #13B1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: SEO at Microsoft: "Insights Engine" - Given by Derrick Wheeler, @derrickwheeler - Microsoft, Sr Product Intelligence Manager. #SMX #31C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Search Engine Friendly Web Design. PRESENTATION: Search Engine Friendly Web Design: Designing For People Who Use Search Engines - Given by Shari Thurow, @sharithurow - Omni Marketing Interactive, Founder and SEO Director. #SMX #12D
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Your Retargeting Sucks (But It Doesn't Have To!). PRESENTATION: Your Retargeting Sucks (But It Doesn't Have To!) - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #31B2
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Step Away From The Tools: How to Get a Picture View of Your Competition - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Training and Development Manager. #SMX #32B
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: The New 1+1=3: Using Search Marketing To Amplify TV Buys. PRESENTATION: Using Search Marketing To Amplify TV Buys - Given by Kerry Curran, @KSCdigitalimpulse - Catalyst, Sr. Partner, Managing Director, Marketing Integration. #SMX #23C1
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: SEO Without SERPS - Given by Bryson Meunier, @brysonmeunier - Vivid Seats Ltd., SEO Director. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: ETAs: Evolved Text Ads - Given by Mark Irvine, @MarkIrvine89 - WordStream, Senior Data Scientist. #SMX #12B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Rapidly Changing World Of Offline Targeting And Attribution. PRESENTATION: Measuring and Analyzing Call Conversions - Given by Kelley Schultz, @kelleyliefer - DialogTech, Director of Digital & Analytics. #SMX #12C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Breaking Through: Practical Steps to Follow to Identify What and Where to Test - Given by Ayat Shukairy, @ayat - Invesp, Co-founder at Invesp VP Marketing and FigPii. #SMX #21C
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Ads for Control Freaks - Given by Steven Hammer, @armondhammer - RankHammer, President. #SMX #13B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Matt Siltala, @matt_siltala - Avalaunch Media, President. #SMX #14D
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Shopping Campaign Tips & Tricks You'll Want To Own. PRESENTATION: Reaping The Fields In Google Shopping: Ongoing Optimizations - Given by Susan Wenograd, @susanedub - Five Mill, Clix Marketing, Partner & SEM. #SMX #14C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Principles of Optimization and Growth - Given by Jeremy Epperson, @Jeremy3Q_CRO - 3Q Digital, Director of Conversion Optimization. #SMX #21C
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Better Together: Search & Social. PRESENTATION: Better Together Search and Social - Moving From Cowboys to Hedgehogs - Given by Ellen White, @ellenreathwhite - Team Detroit / Ford Motor Company, Director, Organic Search (SEO). #SMX #24A
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Advanced Enterprise SEOs, Unite!. PRESENTATION: Enterprise SEO: The World Is In Your Hands - Given by Garth O'Brien, ishop - GoDaddy, Director & Global Head of SEO. #SMX #12A
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Now You See It! Visualizing Your PPC Competition - Given by Maddie Cary, @MaddieMarketer - Point IT, Senior Client Manager. #SMX #32B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Brand Keywords - The Truth About Your Competitors - Given by David Naffziger, @davenaff - BrandVerity, CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar. PRESENTATION: What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar - Given by Maddie Cary, @MaddieMarketer - Point It, Senior Client Manager. #SMX #13B1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: SEO at Microsoft: "Insights Engine" - Given by Derrick Wheeler, @derrickwheeler - Microsoft, Sr Product Intelligence Manager. #SMX #31C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Search Engine Friendly Web Design. PRESENTATION: Search Engine Friendly Web Design: Designing For People Who Use Search Engines - Given by Shari Thurow, @sharithurow - Omni Marketing Interactive, Founder and SEO Director. #SMX #12D
