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Retail Marketing Mix And Planning

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Abhijit Das
Abhijit Das

The document discusses the key aspects of retail marketing including satisfying customer needs, developing merchandise and services to meet those needs, and coordinating the elements of the retail marketing mix. It also covers the importance of retail marketing planning, which involves setting objectives, identifying options, and coordinating activities in a logical sequence to maximize profits in a complex retail environment. Finally, the document outlines different types of retail marketing plans from annual tactical plans to long-term strategic plans focused on adapting to market opportunities.

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Retail Marketing Mix and Planning Charles Blankson, Ph.D.
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Retail marketing objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retail marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Retail Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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The mix planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Retail Marketing Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Managerial use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approaches to planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of planning ,[object Object],[object Object],[object Object],[object Object]
Short-term Retail Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Long-term plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic retail planning ,[object Object],[object Object],[object Object]
Corporate level planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mission statement ,[object Object],[object Object],[object Object],[object Object]
Exam type question ,[object Object],[object Object],[object Object]

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Retail Marketing Mix And Planning

  • 1. Retail Marketing Mix and Planning Charles Blankson, Ph.D.
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