On October 11th 2022 various speakers shared their expertise and vision on the future of commerce media and how to unlock these opportunities for your business. This included the rise of retail media, how to increase your visibility on the digital shelf and the future of social shopping.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
19th October 2023. Get ready to explore the current state of retail (media), get inspired by using new sales channels and learn more about the next gen buy shift. Industry experts will share their insights and success stories that are reshaping our industry today.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
19th October 2023. Get ready to explore the current state of retail (media), get inspired by using new sales channels and learn more about the next gen buy shift. Industry experts will share their insights and success stories that are reshaping our industry today.
The Top Trends in Digital Marketing for 2023 Searchonic
Check our latest infographics on the topic “The Top Trends in Digital Marketing for 2023”. Discover the top digital marketing trends to watch out for in 2023 with this infographic.
Get in touch at sales@searchonic.com and hire digital marketing experts.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Digital Marketing Portfolio for Liau Yun QingYun Qing Liau
Digital Marketer in Singapore from B2B journalism and B2C content marketing background.
Digital Marketing Portfolio. Experienced in Content Marketing, Social Media Marketing, Search Engine Marketing.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
Developing the digital Strategy
Developing the right campaigns and winning offers
Brainstorming content marketing by segments
Distributing the content to attract an audience (SEO, paid traffic, social media)
Marketing through email
Annual digital budget
Marketing KPIs
What Is Digital Marketing? | Digital Marketing Tutorial | EdurekaEdureka!
YouTube Link: https://youtu.be/s7sUDQni0LI
** Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification **
This Edureka "What is Digital Marketing" video will help you with the basic concepts of Digital Marketing and how to build your career in this field. Below are the topics covered in this Digital Marketing Tutorial For Beginners:
Evolution of Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Scope of Digital Marketing
Types of Digital Marketing
Challenges
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
Instagram: https://www.instagram.com/edureka_learning/
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Castbox: https://castbox.fm/networks/505?country=in
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
The Top Trends in Digital Marketing for 2023 Searchonic
Check our latest infographics on the topic “The Top Trends in Digital Marketing for 2023”. Discover the top digital marketing trends to watch out for in 2023 with this infographic.
Get in touch at sales@searchonic.com and hire digital marketing experts.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Digital Marketing Portfolio for Liau Yun QingYun Qing Liau
Digital Marketer in Singapore from B2B journalism and B2C content marketing background.
Digital Marketing Portfolio. Experienced in Content Marketing, Social Media Marketing, Search Engine Marketing.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
Developing the digital Strategy
Developing the right campaigns and winning offers
Brainstorming content marketing by segments
Distributing the content to attract an audience (SEO, paid traffic, social media)
Marketing through email
Annual digital budget
Marketing KPIs
What Is Digital Marketing? | Digital Marketing Tutorial | EdurekaEdureka!
YouTube Link: https://youtu.be/s7sUDQni0LI
** Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification **
This Edureka "What is Digital Marketing" video will help you with the basic concepts of Digital Marketing and how to build your career in this field. Below are the topics covered in this Digital Marketing Tutorial For Beginners:
Evolution of Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Scope of Digital Marketing
Types of Digital Marketing
Challenges
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
Instagram: https://www.instagram.com/edureka_learning/
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Castbox: https://castbox.fm/networks/505?country=in
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
DEFINING THE FUTURE READY ORGANISATION
Shopping is potentially the area of human behaviour that has been most widely changed by digital technology. Today’s shopper expects their experience to be invisibly shaped around them, at any time, at their fingertips. This report explores how.
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress
How the new technologies are shaping our shopping habits? Why AR, VR, voice shopping and mobile are more and more important in e-commerce? What are doing ASDA, Adidas and Clarins to keep up?
How to deliver digital-age customer experiences that set you apart from the competition?
Learn how to realize your organization's CRM potential, to acquire more customers and build customer loyalty.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Changing Business Models: The Shift to B2B2C and D2C SalesAshish Saxena
Times are changing, and business models are no longer limited to only B2B or B2C. We are seeing a slow
change to alternative models such as B2B2C (business-to-business-to-consumer), D2C (direct-to-consumer)
or B2E (business-to-employee) in order to better meet more specific end-consumer needs.
