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Welcome to the case study presentation by Group-VI Retail Management
Roll No:36 Nirav V. Roll No:34 Niraj T. Roll No:25 Payal Sevak Roll No:12 Nishant M. Roll No:4 Retail Management Subject: Bina Desai Submitted by: 09-11-2009 Submitted on: Prof. Rohita Dwivedi Submitted to:
Get Set GO…
[object Object],[object Object],What is Retailing? Retail Organized Unorganized
Indian Retail Market ,[object Object],[object Object],[object Object],[object Object]
Indian Retail Formats Shopping Malls Branded Stores Convenient Stores Hyper Market Discount Stores Specialty Stores Departmental Stores Super Market
Size of Indian Retail 194% 2,30,000 cr 78,300 cr Size of Organized retail (in Rs.) 71% 12 7 Share of Organized retail 18% 416 353 Size of retail in India (in $billion) Percentage Change 2010 (estimated) 2008
Market Opportunities In India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Man Behind Future Group Mr. Kishore Biyani : The King of Retail “ Garv se kaho hum kanjus hai!!!!” Ernst & Young Entrepreneur Year 2006 in the Service Sector. Lakshmipat Singhania– IIM Lucknow Young Business Leaders Award, 2006. CNBC First Generation Entrepreneur Year 2006.
Values Leading to purposeful thinking Introspection To respect every individual and be humble in our conduct. Respect & Humility To be a leader, both in thought & business Leadership Confidence in ourselves Indian ness
To be open & receptive to new ideas, knowledge & information Openness To respect & understand the universal laws of nature Flow To be flexible & adaptable, to meet challenges Adaptability In thoughts, business & actions Simplicity & Positivity To build long term relationships Valuing & Nurturing relationships
Pantaloons Shoppe was started. 1994 ,[object Object],[object Object],1992 ,[object Object],[object Object],[object Object],1987
Big Bazaar, India’s  first hypermarket chain was launched 2001 came up with Insurance Business. 2007 Future Capital Holdings, financial arm launched Real Estate funds, “Kshitiz” & “Horizon” and Private Equity Fund “Indivision”. 2006 Food Bazaar, the supermarket was launched. 2002
[object Object],[object Object],Year 2006 ,[object Object],[object Object],[object Object],Year 2007
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Having been the pioneers in the retailing space in India, our mature formats are household names in more than 63 cities and 65 rural centers through our rural retailing format, Aadhar. These formats cover over 11 million square feet of retail space and attract around 200 million customer footfalls in a year.  While Pantaloons and Central cater to the lifestyle segment of the market, Big Bazaar and Brand Factory cater to the value segment.  Together, these formats capture a large chunk of the consumption wallet of a vast majority of the Indian consuming class  Mature Retail Fascias
Started in 2006, the home retailing business is among the fastest growing retail chains.  Home Town, spread over more than 125,000 square feet each, offers customer a one-stop destination for all products and services related to home building and home improvement.  EZone and Collection I, cater to the lifestyle needs in electronics, furnishing and furniture segments. Electronic Bazaar and Furniture Bazaar caters to the value segment.  Along with 7 Home Town stores, this network operates over 200 stores across the country.  Home Retailing
Future Group’s Incubation and Innovation Cell  works on converting an idea, into a prototype and then into a viable business proposition.  The Cell has been instrumental in creating new  retail formats in emerging segments like campus fashion, ethnicwear, books and music and health,  beauty and wellness.  Futurebazaar.com, our etailing portal is India’s largest shopping portal.  While Planet Sports caters to the sportswear segment, Depot is the books and music chain and Top 10 is the campus fashion chain.  KB’s Fairprice is a low-frills retail network targeted at lower income groups. 110 stores operational in Delhi, Mumbai and Bangalore.  New Fascias
