Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Managing the merchandise and retail marketingSanjay Jana
these are very useful slides related to retail marketing and merchandise management. it helped me a lot in understanding the changing scenario of the consumers from unorganized retailing to organized retailing.
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Managing the merchandise and retail marketingSanjay Jana
these are very useful slides related to retail marketing and merchandise management. it helped me a lot in understanding the changing scenario of the consumers from unorganized retailing to organized retailing.
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
Retail Store Management PowerPoint Presentation SlidesSlideTeam
Select our content ready Retail Store Management Powerpoint Presentation Slides to create an effective retail merchandising system. The Merchandise management PowerPoint complete deck contains various professional-looking slides such as types of retail format, key drivers of retail growth, key statistics, building & sustaining relationships, global environmental & market trends, retail trends shaping in future, role of information technology in retail, types of retail applications, understanding customers, future trends in multichannel retailing, target audience classification, sales by product category, pricing strategies, stages of product distribution, global market segmentation strategy, location analysis strategy, division of retail activities, retail store organizational structure, information system & supply chain management, operations promotion, marketing communication, sales promotional mix elements, customer loyalty programme options, integrated etc. Furthermore, you can also use the retail marketing presentation deck to showcase ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenge, etc. Download retail business management PPT visuals to enhance the knowledge of your audience. Go further and faster with our Retail Store Management Powerpoint Presentation Slides. They help extend your advantage.
Retail Sector Analysis PowerPoint Presentation Slides arrange insightful content using high-quality design. This PowerPoint slideshow is specially-developed for retail management professionals around the globe. Demonstrate the types of retail formats such as store-based, non-store based, and service-based with visual support. Use our retail industry assessment PPT presentation to represent the key growth drivers within the retail industry. Employ this retail market analysis PowerPoint theme to educate your audience about global, and environmental trends. Easily illustrate types of retail applications like supply chain systems, enterprise retail system, and store operation system. Advanced tools are utilized to visualize data featured in this retail business analysis PPT layout. Elucidate the multi-channel retailing trends with the help of infographic-style formats. Represent your organization’s retailing strategy. Walk your audience through the operations, promotion, and marketing communications in retailing. Showcase merchandise management, inventory management, and control. So, hit the download button now and begin personalization instantly. Our Retail Sector Analysis PowerPoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/2Lr5Zze
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
The field of Visual Merchandising is developing quick as the Indian retail is making its nearness felt in national and global field. Today's savage rivalry and the similitude of stock compel every section of the design business to use visual promoting to enhance the attractive quality of items. This study speaks to a commitment to a more profound comprehension about the effect of visual marketing on purchaser purchasing conduct in shopping stores. The primary goal of this paper is to examine the impact of visual promoting, particularly the one identified with the shop-windows, on shopper purchasing conduct as per store traits most esteemed by customers.
Key measure of the retailer’s success is selling as much merchandise as possible at the highest profit margin.
Retailers can no longer depend on random sourcing / buying in the hope that they will sell them all.
There are two major areas of profit leakage in retail. Firstly - lost sales resulting from lack of stock, and secondly - forced margin reductions (markdown) due to excessive stock.
There are processes and solutions in order to reduce and eliminate excess inventory and maximise profit. That is "Merchandise Planning".
Merchandise Planning is "A systematic approach by the retailer, aimed at maximising return on investment, through sales & inventory planning, in order to increase profitability”.
Main goal of Merchandise planning is to maximize the use of assets, and resources a company owns.
In the long run, effective merchandise planning can save time, help streamline business processes and objectives, and optimize and mobilize inventory to get it off the shelves into the hands of the consumers for the right price.
Retail Store Management PowerPoint Presentation SlidesSlideTeam
Select our content ready Retail Store Management Powerpoint Presentation Slides to create an effective retail merchandising system. The Merchandise management PowerPoint complete deck contains various professional-looking slides such as types of retail format, key drivers of retail growth, key statistics, building & sustaining relationships, global environmental & market trends, retail trends shaping in future, role of information technology in retail, types of retail applications, understanding customers, future trends in multichannel retailing, target audience classification, sales by product category, pricing strategies, stages of product distribution, global market segmentation strategy, location analysis strategy, division of retail activities, retail store organizational structure, information system & supply chain management, operations promotion, marketing communication, sales promotional mix elements, customer loyalty programme options, integrated etc. Furthermore, you can also use the retail marketing presentation deck to showcase ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenge, etc. Download retail business management PPT visuals to enhance the knowledge of your audience. Go further and faster with our Retail Store Management Powerpoint Presentation Slides. They help extend your advantage.