In this white paper, we’re delving into the trends impacting this shift away from traditional business models in
the e-commerce landscape. We’re also sharing a useful step-by-step guide on how to implement a successful
D2C strategy.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
3. 3
Agenda
Time Topic Speakers Job title
13:45 – 14:00 Welcome Jacco ter Schegget CEO Publicis BeNe
14:00 – 14:20 The age of commerce Celine van Nes Strategy Director
14:30 – 14:50 Winning the digital shelf with content Julie Esteve Head of eMerchandising
15:00 – 15:30 Profitero, Accelerating your online sales Andrew Pearl VP Insights
Break
15:40 – 16:00 Retail Media Revolution Rutmer Faber Ecommerce Consultant
16:10 – 16:30 Bol.com, becoming a media player Justin Sandee Director Commercial Development
16:40 – 17:00 The future of shopping is social Maarten van Herck Experience Lead
17:00 – 18:00 Drinks
Moderator: Rik Mulder
4. 4
14:00 – 14:20
Celine Nes
Strategy Director, Publicis Groupe
Presenting:
The age of commerce
6. “Commerce isn’t the cherry on
the cake, it’s the new cake.”
-Jean Paul Agnon
Former CEO of L’Oréal
PUBLICIS GROUPE x eCOMMERCE SUMMIT
7. The world is on fire, unlocking new cultural trends
Covid-19 pandemic
Pre-pandemic
celebration?
High inflation
2019 2021 2022
Digital living The great indoors The cost of living
PUBLICIS GROUPE x eCOMMERCE SUMMIT
8. PUBLICIS GROUPE x eCOMMERCE SUMMIT Source: Statista & Eurostat Survey on ICT Usage/Foresight
Factory
But in the midst of every crisis lies great opportunity
87,6%
eCommerce
growth the coming
3yrs
68%
Digital Ad Spend
growth coming
3yrs
25%
Of the total Retail
Sales in NL will be
represented by
eCommerce in
2023
37%
Share in source of
inspiration held by
Online Retailers
9. PUBLICIS GROUPE x eCOMMERCE SUMMIT
These trends are more than just post-pandemic hype
Customers don’t think in terms of
channels. They expect seamless, high-
quality experiences no matter where, when,
or how they shop. This has led to several
major commerce trends.
11. Everyone’s
a Retailer
This shift describes how, in a
decentralized Creator Economy, there are
no gatekeepers.
PUBLICIS GROUPE x eCOMMERCE SUMMIT
12. Signals
PUBLICIS GROUPE x eCOMMERCE SUMMIT
The Creator Economy is booming,
empowering self-starters – from video game
streamers to fashion designers to podcasters
– to monetize their skills and nurture close-
knit customer communities.
13. How to act
PUBLICIS GROUPE x eCOMMERCE SUMMIT
▪ Support the Creator Economy
▪ Don't rule out brick and mortar
▪ Dip your toe in the retail water
▪ Expand your horizons when it comes to
competitive analysis
14. PUBLICIS GROUPE x eCOMMERCE SUMMIT
Source: https://www.youtube.com/watch?v=0Iyz3XHwl6g&t=1s
15. The Virtual
Economy
This shift describes how digital assets
such as NFTs and in-game goods
proliferate online and in the
metaverse.
PUBLICIS GROUPE x eCOMMERCE SUMMIT
16. Signals
PUBLICIS GROUPE x eCOMMERCE SUMMIT
The concept of a virtual economy first
emerged in the gaming world, and it’s where
much virtual investment behaviour still occurs.
29% of global consumers have bought an in-
game item, such as skins, characters or loot
boxes, and a further 21% are interested in
doing so. Uptake is highest in Vietnam and
China, where 51% and 46% respectively have
bought an in-game item.
17. How to act
PUBLICIS GROUPE x eCOMMERCE SUMMIT
▪ Acquire your target audience in its preferred
digital spaces
▪ Build virtual marketplaces for your brand
▪ Consider how digital offerings can be
incorporated into IRL brand spaces
▪ Develop virtual offerings
18. PUBLICIS GROUPE x eCOMMERCE SUMMIT
Source: https://www.youtube.com/watch?v=zGoEJ-H6_eM
19. Experiential E-
commerce
This shift describes how retailers are
required to deliver more immersive and
entertaining experiences via digital
channels.
PUBLICIS GROUPE x eCOMMERCE SUMMIT
20. Signals
PUBLICIS GROUPE x eCOMMERCE SUMMIT
COVID has accelerated the shift toward e-
commerce. 38% of global consumers
expect to shop online more in the next 12
months compared to pre-pandemic life. 62%
are interested in using AR to see how
products could look in their home.