Future Group partners with a number of reputed foreign and Indian companies in specialty  retailing segment.  US-based $20 bn Staples Inc, is our partner for  office stationery retailing and first store  opened in Bangalore  Middle East based Axiom Communications is our partner in the communications products and services space.  The group operates along with Blue Foods leading restaurant chains like Copper Chimney, Bombay Blues, Spaghetti Kitchen and The Spoon Our Indian partners include, restaurant chain, Blue Food, footwear manufacturer, Liberty Shoes and gyms and health center operator, Talwalkars’ Retail Partnerships
Investment Advisory  & Consumer Finance
Future Capital Holdings, our financial services arm provides investment advisory services to assets of over $1.5 billion  Kshitij and Horizon are real estate funds focusing on development of consumption centers, shopping malls and market cities.  Indivision, a private equity fund which invests in  consumer-focused brands and companies Indus Hotel Ventures invests in the  hospitality sector Investment Advisory
Future Money serves as one-stop destination for all credit and investment products and services.  With over 140 branches located within consumption centers, Future Money leverages the group’s retail presence for selling financial products  Future Card, a loyalty-cum-credit card is the latest product offering from the group. Applicable at over 30 retail chains, the ‘Kamai Card’ is set to become the largest loyalty program in the country.  Partnered with ICICI Bank, the card offers a single interface for customers for the group’s extensive retail network Consumer Finance
Life and Non-Life  Insurance
Joint venture with Italy-based Generali Group has launched life and non-life insurance  products to be sold  within consumption centers.  Generali ranks 31st in Fortune 500 and is among the three largest insurers in Europe.  Mallassurance introduced as an innovative and low-cost alternative to increase insurance penetration Life and Non-life products available through 50 branches and over 100 Future Group retail outlets. Expected to sell over 1 million insurance policies within a year of its launch Insurance
Brand Development  & IPR
Future Brands, a brand and IPR development specialist company focuses on nurturing and developing 18 national brands  A large portion of retail sales is captured by these brands present in segments like fashion, food, home and personal care and consumer electronics Koryo and Sensei, the group’s consumer electronic brands account for around  20% of total sales in the segment.  The company is led by a specialist  team of media and marketing professionals  led by Mr. Santosh Desai.  Brands
Retail Media Network
Retail and ambient media provides one of the fastest growing media opportunities in the country  The group operates a 1000 screen retail  television network offering advertisers 3  channel options My World, a retail consumer magazine has a paid circulation of over 50,000 copies  Operates a startegic partnership with Inox Theatres and BPCL petrol pumps.  Future Media counts over 200 companies as its clients including Hindustan Unilever, Intel, ICICI Bank, Kingfisher etc Media
FLSL provides solutions to  group companies and selective vendors  covering in the areas of  integrated, end-to-end SCM,  warehousing and distribution Multi-Modal transportation &  Container Freight Station  Future Ventures India Limited is  engaged in partnering with and promoting  entrepreneurship in consumer-focused initiatives.  The company has filed a DRHP and expects to have  a corpus fund of over Rs 4000 crore  Future Knowledge Services is a retail technology service  provider for high quality, low cost services  model catering to the entire retail value chain.  It will provide consolidated Technology Support, Business Process  Management and Contact Centre for all group companies and partners.  Its key partners include Wipro, SAP and Cisco
Facts & Figures 30,000 employees Presence in 128 cities & rural centers Group turnover in 2008: $ 1.75 billion Pantaloon Retail & future  Capital holdings listed  on Indian Stock Exchange Key private equity investors in group companies & funds  include,Sherpalo, ICICI vent, Kotak Mahindra PE, Och-Ziff, Capital & Goldman Sachs &  WPP Strengths Retail business from the nucleus & the provides an exten. reach  & easy access to low-cost  Customer acquisition. A strong understanding &  knowledge base on Indian  consumer preferences, habits  & Aspirations Experience in building some  Of the most respected retail brands in the country. A proven track record of developing strong partnership models on a Win – Win – Win Basic
 
