The document discusses how companies can become "future fit" by developing six critical behaviors: stretch, innovation, agility, conscious business practices, thriving employees, and long-term planning. It notes that consumers increasingly expect companies to take a long-term view of sustainability and social impact. The Future Fit Index was created to assess how well companies exhibit these future-oriented behaviors.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
Presentation: Digital & Mobile Marketing for Commercial Insurance: Quality vs Quantity
Presented by: Douglas Menelly, Senior Vice President, Marketing, Aspen Insurance
While the commercial insurance industry can be a complex marketing game, the same timeless marketing rules apply: (1) Know your audience, (2) Utilize the delivery mechanisms they prefer, and (3) Deliver impactful content. As commercial insurance begins to embrace digital, mobile, and social media for targeted, impactful engagement, what is the right approach? What is the best way to integrate digital/mobile/social into a comprehensive marketing plan? Doug will discuss these questions, and share his insights and success stories around mobile apps and digital platforms for successful B2B marketing within the commercial insurance industry.
Mason Garrity, 3Q Digital
The Online Super Bowl: Keys to Winning the Holidays
Presented at Seattle Interactive Conference 2013
Last year Cyber Monday represented the single biggest day in online spending, totaling $1.465 billion in retail sales. Up 17% from 2011, the macro data shows no signs of this growth slowing. The holiday season as a whole is the single most critical time for companies to execute best in class digital marketing tactics to ensure that they maximize their return during peak demand. Given the importance, your planning and implementation should begin now. We’ll dive into search, social, display, retargeting, and analytic strategies that will help you win during the holiday season, and use this time of year to propel you to a new baseline in 2014.
The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
Presentation: Digital & Mobile Marketing for Commercial Insurance: Quality vs Quantity
Presented by: Douglas Menelly, Senior Vice President, Marketing, Aspen Insurance
While the commercial insurance industry can be a complex marketing game, the same timeless marketing rules apply: (1) Know your audience, (2) Utilize the delivery mechanisms they prefer, and (3) Deliver impactful content. As commercial insurance begins to embrace digital, mobile, and social media for targeted, impactful engagement, what is the right approach? What is the best way to integrate digital/mobile/social into a comprehensive marketing plan? Doug will discuss these questions, and share his insights and success stories around mobile apps and digital platforms for successful B2B marketing within the commercial insurance industry.
Mason Garrity, 3Q Digital
The Online Super Bowl: Keys to Winning the Holidays
Presented at Seattle Interactive Conference 2013
Last year Cyber Monday represented the single biggest day in online spending, totaling $1.465 billion in retail sales. Up 17% from 2011, the macro data shows no signs of this growth slowing. The holiday season as a whole is the single most critical time for companies to execute best in class digital marketing tactics to ensure that they maximize their return during peak demand. Given the importance, your planning and implementation should begin now. We’ll dive into search, social, display, retargeting, and analytic strategies that will help you win during the holiday season, and use this time of year to propel you to a new baseline in 2014.
The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Consumer & Brand Trends in a Digital World 2014IdeateLabs
Consumers have become more demanding with Internet of Things becoming a reality and Brands are facing challenges from a new breed of players identified as Clean Slate Brands.
Look at this SlideShare, to see our take on 7 Consumer Trends and 7 Brand Trends which will shape the entire landscape in 2014 and beyond.
This is the era of the Screenager and with Multiple screens comes Multiple Paths to Purchase thus making it even more challenging for Brands to find that perfect fit of Communication and Engagement that can result in Consumer Loyalty.
Read on...