21. How to act
PUBLICIS GROUPE x eCOMMERCE SUMMIT
▪ Replicate the best of IRL retail online
▪ Take the risk out of online purchases
▪ Explore how AI can add a layer of
personalization
22. PUBLICIS GROUPE x eCOMMERCE SUMMIT
Pasarina by
Ranch Market
AR supermarket app sends
shoppers on a treasure hunt to find
promotions
23. Perfect Delivery
Every Time
This shift describes how retailers are
adapting to fulfil consumers'
expectations of on-demand convenience.
PUBLICIS GROUPE x eCOMMERCE SUMMIT
24. Signals
PUBLICIS GROUPE x eCOMMERCE SUMMIT
The COVID-19 pandemic has increased
consumer reliance on e-commerce and
delivery. Consumers’ expectations for speedy
delivery have never been higher. 42% of global
consumers (nine-country average) have used
a quick delivery service or app to get
groceries or household items delivered in an
hour or less, with a further 28% interested.
25. How to act
PUBLICIS GROUPE x eCOMMERCE SUMMIT
▪ Bring the POS to consumers
▪ Build flexibility into your delivery offers
▪ Bring your logistics closer to consumers
▪ Use automation to facilitate ultra-responsive,
convenient delivery
▪ Offer delivery-based perks for loyal
customers
26. PUBLICIS GROUPE x eCOMMERCE SUMMIT
Source: https://www.youtube.com/watch?v=qA2qXk_xT80
27. The accelerating speed of change means
brands and retailers really can’t afford not to be
on top of what’s happening around them and
what that means for them, whether that’s
shopper attitudes, the continuing evolution of e-
commerce and physical stores or the arrival of
new sales channels and platforms.
PUBLICIS GROUPE x eCOMMERCE SUMMIT
The only constant in commerce is change
28. PUBLICIS GROUPE x eCOMMERCE SUMMIT
# 1 Customizable Products & Personalization
#2 Flexible Payment Options
#3 Exclusive Products & Subscription-Based eCommerce
#3 Visual Merchandising
#4 Micro-Moments
#5 Video Content
#6 Long Sales
#7 Promote Content, Not Store
#8 No Photoshop
#9 Big Data
#10 Find Your Niche
What’s next?
30. 30
14:30 – 14:50
Julie Esteve
Head of eMerchandising, Publicis Le Pont
Presenting:
Winning the digital shelf with content
31.
32. Click to edit Master title style
• Click to edit Master text styles
• Second level
• Third level
• Fourth level
• Fifth level
33. % of consumers increasing
time spent on each channel
during and after the COVID-
19 pandemic
48% 47% 47%
45%
39%
34. 38%
14%
19%
22%
20%
18%
14%
29%
19%
12%
21%
8%
18% 16% 19%
14%
3%
16%
12%
13%
% of users that
accessed at least one
service from industry
59%
21%
Banking Insurance Grocery Apparel Enterta-
inment
Social
Media
Travel Telco
Carriers
Utilities Public
sector
37% 38% 39%
32%
17%
45%
32%
26%
1.6 1.6 2.0 1.7 2.0 1.8 1.2 1.5 1.6 2.1
Before COVID-19 Increase during COVID-19
35.
36.
37.
38. Only a reduced number of SKUs are visible on
digital shelf.
Visit in-
store
Desktop
search
Mobile
search
Voice
search
39. An additional 17% of clicks
stay on the first page
Only 19% of clicks are past
the first page of results
64% of clicks are on the
top 3 items (range 39-81%)
Source: Profitero data 2021
40.
41. WRITTEN ASSETS
2. FEATURE BULLETS
3. PRODUCT
DESCRIPTION
1. PRODUCT NAME
4. HIDDEN
KEYWORDS
VISUAL ASSETS
6. VIDEO
7. ENHANCED
CONTENT
4. SECONDARY
IMAGES
5. HERO IMAGE
51. Analyze
Deploy &
optimize
Create
Create data-driven and mobile-
first content that wins visibility
metrics and consumer
engagement.
CREATE
Ensure content
implementation on eRetailers
with “always-on” optimization.
DEPLOY & OPTIMIZE
Measure shelf performance &
current content opportunities to
prioritize production and drive
efficiencies.
ANALYZE
ANTICIPATE
Use Predictive Intelligence to
define best standards for visual
and written content.
Anticipate
Powered by data.
56. Few companies
are maximizing
data & analytics
How would you describe your organization’s eCommerce
capabilities / approach to data & analytics?