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Your Retargeting Sucks (But It Doesn't Have To!). PRESENTATION: Your Retargeting Sucks (But It Doesn't Have To!) - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #31B2
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Step Away From The Tools: How to Get a Picture View of Your Competition - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Training and Development Manager. #SMX #32B
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: The New 1+1=3: Using Search Marketing To Amplify TV Buys. PRESENTATION: Using Search Marketing To Amplify TV Buys - Given by Kerry Curran, @KSCdigitalimpulse - Catalyst, Sr. Partner, Managing Director, Marketing Integration. #SMX #23C1
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: SEO Without SERPS - Given by Bryson Meunier, @brysonmeunier - Vivid Seats Ltd., SEO Director. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Use Event Tracking To Improve Marketing Performance. PRESENTATION: Let's Start Using Event Tracking For More Than Email Clicks - Given by Joe Martinez, @MilwaukeePPC - Granular, Senior Manager, Paid Media & Community. #SMX #22C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: Speak to Your Audience in Their Own Words - Given by Brad Geddes, @bgtheory - AdAlysis, Co-founder. #SMX #12B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Rapidly Changing World Of Offline Targeting And Attribution. PRESENTATION: Share of Visit: Focus on the Customer Journey - Given by Drew Breunig, @dbreunig - PlaceIQ, VP, Business Applications. #SMX #12C
Presented by Sean Malseed at SMX London at Chelsea Football Club, London, UK.
Use tools and competitive analysis to eliminate trial and error from your PPC campaign strategies.
The Death of Trial and Error, SMX London 2013 by Sean Malseed of SEMrush.comSemrush
This presentation describes how to remove the element of trial and error from your PPC keyword research. Everyone always talks about testing and optimizing, but where do you start? You need to have something to test, and something to optimize. This presentation shows you how to get that something, without resorting to trial and error. It's possible to know the results before you take the action, using a few tools and a certain way of looking at things.
Are you scrambling to get results from your search campaigns as you head into 2016?
Luckily, we have two search experts to walk you through the best features of 2015 and demystify search marketing for the upcoming year. In this live webinar, Larry Kim of WordStream will guide you through paid search options, while Pete Meyers of Moz will take on organic search features, each offering their predictions for what’s to come in 2016.
During this webinar, you’ll learn:
-The best PPC and SEO features of Google from 2015
-What to expect from paid and organic search in 2016
-PPC secret weapons like ad customizers and customer match
-SEO strategies from our special guest Pete Meyers
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
MarketingBitz Bootcamp Phoenix: Paid Search: What You Can Do, When You Should...Localogy
This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Phoenix 3/22/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
How to Improve Your Website and Gain More CustomersMyles English
This presentation introduces businesses owners to the power their website has as a marketing tool. It also introduces several best-practices that should be followed in order to maximize revenue generated through their websites.
From Alex Wolk at WordCamp St. Louis 2012: covers shortcuts to keyword research and implementing the Yoast SEO Plugin. Visit us at http://www.insiteadvice.com
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Similar to Paid Search Fundamentals By Matt Van Wagner (20)
Hello!Thank you for visiting the SMX SlideShare page. Due to a new company policy, we will only be publishing and sharing conference speaker decks with those who attended. We hope to see you at a future SMX show!
From the #SMX East Conference in New York City October 23-25, 2018, we give you your #SMXInsights! Check out some of the best tidbits of SEO and SEM knowledge from this week!
Speaking at one of our SMX shows? Use these guidelines to help you as you go while creating your presentation. Thank you, and we look forward to having you at SMX!