Acquiring customers through online advertising has become an all-out arms race. In this session, hear from a noted digital performance marketing innovator with nine years of experience in ROI-focused digital advertising. Learn tips to acquire more customers – and turn them into lifetime brand advocates – without breaking the bank. Learn to ace media mix modeling, while keeping CPA goals in check.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
The prevailing digital path to purchase - Triangle Marketing Club 19 Sept 2017John Andrews
The future of marketing lies in the cooperation between humans and artificial intelligence. This presentation was created for the Traigle Marketing Associations gathering on September 19, 2017, and shared the approach being developed by Prevailing Path, an influencer driven AI company focused on shopper marketing. http://www.trianglemarketingclub.com/tmc-speaker-interview-featuring-john-andrews/
Creating a seamless end-to-end customer experience has never been more important. Consumers expect information how they want it, when they want it, and on whatever device they’re currently using. Join us to learn how ExactTarget Marketing Cloud customers have incorporated mobile into the customer lifecycle to drive engagement, provide real-time customer support, and create the ultimate connected experience.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-AllenProductCamp Toronto
While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: eMarketer, July 2012). With such opportunity your brand needs to remain competitive by offering shoppers an exceptional experience.
Learn valuable tips and strategies to optimize your e-commerce site for increased sales; best practices for improved channel performance, and key consumer, technology and market trends.
In this presentation, part of Multiplicity's ongoing speaker series about Launching and Growing: Your First 100 Customers, AskingCanadians Vice President Raj Manocha focuses on how insights can help companies better understand their customers and what’s important to them. The presentation highlights the role insights can play in innovation, cost effective ways for start-ups to collect insights and how research can make you a thought leader.
6 Secrets to Omnichannel and Digital SuccessApplause
With a myriad of digital touchpoints in which customers and brands can interact – in-store, web, mobile and more – organizations must provide a cohesive and holistic experience at every turn of the customer journey. Omnichannel can be tricky to master, but once you do, you'll reap the rewards of customer loyalty, increased sales and an improved customer experience.
Uncover key findings from Applause's Retail Quality Report. We analyzed the digital and omnichannel experiences of over 50 top global retailers, where we discovered more than 3,000 bugs on production ecommerce sites and the cost severe bugs can have on your bottom line.
Matt Ramerman, Vehicle
Michelle Schmoelzer, AT&T
The Power of Real Time Marketing through Mobile
The ultimate goal of many marketers is to deliver highly personalized content, real-time, relative to what a consumer is doing “now.” This means truly delivering the right message, right person, right place, and right time, while addressing them by name. Now combine this with the Omni-presence of the mobile channel and the result is a tremendously powerful advertising tool.
Learn how AT&T is doing just this by leveraging dynamic, personalized content through mobile video to drive significant customer engagement and increase loyalty.
31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
Overture 2.0 - Connect the Dots of the Premium Economy Jordan Yates
Overture 2.0 is a Louis Holdings annual perspective detailing brand insights, technology talk, business opportunities, and market predictions. The document is designed to provide partners, customers, and peers an inside perspective on what Louis Holdings sees and thinks.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Consumer & Brand Trends in a Digital World 2014IdeateLabs
Consumers have become more demanding with Internet of Things becoming a reality and Brands are facing challenges from a new breed of players identified as Clean Slate Brands.
Look at this SlideShare, to see our take on 7 Consumer Trends and 7 Brand Trends which will shape the entire landscape in 2014 and beyond.
This is the era of the Screenager and with Multiple screens comes Multiple Paths to Purchase thus making it even more challenging for Brands to find that perfect fit of Communication and Engagement that can result in Consumer Loyalty.
Read on...
Acquiring customers through online advertising has become an all-out arms race. In this session, hear from a noted digital performance marketing innovator with nine years of experience in ROI-focused digital advertising. Learn tips to acquire more customers – and turn them into lifetime brand advocates – without breaking the bank. Learn to ace media mix modeling, while keeping CPA goals in check.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
The prevailing digital path to purchase - Triangle Marketing Club 19 Sept 2017John Andrews
The future of marketing lies in the cooperation between humans and artificial intelligence. This presentation was created for the Traigle Marketing Associations gathering on September 19, 2017, and shared the approach being developed by Prevailing Path, an influencer driven AI company focused on shopper marketing. http://www.trianglemarketingclub.com/tmc-speaker-interview-featuring-john-andrews/
Creating a seamless end-to-end customer experience has never been more important. Consumers expect information how they want it, when they want it, and on whatever device they’re currently using. Join us to learn how ExactTarget Marketing Cloud customers have incorporated mobile into the customer lifecycle to drive engagement, provide real-time customer support, and create the ultimate connected experience.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-AllenProductCamp Toronto
While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: eMarketer, July 2012). With such opportunity your brand needs to remain competitive by offering shoppers an exceptional experience.