Source: Profitero 2021 eCommerce Benchmark Survey
57. Be profitable
Be convincing Be findable
Be available
Assortment In stock
Organic
search
Sponsored
& display
Buy Box
Price &
Promotions
Imagery &
content
Ratings &
reviews
Grow market
share
Understanding
your
performance on
the Digital Shelf
is vital to
achieve your
eCommerce
goals
58. Win at availability
+42% sales loss when
in stock rate drops from
90% to <30%
Win at search
+86% sales lift
by getting in top
10 spots
Win at reviews
+206% sales lift, going
from 1-5% to 5-10%
more reviews / month
Win at content
+58% sales lift by
improving content to
meet benchmarks
Win at price
Takes 4 days to regain
sales when you lose
the Buy Box to 3P
Source: Profitero ROI research 2020 and 2021 (U.S.)
Optimization really does pays off
59. Be profitable
Be convincing Be findable
Be available
Assortment
In stock
Organic search
Sponsored & display
Buy Box
Price & Promotions
Imagery & content
Ratings & reviews
Grow market
share
60. A pet client recently analyzed their
portfolio in a fast growing category.
Almost all of their products lack the right
unit economics to realize any ROI when
you factor in marketing spend.
Until unit economics are improved,
sustained growth is impossible.
A profitable
assortment is the first
principle of growth
61. Competitive insight
must be your guide
through the negative
headwinds
(You may learn something
to benefit your portfolio)
Case Size / count Promotional Activity
Trend-based
innovation
62. Be profitable
Be convincing Be findable
Be available
Grow market
share
Assortment
In stock
Organic search
Sponsored & display
Buy Box
Price & Promotions
Imagery & content
Ratings & reviews
63. Being OOS not only erodes sales, it erodes marketing ROI
64.
65. Be profitable
Be convincing Be findable
Be available
Grow market
share
Assortment
In stock
Organic search
Sponsored & display
Buy Box
Price & Promotions
Imagery & content
Ratings & reviews
66. You can bury a body
on Page 2 of search
70%
of consumers never
click past the first page
of results
Sales uplift of appearing in
the top 10 spots of search
results, organically
Source: Millward Brown Digital Source: Profitero
www.DontGetBuried.com
67. +
Organic search optimization must be the foundation
Brands see 4x more sales by getting products to Page 1 organically, versus through paid ads
Retailer platforms are influenceable in different ways:
Source: Profitero
68. Be profitable
Be convincing Be findable
Be available
Grow market
share
Assortment
In stock
Organic search
Sponsored & display
Buy Box
Price & Promotions
Imagery & content
Ratings & reviews
69. 69
Make benchmarks your starting point
Source: Profitero “The ROI of Improving Product Content” report (March 2021);
Products achieve a 23% to 36% sales lift by meeting best seller benchmarks for the category
Avg. lift for products meeting best
seller content benchmarks
70. 70
And never forget we are all susceptible to retailer errors
Would you like a frying pan with those headphones?
72. Make speed your ultimate differentiator
Daily Data Take action
Product(s) are out of stock
Turn off advertising. Confirm retailer is
ordering more inventory
Product pages are below benchmark
for content & reviews
Optimize content and resyndicate
Competitor products OOS
Intercept via keyword buys & grow
share
Your products fell off of page 1 Buy media. Optimize content
73. Ways Profitero can help
Establish full visibility
of performance drivers
and competitors
- at scale
Advanced analytics
to help you find best
opportunities in your
category
Consulting services
to help embed data
workflows across
teams
74. 74
15:40 – 15:00
Rutmer Faber
Ecommerce Consultant, Publicis Groupe
Presenting:
Retail media revolution
78. RETAIL MEDIA DEFINITION
Retail media is retailer-owned inventory,
allowing brands to market to consumers
near their point of purchase, either online
or in-store
inventory based on first party retailer data
activated outside the retail environment
+
79. CORE ECOSYSTEMS FOR RETAIL MEDIA IN NL
Direct-to-retail Retail Media Network Marketplace
80. 80
c
c
MOST COMMON RETAIL MEDIA AD FORMATS
Search (sponsored ads)
c
Display
Online other Offine other
81. TRENDS THAT FUEL RETAIL MEDIA GROWTH
TV
Digital
ads
In-Store
Trend 1:
Decline lineair
TV
Trend 2:
Depreciation 3rd
party
cookies
Trend 3:
Digitazation of
instore
environment
Retail
Media
Source: eMarketer Retail Media Round Up March 2022
82. MOST EU COUNTRIES ARE FAR FROM MATURE
Global Retail
Media will is
expected to be
worth over 135
billion dollar in
2026 and grow
with around 25%
per year*
Retail Media % of Total Digital Ad Spend (Approx.)