Is se sasta aur accha kahin nahi Tagline www.bigbazzar.com Web site Retail Industry Jogeshwari, Mumbai Head Quarter 2001 Founded Kishore Biyani (CEO) Owner Future Group Parent Group 140 outlets Outlet Hyper mart chain in India Big bazaar
Customer Segmentation ,[object Object],[object Object],[object Object],[object Object]
 
Porter’s  Five Forces Model Industry Competitiveness Bargaining power of buyer Threat of the entrants Bargaining power of supplier Rivalry among competitors Threat of Substitutes
Analysis ,[object Object],[object Object],[object Object],Threats of the entrants ,[object Object],[object Object],[object Object],Rivalry among competitors Analysis Five Forces
[object Object],Threat of substitutes ,[object Object],[object Object],Bargaining power of buyer ,[object Object],[object Object],[object Object],Bargaining power of the supplier
BCG Matrix H I G H L O W M A R K E T G R O W T H HIGH LOW MARKET SHARE
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demand Planning A Future Group Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Marketing Mix Physical Evidence People Place Promotion Price Product Process 7 ‘P’
Product Mix
 
11/17/09 Big Bazaar  XIDAS, Jabalpur ELECTRONIC BAZAAR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FASHION & JEWELLERY ,[object Object],[object Object],[object Object],[object Object],[object Object],FURNITURE BAZAAR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHILD CARE & TOYS ,[object Object],[object Object],[object Object],[object Object],OTHER SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Pvt Labels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DJ & C Koryo SENSEI CLEAN MATE TASTY TREAT FRESH & PURE MAJITHIA RENUKA CARE MATE
Pricing Value Pricing Promotional Pricing Differential Pricing Bundling Low Interest Financing Psychological Discount Special Event Pricing Time Pricing
Value Pricing
Promotional Pricing
 
Promotional Pricing
Promotion
PROMOTION
 
 
Highlights Mahabachat - 2008  The most successful & memorable mega deals built on Mahabharata as creative reference.
Back Ground ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall Numbers 107% 18925 Total 131% 5866 West 110% 5143 South 104% 3450 North 95% 1509 Gujarat 80% 2957 East % Achieved Sales Zone
Target:2009 272 cr in 5 days through 120 stores !
Challenge To ensure each & everyone comes…& shops to their hearts content !!
Satellite TV Press Radio FM Channels Internet Outdoor India-1
Press FM Channels  + Vividh Bharti Cable Bus Passengers Back Seats Outdoor India-2
 
 
 
BTL &  In store activities Preview for Corporate Offices OB activity On Vividh Bharti Testimonial on Radio Maha Bachat
OB Activity on Television ,[object Object],[object Object],[object Object],[object Object]
Breaking News…!! ,[object Object],[object Object]
BTL & In store Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovations
 
The Maharathi’s
Place ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People ,[object Object],[object Object],[object Object],[object Object],[object Object]
Physical evidence
Process
Positioning 11/17/09 Big Bazaar  XIDAS, Jabalpur High service low service Low price High price
Zonal CFO CEO Zonal Manager Zonal Commercial Manager Store Manager Assistant Store Manager Team Member Team Leader Store Manager Dept Manager Dept Manager Assistant Manager Assistant Manager Commercial Team
Supply Chain Management ,[object Object]
Future Supply Chain
 
Forces & Trends Impact The Future Supply Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Bazaar Financials
OPERATING EXP ANALYSIS
PROFITABILITY
FINANCIAL LEVERAGES
INVESTOR PERSPECTIVE
CONT…
Feedback Form
Cont….
Comparison with peers ,[object Object]
Suggestions ,[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You..!!!!!!

