From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Mad Scientists of Paid Search. PRESENTATION: Bidding Models Complex & Simple - Given by Sandeep Dey, @sdey - Groupon Inc, Staff Data Scientist. #SMX #11B
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Thinking Big: Enterprise Ecommerce Paid Search. PRESENTATION: Thinking Big: Enterprise Ecommerce Paid Search - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #12B1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: Advanced Audience Targeting Making The Most Of Your Audiences - Given by Amy Bishop, @hoffman8 - Clix Marketing, Director: Audits, Outbound, Training. #SMX #24B
Gianluca Binelli — Advanced PPC: Create Your Own Automated Bid StrategiesSemrush
These slides were presented during the SEMrush webinar 'Advanced PPC #3: Create Your Own Automated Bid Strategies'. You can access the video and the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-3-create-your-own-automated-bid-strategies/
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsSemrush
These slides were presented during the SEMrush webinar "Advanced PPC #5: How to Justify the Budget You Need for New Campaigns". You can watch the video or read the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-5-how-to-justify-the-budget-you-need-for-new-campaigns/
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Thinking Big: Enterprise Ecommerce Paid Search. PRESENTATION: Thinking Big: Enterprise Ecommerce Paid Search - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #12B1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: Advanced Audience Targeting Making The Most Of Your Audiences - Given by Amy Bishop, @hoffman8 - Clix Marketing, Director: Audits, Outbound, Training. #SMX #24B
Gianluca Binelli — Advanced PPC: Create Your Own Automated Bid StrategiesSemrush
These slides were presented during the SEMrush webinar 'Advanced PPC #3: Create Your Own Automated Bid Strategies'. You can access the video and the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-3-create-your-own-automated-bid-strategies/
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsSemrush
These slides were presented during the SEMrush webinar "Advanced PPC #5: How to Justify the Budget You Need for New Campaigns". You can watch the video or read the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-5-how-to-justify-the-budget-you-need-for-new-campaigns/
Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016Maddie Cary Deuel
Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn:
How to do quality, effective localization without breaking the bank
Why a centralized, consolidated PPC team makes PPC agile & ROI+
What reasonable conversations around Goals & KPIs can or should look like by market or region
Driving Sales Volume & Customer Loyalty via New Amazon StoresTinuiti
Brands that fail to take advantage of all the resources Amazon offers are leaving money on the table. The brands that succeed leverage any chance to stand out from their competition. Enter Amazon Stores, a feature that allows brands to deliver custom multi-page branded experiences to prospective & returning customers.
Don’t Miss Out—Join two of our in-house Amazon experts, as they dive into how you can increase sales volume through Amazon Stores.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: Mining and Refining Google Display: Setup Targeting and Conversion Optimization Tips - Given by Laura Thieme, @bizwatchlaura - Bizwatch, CEO. #SMX #14B
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Advanced Ad Testing from Small to Enterprise accounts by Brad GeddesAnton Shulke
how to test your high-value keywords with single ad group testing and the rest of your account at scale with multi-ad group testing. With the changes to how ads are rendered; we'll look at two common ad templates to test that will quickly get you started. Once you set up a test, your rotation settings are very important, so we'll cover what settings to use while ad testing and what to use when you aren't actively testing. Finally, picking winners and losers is critical. The common metrics such as CTR and conversion rate are terrible metrics to use; so we'll cover the metrics you should be using based upon your account goals. This presentation is an integral part of SEMrush webinar
Harnessing Analytics for SEM Automation - SMX Advanced 2016 - Amy BishopAmy Bishop
What PPC practitioners can learn from our marketing automation counterparts. Tips for leveraging principles of leadscoring and workflows to improve ppc campaigns.
The Future of B2B Marketing Automation is HereDemandbase
Are you trying to figure out how to extend your Account-Based Marketing strategy into your marketing automation tactics?
If you’ve ever struggled with bridging the strategy to execution gap for Account-Based Marketing, this session is for you!
Join us to see how Demandbase can turn your Oracle Eloqua instance into an ABM engine with Account-Based Marketing Automation.