Retail Sector Analysis PowerPoint Presentation Slides arrange insightful content using high-quality design. This PowerPoint slideshow is specially-developed for retail management professionals around the globe. Demonstrate the types of retail formats such as store-based, non-store based, and service-based with visual support. Use our retail industry assessment PPT presentation to represent the key growth drivers within the retail industry. Employ this retail market analysis PowerPoint theme to educate your audience about global, and environmental trends. Easily illustrate types of retail applications like supply chain systems, enterprise retail system, and store operation system. Advanced tools are utilized to visualize data featured in this retail business analysis PPT layout. Elucidate the multi-channel retailing trends with the help of infographic-style formats. Represent your organization’s retailing strategy. Walk your audience through the operations, promotion, and marketing communications in retailing. Showcase merchandise management, inventory management, and control. So, hit the download button now and begin personalization instantly. Our Retail Sector Analysis PowerPoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/2Lr5Zze
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
The field of Visual Merchandising is developing quick as the Indian retail is making its nearness felt in national and global field. Today's savage rivalry and the similitude of stock compel every section of the design business to use visual promoting to enhance the attractive quality of items. This study speaks to a commitment to a more profound comprehension about the effect of visual marketing on purchaser purchasing conduct in shopping stores. The primary goal of this paper is to examine the impact of visual promoting, particularly the one identified with the shop-windows, on shopper purchasing conduct as per store traits most esteemed by customers.
Key measure of the retailer’s success is selling as much merchandise as possible at the highest profit margin.
Retailers can no longer depend on random sourcing / buying in the hope that they will sell them all.
There are two major areas of profit leakage in retail. Firstly - lost sales resulting from lack of stock, and secondly - forced margin reductions (markdown) due to excessive stock.
There are processes and solutions in order to reduce and eliminate excess inventory and maximise profit. That is "Merchandise Planning".
Merchandise Planning is "A systematic approach by the retailer, aimed at maximising return on investment, through sales & inventory planning, in order to increase profitability”.
Main goal of Merchandise planning is to maximize the use of assets, and resources a company owns.
In the long run, effective merchandise planning can save time, help streamline business processes and objectives, and optimize and mobilize inventory to get it off the shelves into the hands of the consumers for the right price.
RTMNU 4th sem MBA
Subject - Retail Sales Management & Services Marketing [ Marketing ]
Module 2
STORE LOCATION AND LAYOUT
BY Jayanti Pande
#JayantiPande_slideshare
#RetailSalesSummary
Free MBA notes pdf rtmnu
Location, Operation & Merchandise Management: Trading Area Analysis, site selection, store formation size and space allocation, store security and credit management. Merchandise plans- forecasts, innovativeness, assortment decisions, brand decisions, timing and allocation, merchandise pricing. Retail Promotion: Building retail store image, atmosphere, layout planning, Retail promotional mix strategy, Retail store sales promotional schemes
How did one of the largest malls in the world get its location strategy wrong? For a retailer, brand owner or property developer, it is critical to select retail sites that would offer the most attractive revenue potential, or a platform that will strengthen the company’s brand positioning in the market. In this Research Note from Ipsos Business Consulting, we highlight the challenges of location assessment in emerging markets and describe a framework for developing a robust strategy plan.
Retail Marketing and Advertising
Retail Marketing Strategies;
Strategic Positioning;
Retail marketing mix;
Customer relationship management;
Direct marketing;
Micro marketing in retailing, and
Advertising in retailing.
Types of Retail locations, its importance and Decisions making.
Types
1. Freestanding or isolated store location
2. Part of a business center
3. Part of a shopping center
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. Choice of Store location
A space you lease for the selling of goods to consumers.
