How can retailers adapt to omni channel approach, what are the best scenarios, how to use mobile to create a better in store experience?

1. Omni-Channel Retail Solutions

2. Inomera Research is a software
development and solutions company
Introduction
• Focusing on telecom, retail, e&m-
commerce and finance industries
• Operates in Turkey, UK, and middle
east
• More than 100 projects in mobile
business, e-commerce, finance, ERP,
CRM, ECM
• Experienced in product development
and owner of Netmera

3. We enable businesses to touch their
customers at the right time, with the right
content, at the right place.
We help you to touch your customers
Mission

4. Inomera Retail Solutions
Netmera Powered
Products
Touch your customers
through your mobile apps
Omni Channel
Retailing
Seamless customer
experience across all
channels
E&M Commerce
End to end e-commerce
m-commerce solutions
Mobile apps
Ready made or custom
mobile apps tailored for
retailer needs
We help you to touch your customers

5. Inomera Retail Solutions
We help you to touch your customers
definition: Omni Channel Retailing is the marketing of multi-channel retailing,
but is concentrated more on a seamless approach to the consumer experience through
all available shopping channels, i.e. mobile internet devices, computers, brick-and-
mortar, television, radio, direct mail, catalog and so on. / Wikipedia
Omni Channel
Retailing
Seamless customer
experience across all
channels

6. Why Omni Channel?
Consumers’ purchase behaviours have
changed. Their approach is already
omni channel.
You need to create a seamless process
behind the scenes.
78%
Shoppers use two or more channels to
research and purchase an item
84%
Shoppers use their mobile phone to
help shop while they are in store
Shoppers are interested to use their
mobile apps to pay instead of using
cashiers
41%

7. Consumers’ purchasing steps
Research Purchase Receive Post-Sales
Mobile
Web
Store
Other Channels
Consumer uses many channels until the purchase is made. You should
exist in every channel not to lose them.

8. How can we help you?
Inomera Omni Channel Solutions

9. Inomera provides solutions for your Omni Channel Projects
Inomera Omni Channel Solutions
E & M Commerce
Research, purchase, receive, post sales
Assisted sales
Research, purchase, post sales
In-store engagement
Research, purchase

10. Inomera provides a complete solution for your E&M Commerce projects
A complete E&M Commerce Solution
Web Portal
Product Catalog
Basket Check out &
Payment
Mobile Apps
Order management
Campaign Management
CRM & Customer
Management
Adapters and integrations

11. ↘ Our experience
↘ Easy deployment
↘ Flexibility
Purchase
• Easy purchasing
steps esp. for m
commerce
• Adaptable to
different payment
methods
Receive
• Adapts to different
shipment scenarios
• Logistics
integration
Research
• High product
discoverability,
• Products
advisors
• Ratings
• SEO features
Why Inomera e&m Commerce?
Post Sales
• Customer care &
support

12. Assisted sales
Help your customers for in store research and online purchase
What happens when a customer can’t
find a size or color?
Stock unavailable

13. Assisted sales
Mobile phones, apps and barcode readers, card reader
Inomera offers mobile devices that
empowers your sales team.
• Stock control
• Online purchase of products that are
unavailable in the store
• Payment
• In store pick up
• Return process
Our offer
New case: Customer asks for a product, rep checks the product stock with the device in his
pocket, by reading the barcode. If the product is not available in the store, he can order it
online via his device. Customer pays it in store and receives the product to his adress.

14. Assisted sales
Tablet apps
Customers are already very knowledgeable
as they research products before they go
to store.
Smart phone users research
while they are in the store
57%
Your sales team should be more
knowledgeable.
We provide tablet apps that will help your sales team to demonstrate and compare
products better.

15. Assisted sales
Turkcell TIM Menu

16. Assisted sales
Kiosk apps and self service
Customers trust…
1. Their own mobile devices
2. Digital kiosks
3. Sales reps
For research while they are in the store.
We provide kiosk apps that will help your customers with self service

17. What is Beacon & How it works?
Beacons Netmera
Platform
• Bluetooth Low
Energy Devices
• Notify near by
devices
• Micro Location
Step 1
• Enables app for
beacons
• Trigger notifications
and pop ups
Step 2
• Beacon
management
• In-store
campaigns
• In-store analytics
Step 3
Netmera
SDK

18. Why Do Business With Us
Inomera has been working closely with retail giants and knows retailers
needs
Our experience
We work with best e&m commerce companies such as Migros, Macro
Market, Turkcell
Our references
Our solutions are flexible in answering your custom needs and open to
transfer data in&out
Versatility and openness

19. Our references
Inomera Research works with more than 50 companies. These are just some of our customers.

20. Get in touch to learn more about İnomera Solutions
Get in Touch +90 212 287 01 66
info@inomera.com
İstanbul
London