In this webinar, you’ll learn how to:
Execute ABM programs in Oracle Eloqua
Segment and target your hottest accounts
Get started quickly with the right technology
Through the 2020 Looking-Glass: Google Shopping Trends in a Year of Global Cr...Mike Ryan
Presented at SMX Munich Summer Session on Sep 2, 2020
The Google Shopping auction is one of the toughest competitive environments in performance marketing. It's even more dynamic considering the current global economic volatility and the heavy-handed strategies of huge players like Google and Amazon. I'll share a current analysis and forward-looking projections addressing exactly these themes. How are Shopping channel metrics looking right now? Which scenarios might we see in the holiday peak season? What's coming next in 2021?
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: PPC Hacks, Tips, & Tricks - How To Optimize Your Time. PRESENTATION: 10 PPC Hacks, Tips and Tricks to Optimize Your Time - Given by Kim Thomas, @PPCkimpossible - Wheelhouse Search, Director of Digital Advertising. #SMX #24C1
Expert ABM: Selling the Value of ABM in Your OrganizationDemandbase
What does it take to get your organization committed to account-based marketing? How do you get your CFO to green-light the budget, get the sales organization committed to a new level of coordination, and rally the rest of your organization around the strategies, resources and focus necessary to drive ongoing ABM success?
In this webinar you’ll receive specific, immediately actionable tools and best practices to coordinate your entire organization around account-based marketing. You will hear:
- Best practices from peers who have successfully “sold” a focus and investment in ABM internally
- Specific messaging, presentation and ROI measurement tools that work to build consensus and commitment
- Common obstacles and objections to ABM, and how to overcome them
SMX Advanced - June 2018 - Andreas Reiffen - CrealyticsCrealytics
Presented at SMX Advanced (Seattle, June 2018), Crealytics founder Andreas Reiffen discusses whether retargeting always offers the right approach for marketers. References the limitations and challenges of measuring for incrementality via Google Analytics; and offers a more effective testing approach.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
Convert Customers Confidently & Power Sales Using Amazon’s A+ ContentTinuiti
A potential client is on your product detail page. Don’t lose them! Amazon’s A+ Content is your chance to drive browsers into conversions. Unpack your product complexities, build your brand equity, stand out from your competition and increase your sales velocity.
Some Topics We’ll Discuss:
Introduction To Amazon’s A+ Content
Strengthen Your Brand Value on Amazon
Tangible Advantages Of Leveraging A+ Content
Align Your Messaging to Promote Brand Affinity
Tactical Tips To Improve Your A+ Performance
Live Walkthrough Of A+ Designs
Don’t Miss Out—Join our Client Services Manager, AJ Swamy, as he dives into how Amazon’s A+ Content can be best implemented in your marketing strategy to propel your sales performance.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Periodic Table of SEO Ranking Factors: 2016 Edition. PRESENTATION: What's Hot in SEO Ranking Factors - Given by Eric Enge, @stonetemple - Stone Temple Consulting, CEO. #SMX #11A
Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016Maddie Cary Deuel
Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn:
How to do quality, effective localization without breaking the bank
Why a centralized, consolidated PPC team makes PPC agile & ROI+
What reasonable conversations around Goals & KPIs can or should look like by market or region
Driving Sales Volume & Customer Loyalty via New Amazon StoresTinuiti
Brands that fail to take advantage of all the resources Amazon offers are leaving money on the table. The brands that succeed leverage any chance to stand out from their competition. Enter Amazon Stores, a feature that allows brands to deliver custom multi-page branded experiences to prospective & returning customers.
Don’t Miss Out—Join two of our in-house Amazon experts, as they dive into how you can increase sales volume through Amazon Stores.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: Mining and Refining Google Display: Setup Targeting and Conversion Optimization Tips - Given by Laura Thieme, @bizwatchlaura - Bizwatch, CEO. #SMX #14B
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Advanced Ad Testing from Small to Enterprise accounts by Brad GeddesAnton Shulke
how to test your high-value keywords with single ad group testing and the rest of your account at scale with multi-ad group testing. With the changes to how ads are rendered; we'll look at two common ad templates to test that will quickly get you started. Once you set up a test, your rotation settings are very important, so we'll cover what settings to use while ad testing and what to use when you aren't actively testing. Finally, picking winners and losers is critical. The common metrics such as CTR and conversion rate are terrible metrics to use; so we'll cover the metrics you should be using based upon your account goals. This presentation is an integral part of SEMrush webinar
Harnessing Analytics for SEM Automation - SMX Advanced 2016 - Amy BishopAmy Bishop
What PPC practitioners can learn from our marketing automation counterparts. Tips for leveraging principles of leadscoring and workflows to improve ppc campaigns.