Learn valuable tips and strategies to optimize your e-commerce site for increased sales; best practices for improved channel performance, and key consumer, technology and market trends.
In this presentation, part of Multiplicity's ongoing speaker series about Launching and Growing: Your First 100 Customers, AskingCanadians Vice President Raj Manocha focuses on how insights can help companies better understand their customers and what’s important to them. The presentation highlights the role insights can play in innovation, cost effective ways for start-ups to collect insights and how research can make you a thought leader.
6 Secrets to Omnichannel and Digital SuccessApplause
With a myriad of digital touchpoints in which customers and brands can interact – in-store, web, mobile and more – organizations must provide a cohesive and holistic experience at every turn of the customer journey. Omnichannel can be tricky to master, but once you do, you'll reap the rewards of customer loyalty, increased sales and an improved customer experience.
Uncover key findings from Applause's Retail Quality Report. We analyzed the digital and omnichannel experiences of over 50 top global retailers, where we discovered more than 3,000 bugs on production ecommerce sites and the cost severe bugs can have on your bottom line.
Matt Ramerman, Vehicle
Michelle Schmoelzer, AT&T
The Power of Real Time Marketing through Mobile
The ultimate goal of many marketers is to deliver highly personalized content, real-time, relative to what a consumer is doing “now.” This means truly delivering the right message, right person, right place, and right time, while addressing them by name. Now combine this with the Omni-presence of the mobile channel and the result is a tremendously powerful advertising tool.
Learn how AT&T is doing just this by leveraging dynamic, personalized content through mobile video to drive significant customer engagement and increase loyalty.
31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
Overture 2.0 - Connect the Dots of the Premium Economy Jordan Yates
Overture 2.0 is a Louis Holdings annual perspective detailing brand insights, technology talk, business opportunities, and market predictions. The document is designed to provide partners, customers, and peers an inside perspective on what Louis Holdings sees and thinks.
This presentation highlights the importance of engaging all of the community in Innovation and incersing importance of Collaboraion and the mobile smartphone. It covers tips on trendwatching as a way to stimulate creativity along with some future predictions to give ideas on business opportunities and presents practical tips for small business operating in Main Shopping Street precincts
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Etude PwC sur l'économie collaborative (mai 2015)PwC France
En dix ans, le concept d'économie collaborative est devenu un véritable marché impliquant de nombreuses startups comme des grandes entreprises internationales. Alors que ce marché représente aujourd’hui 15 milliards de dollars, le cabinet d’audit et de conseil PwC estime qu’il atteindra 335 milliards de dollars d’ici à 2025.
Source
Les données relatives aux consommations collaboratives des Américains sont issues de l’étude « Consumer Intelligence Series: The Sharing Economy » publiée par PwC en avril 2015. Pour cette étude, 1 000 consommateurs américains, âgés de plus de 18 ans, ont été sondés en ligne entre les 17 et 22 décembre 2014.
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Análisis en detalle de las ventajas que la economía colaborativa puede aportar a su negocio y cómo ésta puede aplicarse en múltiples sectores de actividad.
Consumer Intelligence Series: The sharing economyPwC
By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
PWC Sharing Economy Survey 2015
Selon PWC Le marché mondial de l'économie collaborative devrait atteindre près de 335 milliards de dollars d'ici à 2025, contre 15 milliards en 2014
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Dinh Le Dat (Kevin D.)
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing Economy.
Like many other companies and sectors in today’s economy, the sharing economy’s success— indeed, its very existence—has been built upon data.
Data is the fuel that powers the modern information economy. The widespread collection and use of data helps expand the array of
services available and keeps prices low—or even at zero—for a great number of digital services.