Check out the results from our 2017 audience survey conducted during SMX East 2017's "AMP: Do or Die" session on October 23, 2017. Interested in joining us at the next SMX event? See what's coming up next by visiting https://marketinglandevents.com.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: Advanced Audience Testing Strategies & Tactics. PRESENTATION: Create for Someone, Not Just Anyone: Adobe's Audience Audit - Given by Maria Corcoran, @mariacorcoran - Adobe Systems, Search Marketing Program Manager. #SMX #21C3
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: "Alexa, How Do I Do SEO For You?". PRESENTATION: "Alexa, How Do I Do SEO For You?" - Given by Navneet Virk - Isobar, Vice President, Data and Optimization. #SMX #22A2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Busting Google's Black Box: Navigating Google Algorithms in a Post-Update World - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Taking The Brand/Agency Partnership To The Next Level. PRESENTATION: Dating Tips to Maximize the Brand / Agency Relationship - Given by Chad Gingrich, @chadgingrich - Seer Interactive, Senior SEO Manager and Sharon Conner, @anemptyroad, Search Marketing Strategist, Autodesk. #SMX #24A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Your Step By Step Guide to Testing Voice Search - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Development and Training Specialist, Bing Ads. #SMX #13A
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. #SMX #13D @mvanwagner
Why I Love Paid Search
New Business Opens
Goal: Get people in store
One Month Later
124,000 Ad Impressions
300+ Qualified Visitors to Site
Cost: $185
7. #SMX #13D @mvanwagner
You Control Messaging / Landing Pages
Get going quickly.
Discover what words convert (in a “not provided” SEO world).
Manage risk of algorithm changes.
Predictable, dependable flow of traffic.
You write the ads that appear.
You determine what pages visitors see first.
PPC and SEO are Complementary
Why I Love Paid Search
11. #SMX #13D @mvanwagner
§ Reach Audiences Worldwide
– Any Country
– Any Language
World’s Favorite Search Engine
§ 20+ Billion searches/mo.
Worldwide
§ 2/3 of all U.S. searches
are powered by Google
12. #SMX #13D @mvanwagner
More than Google.com
§ Google search powers many web
properties
• Google Maps
• Internet Service Providers (ISPs)
Xfinity, Earthlink, & others.
13. #SMX #13D @mvanwagner
More than just Text Ads
Google places banner and
rich media ads across
the internet.
• Internet users spend
95% of their time browsing &
reading website content.
• Google’s display ad network
reaches 2 Million+ websites,
videos, & mobile apps
around the world.
14. #SMX #13D @mvanwagner
AdWords: A Powerful, Global Online Advertising Platform
Full control
in your hands!
• Create Ads
• Set Budgets
• Scheduling
• Targeting
• Reporting
24. #SMX #13D @mvanwagner
Paid Search Overview
Keywords:
Ads:
Words & phrases that trigger ads to show
Really, really, short sales pitches in text or images.
Landing Page: The first page people see after they click your ad.
Optimization: Active daily management for all of the above. Measuring, testing & tracking.
Modifications to increase clicks, conversions, revenues, and profits.
Bids: How much you are willing to pay to show your ads, get clicks & conversions.
Conversions: Actions taken by your visitors that you want to track such as leads, orders,
downloads, phone calls.
28. #SMX #13D @mvanwagner
Where you have an advantage…exploit it!
Improve Ad Position & ROI
Bid By Time Zone
Target Areas by Language
Choose Your Battle zones
Geographic Targeting
30. #SMX #13D @mvanwagner
Time & Day of Week Targeting
Note: Ad scheduling works differently on AdWords vs Bing Ads.
Bing Ads: Set schedule based on when the users see your ads
AdWords: Schedule based on your AdWords account setup location.
34. #SMX #13D @mvanwagner
How Do Paid Search Engines Really Work?
● How does an ad get selected?
● Does the highest bid always get the top spot?
● How much does it cost to show my ad?
● What is the best ad position?
Paid Search Auctions
37. #SMX #13D @mvanwagner
What is Best Ad Position?
In general, the higher your ads appear,
the more clicks you get and
the more you pay.
38. #SMX #13D @mvanwagner
Your Keywords & Max Bids
User Search Query:
Blue Widgets
Red Widgets $.10
Blue Widgets $.10
Blue Green Widgets $.10
Blue Widgets
Buy blue widgets today.
Free next-day shipping.
www.widgetworld.com/bluewidget
In Your Perfect World...
You're a Winner!!!
CPC = $.10 or less!
