With a shrinking candidate pool, colleges and universities are feeling the heat. Recruiting the right students and keeping them on a path to a bachelor’s degree is easier said than done these days. From recruitment to responding to current tech requirements, keeping students engaged and focused until graduation is a campus-wide effort.

1. From orientation to graduation:
9 factors that drive student engagement
With a shrinking candidate pool, colleges and universities
are feeling the heat. Recruiting the right students and
keeping them on a path to a bachelor’s degree is easier
said than done these days. From recruitment to
responding to current tech requirements, keeping
students engaged and focused until graduation
is a campus-wide effort.
So how do you keep students on a path to success? Data analytics,
workflow automation, Managed Print Services and Centralized Print
Services—these are all Xerox solutions that can work across your
campus to improve student retention and engagement and increase
cost savings­—cost savings that can be reinvested to achieve your
academic mission and goals. By delivering high-quality education,
you can keep students moving along from orientation to graduation.
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State appropriations
have fallen 11 percent
since 2008, causing
tuition rates to
increase, and students
are graduating with
more loans than ever
before.9
By 2017, 100 percent of
U.S. college students will
be using smartphones or
tablets.4
of admissions leaders said they
are concerned with meeting
enrollment targets.3
of students said personalized
attention prior to enrollment
was a factor in college
choice.1
of first-year college
students are not ready
for postsecondary
studies.2
The average cost of
tuition at a private,
nonprofit, four-year
institution is $31,231
per year. That’s
$124,924 at the end
of four years.8
of first full-time
students who began
at a four-year
institution completed
their degree within
six years at the same
institution.7
The average student owns 6.9
technical devices.5of students who enrolled in
college in 2013 returned to the
same institution in 2014.6
1. “National Student Satisfaction and Priorities Report.” Noel-Levitz. 2012. 2. “Beyond the Rhetoric: Improving College
Readiness Through Coherent State Policy.” The National Center for Public Policy and Higher Education. 2010. 3. Inside
Higher Ed, 2014 Survey of College and University Admissions Directors. 4. Dignard, Sebastien. “Big Data and High Tech
Attract and Keep More Students.” Forbes Brand Voice. 2013. 5. re:Fuel, 2013 College Explorer Study. 6. National Student
Clearinghouse Research Center, First-Year Persistence and Retention Rates by Starting Enrollment Intensity: 2009-2012.
7. “Fast Facts: Graduation Rates.” National Center for Education Statistics. 8. “Average Published Undergraduate Charges
by Sector, 2014-15.” College Board. 9. Luzer, Daniel. “State Funding Bounces Back?” Washington Monthly. 2013.
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