In the case of the sharing economy, data about interactions is also what facilitates the reputational feedback mechanisms that have been so crucial to the development of trust among diverse parties. (The importance of those reputational mechanisms is discussed at
greater length in section VI.)
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
One first-timers learnings from the Sustainable Brands conference 2013, San Diego. A "Sustainability 101" for the uninitiated or those looking for a refresh.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
NRF 2024 Presentation
Sunday, January 14 2024
Darin Detwiler, Detwiler Consulting Group, LLC
Dean Hornsby, BluLine Solutions, LLC
Rick Schlenker, Logile, Inc.
Christopher Schlichting, Coborn’s Inc.
Presentation at NRF Nexus 2023
July 11, 2023
Debjani Deb, CEO & Co-Founder
Session AI
Amanda Hall, Director of Pricing Strategy & Analytics
Ashley Global Retail
Presentation from NRF 2023: Retail’s Big Show.
Michelle Evans, Global Lead of Retail and Digital Consumer Insights, Euromonitor International
Get a first look at the top consumer trends with the biggest implications for retailers and brands. In this session, retail expert Michelle Evans reveals the latest insights from Euromonitor’s annual global consumer trends report. She examines the behaviors and motivations that will drive shopping habits next year so you can meet new demands.
Data-driven site selection: How understanding consumer movement drives Little...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Brad Puckett, Little Caesars
Cate Zovod, Near
When it comes to opening a new QSR location, the decision around site selection is critical — and the wrong decision can be extremely costly. For a QSR looking to significantly expand to new locations, the stakes are even higher. Founded in 1959, Little Caesars has been a popular pizza chain in the U.S. for decades. Having successfully responded to new consumer behavior in recent years, the chain is poised for rapid expansion across the U.S. and other growing markets like Canada and Mexico. With a goal to maximize ROI on the new locations, the company had to identify and prioritize sites for their new stores in a smart and scalable way. Learn how they turned to human movement data to empower teams in the U.S. and internationally to create a strategic expansion plan.
Presentation from NRF 2023: Retail's Big Show
Lee Peterson, WD Partners
Seana Strawn, IKEA US
Resale is ecologically beneficial, applies to many types of merchandise and is on-trend, but we are finding that the resale of goods online isn't as profitable as in store--think photo shoot, double ship and repackaging of items. So if done right at store level, can resale be more profitable, increase foot traffic with unique offerings, and boost customer loyalty? Learn from IKEA about their in-store resale experience, hear exclusive research from WD Partners and see visual renderings that show how areas of resale can be executed in several types of merchandise categories.
Presentation from NRF 2023: Retail's Big Show
Cam Avent, Union Square Hospitality Group
Kelly MacPherson, Union Square Hospitality Group
Morgan Wiley, Union Square Hospitality Group
In this session, we will have an interactive discussion outlining best practices for infusing data-driven decision making into an organization’s DNA: driving bottom-line results, personalizing and elevating the guest experience, and creating a workplace that inspires and retains high performers. We will share best practices on how to put the right numbers with the right context in the right hands, and how to craft optimal employee and guest experiences by leveraging analytics.
Presentation from NRF 2023: Retail's Big Show
James Boushka, Aramark
Time. The precious resource so few restauranteurs and hospitality veterans have. From preparation and production to serving guests to paying invoices, there are no shortage of mundane tasks essential to a well-functioning restaurant. Rising labor costs, guest demand for speed, and shrinking profit margins are propelling the industry to embrace automation as a marker for impactful success. Discover the trends and challenge your operational model to create experiences where humans and automation work together.
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Presentation from NRF 2023: Retail's Big Show
Adam Braun, Illinois Attorney General's Office
David Johnston, National Retail Federation
Millie Kresevich, EssilorLuxottica
Maria Michel-Manzo, Homeland Security Investigations
Organized retail crime (ORC) is a growing threat to retailers of all sizes, is imperiling employee and customer safety, and is hurting companies’ financial performance. This session will highlight how ORC threats are evolving, how law enforcement and retailers can work together more effectively on ORC investigations, and what NRF is doing to support legislation and industry initiatives that will help to counter ORC.