When it comes to business, retailers have one overall goal:
to sell merchandise. That's why they focus on sales floor
space, adequate parking for customers, and an overall
image that draws in customers.
Of secondary interest to many retail operations are office
space and storage requirements, since most inventory is on
the sales floor.
3. A retail operation's space is usually subdivided among the following
display,
office, and
storage.
4. Store Location
Retail stores should be located where market opportunities are best.
After a country, region city or trade area, and neighborhood have been identified as
satisfactory, a specific site must be chosen that will best serve the desired target market.
Site selection can be the difference between success and failure. A through study of
customers and their shopping behavior should be made before a location is chosen.
The finest store in the world will not live up to it potential if it is located where
customers cannot or will not travel to shop.
The primary role of the retail store or center is to attract the shopper to the location.
Alternatively, retailers must take the store to where the people are, either at home or in
crowds. Examples of taking the store to where the crowds are include airport location,
theme parks and vending machines.
5. Factors affecting the establishment of
a retail outlet
1. Selection of the area:
2. Choice of the site:
3. Scale of operation:
4. Amount of capital:
5. Decoration of shop:
6. Selection of goods:
7. Source of supply:
8. Sales policy:
6. MARKET AREA ANALYSIS
What is a market area analysis?
A market analysis is a quantitative and qualitative assessment of a market.
A market area analysis is a thorough assessment of a market within a specific industry.
There are many benefits of conducting a market analysis, such as reducing risk for your
business and better informing your business decisions.
7. Market analysis versus market research: What's the difference?
Many people confuse market analysis with market research. In fact, part
a market analysis includes market research, which focuses mainly on
building a strategy for your marketing efforts. However, a market analysis
digs much deeper into various factors, like competitors and industry
regulations.
8. A thorough marketing area analysis should answer the following questions:
Who are my potential customers?
What are my customers' buying habits?
How large is my target market?
How much are customers willing to pay for my product?
Who are my main competitors?
What are my competitors' strengths and weaknesses?
9. How to conduct a market area
analysis
1. Determine your purpose.
2. Research the state of the industry.
3. Identify your target customer.
4. Understand your competition.
5. Gather additional data.
6. Analyse your data.
7. Put your analysis to work.
10. What are the benefits of running a
market area analysis?
Risk reduction
Targeted products or services
Emerging trends
Revenue projections
Evaluation benchmarks
Context for past mistakes
Marketing optimization
11. Trade Area Analysis
A trading area is a contiguous area from which a retailer gets customers
for the merchandise he is selling. A trade area may be a town, city, district,
state, and country or even beyond the country’s boundaries.
12. Retailers emphasize on trade area analysis because
of the following reasons:
(i) A detailed analysis of trade area provides the retailer a picture about demographic and
sociocultural aspects of consumers. For a new store, the analysis of trade area becomes necessary
to understand the prevailing opportunities and threats (if any) that may be a success path for new
entrant.
(ii) It helps in identifying the consumer demographics and socio-economic characteristics.
(iii) It helps in highlighting geographic weaknesses. For example, trading area analysis reveals that
people hesitate to come to city shopping areas due to pickpockets and thieves in evening.
Further, comprehensive study reveals the fact that this is because of improper lighting
arrangements and absence of police personnel. Therefore, shopping center could exert political
pressure to make the area well lit and crossing safer.
13. CONTD.......
(iv) It helps in locating better site location by understanding the existing
trade areas around the potential locations.
(v) It helps in understanding customers profile in terms of gender, age,
income level, consumption pattern, standard of living, local requirements
etc.
14. Issues Covered Under Trade Area Analysis
Selecting store location is a long term and non-repetitive decision that involves
following issues:
(i) Mapping of existing customers with regard to the present stores.
(ii) It covers calculating the estimate time taken by nearby customers to various
existing stores.
(iii) Determination of all possible variables that may have impact on your store and
trading areas.
(iv) To develop strategies to forecast trade areas around all possible available sites.
(v) To use the collected data to analyze market potential, developing customer
service levels and ultimately making decisions about site location.