The Future of B2B Marketing Automation is HereDemandbase
Are you trying to figure out how to extend your Account-Based Marketing strategy into your marketing automation tactics?
If you’ve ever struggled with bridging the strategy to execution gap for Account-Based Marketing, this session is for you!
Join us to see how Demandbase can turn your Oracle Eloqua instance into an ABM engine with Account-Based Marketing Automation.
In this webinar, you’ll learn how to:
Execute ABM programs in Oracle Eloqua
Segment and target your hottest accounts
Get started quickly with the right technology
Through the 2020 Looking-Glass: Google Shopping Trends in a Year of Global Cr...Mike Ryan
Presented at SMX Munich Summer Session on Sep 2, 2020
The Google Shopping auction is one of the toughest competitive environments in performance marketing. It's even more dynamic considering the current global economic volatility and the heavy-handed strategies of huge players like Google and Amazon. I'll share a current analysis and forward-looking projections addressing exactly these themes. How are Shopping channel metrics looking right now? Which scenarios might we see in the holiday peak season? What's coming next in 2021?
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: PPC Hacks, Tips, & Tricks - How To Optimize Your Time. PRESENTATION: 10 PPC Hacks, Tips and Tricks to Optimize Your Time - Given by Kim Thomas, @PPCkimpossible - Wheelhouse Search, Director of Digital Advertising. #SMX #24C1
Expert ABM: Selling the Value of ABM in Your OrganizationDemandbase
What does it take to get your organization committed to account-based marketing? How do you get your CFO to green-light the budget, get the sales organization committed to a new level of coordination, and rally the rest of your organization around the strategies, resources and focus necessary to drive ongoing ABM success?
In this webinar you’ll receive specific, immediately actionable tools and best practices to coordinate your entire organization around account-based marketing. You will hear:
- Best practices from peers who have successfully “sold” a focus and investment in ABM internally
- Specific messaging, presentation and ROI measurement tools that work to build consensus and commitment
- Common obstacles and objections to ABM, and how to overcome them
SMX Advanced - June 2018 - Andreas Reiffen - CrealyticsCrealytics
Presented at SMX Advanced (Seattle, June 2018), Crealytics founder Andreas Reiffen discusses whether retargeting always offers the right approach for marketers. References the limitations and challenges of measuring for incrementality via Google Analytics; and offers a more effective testing approach.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
Convert Customers Confidently & Power Sales Using Amazon’s A+ ContentTinuiti
A potential client is on your product detail page. Don’t lose them! Amazon’s A+ Content is your chance to drive browsers into conversions. Unpack your product complexities, build your brand equity, stand out from your competition and increase your sales velocity.
