This document discusses retail management in India. It defines retailing as activities involved in selling goods to final consumers. Retail management involves processes that help customers procure merchandise from stores. Major players in Indian retail include Pantaloon Retail, Shoppers Stop, Brandhouse, and Trent. Pantaloon Retail operates stores across 51 cities while Shoppers Stop has 51 department stores. Future prospects for retail in India are strong due to economic growth, infrastructure development, and changing consumer demographics.
Case study on Visual Merchandising in Reliance Retail- By Raghav KulkarniRaghav kulkarni
The following Case study sheds Light on how Reliance Retail uses concept of Visual Merchandising and how it influences and Impacts the customer Buying Pattern and Problems associated with it.
Case study on Visual Merchandising in Reliance Retail- By Raghav KulkarniRaghav kulkarni
The following Case study sheds Light on how Reliance Retail uses concept of Visual Merchandising and how it influences and Impacts the customer Buying Pattern and Problems associated with it.
Theories of retailing, theories of retail development,
Retail Life Cycle, Environmental Theory, Cyclical Theory - Wheel of retailing, phases of retail development, Accordion theory
What is a 'Distribution Channel'
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. Channels are broken into direct and indirect forms, with a "direct" channel allowing the consumer to buy the good from the manufacturer, and an "indirect" channel allowing the consumer to buy the good from a wholesaler or retailer.
BREAKING DOWN 'Distribution Channel'
A distribution channel is the path by which all goods and services must travel to arrive at the intended consumer. Conversely, it is also used to describe the pathway that payments make from the end consumer to the original vendor. Distribution channels can be short or long, and depend on the amount of intermediaries required to deliver a product or service.
However, goods and services are sometimes passed to consumers through multiple channels, a combination of short and long. While increasing the number of ways in which a consumer can find a good can increase sales, it can also create a complex system that sometimes makes distribution management difficult. In addition, the longer the distribution channel, the less profit a manufacturer might get from a sale due to the fact each intermediary charges for its service.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITYBalasri Kamarapu
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
Establishing and Maintaining a Retail ImageSuyog Somani
What attracts customers, product, services or something else?
Apart from products and services, how a brand maintain and showcase the store is important. it includes visuals in store, the music, the placement of products, the fresh and sweet air in store, etc.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Theories of retailing, theories of retail development,
Retail Life Cycle, Environmental Theory, Cyclical Theory - Wheel of retailing, phases of retail development, Accordion theory
What is a 'Distribution Channel'
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. Channels are broken into direct and indirect forms, with a "direct" channel allowing the consumer to buy the good from the manufacturer, and an "indirect" channel allowing the consumer to buy the good from a wholesaler or retailer.
BREAKING DOWN 'Distribution Channel'
A distribution channel is the path by which all goods and services must travel to arrive at the intended consumer. Conversely, it is also used to describe the pathway that payments make from the end consumer to the original vendor. Distribution channels can be short or long, and depend on the amount of intermediaries required to deliver a product or service.
However, goods and services are sometimes passed to consumers through multiple channels, a combination of short and long. While increasing the number of ways in which a consumer can find a good can increase sales, it can also create a complex system that sometimes makes distribution management difficult. In addition, the longer the distribution channel, the less profit a manufacturer might get from a sale due to the fact each intermediary charges for its service.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITYBalasri Kamarapu
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
Establishing and Maintaining a Retail ImageSuyog Somani
What attracts customers, product, services or something else?
Apart from products and services, how a brand maintain and showcase the store is important. it includes visuals in store, the music, the placement of products, the fresh and sweet air in store, etc.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
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So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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2. WHAT IS RETAILING ?
“Retailing includes all the activities involved
in selling goods or services to the final
consumers for personal and non-business use”.
- Philip Kotler
It is responsible for matching individual demands
of the consumer with supplies of all the manufacturers.
3. RETAIL MANAGEMENT
The various processes which help the customers to procure the
desired merchandise from the retail stores for their end use refer to
retail management.
Retail management includes all the steps required to bring the
customers into the store and fulfill their buying needs.
4. WHY RETAIL MANAGEMENT ?
Retail management saves time and ensures the customers easily
locate their desired merchandise and return home satisfied.
An effective management avoids unnecessary chaos at the store.