15. The Size and Shape of Trading Areas:
Generally, a trading area may be divided into primary, secondary and
tertiary zones. The primary zone is the first layer of any trading area that
provides 60-65% of its customers. It is close to the store and includes
nearby colonies and residential areas. The secondary zone comes after
primary zone but before the tertiary zone. It is the geographical area that
contains around 20% of the total customers of the respective store in
terms of customer sales and merchandise demanded.
16. The tertiary zone commonly known as outermost circle contains the
remaining 10- 15% customers, who occasionally visit the store and shop.
These are the customers who travel a long way to reach the store because
their nearby stores are not able to fulfill the local demand. Further, there
are some forces of attraction that lure the customers from tertiary zone
such as wide merchandise assortment, lower pricing policy, payment
options and high-level customer service.
17. Factors to be considered while
analyzing trade area:
1. Total size and density (demand and supply) of the population.
2. Per capita disposable income.
3. Education level.
4. Family system (joint / nuclear).
5. Occupation (job / professional / own business).
6. Standard of living.
7. Age group distribution.
8. Number of residents owning homes.
9. Number of manufactures, suppliers, wholesalers available.
10. Size of competition.
18. Rating Plan Method
Location often plays a significant role in a company’s profit and overall
success. A location strategy is a plan for obtaining the optimal location for
a company by identifying company needs and objectives, and searching
for locations with offerings that are compatible with these needs and
objectives.
19. Formulating a location strategy typically involves the
following factors:
Facilities
Feasibility
Logistics
Labour
Community and site
Trade zones
Political risk
Governmental regulation
Environmental regulation
20. Site evaluation :
Retail site selection is not simply a question of what real estate is
available. It is an analytic challenge that requires an understanding of the
customer and the market potential for retailer at a location. Choosing a
location in retail is a strategic decision which is difficult to return.
Enterprise have to be sensitive while choosing location, especially features
like population, economic and competition difficulties must be considered.
21. While evaluation of the site, following
are the prime considerations
Size and characteristics of population.
Level of competition.
Access to transportation.
Availability of parking.
Attributes of nearby stores.
Property costs.
Length of agreement (if lease).
Population trends.
Legal restrictions.
22. Retail operations
The field of retail operations concerns the work that individuals do to keep
a retail store functioning. This includes both retail salespeople and
managers in all types of retail stores, including small stores with only a
handful of workers and large chain stores with hundreds of employees.
23. Retail operations include the following
activities.
Store Layout,
Design and;
Visual Merchandising
24. Store Layout
A retail store layout (whether physical or digital) is the strategic use of
space to influence the customer experience. ... Understanding customer
flow and the common patterns that emerge when customers interact with
merchandise based on the store layout is critical to retail management
strategy.
25. There are three kinds of layouts
Grid Layout,
Race Track Layout
Freeform Layout.
26. Grid Layout
The grid layout is the most common store layout you're going to find in
retail. Used in supermarkets, drug stores, and many big box retail stores, it's
used when stores carry a lot of products (particularly different kinds of
products), or when a retail location needs to maximize space. relationship in
terms of size, position.
27.
28. Race Track Layout
The racetrack layout is also known as the loop layout and emphasizes a
perimeter track, thus the name. The idea is to control the path of what the
customers see before they get to the checkout. The central area of the
store can be put together in a variety of ways to best suit the merchandise
mix.
29.
30. Free Form layout
Many boutiques or small independent shops under 5,000 square feet use
what’s called the “Free Form” layout. A free-form layout provides an
intimate, relaxing environment. However, it can also be an expensive use of
floor space.
31. BELOW ARE A FEW BASIC FORMS OF
LAYOUT PLANS
STRAIGHT FLOOR PLAN
This floor plan involves positioning shelves or racks
in straight lines to create an organized flow of traffic.
It's one of the most economical store layouts and is
mostly used in large retail spaces, supermarkets, and
in stores that primarily use shelving to showcase their
merchandise.
32.
33. CONTD….
DIAGONAL FLOOR PLAN
The diagonal floor plan invites movement and traffic
flow to the retail store. This plan is more "customer
friendly." Unlike a straight plan, which can feel like a
maze, this floor plan offers the customer a more open
traffic pattern.
