The document discusses the importance of selecting the right retail store location and introduces the OPTILOX model for optimizing location selection. OPTILOX uses behavioral analytics and considers factors like customer demographics, preferences, and footfall patterns to evaluate potential locations and forecast customer numbers. It helps retailers make faster and more informed decisions to maximize the success of new store openings.
Improving Fieldforce effectiveness in groceryRed Ark
20:20 RDI has a unique model and method for improving the ROI of fieldforce visits. This presentation talks through the methodology in detail and show you how a simple proof of concept workshop could save your FMCG business millions. Red Ark in Sydney is the local representative for 20:20 RDI who work with all the major FMCG marketers across Europe and the UK. As shown to the Australian Sales & Marketing Institute.
Market research is a widely used terminology, having importance in each and every sector. From advertising to product launch, from research to vendor development, from recruitment to expansion in different geographical territory.
This presentation highlights about market research the concept and also about its drawbacks like limitations and requirement of time.
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
2014 Customer Loyalty ASEAN Conference: Prof de los ReyesJim D Griffin
Prof. Francisco de los Reyes (Prof. Kikko) discusses the art and science of segmentation, using a case-study approach. He presents a practical 8-step framework that loyalty marketers can use to improve engagement and sales. Prof. Kikko is a consultant for measurement science at Nielsen Media Research, SAS and McCann Worldgroup, among others, including a wide variety of marketing initiatives at top companies in the banking sector, FMCG and other verticals. He leads the statistical practice for Lassu (lassuloyalty.com)
Improving Fieldforce effectiveness in groceryRed Ark
20:20 RDI has a unique model and method for improving the ROI of fieldforce visits. This presentation talks through the methodology in detail and show you how a simple proof of concept workshop could save your FMCG business millions. Red Ark in Sydney is the local representative for 20:20 RDI who work with all the major FMCG marketers across Europe and the UK. As shown to the Australian Sales & Marketing Institute.
Market research is a widely used terminology, having importance in each and every sector. From advertising to product launch, from research to vendor development, from recruitment to expansion in different geographical territory.
This presentation highlights about market research the concept and also about its drawbacks like limitations and requirement of time.
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
2014 Customer Loyalty ASEAN Conference: Prof de los ReyesJim D Griffin
Prof. Francisco de los Reyes (Prof. Kikko) discusses the art and science of segmentation, using a case-study approach. He presents a practical 8-step framework that loyalty marketers can use to improve engagement and sales. Prof. Kikko is a consultant for measurement science at Nielsen Media Research, SAS and McCann Worldgroup, among others, including a wide variety of marketing initiatives at top companies in the banking sector, FMCG and other verticals. He leads the statistical practice for Lassu (lassuloyalty.com)
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
VIAPROM provides Analytics Solutions which involved deep problem solving and usage of a range of statistical techniques from regression to ML based models for Clients in Retail industries across the world.
As we look ahead to 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a cup of coffee without coming back to another change–a new marketing software entrant, an acquisition announcement, a major shift in consumer behavior, or an advance in marketing analytics. However, there are a few broader trends and patterns that have emerged. Here are 5 trends we believe will continue to have a significant impact on digital marketing in the new year.
It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are always aligned to the marketplace and your target audience.
Our customized dashboard that monitor consumer sentiment in real-time which can be used to detect emerging trends, need states and be a pipeline for new product ideation.
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
VIAPROM provides Analytics Solutions which involved deep problem solving and usage of a range of statistical techniques from regression to ML based models for Clients in Retail industries across the world.
As we look ahead to 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a cup of coffee without coming back to another change–a new marketing software entrant, an acquisition announcement, a major shift in consumer behavior, or an advance in marketing analytics. However, there are a few broader trends and patterns that have emerged. Here are 5 trends we believe will continue to have a significant impact on digital marketing in the new year.
It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are always aligned to the marketplace and your target audience.
Our customized dashboard that monitor consumer sentiment in real-time which can be used to detect emerging trends, need states and be a pipeline for new product ideation.
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
Manthan is one of the best Restaurant Analytics Software Company in US which provides comprehensive AI-powered solution that addresses every need of the contemporary restaurant chain. With Customer Analytics for restaurant marketing, targeting and personalization, Demand Analytics for identifying opportunities and Operational Analytics for day-to-day management.
The rise of E-Commerce has heightened the need for retail property owners and shopping centre managers to maximise the value of their assets.
Experian FootFall’s Site Analytics for Shopping Centres has been created specifically for the retail property sector, to create greater understanding of consumer behaviour and pinpoint where return on investment is and isn’t being generated.