Your Ad
Your Site:
39. #SMX #13D @mvanwagner
…this would be a great set of answers.
Ads Competing
Against Each Other
On a search for the color blue…
What Search Engines Want
40. #SMX #13D @mvanwagner
$ 3$ 1
$ 2 $ 4
$.25$10
$ .30 $ 6
If highest bid determined ad display…
Ads Competing
Against Each
Other on Bid Price
…results may not be quite as relevant.
What Advertisers Want
41. #SMX #13D @mvanwagner
Quality Score, Bids and Ad Ranking
● Relevancy:
Relationship of Keywords à Ads à Landing page
The nature of the click(er)
● Historical Performance (CTR):
Keyword
Keyword + Ad
Ad groups, campaigns, account
● Max Bid Price
A Hybrid Solution – Quality Scoring
42. #SMX #13D @mvanwagner
Who Wins the Top Spot?
$ .30
$ 3$ 1
$ 2 $ 4
$.25$6
$ 5
.95
.90
.30
.30
.10
.25 .80
.95
Lets Say Quality
Scores look like this
AD RANK = QS x Max Bid
1.8 1.21.5 .95 .90
43. #SMX #13D @mvanwagner
$ .30
$ 3$ 1
$ 2 $ 4
$.25$6
$ 5
.95
.90
.30
.30
.10
.25 .80
.95
Lets Say Quality
Scores look like this
1.8 1.21.5 .95 .90
What Do They Pay?
$ .10
$ .96
$3.18
$4.81
$1.68
Lesson:
Write relevant ads and select
relevant keywords.
Bid reasonably.
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Getting Started
What is the primary goal of your campaign?
● Leads, sales, brand building?
How do you define success?
● Online vs. offline sales conversions.
● Steps on the path towards sales conversion.
Measure real world actions, not just CTR or CPC!
How do you measure success?
● AdWords and Bing Ads conversion tags.
● Web analytics (Google Analytics, Omniture, Coremetrics, etc).
● How much the phones are ringing.
● Total company sales and profits increasing.
46. #SMX #13D @mvanwagner
Getting Semantics Straight
Keywords are not Search Queries
Keywords = what you bid on
Search Queries = what users type into a search box
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Building Keyword Lists
Start with your own brain
● What words / phrases describe what you are promoting?
● What words do other people use?
● Synonyms, misspellings.
● Words that will bring the wrong people to you.
● Start with keywords that contain 2 or 3 words (aka
terms, tokens)
● Absolutely use your own brand names.
48. #SMX #13D @mvanwagner
Creating Lists of Keywords
shepherds
german shepherds
shepherd dogs
pure-bred shepherds
labrador puppies
labradors
black lab puppies
black labs
golden lab
chocolate labrador
brown labradors
black lab puppies
black labs
retreivers
pug dogs
puppies
small pet dogs
lassie dogs
collies
poodles
toy poodles
shitzo
mutts
weiner dogs
irish retriever
sheep herding dogs
pure bred dobermans
pit bulls
vietnamese pot belly pigs
dalmations
dalmation puppies
dalmation pups
golden retrievers
golden retriever
49. #SMX #13D @mvanwagner
Organize Keyword Lists
Pull them into smaller, tighter ad groups:
Labradors
labrador puppies
labradors
black labs
golden lab
chocolate labrador
brown labradors
black lab puppies
black labs
Shepherds
shepherds
german shepherds
shepherd dogs
pure-bred shepherds
Retrievers
golden retrievers
golden retriever
retreivers
Pugs
pug dogs
pug dog
pugs
50. #SMX #13D @mvanwagner
Keyword Match Types
Match types control how closely your keywords match with a user’s search query:
Broad Match: Very loose matching = tons of traffic
Broad Match Modifier: Loose, more control = lots of traffic
Phrase Match: Tighter matching = less traffic
Exact Match: Tightest matching = least traffic
Negative Match: Prevents matches, restricts traffic
51. #SMX #13D @mvanwagner
Broad Match
MatchType Broad Match (DEFAULT)
Syntax word1 word2 word3
What it matches to: Queries with words in any order
Synonyms search engines believe could be relevant
Session-based matches
User Search Query: Your keyword is: Can it Match?
