This document discusses the digital transformation of retail in China. It notes that China has become the world's largest tech market, with over 90% internet penetration and the largest number of mobile phone and smartphone users. E-commerce is growing massively in China, and is set to surpass the US to become the largest e-commerce market by 2020. Chinese consumers now engage with retailers through multiple digital channels like mobile apps, social media, and QR codes. E-commerce provides more choice, convenience and better service than bricks-and-mortar stores. Retailers are leveraging both digital and traditional channels to drive more sales. Orange Business Services helps retailers with digital transformation, e-commerce infrastructure, and omni-channel solutions