We recognise that improving asset performance involves a lot more than just footfall and tenant sales. In fact, our platform captures all of your business data, giving you true insight into what is affecting performance – such as footfall, sales, costs, staffing, weather, marketing, car-parking and commercialization.
New Site Analytics interface for mobile – empower centre managers to make actionable real-time decisions that drive centre performance.
The retail sector has never been more competitive, so it’s essential to understand what’s behind every dip or hike in sales within your business.
Experian FootFall’s Site Analytics for Retailers scientifically monitors and accurately analyses in-store customer behaviour to help retail businesses pinpoint areas where profits can be improved.
Our unique retail technology and analysis solutions enable retail businesses to identify and understand customer shopping habits, to drive performance. You can pinpoint profit opportunities in areas such as customer conversions, queue management, sales, marketing and merchandising.
New Site Analytics interface for mobile – empower store managers to make actionable real-time decisions that drive store performance.
Learn the Role of Big Data in Retail IndustryAshish Jhalani
In an effort to compete with eCommerce, retailers are increasingly turning to big data and in-store analytics to better understand what’s going on in their stores. Today, in our 2nd part of “Retail Week Series”, we talk about the importance of Big Data Analytics in a Retail business. It would be of immense help to all retailers, eCommerce firms, technology players and budding entrepreneurs in ingraining fundamentals and modern strategies of running a successful Retail business.
Learn the Role of Big Data in Retail IndustryeTailing India
In an effort to compete with eCommerce, retailers are increasingly turning to big data and in-store analytics to better understand what’s going on in their stores. Today, in our 2nd part of “Retail Week Series”, we talk about the importance of Big Data Analytics in a Retail business. It would be of immense help to all retailers, eCommerce firms, technology players and budding entrepreneurs in ingraining fundamentals and modern strategies of running a successful Retail business.
Location Infused Insights for Effective Customer RelationshipsIBM
"You are what you like" is a key pattern that provides powerful insights with the help of customer analytics. Using these insights to establish and grow profitable customer relationships can be exponentially higher when using the power of physical location data along with digital and transactional sources. Enticing customers to share their location is only the start for such a marketing initiative. Powerful analytics on data from outside and inside the store activity along with other digital and transactional information, can allow for much richer and actionable marketing campaigns which can be delivered interactively or through traditional marketing efforts. Learn how leading retailers across the globe are quickly discovering the power of location data and are refining their marketing strategy based on such insights in order to drive business growth.
Predictive Analytics in Retail - Visual Infographic Reportc24ltd
A visual infographic report about Predictive Analytics in Retail, based on our whitepaper "Predictive Analytics in Retail" (link: https://blog.c24.co.uk/2016/08/17/c24-publishes-new-predictive-analytics-whitepaper/).
We explore the ways in which Predictive Analytics is set to change how retailers make use of big data, analytics and insights across their customers, supply chain and stores.
Sophelle Focus Report | Product Findability: Connecting People and Products O...Julie Barile
Product findability is more than on-site search.
Doing product findability right connects the right person
with the right product at the right time. Consumers
don’t recognize channels, technologies, warehouse
locations, or drop-ship relationships. They are expecting
a seamless, frictionless experience, and retailers that
provide it are succeeding in the marketplace.
Connecting people and products effectively significantly
improves the customer experience and leads directly to
downstream benefits.
Customers want retailers to meet them with relevancy
wherever they choose to shop. Seamless customer
experiences across all touchpoints requires coordinated
operations, integrated systems, and shared data
throughout the enterprise. Retailers must find the right
mix of solutions for their products and customers.
Disrupting Retail and FMCG with Location IntelligenceDista
Explore various imperatives for retail and consumer businesses, their pain points & how innovative location focussed solutions can disrupt their business.
After viewing this project one can have a outside knowledge of what is category management, why it is important in retail perspective, how category manager perform his duties in a daily roster map.
1. ‘There are three things that matter in a site selection: location, location, location.’ - Lord Harold Samuel PTILOX Store Location Optimizer A Product of DATAWISE
2. Changing Retail Landscape Modern retail is expected to increase its share in the total retail market to 22% by 2010. Organized retail segment is expected to grow from 5% to about 14-18% by 2015. Penetration of organized retail is projected to increase to 9.52% in 2009-2010, with revenues from organized retail touching US $43,829 million in 2009-2010. Retailers trying to get a share of the market will need to ensure that they are more careful in their planning for expansion. Source: www.ibef.org
3. Retail Stores: Challenges Store Management: Stores require active and intelligent management of resources and inventory to ensure viability. This requires capabilities in logistics, warehousing and inventory planning and management. Brand Management: In order to distinguish your product or service from the competition and create a lasting impression, including POS branding. Consumer Behavior Management: Consumer Management becomes the most important and often neglected aspect of retail business. The more the knowledge and ability to attract the right number of type of consumers, more is the stores’ capability to increase its revenues.