5. Role of Retailer in Business cycle
A Typical Channel of Distribution
Manufacturer Wholesaler
Retailer
Final
consumer
7. Retail Functions in Distribution
Retailers often act as the contact between manufacturers,
wholesalers, & customers.
Retailers collect an assortment (variety) from various
sources, buy in large quantity, & sell in small amount. This
is sorting process.
Retailers communicate with customers, wholesalers &
manufacturers.
Shoppers learn about the availability & characteristics of
goods & services, store hours, sales etc., from retailers
advt., sales people & displays.
8. Manufacturers & wholesalers are informed by their
retailers with regard to sales forecast, delivery
delays, customer complaints, defective items,
inventory turnover and so on..
Many goods & services have been modified due to
retailer feedback.
For small suppliers, retailers provide assistance by
transporting, sorting, marketing, advertising, & pre-
paying for the products
9. Biggest retail Sales countries of
the world
•U.S U.S $ 4 tn (13 times of Indian market)
•E.U U.S $ 2 tn
•JAPAN U.S $ 1 tn
•CHINA U.S $ 750 bn
•U.K U.S $ 444 bn
•INDIA U.S $ 300 bn
•RUSSIA U.S $ 200 bn
10. Biggest retailers of the World
U.S.A
FRANCE
U.S.A
U.S.A
U.K
US $316 Bn
US $95 Bn
US $73 Bn
US $62 Bn
US$56 Bn
11. Reason For Success of Global Retailers
•Better Consumer Demand
•Better Consumer Confidence
•Computer Operated Depots
•Better Logistical System
12. Indian Retail Scenario
Evolution
• Barter system was known as the first form of Retail
• Followed by Kirana Stores and Mom & Pop Stores
• 1980s experienced slow change as India began to
open up economy.
• Post 1995 onwards saw an emergence of shopping
centers
• Emergence of hyper and super markets trying to
provide customer with 3 V’s - Value, Variety and
Volume
15. Pantaloons Retail (India) Ltd
Pantaloons Retail India Limited (PRIL), a retailer was
incorporated in 12th October of the year 1987,
headquartered in Mumbai
Company operates through primarily the Lifestyle' and
Value' formats through multiple delivery mechanisms and
lines of business, some of them being, fashion, food,
general merchandise, home, leisure and entertainment,
financial services, communications and wellness.
The Company has stores in 51 cities across the country,
constituting over 6 million square feet of retail space.
16. Caters to the Lifestyle' segment through its 35 Pantaloons
Stores and 5 Central Malls, as well as through 78 Big
Bazaar hypermarkets, 113 Food Bazaars.
In the year 1991, the company had launched BARE, the
Indian jeans brand. Initial public offer (IPO) was made in
May of the year 1992
Multiple retail formats including Collection i, Furniture
Bazaar, Shoe Factory, EZone, Depot and futurebazaar.com
are launched across the nation in the year 2006
17. Shoppers Stop
Incorporated as a private limited company on June 16,
1997
The foundation was made by K Raheja Corp.
Shopper's Stop Limited (SSL) is engaged in the business
of retailing variety of household and consumer products
and books through departmental stores.
As of March 31, 2012, SSL operated through 51
departmental stores.
18. As of March 31, 2012, it opened 13 departmental stores,
which includes two stores in Chennai and Pune and one
each at Indore, Vijayawada, New Delhi, Mysore, Latur,
Ahmedabad, Mumbai, Bengaluru and Gurgaon.
During the fiscal year ended March 31, 2012, the Company
also opened seven Home Stop one each at Lucknow,
Vijayawada, Pune, Bengaluru, Ahmedabad, Mumbai,
Hyderabad taking its tally to 11 stores.
In May 2012, it opened Shoppers Stop store at Jalandhar.
20. Future Prospects…
• Retailing is one of the largest industry in India and one of the
biggest sources of employment in the country.
• Numerous business groups are attracted in the past few years,
including some renowned business groups like Bharti , Future,
Reliance, and Aditya Birla to establish hold, showing the future
growth in times to come.
• Organized retail sector has also grabbed the attention of foreign
companies, showing their interest to enter India .
• The results of the study depict that infrastructure, economic growth
and changing demographics of consumers are the major driver of
organized retail in India.