34. CONTD…
ANGULAR FLOOR PLAN
The angular floor plan is ideal for high-end specialty stores.
The curves and angles of fixtures and walls makes for a
more expensive store design. ... This design has the lowest
amount of available display space, so it is best for specialty
stores who display edited inventories versus large
selections.
35. CONTD…
Mixed Floor Plan
As you might have guessed, the mixed floor plan incorporates the straight,
diagonal and angular floor plans to create the most functional store
design. The layout moves traffic towards the walls and back of the store.
It is a solid layout for most any type of retailer. Some of the most-admired
examples of customer experience can be attributed to stores that have
multiple shapes, elevations, and designs. This appeals to a larger array of
customers.
36.
37. Visual merchandising
Visual merchandising is the practice in the retail industry of optimizing
the presentation of products and services to better highlight their
features and benefits. The purpose of such visual merchandising is to
attract, engage, and motivate the customer towards making a purchase.
38. Examples of Visual Merchandising
Suppose you are planning to buy a new dress. For buying you normally
go to a particular place. But you did not yet select the shop or brand
from where you will purchase your dress. After reaching there you saw a
well-decorated shop with beautiful dolls is placed. Gorgeous dresses are
displayed. salespersons are well dressed and the outside display is
showing they are offering a 50% discount. You saw all of these and
interested to go inside the shop/stall. So your mind induces to visit their
shop and purchase a few items. Here the main focus thing is, you were
first influenced. And this influence is created by their visualization which is
as a result of visual merchandising. They successfully influence you to buy
their product and merchandisers are actually working for selling goods
and services.
39. Characteristics of Visual
Merchandising
From the above description of visual merchandising, you can identify the following
characteristics of visual merchandising:
Visual merchandising is used for creating a visual effect.
This help to attract the customer and create an intention to the customer mind.
This idea is mainly applicable to a retail store of different products.
Success depends on how well you convert your ideas into the visual outcome.
One form of popular merchandising widely used in cloth shop/apparel industry.
40. Application of Visual Merchandising
Apparel Store/Shop
Electronic Device Shop (Mobile, Computer Equipment, Accessories, etc.)
Luxuries item (Diamond, Gold, Platinum, Jewelleries)
Foot Wear
Ornaments
Hotel & Restaurant
Car, Motorcycle, Cycle
Furniture
Specialized Equipment and Machinery and
Super shop etc.
41. Importance of Visual Merchandising
Helps to Create brand awareness
Get the intention of Customer
Bring Target Customer
Share Idea of Product
42. Helps to Create Brand Awareness
In the early days, visual merchandising was used by popular brands. But
now this trend is followed by a small business. Because of the advantage
of creating brand awareness among the individuals.
43. Get Intention of Customer
It is easy to get the intention of the customer and influence them. People
will be interested to visit your store with the help of visual
merchandising. You made a design for your outlet in a way that looks
attractive. You can expect that definitely, people will come to visit your
store. And then all you need to offer your customer a better product and
services.
44. Bring Target Customer
Through visual merchandising, you can design your store layout in an
attractive way. That will bring your more target customer and increase
your revenue. Proper merchandising planning is required to offer a better
service.
45. Share Idea of Product
You may find both inside and outside of the store is decorated based on
a particular product idea. The product which means the major value of
your product. It can be in terms of value or in terms of quality. Share your
product idea through visual merchandising will give you an extra edge of
getting market competitiveness. Merchandising displays is the easiest way
of sharing your product ideas.
46. Challenges of Visual Merchandising
Higher Need for Applying Creativity
To ensure effective business there is a requirement for creativity. A
creative mind can design a perfect visualization of promotional ideas.
Without creativity in the visual merchandising field, it is not possible to
get your desired outcome.
Costly Process
As the design of the outlet is one of the costly operations of initial
business startup so money should spend carefully. Proper planning is
required for initiation to the execution of merchandising ideas.
47. Contd…..
Time Consuming
Design of store and construct accordingly is a time-consuming
process. You may require at least two weeks for interior design. Setup of
furniture, a fixture of furniture and then arrange your product. Another
thing is, when you design your outlet you must need to find out a good
interior designer.