4. Retail Stores: Challenges… While the last few years has witnessed a rapid growth of retail outlets, the early movers have realized a number of challenges of the business: Lack of Traffic Under developed supply chain Poor warehousing High real estate cost Shortage of retail space The industry has been concentrating on the supply side issues, with little attention to the demand side problems. One major issue giving rise to all these challenges: Selection of right location for the store set up Selection of a retail store requires time and careful consideration. At the same time identification of correct parameters is equally important.
5. Impact of Location A poorly selected location for a retail store will mean all of the following: Additional efforts in acquiring customers. Additional advertising spend to compensate for inappropriate location. Potential risks of failure to attract the right kind of customers and therefore unwanted customer costs. Additional costs for loyalty programs. Risk of potentially requiring to relocate the business. Additional costs arising out of inappropriate location* * Indicative. Actual savings will vary
6. Location Selection Parameters Traditional parameters Analytics driven parameters Exposure and visibility Signage Access Zoning Utilities Compliments and competition Responsiveness of landlord Intestinal tactility Footfall measurements Customer demographics Customer behavior Agglomeration characteristics Customer preferences and perceptions Demographic analysis Consumer behavior is the least addressed parameter while it is most important to ensure footfalls.
7. Increased data based decision making There is a growing trend world over towards the use of data based decision making for location selection. Some of the common methods of site selection include: Rule of thumb procedures often employed on site where the benefits of experience, observation and intuition drive decision-making. Experience/ Experimental Procedure to systematically evaluate the value of (and between) site(s) on the basis of a number of established variables Checklist Assumes that if a retailer has a given share of competing floorspace in an area it will achieve a proportionate share of total available sales Ratio Existing store (or stores) similar to the site are compared to it to tailor turnover expectations Technology and data inputs Analogues Attempts to define a correlation between store sales and variables within the catchment area that influence performance Analytics
8. Our Model: OPTILOX OPTILOX is a behavioral analytics model developed by DATAWISE designed and conceptualized by Arthur D. Little to serve the retail industry. OPTILOX is designed to help retail chain owners select the right location for expansion of its retail stores in order to maximize customer footfalls. Retailers can help in making the right decision in selecting the location of a retail store, faster and with greater assurance of success. OPTILOX addresses the following: Influence of location on demand. Influence of the agglomeration on demand. Mapping the selected location demographics to consumer preferences and perceptions. Forecasting the potential customer base at each alternative location.
9. Our Approach Based on Consumers’ perceptions of the stores’ product and brand image: The study of the current location of the running stores’ of consumers’ perception visiting the stores. This helps in defining the key demographic and psychographic components of the consumers. Supplements the location selection criteria set up by site acquisition teams of firms. We provide a proper blend of demographic and psychographic, information for site selection. Increases the potential for success of selected retail locations. Our approach helps in the maximizing number of footfalls which gives opportunity to a store to improve customer conversion ratio. Assists in selection of ideal location among alternative agglomerates. Our approach is designed to enable selection between numerous sites retailers take effective site acquisition decisions. Involves data analysis based on existing information, field data collection, and analytics engine developed by DATAWISE.
10. Methodology Identification of customer profile based on existing store data, or field survey. Confirmation of key parameters defining customer profile. Field survey of customer profile at all alternative locations being proposed. Analysis of data: Determining ideal consumer profile based on hierarchical clustering methodology. Estimating the proportion of ideal customers at each alternative location. Forecasting the largest comparable cluster size at each alternative location. Evaluating alternative locations’ fitness to client selected ideal profile.
11. Benefits It is a customized service addressing all kind of retailers. OPTILOX is flexible enough to accommodate parameters according to the varied needs of the retailers. It can be used for comparative analysis of any number of locations. It is customizable to suit the requirements of new entrants as well as existing retailers. It helps in studying all the important aspects of site selection. It helps in increasing the number of footfalls.
12. Grocery chains Jewelry outlets Premium showrooms Company outlets Franchisees Banks/ ATMs Restaurants Pharmacy outlets Shop-in-Shops Coffee shops Kiosks Petroleum outlets Entertainment house Health and Beauty outlets Consumer durables outlets Leisure retail Department stores Value retail Footwear Fashion retailers Accessories outlets Apparel brands Concept retail Multi-format retail Potential Beneficiaries OPTILOX is applicable for all retailers whether big or small.