The document discusses the rise of the smart mobile economy and opportunities to monetize it. It notes that smartphones and tablets are replacing other devices and will surpass personal computers for internet access globally by 2015. While the current app store model limits opportunities, the document sees the smart mobile economy as still in its early stages, with great potential to develop new value chains and business models that involve more participants. It encourages innovating to change the game and monetizing the smart mobile economy beyond the current app store dominant design.

1. The Smart Mobile Economy
Nikola Georgiev
Mobile App Camp, Skopje,
26.10.2013

2. About
• The purpose of this presentation is to provoke
you to think about these questions from a
different angle:
– What do smart devices and widespread mobility
mean for the people?
– What is the smart mobile economy?
– How to invent new ways to monetize on the smart
mobile economy?

3. Through the looking glass
• We live surrounded by technology which we
take for granted
• Its important to stop and take a look at the
present from different angles, to go beyond
from what is to what it actually means

4. Through the looking glass
TELEPHONE EVOLUTION
How much is the modern smartphone actually a phone?
If it is not a phone, what is it actually?

5. Through the looking glass
?=
?=
Less than the laptop is just a fancy typewriter!
How much is the modern smartphone actually a phone?

6. Through the looking glass
= 1% x
= 5% x

7. Lets clear the view…
=
A smartphone is…
… Your Gateway to
the Matrix;
… A Magic Mirror
in your pocket;
… Your first
Cybernetic organ.

8. Fast Facts
• Access to Internet by Phone & Tablet will
overtake access by PC globally in 2015

9. Fast Facts
• 200 Million tablets and 600 Million
smartphones will be sold in 2013, which
equals 11% of the worlds total population

10. Fast facts
• A typical smartphone user spends an average
2 hours of engagement with it every day
(compare to average TV consumption which is 2.5 hours!!!)

11. Fast Facts (USA smartphone users)
• At least 50% of consumers use 2 or more
devices in the search process
• 80% of smartphone users in use them in
stores to shop
• 85% of mobile users use social networks to
decide for purchase
• 90% of mobile searches lead to action,
50% lead to purchases

12. A fast approaching future
• Tech trends get rolled out ever faster than before
– Smartphones replace feature phones
– Tablets and laptops take over the desktop
– TVs get smart and converge with gaming consoles
– In a couple of years we will ordinarily use things considered science
fiction today!

13. Realizing…
• This is much bigger than I thought!
• Where is the money?
• Why are we not making a fortune today?

14. The core of the smart mobile economics:
His Royal Highness The Consumer
• All Consumers in the Smart Mobile Economy
exist both in the Real and Virtual World
• Consumer spending accumulates wealth which is spread
to other stakeholders in the Smart Mobile Economy

15. How to promote consumer spending?
• Retail: The Art & Craft of taking every penny
out of Consumer’s pocket & making him happy!

16. Check out: Consumer Journey

17. Consumer Journey: Participants
• Goods Manufacturers
• TV Channels & Mass Media
• Advertising Agencies
• Wholesalers
• Retailers
• Payment Processors
• Loyalty Clubs and more…

18. What about the Smart Mobile Economy?
• Unfortunately, besides smart devices and mobility
being sophisticated and widespread, the smart
mobile economy is in its early stages
• Think about this as a great opportunity!

19. The reason: Appstore Dominant Design
$$$
$$$
FREE
The current smart mobile economy is a system set by Apple and Google
Problem: No room for others necessary to grow the market!!!

20. YOUR
PRODUCT
• Visibility is a huge issue!
• Appstores are not actively promoting your product
• Promotion will cost you an arm and a leg.
The “passive” appstore

21. But everyone wants a piece of the pie!
• Telecoms
• Internet Providers
• Device Manufacturers
• Content Providers
• Banks
• Equipment Retailers
• Advertisers
• Social Media
• Consumer Brands
• …

22. The Consumer Journey in the
Smart Mobile Economy
Great opportunity lies in enabling new value chains and involving more parties to the game!

23. Coming Soon: Online community with a single
purpose: monetize on the Smart Mobile Economy

24. Examples of building new value chains

25. Examples of building new value chains

26. How can you join in?
socio, sociare, sociavi, sociatus
Latin: verb, 1st conjugation
Meaning: 1. share in 2. unite, join, ally
Post Your Apps at:
http://dev.soc.io

27. My Last Message for Today:
• Collaborate. Innovate. Change the Game!