Voice in retail: It speaks, it listens, it’s impacting our real world businessesNational Retail Federation
Presentation from NRF 2023: Retail's Big Show
Glenn Allison, Tractor Supply Company
Donald Buckley, Lullaboo Studios,
Treehouse Consulting, LLC
Vicki Cantrell, Vendors in Partnership LLC
Mirko Saul, Schwarz Digital GmbH & Co. KG
You may know it as smart speaker, or the voice that tells jokes to your kids. You may think it’s a marketing channel, or only available through Big Tech.
Think again. A number of leading retailers know conversational artificial intelligence – voice assistance -- as a technology that is creating operational efficiencies (from warehouse to store), aiding employee retention, and lifting brand affinity. A technology that’s not only on the roadmap, but in implementation. (And in ways you may not expect.)
Join industry leader Vicki Cantrell and top executives from retail and entertainment as she pulls back the covers on the value of voice and retail, and explores the questions you’d ask: what’s real, what’s not, and what’s next? Where and how is this better than what we’re doing now? How do we protect the privacy of our customers – and our own data? How do we get started, and with whom?
Presentation from NRF 2023: Retail's Big Show
Ira Kalish, Deloitte Touche Tohmatsu Ltd.
In 2022, the world has faced significant challenges that have continued to disrupt the retail industry. We have seen inflation, war, the pandemic, climate change, supply chain challenges, changing government policies, and even increased talk about deglobalization. In this presentation, Dr. Ira Kalish, Deloitte’s Chief Global Economist, will discuss these issues as he offers his view on continued evolution and what retailers can expect in 2023 and beyond.
A look ahead to 2023: Impasse or opportunity for a new path
Is your company future fit?
1. Is your company future fit?
Trevor Hardy, CEO, The Future Laboratory
2. THEFUTURELABORATORY.COM LSNGLOBAL.COM
THE : FUTURE : LABORATORY
09 : 27 : 2017
: : SHOP.ORG
: : THE FUTURE FIT RETAILER
: Trevor Hardy, CEO, The Future Laboratory
: @trevorhardy @TheFutureLab
3. ‘Are we fit for the future? Can we provide solutions to
worldwide issues? In the future, it will be even more
vital for companies to work together with states and
NGOs to create value for societies, and business
opportunities that drive long-term, scalable value
creation’
Kati Ihamäki, vice-president of sustainable development, Finnair
4. Owned By No One by Robin Alysha Clemens, the Netherlands,
a speculative project that examines the extreme precautions people
may take in the future to protect their personal data in a culture of
surveillance
Uncertainty Ahead
There is growth, innovation and
optimism in the retail sector.
But there is still uncertainty
ahead.
Retailers are listening to
consumers’ needs without
losing their own point of view
and are meeting demands for
technology, transparency and
experience.
Adidas captured the current
zeitgeist in its latest advert
5. Official music video of Nobody Speak by DJ Shadow featuring
Run The Jewels
Systemic Distrust
Trust in governments, businesses,
church, sports bodies are at an all-
time low.
Trust in financial services
companies is down from
13% in 2015 to 8% in 2016
‘Trust in institutions is no longer
automatically granted. In today’s
world trust must be earned’
Richard Edelman, president and CEO,
Edelman
Source: Edelman
6. The Ordinary by Deciem
Honest Products
A more informed consumer is
tired of jargon and demanding
transparency.
Products in Deciem’s The
Ordinary and NIOD ranges
feature the names of the active
ingredients rather than marketing
buzzwords on the label
‘If we called this product Prevent
and Hydrate Mist we would do so
much injustice not only to the
product but also to the audience
who uses it,’
Brandon Truaxe, founder, Deciem
7. The Opaque But Still Transparent range by Freitag, Zürich
Not-so-fast Fashion
Manufacturing practices
continue to come under
scrutiny, especially with the rise
of fast fashion in emerging
markets.
If 80% of emerging markets
have clothing consumption
rates similar to those in the
Western world, by 2025 CO2
emissions will rise by 77%,
and 20% more water will be
used in garment
manufacturing than in 2015
Source: McKinsey
8. Ritual, US
Radical transparency
As digital tools make it easier to
hold brands to account, retailers
are going to great lengths to
prove their commitment to
transparency.