Some Topics We’ll Discuss:
Introduction To Amazon’s A+ Content
Strengthen Your Brand Value on Amazon
Tangible Advantages Of Leveraging A+ Content
Align Your Messaging to Promote Brand Affinity
Tactical Tips To Improve Your A+ Performance
Live Walkthrough Of A+ Designs
Don’t Miss Out—Join our Client Services Manager, AJ Swamy, as he dives into how Amazon’s A+ Content can be best implemented in your marketing strategy to propel your sales performance.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Periodic Table of SEO Ranking Factors: 2016 Edition. PRESENTATION: What's Hot in SEO Ranking Factors - Given by Eric Enge, @stonetemple - Stone Temple Consulting, CEO. #SMX #11A
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Advanced Enterprise SEOs, Unite!. PRESENTATION: Enterprise SEO: The World Is In Your Hands - Given by Garth O'Brien, ishop - GoDaddy, Director & Global Head of SEO. #SMX #12A
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Periodic Table of SEO Ranking Factors: 2016 Edition. PRESENTATION: Deconstructing the Gospel of Rankings - Given by Leslie To, @itsleslieto - 3Q Digital, Director of SEO. #SMX #11A
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: The 2016 Quantitative Local Search Ranking Factors Study. PRESENTATION: Reverse Engineering Google's Local Search Algorithm - Given by Andrew Shotland, @localseoguide - Local SEO Guide, President and Dan Leibson, @danleibson - Local SEO Guide, VP of Local & Product #SMX #21C3
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Solving Complex SEO Problems When Standard Fixes Don't Apply. PRESENTATION: SEO Audits & Anomalies: Fixing What's Broken - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #21A3
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Periodic Table of SEO Ranking Factors: 2016 Edition. PRESENTATION: The Periodic Table of SEO Ranking Factors: 2016 Edition - Given by Marcus Tober, @marcustober - Searchmetrics Inc, Founder/CTO. #MarTech #11A
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: What To Do When Google Can't Understand Your JavaScript. PRESENTATION: What To Do When Google Can't Understand Your JavaScript - Given by Jody O'Donnell. #SMX #21A2
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Big Data's Real Promise: Work Smarter, Not Harder. PRESENTATION: Big Data's Real Promise: Work Smarter, Not Harder - Given by Britney Muller. #SMX #21C1
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: What Advanced SEOs Should Know From The Google Raters Guidelines. PRESENTATION: Nothing Wrong, But Nothing Special: Taking Your Quality from Medium to High - Given by Ruth Burr Reedy, @ruthburr - UpBuild, LLC, Director of Strategy. #SMX #14A
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Advanced Enterprise SEOs, Unite!. PRESENTATION: Enterprise SEO Chaos - Given by Patrick Stox, @patrickstox - IBM, SEO Specialist. #SMX #12A
The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022?
During this session, Tracy Kraft, VP of Revenue Marketing at Demandbase, will focus on how to develop your 2022 strategy and plans for optimal business outcomes. Join her crash course to learn how to:
Focus on your best opportunities;
Take a journey stage approach;
Personalize brand experiences on digital;
Lean in on sales enablement; and
Measure what matters.
When it comes to Account-Based Marketing, personalization is key...and expected nowadays. But how do you segment your Total Addressable Market in a meaningful and actionable way? Join Beth Tiltges, Director of Field and Customer Marketing at Demandbase for a look into new ways to create, prioritize and take action on key segments for your business.
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
Discover how to use a set of shared sales and marketing goals and metrics to deliver consistent messages across channels. In this session, Julia Stead will share how to measure marketing’s impact on revenue, and leverage key insights to create more personalized content experiences for buyers.
A Marketers Tale: How ABM Was Successfully Launched at ThalesDemandbase
Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google?
What is the best budget for your industry?
When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts? Part 1 of DemandGen's ABM webinar series details whether or not ABM is right for you.
Holiday Marketing By The Numbers: Metrics That MatteriContact
Simone Watson (Digital Marketing Manager, iContact) and Hank Hoffmeier (Strategic Insights Manager, iContact) walk you through key metrics for holiday campaign success. Get the scoop on campaign tracking, email marketing metrics, and key holiday marketing strategy.
It's a new era for B2B marketers to be brave and deliver great impact on revenue! Marketers are taking charge of selecting target accounts, delivering insights to sales, driving deep engagement with target accounts, and changing the way world-class B2B revenue teams measure success.
In this session, you'll learn 10 key lessons for success with ABM. Hosted by Sangram Vajre, Co-Founder & CMO at Terminus, Founder of #FlipMyFunnel, and author of "Account-Based Marketing For Dummies," session attendees will learn how to make the ABM dream a reality.
Beating the competition at the AdWords bidding game is not an easy task. Many advertisers choose to automate bids using Google AdWords or a dedicated third-party tool, BUT neither option is a perfect fit for everyone. So what's the best bid strategy for you?