48. Three Forms of Visual Merchandising
Retail Store
Online (Virtual)
Trade Fair
49. Visual Merchandising for Retail Store
You already know that; visual merchandising is mostly applicable to the
retail store. Because here visibility is important to attract the target
customer. Normally retail store is to be a physical store rather than
virtual. The business owner spends millions of dollars on the design and
outlook of their store. Apparel retailers are now more concern about
visual merchandising. The reason is higher competition in the market. The
retail store is a point of sale where a customer can experience the
products.
50. Visual Merchandising for Online Store
Earlier people thought that visual merchandising is only applicable for
retails store. That’s why their core focus was for applying it to a retail
store. But now because of the expansion of digital communication. And
the flexibility of online transaction the demand for e-commerce is
increasing day by day. People are now using online shopping facilities
and shifting from traditional to digitalize. But the question is how visual
merchandising can be used in the online shop? The idea is applying your
visualization idea is through your website. Make a perfect design, which is
attractive, user-friendly, auto responsive and also have an online payment
option. As long as you provide the best product and services to your
store customer, you will be successful.
51. Visual Merchandising in Trade Fair
Visual merchandising in the trade fair is another dimension. Where for
local and international trade fair thousands of business owner participate,
just to share their product and services. And also do some business
through selling. But here they focus on visualization and induce visitors to
come and see their products. If you closely look around at a trade fair,
you must notice how organizers applied the visual merchandising. They
use the visual merchandising concept to decorate the whole trade fair.
52. The Visual Merchandising Process
Product Selection
Identify Target Customer
Select Location of Store
Design Layout of Store
Plan for Promotional Activities
Create Visualization
Attract Customers
Induce to Buy
Sell the Product
Satisfy the Customer
53. The Process of visual merchandising involves 10 steps and
these are explained below:
Product Selection
The first step is to select or identify your product for which you want to do
merchandising. Based on the product type you need to develop a strategy
for sales and marketing. So this one is the crucial step in starting visual
merchandising.
Identify Target Customer
Identify target customer is the second stage. In this stage, you must work
for identifying and selection of target customer. Whether your target
customers are child, adult, male, female or any other group. Based on your
target customer you need to design your store layout. Because of different
things preferred by a different group of people.
54. Contd….
Select Location of Store
The store location is one of the key success factors because a good
location will give you more customer exposure. Store location can be in
highly populated areas. Or it can be in the middle of the market. Or in a
huge mall or any other place where your target customers are moving
around. At the time of selecting your store location, you must consider the
store cluster.
55. Contd….
Design Layout of Store
In this stage, you can hire a professional or you can do on your own if you
have enough expertise. When you design your store layout you must
consider the following things:
Use of Glass
Window Displays
Digital Displays
Colour
Height
Horizontal or Vertical Positioning of Products
57. Plan for Promotional Activities
After layout design and required activities, you can plan for promotional
activities. That is how you are going to promote your product or
services. For promotion, you will be required to make a promotional
tagline which you can use for creating a visual effect. People will see your
promotional message from outside and if they become interested then
definitely they will visit your store.
Create Visualization
It’s time to create a visualization effect in your store. If you can
create a visual effect which will help you to attract your target customer.
The visualization effect will come from your interior and exterior design,
your product setup and all other promotional activities.
58. Attract Customers
A positive visualization effect will attract your target customer. And it
depends up to you whether your customer converts into a loyal
or not.
Induce to Buy
Your store, your product, your price and the attitude of your salesperson
will induce the customer to buy your product.
Sell the Product
When you convert your target customer into an actual customer through
visual merchandising. You must get your desired revenue and profit from
your business. All your hard work will pay off to you as a reward.
59. Satisfy the Customer
You know the long-term success of a business is depends on the
satisfaction of a customer. A customer will be loyal if you provide prompt
service. And your product quality is good enough to meet the customer
satisfaction with the price they had paid. And as a visual marketer, it is
responsibility to ensure the satisfaction of your customer.