Multivitamin brand Ritual
shows where each ingredient
comes from and provides links
to manufacturers’ websites
ARKET has a ‘Made In’ tab
that reveals a map detailing a
product’s place of origin, the
name of the supplier and
factory involved in its
production.
9. 1913 Songjeong-yeok by Hyundai Card, South Korea
Brands have a Civic Duty
Businesses are increasingly stepping
in where governments are failing and
acting as forces for good in society;
acting as educators and enablers,
providing tools for a decentralized
economy.
Some 65% of consumers believe
that businesses bear as much
responsibility as governments for
driving social change
Source: Havas Worldwide
The potential value unlocked by
companies taking a long-term
approach could be worth nearly
$3 trillion by 2025
Source: McKinsey
10. The Body Studio at Selfridges, London
Brands educators
Retailers are responding to this
new landscape with layered
offerings and in-store activities.
Some 49% of New Yorkers and
56% of Londoners want to
learn new lifestyle and creative
skills at their favourite store
Health and wellbeing is the most
desired category, followed by
inspiring classes and expert
sessions
Source: Westfield
11. Levi’s Give Back education programme, Brooklyn
Denim brand Levi’s is
refocusing its brand around
music through a series of
education programmes in the
US and UK
The initiative includes short
courses in sound engineering,
songwriting and audio-visual
production, each created in
collaboration with a major
artist
‘We want to make a long-term
commitment – not something
where we’re in and out, but
something more consistent’
Jennifer Sey, chief marketing officer, Levi’s
12. ‘Meeting expectations at every stage in the customer
journey cannot be left to chance any more. By 2020,
customer experience will dominate as the key brand
differentiator, more than price or product’
Amit Sharma, founder, retail technology platform Narvar
13. WAH Nails, Soho
Service used to mean a sales
associate with a smile.
Now, before your customers
have even visited your store
they have probably looked up
your brand on social media,
read product reviews on
Amazon, researched your
stock availability and checked
the price against your
competitors
Customer service is becoming
a balancing act between
integrating technology and
maintaining a human element
to the experience.
14. Alibaba and HTC Vive China with shopping platform in virtual reality
New Service Stars
Retail staff must focus on the
quality of the experience
Consumers who engage with
both a brand’s website and
in-store staff spend on
average four times more
Sources: InMoment
‘Physical retail accounts for 93%
of sales today, and even with
online growing at speed, it will
account for 80% by 2025. Our
Store of the Future concept
enables staff to become ‘in-store
influencers’ rather than inventory
controllers’
Jose Neves, founder & CEO, Farfetch
15. Snapchat Spectacles campaign
The relationship between
online, social and shopping for
consumers is becoming symbiotic.
One-third of 18–24-year-olds say
they would like to purchase items
directly from Facebook, 27% want
to shop on Instagram, 20% on
Twitter, Pinterest (17%) and
Snapchat (15%)
Source: Aimia
‘Customers don’t think about
who runs the website, the mobile
business, the store business and
the franchise business. To the
customers they are all one
business’
Andrea Weiss, co-founder, retail consultancy
The O Alliance
16. Our/Vodka packaging
Global to hyper-local
As the world and brands
become more global,
consumers are craving the local
touch.
Our/Vodka is a global but local
brand consisting of local
partners that run micro-
distilleries in cities across the
world supported by the might of
Pernod Ricard.
‘Our/Vodka is not only about the
local community, but about
creating a global community of
creative entrepreneurs who
can share ideas’
Åsa Caap, CEO and founder of Our/Vodka
17. Amazon Headquarters, Seattle. Image by Graphite Design
A partnership between Amazon and
non-profit Mary’s Place, transformed
an old motel in downtown Seattle and
transformed it into a temporary
homeless shelter
The development will be used as the
Amazon’s headquarters and it has
donated around 50% of one of the
spaces to Mary’s Place
‘This unique, first-of-its-kind shelter will
remind families that they matter and
that their community wants to help
them to succeed.’
