The document outlines four key strategies for retailers to enhance their omnichannel experience, emphasizing the integration of physical and digital channels. It highlights the necessity for retailers to innovate their infrastructure, optimize inventory, and empower sales associates with mobile technology to improve service and productivity. Ultimately, the goal is to transform physical stores into multifunctional hubs while maximizing sales through a seamless omnichannel approach.

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Finding the Omnichannel Sweet Spots
Four powerful ways to boost sales
Tomorrow’s most successful retailers won’t be experts in physical or digital retailing—they’ll be masters of both.
If you want to deliver the ideal omnichannel experience, you’ll need to embrace new store formats, mobilize
associates, integrate buying channels and find savings to reinvest in digital infrastructure. In short, it’s all about
finding the omnichannel sweet spots. Here are four:
Xerox has what it takes to help you transform as physical and digital
worlds come together. Ready to take advantage of the omnichannel
sweet spots and boost revenue?
Visit xerox.com/retail for more.
Physical DigitalSweet Spot
retailers plans to open a
showroom style-store8
of retailers host
in-store events
to engage with
customers10
of CIOs say
cost reduction
is a key priority11
of organizations
have a plan for
insider breaches13
1 in 10
of retailers say
inventory planning
is of extreme
importance15
Physical buying
channels need to be
optimized, personalized
and integrated with the
digital experience.
Sales associates are still your most
valuable selling assets. Arm them
with mobile devices to improve
productivity, service levels and
in-store performance.
Physical stores are increasing traffic by
transforming into multifunctional hubs of
entertainment, online pickups and delivery.
To deliver a secure, efficient omnichannel
experience, retailers must redeploy costs
to innovation, improve digital infrastructure
and optimize back-office processes.
of sales occur in store1
90%
people purchased
from a catalog in
20143
80million
increased sales when
customers are helped
by knowledgeable
associates5
of store managers’
time is spent on
administrative tasks7
up to
50%
29%
83%
77%
up to
50%
68%
of in-store sales
are influenced by
digital technology2
of sales are influenced
by mobile4
of retailers invest
in mobility to enhance
in-store experiences6
of retailers plan to
automate returns,
claims and recalls
management8
of retailers will use
stores as delivery hubs
for online orders9
of customers buy online
and ship from store9
of costs are
being redeployed
via lean techniques
and offshoring12
of CIOs say data
security is a top
priority14
of retailers already
make inventory
visible online16
1
2
3
4
50%
19%
62%
75%
28%
30%
97%
over
25%
76%
1. ATKearney: On Solid Ground: Brick-and-Mortar Is the
Foundation of Omnichannel Retailing.
2. Deloitte: The new digital divide.
3. InfoTrends
4. Deloitte
5. Timetrade: Retail Industry.
6. MicroStrategy: Why Should You Empower Your Store
Associates with Mobile Apps?
7. Real Results Magazine: The Evolving Role of the Store.
8. EKN: EKN 2nd Annual Future of Stores Study. 2014
9. EKN: State of the Industry Research Series. 2014
10. EKN: The Future of Stores. 2013
11. RIS New. 2014
12. McKinsey
13. PwC: U.S. Cybercrime: Rising risks, reduced readiness. 2014
14. Forrester: The Retail CIO Agenda 2015: Secure and Innovate. 2015
15. SalesWarp: The customer is taking a back seat to other retail operations.
16. Forrester Research: The Retail Order Management Imperative. 2013