Retail involves the sale of goods to customers through distribution channels to earn a profit. Retailers satisfy customer needs through product assortments sourced from various manufacturers and suppliers. Shopping can be for necessities or recreational purposes. This document discusses several major Indian retailers across various retail formats including department stores, supermarkets, hypermarkets, specialty retailers, and e-commerce marketplaces. It provides examples of well-known Indian retailers such as Future Group, Reliance Retail, Spencer's, Pantaloons, Shoppers Stop, and online retailers like Flipkart, Amazon India, and Snapdeal.

3.  Retail is the process of selling
consumer goods and/or services to
customers through multiple channels
of distribution to earn a profit.
 Demand is created through diverse
target markets and promotional
tactics, satisfying consumers' wants
and needs through a lean supply chain.
 Shopping generally refers to the act of
buying products. Sometimes this is
done to obtain necessities such as food
and clothing; sometimes it is done as a
recreational activity. Recreational
shopping often involves window

5. Retail Management
 The various processes which help the
the customers to procure the desired
desired merchandise from the retail
stores for their end use refer to retail
retail management
 Retail management includes all the
steps required to bring the customers
customers into the store and fulfill their
their buying needs.

6. Retail Functions in Distribution
A Typical Channel of Distribution
Manufacturer Wholesaler
Retailer
Final
consumer
Manufacturer
Brand A
Manufacturer
Brand B
Manufacturer
Brand C
Manufacturer
Brand D
Wholesaler
Wholesaler
Retailer
Brand A
customers
Brand B
customers
Brand C
customers
Brand D
customers
Retailers role in sorting process

7. Retailers often act as the contact between manufacturers,
wholesalers, & customers.
Retailers collect an assortment (variety) from various sources,
buy in large quantity, & sell in small amount. This is sorting
process.
Retailers communicate with customers, wholesalers &
manufacturers.
Shoppers learn about the availability & characteristics of goods
& services, store hours, sales etc., from retailers advt., sales
people & displays.
Manufacturers & wholesalers are informed by their retailers
with regard to sales forecast, delivery delays, customer
complaints, defective items, inventory turnover and so on..
Many goods & services have been modified due to retailer
feedback.
For small suppliers, retailers provide assistance by
 Retail Functions in Distribution

8. Benefits
 Reach more customers
 Reduce costs
 Improve cash flow
 Increase sales more rapidly
Focus on area of expertise
Retail Functions in Distribution
Manufacturers also do operate retail
facilities (besides selling at
conventional retailers). In running their
stores, these firms compete the full
range of retailing functions & compete
with conventional retailers.

9. The average amount of a sales transaction for retailers is much less than
manufacturers.
This low amount creates the need to tightly control the cost associated
associated with each transaction like sales personnel, credit verification,
verification, & bagging.
To maximize the no. of customer the retailer has to emphasize more on
on ads & special promotions.
Increase impulse sales by more aggressive selling.
 The Special Characteristics of
Retailing
Final consumers make many unplanned or impulse purchases.
Large %age of consumers do not look at ads before shopping.
They do not prepare shopping list.
Make fully unplanned purchases.
This indicates the value of in-store displays, attractive store layouts, &
well organized stores, catalogs, & website.
Retailer’s ability to forecast, budget, order merchandise, & sufficient
personnel on the selling floor becomes difficult.

10. Retail customers usually visit a store, even though
mail, phone, & web sales has increased.
Most retail transactions happen in stores & will continue in
future.
Many people like to shop in person, want to touch, smell,
and/or try on products.
Many people to browse for unplanned purchases.
They feel more comfortable talking a purchase home with
them than waiting for a delivery.
Desire privacy while at home.
Retailers must work to attract shoppers to stores & consider
such factors such as store location, transportation, store
 The Special Characteristics of
Retailing

11. “’Wheel of Retailing”
Low-priced
merchandise high
value store
Trading up mid-price
merchandise mid-range
store
High-priced
merchandise top
range store

12. EVOLUTION OF RETAIL IN INDIA
Traditional
Formats
 Haats
 Melas
 Mandis etc
Established
formats
Kirana shops
Convenience/
department stores
PDS/
fair price shops
Pan/ Beedi shops
Emerging
Formats
Exclusive retail outlets
Hypermarket
Internal retail
Malls / Specialty Malls
Multiplexes
Fast food outlets
Service galleries

15.  Future Group is an Indian private conglomerate, headquartered
in Mumbai. The company is known for having a significant
prominence in Indian retail and fashion sectors, with popular
supermarket chains like Big Bazaar and Food Bazaar, lifestyle
stores like Brand Factory, Central etc. and also for having
notable presence in integrated foods and FMCG manufacturing
sectors. Future Retail (initially Pantaloons Retail India Ltd
(PRIL)) and Future Lifestyle Fashions, two operating companies
of Future Group, are among the top retail companies listed

16.  Flipkart is an e-commerce company
founded in 2007 by Sachem Bansal
and Benny Bansal. It is a Singaporean
company which
 operates in India, where it is
headquartered in Bangalore,
Karnataka.[4] Flipkart has launched
its own product range under
 the name "Digi Flip" with products
including tablets, USBs, and laptop
bags. Flipkart's last fundraising round

17.  Amazon.com, Inc. is an American electronic
commerce and cloud computing company
with headquarters in
 Seattle, Washington. It is the largest
Internet-based retailer in the United States.
Amazon.com started as an online
 bookstore, later diversifying to sell DVDs,
Blu-rays, CDs, video downloads/streaming,
MP3 downloads/streaming, software,
 video games, electronics, apparel,
furniture, food, toys and jewelry.