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Big Bazaar Final

  • 1. Welcome to the case study presentation by Group-VI Retail Management
  • 2. Roll No:36 Nirav V. Roll No:34 Niraj T. Roll No:25 Payal Sevak Roll No:12 Nishant M. Roll No:4 Retail Management Subject: Bina Desai Submitted by: 09-11-2009 Submitted on: Prof. Rohita Dwivedi Submitted to:
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  • 6. Indian Retail Formats Shopping Malls Branded Stores Convenient Stores Hyper Market Discount Stores Specialty Stores Departmental Stores Super Market
  • 7. Size of Indian Retail 194% 2,30,000 cr 78,300 cr Size of Organized retail (in Rs.) 71% 12 7 Share of Organized retail 18% 416 353 Size of retail in India (in $billion) Percentage Change 2010 (estimated) 2008
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  • 10. Man Behind Future Group Mr. Kishore Biyani : The King of Retail “ Garv se kaho hum kanjus hai!!!!” Ernst & Young Entrepreneur Year 2006 in the Service Sector. Lakshmipat Singhania– IIM Lucknow Young Business Leaders Award, 2006. CNBC First Generation Entrepreneur Year 2006.
  • 11. Values Leading to purposeful thinking Introspection To respect every individual and be humble in our conduct. Respect & Humility To be a leader, both in thought & business Leadership Confidence in ourselves Indian ness
  • 12. To be open & receptive to new ideas, knowledge & information Openness To respect & understand the universal laws of nature Flow To be flexible & adaptable, to meet challenges Adaptability In thoughts, business & actions Simplicity & Positivity To build long term relationships Valuing & Nurturing relationships
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  • 14. Big Bazaar, India’s first hypermarket chain was launched 2001 came up with Insurance Business. 2007 Future Capital Holdings, financial arm launched Real Estate funds, “Kshitiz” & “Horizon” and Private Equity Fund “Indivision”. 2006 Food Bazaar, the supermarket was launched. 2002
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  • 19. Having been the pioneers in the retailing space in India, our mature formats are household names in more than 63 cities and 65 rural centers through our rural retailing format, Aadhar. These formats cover over 11 million square feet of retail space and attract around 200 million customer footfalls in a year. While Pantaloons and Central cater to the lifestyle segment of the market, Big Bazaar and Brand Factory cater to the value segment. Together, these formats capture a large chunk of the consumption wallet of a vast majority of the Indian consuming class Mature Retail Fascias
  • 20. Started in 2006, the home retailing business is among the fastest growing retail chains. Home Town, spread over more than 125,000 square feet each, offers customer a one-stop destination for all products and services related to home building and home improvement. EZone and Collection I, cater to the lifestyle needs in electronics, furnishing and furniture segments. Electronic Bazaar and Furniture Bazaar caters to the value segment. Along with 7 Home Town stores, this network operates over 200 stores across the country. Home Retailing
  • 21. Future Group’s Incubation and Innovation Cell works on converting an idea, into a prototype and then into a viable business proposition. The Cell has been instrumental in creating new retail formats in emerging segments like campus fashion, ethnicwear, books and music and health, beauty and wellness. Futurebazaar.com, our etailing portal is India’s largest shopping portal. While Planet Sports caters to the sportswear segment, Depot is the books and music chain and Top 10 is the campus fashion chain. KB’s Fairprice is a low-frills retail network targeted at lower income groups. 110 stores operational in Delhi, Mumbai and Bangalore. New Fascias
  • 22. Future Group partners with a number of reputed foreign and Indian companies in specialty retailing segment. US-based $20 bn Staples Inc, is our partner for office stationery retailing and first store opened in Bangalore Middle East based Axiom Communications is our partner in the communications products and services space. The group operates along with Blue Foods leading restaurant chains like Copper Chimney, Bombay Blues, Spaghetti Kitchen and The Spoon Our Indian partners include, restaurant chain, Blue Food, footwear manufacturer, Liberty Shoes and gyms and health center operator, Talwalkars’ Retail Partnerships
  • 23. Investment Advisory & Consumer Finance
  • 24. Future Capital Holdings, our financial services arm provides investment advisory services to assets of over $1.5 billion Kshitij and Horizon are real estate funds focusing on development of consumption centers, shopping malls and market cities. Indivision, a private equity fund which invests in consumer-focused brands and companies Indus Hotel Ventures invests in the hospitality sector Investment Advisory
  • 25. Future Money serves as one-stop destination for all credit and investment products and services. With over 140 branches located within consumption centers, Future Money leverages the group’s retail presence for selling financial products Future Card, a loyalty-cum-credit card is the latest product offering from the group. Applicable at over 30 retail chains, the ‘Kamai Card’ is set to become the largest loyalty program in the country. Partnered with ICICI Bank, the card offers a single interface for customers for the group’s extensive retail network Consumer Finance