wedding cake wedding cake YES
cakes wedding cake MAYBE
pictures of wedding cakes wedding cake YES
wedding cup cakes wedding cake YES
yellow cake wmd wedding cake YES
hemarroid cream wedding cake YES
52. #SMX #13D @mvanwagner
Broad Match Modifier
Match Type Broad Match Modified
Keyword Syntax +word1 +word2 word3
What it matches to: Queries containing those words in any order
Queries must contain word(s) with the + sign
Optionally: Plurals, close variants
User Search Query: Your keyword is: Will it Match?
wedding cake +wedding +cake YES
birthday cakes +wedding +cake NO
pictures of wedding cakes +wedding +cake YES
weeding cup cakes +wedding +cake YES
cakes +wedding +cake NO
hemarroid cream +wedding +cake NO
53. #SMX #13D @mvanwagner
Phrase Match
Match Type Phrase
Syntax “word1 word2 word3”
What it matches to: Queries with those words together
Queries in that word order
Also matches to: Misspellings, singular & plurals, acronyms, stemmings (such
as wedding & weddings) abbreviations, and accents.
User Search Query: Your keyword is: Will it Match?
wedding cake “wedding cake” YES
Chelsea wedding cakes bakery “wedding cakes” YES
gluten-free cakes, weddings “wedding cakes” NO
wedding cupcake “wedding cakes” NO
weeding cake “wedding cakes” MAYBE
bride’s cake “wedding cakes” NO
54. #SMX #13D @mvanwagner
Exact Match
Match Type Exact
Syntax [word1 word2]
What it matches to: Queries with only those words
Queries with exact word order
Optionally: Misspellings, singular & plurals, acronyms, stemmings (such
as wedded, wedding & weddings) abbreviations, and accents.
User Search Query: Your keyword is: Will it Match?
wedding cake [wedding cake] YES
wedding cakes [wedding cake] YES
white wedding cake [wedding cake] NO
wedding cup cake [wedding cake] NO
55. #SMX #13D @mvanwagner
Exact Match
Match Type Exact
Syntax [word1 word2]
What it matches to: Queries with only those words
Queries with exact word order
Optionally: Misspellings, singular & plurals, acronyms, stemmings (such
as wedded, wedding & weddings) abbreviations, and accents.
User Search Query: Your keyword is: Will it Match?
wedding cake [wedding cake] YES
wedding cakes [wedding cake] YES
white wedding cake [wedding cake] NO
wedding cup cake [wedding cake] NO
***CHANGING
APR 2017***
56. #SMX #13D @mvanwagner
Negative Match
Match Type Negative Match
Keyword Syntax -word, or –word1 word2 word3
What it excludes: Search queries containing that literal word
If you want to exclude plurals, add them explicitly.
Optionally: AdWords has Exact, Phrase and Broad match negatives available.
User Search Query: Your negatives are: Will it prevent the
match?
wedding cake -wedding YES
birthday cakes -wedding NO
pictures of wedding cakes -wedding YES
weeding cup cakes -wedding NO
cakes -wedding NO
hemorrhoid cream -wedding NO
59. #SMX #13D @mvanwagner
Write Great Ads
Note the Variety of Copy Styles:
1st Person story.
Trusted Authority – “Uses Quotes”
Price Appeal
Convenience - Call 800 #
Get Information – Medical Alert Guide
We’re different from “Them”
60. #SMX #13D @mvanwagner
Who are you selling to?
Who are you talking to?
Who buys?
Who influences?
Who is it actually for?
What motivates them?
Speak directly to one of these people.
63. #SMX #13D @mvanwagner
Features:
Timer, Easy to Use, Discount,
Affordable
Free Shipping
Benefits:
Organize pills better
Take charge of your health
Keep parents well connected
Are you selling what they're buying?
