Visit SAP NRF Resource Center to see how SAP helps drive infinite opportunity in Retail. http://global.sap.com/campaign/na/usa/CRM-XU16-RET-NRF16ME/post/index.html This deck reviews the strategic drivers for Retail Omni Commerce and how managing this digital transformation requires a new retail mindset.

1. 1© 2016 SAP SE or an SAP affiliate company. All rights reserved.
NRF BIG SHOW 2016
R E TA I L . D I G I TA L . I N F I N I T E O P P O RT U N I T Y.
J A N U A R Y 1 7 – 2 0 2 0 1 6 | N E W Y O R K C I T Y

2. 2© 2016 SAP SE or an SAP affiliate company. All rights reserved.
NRF BIG SHOW 2016
J A N U A R Y 1 7 – 2 0 2 0 1 6 | N E W Y O R K C I T Y
R E TA I L . D I G I TA L . I N F I N I T E O P P O R T U N I T Y.

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The World is Digital and Networked
Last 2 years
90%
Of the world’s data has
been generated1
Last 2 years
40%
Growth in adoption of
business networks2
1 ScienceDaily, May 22, 2013.
2 Technology Adoption Report on Business Networks, Ardent Partners, 2014.
3 Internet of Things (IoT) 2013 to 2020 Market Forecast: Billions of Things, Trillions of Dollars, IDC, 2013.
4 Statista, 2014.
212 billion
End of 2020
“Things” will be connected3
By 2020
9 billion
Mobile users in the world4
In 2014
51%
Of workloads processed
in the cloud5
5 Cisco Global Cloud Index: Forecast and Methodology for
2013–2018, Cisco Systems Inc., November 11, 2014.

4. ©2015 SAP SE or an SAP affiliate company. All rights reserved. 4
Contextual
Personalized
Cross-channel
Digitally empowered consumers shop differently

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Retail Omni Commerce
Strategic Drivers
 Increase conversion rates
 Reduce returns
 Improve shopping
experience
 Rapidly implement new
marketing initiatives and
promotional offer types in
all channels
 Provide consistent pricing
across all channels
 Buy, fulfill, return anywhere
 Real-time inventory visibility
 Flexible use of inventory
 Reduce delivery time and
cost
 Reduce zero picks and
cancelled orders
 Consolidate customer data
 Track all customer
interactions
 Connect interactions across
touch points
 Understand preferences,
customer profiles
Product Data
Quality
Consistent
Pricing
360 View of
Customer
Reliable Inventory
Availability
Increase Sales Drive Revenue /Margin Reduce Cost Customer Insight Differentiate
Strategic Drivers
 Provide contextual,
personalized, and
consistent experience
across channels
 Online and in store
Personalized
experience

6. PROFILE
IMPLICIT
EXPLICIT
RELEVANCE
NORMALIZATION
ENGAGEMENT
LISTENING
BROWSE
CLICK
OPEN
CLOSE
IGNORE
WALK-BY
HOVER
BUY
REGISTER
SUBSCRIBE
RETURN
COMPLETE
SEND
SHARE
EVENTS FROM
TRIGGERS TO

7. Merchandising Merchandising
Merchandising
Supply chain Supply chain
Supply chain
Stores
Customer
touch
points
Marketing Marketing
Marketing
E-com
Mobile
Channels
 Put customer at the center of decision making
 Align business processes (merchandising, marketing,
supply chain, …)
 Engage customers consistently across all touch points
 Product centric
 Organizational silos
 Scattered and
inconsistent data
Managing this digital transformation requires a new retail mindset

8. Integrated Marketing & Personalized Promotions
NorthAmericanGroceryRetailerCasestudy
• TransitioningfromPhysicalto
DigitalWorld
• PersonalizingOffersand
PredictingProfits
• MeasuringMarketing&
PromotionEffectiveness

9. Brookshires Grocery
SAP CAR Powers Loyalty and Promotions Transformation
Watch the Sapphire Presentation and hear directly from Brookshire Grocery:
http://events.sap.com/sapphirenow/en/sessions.aspx
Reinvigorate Customer Experiences with Innovation in the Grocery Business
+ $600 / year
21% more likely to stay Core
Digitally Engaged
CORE SHOPPERS
+ $675 / year
23% more likely to stay Opportunity
156% more likely to move up to Core
Digitally Engaged
OPPORTUNITY
SHOPPERS

12. © 2015 SAP SE or an SAP affiliate company. All rights reserved.

13. © 2015 SAP SE or an SAP affiliate company. All rights reserved.

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Thank you
Contact information:

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Thank you
Contact information:

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Contact information:

18. Hybris marketing and Facebook: Personalized
Marketing at Scale
Predictive Analytics
Scoring
Golden Segment
and Custom
Audience
Personalized
Offer /
Engagement
Campaign
Analytics
Marketing
• Extend your “golden” customer segments by finding look-alikes on Facebook
• Create highly personalized offers with closed-loop commerce integration
• Manage end-to-end budget and campaign planning as part of the broader marketing mix
Facebook
Ads
Campaign Planning
Budgeting

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Thank you
Contact information:
Paul Donovan
Paul.donovan@sap.com