18.  Snap deal is an online marketplace, New Delhi, India.
The company was started by Kunal Bahl,
a Wharton graduate as part of the dual
degree M&T Engineering and Business program at
Penn, and Rohit Bansal, an alumnus of IIT Delhi in
February 2010.
 Snapdeal was started on 4th February 2010 as a daily
deals platform but expanded in September 2011 to
become an online marketplace. Snapdeal has grown to
become one of the largest online marketplace in
India[ offering an assortment of 10 million products
across diverse categories from over 100,000 sellers,
shipping to 5,000 towns and cities in India. In March
2015, Snapdeal brought actor Aamir Khan for the
promotion of its website in India.

19.  Lifestyle is an Indian fashion
retailer chain promoted by
the Landmark Group. It
started in the year 1999 with
its first store located
in Chennai. It has rapidly
grown to a major retail store
in India. Lifestyle Stores is
headquartered
at Bangalore,Karnataka. It
now operates in 26 major

20.  Pantaloons Fashion & Retail Limited is an
Indian premium clothing retail chain. The
first Pantaloons store was launched in
 Gariahat, Kolkata in 1997. As of November
2013, there are 76 Pantaloons stores in 44
cities. Pantaloons was previously
 controlled by the Future Group, but has now
been taken over by Aditya Birla Nuvo Limited
(ABNL). According to the
 Brand Trust Report 2014, a study conducted
by Trust Research Advisory, Pantaloons

21.  Spencer's Retail is a chain of retail
stores based in Kolkata, West Bengal.
Spencer's is based on the 'Food First'
Format (it mainly offers fresh and
packaged food). Many outlets though
sport multiple formats for retailing food,
apparel, fashion, electronics, lifestyle
products, music and books. It is owned
by the RPG Group, a major business
house.
 Spencer's began operations as a retail

22.  eBay Inc. is an American multinational
corporation and e-commerce company,
providing consumer to consumer & business to
consumer sales services via Internet. It is
headquartered in San Jose, California. eBay
was founded by Pierre Omidyar in 1995, and
became a notable success story of the dot-com
bubble. Today, it is a multibillion-dollar
business with operations localized in over
thirty countries
 The company manages eBay.com, an online
auction and shopping website in which people
and businesses buy and sell a broad variety of
goods and services worldwide. In addition to
its auction-style sales, the website has since
expanded to include "Buy It Now" shopping;
shopping by UPC, ISBN, or other kind
of SKU (via Half.com); online classified
advertisements (via Kijiji or eBay Classifieds);
online event ticket trading (via StubHub);

23.  Ezone is a part of Future
Group selling to consumer
electronic segment across
India. Ezone is spread across
31 cities with about 92 stores
in India. It has its presence at
stand-alone stores and the
online vertical
www.ezoneonline.in. Ezone
has both Indian and

24.  Jabong.com is an Indian fashion and lifestyle e-
commerce portal, selling apparel, footwear,
fashion accessories, beauty products, fragrances,
home accessories and other fashion and lifestyle
products. The company is headquartered in
Gurgaon, NCR.
 Jabong was one of the most visited e-commerce
sites during the Great Online Shopping
Festival 2013. Company representatives claimed
that its revenues increased five to six times
compared to a usual day, and that Jabong set a

25.  Reliance Fresh is the convenience store
format which forms part of the retail
business of Reliance Industries of India
which is headed by Mukesh Ambani[citation
needed]. Reliance plans to invest in excess
of 250 billion in the next 4 years in their
retail division.[citation needed] The
company already has 1691 Reliance Fresh
outlets across the country. These stores sell
fresh fruits and vegetables, staples,
groceries, fresh juice, bars and dairy
products.
 After launch, in a dramatic shift in its
positioning and mainly due to the

26. Aditya Birla Retail Limited (ABRL) is the retail arm
of Aditya Birla Group company.ABRL is the fourth largest
supermarket chain in the country after Future Group,
Reliance Retail and D-Mart.It operates two different store
formats - Supermarket and Hypermarket under the
brand It has about 494 supermarkets and 16
hypermarkets around the country.
Aditya Birla Retail Limited provides customers products
under its own labels. Private label Food Brands include
Feasters, Kitchen's Promise, and Best of India. Home &
Personal care brands include Enriche, 110%, Pestex,
Paradise and Germex. As per a report in Economic Times,
Aditya Birla Retail Ltd ( ABRL) with its 500 + 'More'
branded supermarkets and 14 hypermarkets reported
sales of Rs 1,966 crore and a net loss of Rs 650 crore in
the year ended March 2012. The company has
accumulated losses of Rs 2,984 crore since it entered the
segment over six years ago.