64. #SMX #13D @mvanwagner
Stress Benefits, Not Features
Feature
Benefit
Creative
Benefit
Vibrating Watch Alarm
Get pill reminders even if
you have trouble hearing.
Vibrating pill reminder. Works even
when Mom’s TV is blaring away.
Vibrating pill reminder works even
if Dad’s hearing aid is off.
65. #SMX #13D @mvanwagner
Tips for Writing Great Ads
Switch from your Left Brain to you Right Brain
Go for a walk Sing a song
Laugh Doodle
· Do not start writing ads in Excel spreadsheets!
· Start with story-telling. Talk out loud.
· Try a “non-verbal zero draft”
· Go listen to your sales team on sales calls.
66. #SMX #13D @mvanwagner
Writing Great Ads
Keywords
Use keywords in the headlines when possible.
Write dozens of headlines until you find ones you like.
Compelling Concepts
Save You Money.
Save You Time.
Improve Your Life.
Copy Writing
Try full sentences.
Use idioms only when appropriate.
Avoid gimmicks and overly-idiomatic expressions (or test!)
67. #SMX #13D @mvanwagner
Ad Extensions
Image Extensions
Expanded Sitelinks
Bad Extensions
Sitelinks
Social Extensions
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Shopping Ads
Feed-based ads through
Merchant Center on Bing Ads
and AdWords.
Entirely different auction.
You can have keyword-based
ads and shopping ads on the
Search Engine Results Page
(SERP).
70. #SMX #13D @mvanwagner
Evaluating Ad Performance
Which of these ads
performing better?
Lessons:
Be wary of small samples sizes.
Measure against conversions, not
just click-through rates (CTR).
Conversion Rate:
10.5%
Conversion Rate:
2.5%
Now which?
Evaluating Ad Performance
75. #SMX #13D @mvanwagner
Bidding & Budgeting Options
Bidding
Cost Per Click (CPC)
Cost Per Conversion (CPA)
aka cost per action/acquisition
Cost Per Thousand Impressions (CPM)
Budgeting
Set Daily, Weekly or by Campaign
Shared budget groups.
76. #SMX #13D @mvanwagner
How Much is a Click Worth?
How much is a Visitor (click) worth?
What is your site conversion rate now?
What is your offline close ratio?
How does that translate to revenues?
Clicks 20
Conversion % 5%
Cost Per Conversion (CPA) $ 5.00
77. #SMX #13D @mvanwagner
How Much is a Click Worth?
How much can you afford to pay for each click?
Cost per Click (CPC) $ .25
Clicks 20
Conversion % 5%
Cost Per Conversion (CPA) $ 5.00
Target MAX Bid CPC = CPA / Clicks
= $5.00 / 20
= .$25
78. #SMX #13D @mvanwagner
Bid Modifiers
Not every click has the same value.
Bid modifiers allow you to bid up or down, depending on:
Device
Location
Time of Day
Retargeting Audiences
Placements, topics, and keywords (GDN).
79. #SMX #13D @mvanwagner
Campaigns
Ad 1keywords
keyword1
keyword2
keyword3
keyword4
.
Ad 2
Landing Page
Structure of a PPC Account
Ad Group
81. #SMX #13D @mvanwagner
Landing Pages
Master the basics.
Get fancy later.
Any page can be a landing page
Use properly built webpages:
Include Title, Description, Alt Tags,
and spiderable body copy.
Get users quickly to what they
want.
86. #SMX #13D @mvanwagner
Process Creates Sustainable Advantage
§ Its not just about keywords, ads, bids
§ Plan on working in a disciplined manner
Use Systems-Level Thinking
§ Align campaign goals with larger company goals.
§ Increase sales, not visitors
Track Performance and Make Adjustments
§ Be methodical, measure and test everything you can
§ Don’t react too quickly, but don’t get analysis-paralysis
Set Good Goals and work towards them
Better PPC Every Day