Retail
Media
Sophistication
Nascent (5-10%)
Limited
investment or
standalone retailer
propositions.
Emerging (10-15%)
Second generation
of retail media
platforms
emerging, growing
sophistication.
Full-funnel (25%)
Mature retail self-
serve platforms
and full-funnel
inventory.
Walled-Gardens
(40%)
Mature inventory,
unique to localised
behaviour.
Source: : eMarketer Retail Media Round Up March 2022 | IAB Europe – Daniel Knapp 2022
83. RETAIL MEDIA WILL TRIPLE BY 2026
+26% YoY | +3x faster vs. total digital
€ 25.1bn
TV ads
2026
Retail Media
2026
€ 24.8bn
Source: IAB Europe – Daniel Knapp 2022
0,24
0,30
0,37
0,47
0,59
0,75
0,00
5,00
10,00
15,00
20,00
25,00
30,00
2021 2022 2023 2024 2025 2026
Retail Media Ad Spend (€bn)
Rest EU NL
84. GROWTH WILL BE FUELED FROM SEVERAL AREAS
Time
Budget
Supplier Funding
Commercial
Agreements
Retail Media
Investment
36%
28%
19%
14%
3%
Shift from
traditional
Organic
growth in
digital
Shift in
trade
Shift from
other digital
channels
Shift in events,
sponsorships etc.
Source: eMarketer Retail Media Round Up March 2022 | BCG Commerce Media Survey 2022
85. INTEGRATED MEDIA PLANNING IS ESSENTIAL
Old Silos New Silos No Silos
Brand
Marketing
Retail
Marketing
Brand
Marketing
Performance
Marketing
E-Commerce
Customer
Marketing
Shopper
Marketing
Integrated
Marketing
Planning
(Omnichannel)
86. NOW IS THE RIGHT TIME TO ASK FOR MORE
Specific media
inventory with ROI
Local stock
levels
Audience and insights
sharing
SKU level
conversion data
API
Reporting
Omnichannel
analytics
Co-ordinated
Media Strategy
New ways of
collaboration
Personalised
experience
development
87. RETAIL MEDIA IS JUST GETTING STARTED
0
0,2
0,4
0,6
0,8
1
1,2
Auchan
Eleclerc
Asda Zalando Otto Jumbo Douglas
Casino
Group
Carrefour
Ocado
Intermarche
Sainsburys
Albert Heijn
Rewe
Tesco
More NL Retailers will follow
Bol.com
Source: IAB Europe – Daniel Knapp 2022
88. MORE IMPACTFUL POSITIONS
Growing performance inventory
Upper Funnel Growth
Technology
Transparency & evidence
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Impact on click performance position change
CTR
Brands
Retailer
€
CVR ROAS
+67% +25% +200%
+50%
Source: Mabaya blog: Wear sunscreen and go up |SP performance analysis Publicis Commerce NL
91. SELF-SERVICE AS A STANDARD & AUTOMATION
Growing performance inventory
Upper Funnel Growth
Technology
Transparency & evidence
Self-service to be standard
API connections Campaign automation & insights
92. EVIDENCE LED PROVE & PERFORMANCE
Growing performance inventory
Upper Funnel Growth
Technology
Transparency & evidence
Third party measurement
Attribution options
Building cases & evidence
93. ALL THESE CHANGES ARE ADDING COMPLEXITY
Talent Tech Partnerships
Tech
Commerce
Intelligence
WE ARE HERE TO HELP
94. 95
16:10 – 16:30
Justin Sandee
Director Commercial Development, Bol.com
Presenting:
Bol.com, becoming a media player
95. Justin Sandee | Director Commercial Development
Becoming a media player
Publicis Commerce Day ‘22
bol.com
96. 7/10
Highest rated
companies are Platforms
30%
Worldwide economic activities
via Platforms
25€bn
Retail Media Adspend
Europe in 2026
63%
Of products related Searches
Start on Marketplaces
Platform Revolution
Sources: Bloomberg, McKinsey, Wunderman Thompson, Zenith, IAB Europe
97.
98.
99. Matchmaker of Demand and Supply
Shopping Starting Point Selling Starting
Point
Advertising Starting Point – Retail Media
13 mln
loyal Customers
50.000
Partners
100. Help Advertisers grow their business in a
way that is relevant for Customers and fits
the bol.com Platform
101. Let’s P eak. 2022
Relevant for Coustomers Effective for Advertisers Scalable
102. Let’s P eak. 2022
Relevant for Customers Effective for Advertisers Scalable