  • 26. Life and Non-Life Insurance
  • 27. Joint venture with Italy-based Generali Group has launched life and non-life insurance products to be sold within consumption centers. Generali ranks 31st in Fortune 500 and is among the three largest insurers in Europe. Mallassurance introduced as an innovative and low-cost alternative to increase insurance penetration Life and Non-life products available through 50 branches and over 100 Future Group retail outlets. Expected to sell over 1 million insurance policies within a year of its launch Insurance
  • 29. Future Brands, a brand and IPR development specialist company focuses on nurturing and developing 18 national brands A large portion of retail sales is captured by these brands present in segments like fashion, food, home and personal care and consumer electronics Koryo and Sensei, the group’s consumer electronic brands account for around 20% of total sales in the segment. The company is led by a specialist team of media and marketing professionals led by Mr. Santosh Desai. Brands
  • 31. Retail and ambient media provides one of the fastest growing media opportunities in the country The group operates a 1000 screen retail television network offering advertisers 3 channel options My World, a retail consumer magazine has a paid circulation of over 50,000 copies Operates a startegic partnership with Inox Theatres and BPCL petrol pumps. Future Media counts over 200 companies as its clients including Hindustan Unilever, Intel, ICICI Bank, Kingfisher etc Media
  • 32. FLSL provides solutions to group companies and selective vendors covering in the areas of integrated, end-to-end SCM, warehousing and distribution Multi-Modal transportation & Container Freight Station Future Ventures India Limited is engaged in partnering with and promoting entrepreneurship in consumer-focused initiatives. The company has filed a DRHP and expects to have a corpus fund of over Rs 4000 crore Future Knowledge Services is a retail technology service provider for high quality, low cost services model catering to the entire retail value chain. It will provide consolidated Technology Support, Business Process Management and Contact Centre for all group companies and partners. Its key partners include Wipro, SAP and Cisco
  • 33. Facts & Figures 30,000 employees Presence in 128 cities & rural centers Group turnover in 2008: $ 1.75 billion Pantaloon Retail & future Capital holdings listed on Indian Stock Exchange Key private equity investors in group companies & funds include,Sherpalo, ICICI vent, Kotak Mahindra PE, Och-Ziff, Capital & Goldman Sachs & WPP Strengths Retail business from the nucleus & the provides an exten. reach & easy access to low-cost Customer acquisition. A strong understanding & knowledge base on Indian consumer preferences, habits & Aspirations Experience in building some Of the most respected retail brands in the country. A proven track record of developing strong partnership models on a Win – Win – Win Basic
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  • 35. Is se sasta aur accha kahin nahi Tagline www.bigbazzar.com Web site Retail Industry Jogeshwari, Mumbai Head Quarter 2001 Founded Kishore Biyani (CEO) Owner Future Group Parent Group 140 outlets Outlet Hyper mart chain in India Big bazaar
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  • 38. Porter’s Five Forces Model Industry Competitiveness Bargaining power of buyer Threat of the entrants Bargaining power of supplier Rivalry among competitors Threat of Substitutes
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  • 41. BCG Matrix H I G H L O W M A R K E T G R O W T H HIGH LOW MARKET SHARE
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  • 45. Marketing Mix Physical Evidence People Place Promotion Price Product Process 7 ‘P’
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  • 51. Pricing Value Pricing Promotional Pricing Differential Pricing Bundling Low Interest Financing Psychological Discount Special Event Pricing Time Pricing
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  • 60. Highlights Mahabachat - 2008 The most successful & memorable mega deals built on Mahabharata as creative reference.
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  • 62. Overall Numbers 107% 18925 Total 131% 5866 West 110% 5143 South 104% 3450 North 95% 1509 Gujarat 80% 2957 East % Achieved Sales Zone
  • 63. Target:2009 272 cr in 5 days through 120 stores !
  • 64. Challenge To ensure each & everyone comes…& shops to their hearts content !!
  • 65. Satellite TV Press Radio FM Channels Internet Outdoor India-1
  • 66. Press FM Channels + Vividh Bharti Cable Bus Passengers Back Seats Outdoor India-2
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  • 70. BTL & In store activities Preview for Corporate Offices OB activity On Vividh Bharti Testimonial on Radio Maha Bachat
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  • 82. Positioning 11/17/09 Big Bazaar XIDAS, Jabalpur High service low service Low price High price
  • 83. Zonal CFO CEO Zonal Manager Zonal Commercial Manager Store Manager Assistant Store Manager Team Member Team Leader Store Manager Dept Manager Dept Manager Assistant Manager Assistant Manager Commercial Team
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