Marty Hartman, executive director of Mary’s Place.
18. ‘Consumers have embraced frictionless commerce,
which I like to call ‘thoughtless commerce’ – you
don’t need to think or make anything but the most
minimal effort between shopping, paying and
receiving your purchase’
Ryan Craver, senior vice-president emerging brands, licences and digital strategy, Lamour Group
19. Explorium retail
Brands need to consider the
physical store as a place of learning
and inspiration, even if this means
slowing the journey to purchase.
Bricks-and-mortar stores are
becoming brand embassies that
facilitate rather than dictate
consumer journeys
British luxury department store
Selfridges launches a number of
initiatives throughout the year,
curating products, hospitality and
live events according to a theme
Music Matters is the retailer’s
current festival, and features live
performances and a record shop
in-store
Music Matters by Selfridges, UK
20. South Korean eyewear brand
Gentle Monster provides a master
class in Explorium Retail.
Originally an online-only store, the
brand’s physical spaces boast
immersive and challenging
showrooms.
‘We believe inspiring spaces help
to sell products. Customers don’t
remember products when they
visit
a space, they remember the
architecture and artwork curated
within the space’
Jae Ho Bae, head of interiors, Gentle
Monster
Work in Progress by Gentle Monster
Tr
21. Power to Switch advertisement, UK Department of Energy and
Climate Change
Short-termism
Our inability to plan for the long
term is harming our present and
ruining our future.
‘America’s top killer isn’t cancer or
heart disease or smoking or obesity.
It’s our inability to overcome our own
short-term behaviour’
Ralph L Keeney, Duke University, US
In 2016, 17% of the largest 2,500
public companies in the world
changed their CEO, more than
in any of the previous 16 years
22. Cathedral Challenges
Short-termism is most problematic
when we are faced with decade-
long challenges.
“Mitigating man-made climate
change will take ‘at least until the
end of the century’
Tim Kruger, James Martin Fellow at the
Oxford Geoengineering Programme
Mars One plans to colonise the
red planet, with crews starting to
depart for one-way journeys in
2026
Roden Crater by James Turrell features skyspaces in the arizona
desert
23. ‘When there is a wind of change, we can build a
wall to protect ourselves from the storm or we can
build a windmill to let the wind blow faster so we
can benefit from the wind and be part of change’
Alber Elbaz
24. OPEN is a visual representation of The Future Laboratory’s Future
Fit Index by Pamm Hong
Future Fitness
The Future Fit Index was created
because consumers increasingly
expect a long-term view.
Businesses are dealing with the
uncertainty of accelerating sector
disruption and increasingly want
to be ahead of emerging
consumer needs
26. Future Fit Index - US Retailers
Stretch
02
Innovation
03
Agility
04
Conscious
Business
05
Thriving
Employee
s
06
Long-
Term
Planning
01
8
NUMBER OF
BUSINESSES
IN THE TOP 100
94% of consumers are likely to be loyal to a brand that offers complete transparency.
91% of Millennials say they would switch brands to one associated with a
positive cause
60% of members of Generation Z – the youngest of today’s luxury consumers – expect
brands to take a stand on causes they believe in
Go beyond ‘brand purpose’ to have real social impact
Selfridges Body Studio, a 37,000 square foot holistic fashion and accessories destination for women including seminars, debates, a Hemsley + Hemsley café and a FaceGym concession
⁃ The wellness movement and proliferation of social media has heightened our emotional awareness and brands are adapting product, curation and service in the knowledge that mood can change personal preferences
One of the more ambitious is the Quantum Project, an evolving space that changes on a 25-day turnaround
Alber Elbaz, creative director at Lanvin, receiving his award at the Elle Style Awards 2016
Note: He left Lanvin in Oct 2015
Future Fit lists consumer-facing brands operating in the UK
Luxury brands excluded because of the lack of publicly available data
Future Fit is an indicator of how well a business is positioned to take advantage of the trends that will affect us all in the next 5–10 years