In this on demand customer webinar, WordStream's PPC experts will guide you through how they think about bidding, and how you can apply our strategies to your own campaigns. We'll share actionable advice to help you conquer AdWords bidding! You'll learn:
- How to crush your AdWords competition & save money
- Signs & signals used to adjust your bids
- And so much more!
Watch this webinar today and learn a successful bidding strategy that will help you beat your AdWords competition once and for all.
B2B Advertising in the Digital World: The Targeted Approach to SuccessDemandbase
Find out why 95% of B2B Marketers say Account-Based Advertising drives success.
If you’re here, it’s because you’ve noticed that traditional display advertising isn’t proving the value necessary to drive sales growth and you’re ready to take your B2B ad campaigns to the next level.
Get ready to be the rock star on your team – in less than 45 minutes you’ll learn how Account-Based Advertising aligns marketing with sales and delivers the results your execs expect.
Tis' the season to take a look back at your annual AdWords' performance and figure out where you can build profit for 2018.
Our resident paid search data scientist will be highlighting Google's 7 biggest updates from the year past, and provide insight into how you can use these updates moving forward.
You'll walk away knowing everything there is to know about:
- New ad formats and ad extensions
- New targeting features that go beyond keyword research
- Strategies to make managing your holiday campaigns quick & easy
Hello!Thank you for visiting the SMX SlideShare page. Due to a new company policy, we will only be publishing and sharing conference speaker decks with those who attended. We hope to see you at a future SMX show!
From the #SMX East Conference in New York City October 23-25, 2018, we give you your #SMXInsights! Check out some of the best tidbits of SEO and SEM knowledge from this week!
Speaking at one of our SMX shows? Use these guidelines to help you as you go while creating your presentation. Thank you, and we look forward to having you at SMX!
Check out the results from our 2017 audience survey conducted during SMX East 2017's "AMP: Do or Die" session on October 23, 2017. Interested in joining us at the next SMX event? See what's coming up next by visiting https://marketinglandevents.com.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: Advanced Audience Testing Strategies & Tactics. PRESENTATION: Create for Someone, Not Just Anyone: Adobe's Audience Audit - Given by Maria Corcoran, @mariacorcoran - Adobe Systems, Search Marketing Program Manager. #SMX #21C3
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: "Alexa, How Do I Do SEO For You?". PRESENTATION: "Alexa, How Do I Do SEO For You?" - Given by Navneet Virk - Isobar, Vice President, Data and Optimization. #SMX #22A2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Busting Google's Black Box: Navigating Google Algorithms in a Post-Update World - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Attribution Success In A Cross-Device World. PRESENTATION: The Journey To Cross-Device Nirvana - Given by Mike Henderson, @innuhendo - SuretyBonds.com, Digital Marketing Director. #SMX #23C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Taking The Brand/Agency Partnership To The Next Level. PRESENTATION: Dating Tips to Maximize the Brand / Agency Relationship - Given by Chad Gingrich, @chadgingrich - Seer Interactive, Senior SEO Manager and Sharon Conner, @anemptyroad, Search Marketing Strategist, Autodesk. #SMX #24A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Use Event Tracking To Improve Marketing Performance. PRESENTATION: Let's Start Using Event Tracking For More Than Email Clicks - Given by Joe Martinez, @MilwaukeePPC - Granular, Senior Manager, Paid Media & Community. #SMX #22C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Paid Search Fundamentals. PRESENTATION: Paid Search Fundamentals - Given by Matt VanWagner, @mvanwagner - FindMeFaster, President. #SMX #13D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. #SMX #11B @sdey
Developing a Bidding Strategy
What do you want to do ?
