The document discusses providing an integrated omni-channel 3D customer experience. It recommends empowering sales associates with a 3D room designer tool to redecorate a customer's actual room with furniture for cross-selling and reconnecting in a relevant way. It also suggests providing customers a 3D wow experience through multiple touchpoints like mobile, web, and in-store to facilitate a non-linear customer journey. The goal is to inspire customers with an ultimate 3D customer experience engine across channels.