60. Qualities of Visual Merchandiser
If you want to be a good visual merchandiser then you must have the
following qualities:
Ability to Visualize
Ability to Think Out of the Box
Creative Mind
Understand Customer Needs
61. STORE DESIGNING
Retail store design is a branch of marketing and considered part of the
overall brand of the store. Retail store design factors into window
displays, furnishings, lighting, flooring, music and store layout to create a
brand or specific appeal.
62. ESSENTIONAL PRINCIPALS FOR RETAIL
STORE DESIGN
DEFINE YOUR SPACE
ORGANIZING THE SPACE
OFFER A SEQUENTIAL EXPERIENCE
PROVIDE VISUAL COMMUNICATION
INVITE CUSTOMER PARTICIPATION
63. SPACE PLANNING
Space planning is a fundamental element of the interior design process. It
starts with a in-depth analysis of how the space is to be used.
The designer then draws a plan that defines the zones of the space and the
activities that will take place in those zones.
The space plan will also define the circulation patterns that show people
will move through the space .
The plan is finished by adding details of all the furniture, equipment and
hardware placement .
64. SPACE PLANNING
ENTER THE DECOMPRESSION ZONE
CLOCK-WISE vs COUNTER CLOCK-WISE
SLOW DOWN
VISUAL APPEAL BY BLOCKING
SHELF SPACING
65. INVENTORY MANAGEMENT
Inventory management refers to the
process of ordering, storing and using a
company's inventory. This includes
the management of raw materials,
components and finished products, as well
as warehousing and processing such items.
66. METHODS UNDER INVENTORY
MANAGEMENT
STOCK LEVEL
a. STOCK KEEPING UNIT
b. NEW OLD STOCK (Abbreviated as NOS)
c. STOCK OUT
JIT
ABC ANALYSIS
PREPETUAL INVENTORY SYSTEM
ECONOMIC ORDER QUANTITY
VED ANALYSIS
67. MERCHANDISE MANAGEMENT
Merchandising is the sequence of various activities performed by the
retailer such as planning , buying and selling of products to the customers
for their use. It is an integral part of handling store operations and e-
commerce of retailing .
68. FUNCTIONS OF A MERCHANDING
MANAGER
LEAD THE MERCHANDISING TEAM
ENSURE THE MERCHANDING PROCESS IS SMOOTH AND TIMELY
COORDINATE AND COMMUNICATE WITH SUPPLIERS
PARTICIPATE IN BUDGETING , SETTING AND MEETING SALES GOALS
TRAIN THE EMPOLYEES IN THE TEAM
69. MERCHANDISE BUYING
FOLLOWING ARE THE STEPS :
COLLECT INFORMATION
DETERMINE MERCHANDISE SOURCES
EVALUATE THE MERCHANDISE ITEMS
NEGOTIATE THE PRICES
FINALIZE THE PURCHASE
HANDLE AND STORE THE MERCHANDISE
RECORD THE BUYING FIGURES
70. RETAIL MARCHANDISING
MANAGEMENT PROCESS
RETAIL MERCHANDISING MANAGEMENT PROCESS ANALYSIS
RETAIL MERCHANDISING MANAGEMENT PROCESS PLANNING
RETAIL MERCHANDISING MANAGEMENT PROCESS ACQUISITION
RETAIL MERCHANDISING MANAGEMENT PROCESS HANDLING
RETAIL MERCHANDISING MANAGEMENT PROCESS CONTROLLING
71. CATEGORY MANAGEMENT
CM is the process of managing retail business that merchandise category
outputs rather than the contribution of individual brands or models. Under
category management retailer’s efforts (promotional, pricing and display)
are grouped into categories with the objectives of measuring their
financial and marketing performance separately .
72. Essentials / prerequisite of CM
Category should be divided and arranged as per consumers ease not
because of retailer’s convenience
CM should be based on differentiation and uniqueness
CM should drive multiple item purchases at the same time
It should result in better customer relation than relations with suppliers
Category division should be based on the basis of the product response,
space, profitability.
73. CATEGORY MANAGEMENT PROCESS
C DEFINITION
C ROLE
C ASSESSMENT C PERFORMANCE
C STRATEGY
C TACTICS
C
IMPLEMENTATION
C REVISION