1. Branded vs Transactional
2. Reach vs Efficiency
3. CPA vs CPC
3. #SMX #11B @sdey
Target: Maximize Volume
• Concentrate on keywords which have low CPC but
high volume
• Queries with lower transaction intent e.g. Facebook
can sustain huge traffic even at 0.01$
• Bidding becomes less important in such a scenario,
budget maintenance becomes more important
• Bid to get Top of Page
4. #SMX #11B @sdey
Target : Get revenue & new customers from spend
• Set up efficiency targets & budgets
• Go for transactional keywords
• Could be lower volume
• Mine tail keywords
• Bidding is the most important part of this strategy
6. #SMX #11B @sdey
• Clicks increase as bid
increases (linear)
• Revenue increases as bid
increases (linear)
• Cost increases as bid
increases (quadratic)
• Efficiency increases as bid
increases (linear)
How does efficiency change with bids
bid
7. #SMX #11B @sdey
• Maximize volume while
hitting efficiency targets
• Profit is not the metric we
are optimizing for
Aim of the game : Hit target efficiency
8. #SMX #11B @sdey
• PLA
• Revenue follows a logit function
• EGR follows a crazy slope
• Broad Match Keywords
• Cost follows an exponential trend
with bid increase
• Revenue follows a log trend with bid
increase
Not all keywords or programs are created equal
11. #SMX #11B @sdey
• Different products sell at
different times.
• Use exponential decay on
revenue and clicks.
• Revenue from N days ago has
decay ^ N weight
• Start with 0.95 decay factor
Seasonality : Use exponential decay
12. #SMX #11B @sdey
• Down jackets & sweaters sell
the most from Nov to Jan
• The sales volume decreases
by half at the end of Feb
• Without a decay , the bids
will follow seasonal trends
very slowly
Seasonality : Use exponential decay
YEAR
13. #SMX #11B @sdey
• Difference between bid (max
cpc) & cost (avg cpc)
• Bids have to be incremented
by a bid headroom factor to
prevent hyper efficiency
• Bid headroom = max cpc/ avg cpc
Bid headroom
14. #SMX #11B @sdey
• Say you want to pay $.90/click
• Bid up at 1.10$
• Bid up by 20%
( max cpc x clicks / cost )
Bid headroom
15. #SMX #11B @sdey
• Choose a time period to
collect Revenue & Clicks
(30 days)
• Keywords with clicks >
threshold (100 clicks) can be
bid with individual info
• Bid = revenue/clicks x
efficiency target x bid
headroom
High traffic keywords
16. #SMX #11B @sdey
• Group multiple keywords to
get enough clicks above a
threshold
• Grouping can be based on
adgroup & campaigns
• Grouping can be also based
on category of the keywords.
Low traffic keywords : Grouping keywords
17. #SMX #11B @sdey
Low traffic keywords : Grouping keywords
• E.g. group electronics into a
single category
• Group Apparels into a single
category if needed
18. #SMX #11B @sdey
• Increase date range for low traffic keywords
• Less frequent keywords : longer time ranges
• Beware too long time ranges can’t follow seasonality
Low traffic keywords : Increase date ranges
19. #SMX #11B @sdey
Issues to keep in mind
while implementing a bidding strategy
The Troublemakers
20. #SMX #11B @sdey
• Keep a lookout for bad
search queries & keywords
• If they have lower bids, they
will reduce bids for the group
they are clustered in
• Solution : Negative keyword
them or be aggressive in
their bid reduction
Keywords which don’t convert
21. #SMX #11B @sdey
• Addition of bid modifiers
would upset your bidding
• A negative bid modifier tends
to make you hyper-efficient
• Final CPC are not equal to
what is calculated
• Solution: measure the overall
effect of bid modifiers on
CPC and adjust
Bid Modifiers
22. #SMX #11B @sdey
• Remarketing lists for search
ads (RLSA)
• +100% increase for previous
visitors
• Bid is set at 1$ , but CPC >1$
• Solution : Figure out how
audiences affect the CPC in
total
Bid Modifiers
24. #SMX #11B @sdey
• Transactional Text Ads
Bidding
• Campaign Strategy centered
on either landing on Product
Page or Search Page
• Modeled into a Machine
Learning Problem with
targets as revenue per click
Advanced Bidding for Ecommerce
25. #SMX #11B @sdey
Target feature :
Future Revenue Per Click
Input Features :
• Historical Revenue Per Click
• Margin & Price
• Discounts
• Matchtype
• Keyword Relevance to Product Title
Performance :
• Revenue lift of +20% with cost increase of +10%
as compared to baseline
Predictive Modeling at a keyword level
26. #SMX #11B @sdey
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX