Retail involves the sale of goods and services to consumers for personal use. The functions of a retailer include providing goods in the required form, place and time for customers. Retail in India has evolved from traditional formats like markets and fairs to emerging organized retail through stores, malls and chains. Major drivers of retail change in India include rising incomes, reducing rural-urban differences, and a growing young population. However, organized retail still accounts for a small share of the overall retail market in India compared to countries like the US and China.
The document provides an overview of retail management in India. It defines retail and discusses the functions of retailers, including creating utility for customers through form, time, place and ownership. It outlines the evolution of retail in India from traditional formats like markets to emerging organized retailers like malls and chains. Key drivers of retail change included rising incomes, diminishing rural-urban differences, and changing consumption patterns. The challenges to further retail development in India include a lack of industry recognition and infrastructure issues.
This document provides an overview of the retail industry in India. It discusses the conceptual framework of retailing including definitions, the development of retail trade and chains, and the supply chain. It then discusses the Indian retail industry including key statistics on its size and growth, the share of organized versus unorganized retail, and common retail formats seen in India like supermarkets, department stores, and hypermarkets. It also provides a brief introduction to the city of Kota, Rajasthan, which is known for its coaching institutes that help students prepare for engineering and medical entrance exams.
The document provides a business plan for a snack bar at Praxis Business School. It includes an environmental scan of the Indian retail sector, describing the growth of organized and unorganized retail. Key drivers of retail growth are identified as changes in demographics, increased credit availability, rising incomes, media exposure, evolving consumer behavior, and the entry of corporate and foreign retailers. Challenges facing the Indian retail sector are also summarized, such as barriers to foreign direct investment, lack of industry status, structural impediments, high real estate costs, and supply chain bottlenecks.
This document provides an overview of food retailing in India. It discusses the evolution of food retailing from small roadside shops to modern retail stores. It also describes the major types of retail stores like department stores, supermarkets, hypermarkets and chain stores. Non-store retailing methods like direct selling, telemarketing, online retailing and direct marketing are also outlined. The top 10 food retailers in India are listed, and some of the leading food retail brands like Food World, Apna Bazaar and Reliance Fresh are briefly profiled. Competition in the Indian food retail industry is described as fierce, with retailers differentiating through pricing and product offerings.
The document discusses the Indian retail market. It begins by defining retail and describing its evolution in India from historic rural markets to modern organized retailers. It then outlines that the Indian retail market is divided into organized and unorganized sectors, with most shopping occurring through small neighborhood stores. The types of organized retailers are also defined, including hypermarkets, supermarkets, and specialty stores. Several major Indian retail players are profiled. The document concludes by describing foreign direct investment (FDI) policies for retail in India, including allowing up to 100% FDI for cash-and-carry wholesale and up to 51% for single-brand retail.
Kirana stores are small, independently owned retail stores that are commonly found within Indian neighborhoods. They are typically less than 500 square feet and owned by an individual or family. In contrast, organized retail refers to large corporate-backed stores and chains that are registered for taxes. Common forms of organized retail include hypermarkets, supermarkets, department stores, specialty chains, and shopping malls. Most Indian retail remains unorganized, consisting of small local shops, general stores, and pavement vendors. While organized retail is growing, India and China still have retail markets dominated by unorganized and traditional small stores.
This document provides an overview of mass retailers and their functions. It begins with introducing the members of Group 7 and providing definitions and background on retailing. It then discusses distribution channels and the need for them. The document outlines different types of channels and describes mass retailers and how they differ from typical retailers. It proceeds to list and describe various types of mass retailers and their key functions, which include reasonable discounts, bulk transactions, emphasis on brands and standards, customer service, variety, and bargaining power with suppliers. The retail product lifecycle and functions of mass retailers like qualified staffing are also summarized.
This document provides an overview of the Indian retail environment. It discusses the definition of a retailer and how the retail sector in India has evolved since 1947, with the emergence of organized retail in the 1970s and expansion of multiple retail formats from the 1980s onward. The current scenario in India is described, with unorganized retail making up 90-95% and organized retail consisting of categories like malls, supermarkets, and discount stores. Peculiarities of Indian buyer behavior are noted, and reasons for the popularity of unorganized retail over organized retail are explained. The future of the Indian retail sector is predicted to see continued dominance of unorganized retail in the foreseeable future, with rural retail remaining an untapped area of
The document provides an overview of retail management in India. It defines retail and discusses the functions of retailers, including creating utility for customers through form, time, place and ownership. It outlines the evolution of retail in India from traditional formats like markets to emerging organized retailers like malls and chains. Key drivers of retail change included rising incomes, diminishing rural-urban differences, and changing consumption patterns. The challenges to further retail development in India include a lack of industry recognition and infrastructure issues.
This document provides an overview of the retail industry in India. It discusses the conceptual framework of retailing including definitions, the development of retail trade and chains, and the supply chain. It then discusses the Indian retail industry including key statistics on its size and growth, the share of organized versus unorganized retail, and common retail formats seen in India like supermarkets, department stores, and hypermarkets. It also provides a brief introduction to the city of Kota, Rajasthan, which is known for its coaching institutes that help students prepare for engineering and medical entrance exams.
The document provides a business plan for a snack bar at Praxis Business School. It includes an environmental scan of the Indian retail sector, describing the growth of organized and unorganized retail. Key drivers of retail growth are identified as changes in demographics, increased credit availability, rising incomes, media exposure, evolving consumer behavior, and the entry of corporate and foreign retailers. Challenges facing the Indian retail sector are also summarized, such as barriers to foreign direct investment, lack of industry status, structural impediments, high real estate costs, and supply chain bottlenecks.
This document provides an overview of food retailing in India. It discusses the evolution of food retailing from small roadside shops to modern retail stores. It also describes the major types of retail stores like department stores, supermarkets, hypermarkets and chain stores. Non-store retailing methods like direct selling, telemarketing, online retailing and direct marketing are also outlined. The top 10 food retailers in India are listed, and some of the leading food retail brands like Food World, Apna Bazaar and Reliance Fresh are briefly profiled. Competition in the Indian food retail industry is described as fierce, with retailers differentiating through pricing and product offerings.
The document discusses the Indian retail market. It begins by defining retail and describing its evolution in India from historic rural markets to modern organized retailers. It then outlines that the Indian retail market is divided into organized and unorganized sectors, with most shopping occurring through small neighborhood stores. The types of organized retailers are also defined, including hypermarkets, supermarkets, and specialty stores. Several major Indian retail players are profiled. The document concludes by describing foreign direct investment (FDI) policies for retail in India, including allowing up to 100% FDI for cash-and-carry wholesale and up to 51% for single-brand retail.
Kirana stores are small, independently owned retail stores that are commonly found within Indian neighborhoods. They are typically less than 500 square feet and owned by an individual or family. In contrast, organized retail refers to large corporate-backed stores and chains that are registered for taxes. Common forms of organized retail include hypermarkets, supermarkets, department stores, specialty chains, and shopping malls. Most Indian retail remains unorganized, consisting of small local shops, general stores, and pavement vendors. While organized retail is growing, India and China still have retail markets dominated by unorganized and traditional small stores.
This document provides an overview of mass retailers and their functions. It begins with introducing the members of Group 7 and providing definitions and background on retailing. It then discusses distribution channels and the need for them. The document outlines different types of channels and describes mass retailers and how they differ from typical retailers. It proceeds to list and describe various types of mass retailers and their key functions, which include reasonable discounts, bulk transactions, emphasis on brands and standards, customer service, variety, and bargaining power with suppliers. The retail product lifecycle and functions of mass retailers like qualified staffing are also summarized.
This document provides an overview of the Indian retail environment. It discusses the definition of a retailer and how the retail sector in India has evolved since 1947, with the emergence of organized retail in the 1970s and expansion of multiple retail formats from the 1980s onward. The current scenario in India is described, with unorganized retail making up 90-95% and organized retail consisting of categories like malls, supermarkets, and discount stores. Peculiarities of Indian buyer behavior are noted, and reasons for the popularity of unorganized retail over organized retail are explained. The future of the Indian retail sector is predicted to see continued dominance of unorganized retail in the foreseeable future, with rural retail remaining an untapped area of
This document provides an overview of retailing and retail management. It defines retailing as involving the sale of goods or services to final consumers. It discusses the evolution of retailing in India from traditional formats like itinerant retailers, haats, and mandis to modern formats in organized retail like supermarkets and malls. It also outlines various growth drivers for the retail industry in India like rising disposable incomes, urbanization, and increased media exposure.
This document provides a syllabus for a retail management course. The syllabus covers three units: (1) an introduction to retailing including different types of retailers and their functions; (2) choosing a store location including site selection and store design; and (3) merchandising management including organizing buying processes, branding strategies, and store layout. The document also provides additional context about retailing including defining retailers and their role in the supply chain, the functions they perform like sorting products and providing additional services to consumers, and activities like arranging product assortments and breaking bulk quantities into smaller units.
This document provides an overview and summary of a project report on the retail industry in India. It discusses the growth of the organized retail sector in India with the introduction of modern retail formats like supermarkets and malls. It also profiles Vishal Retail Ltd, one of the largest retail chains in India, describing its history, products offered, functional departments and store organization. The document outlines the structure of the retail industry and defines key terms like retailers, wholesalers and manufacturers.
Retailing refers to businesses that add value to products and services sold to consumers for personal or family use, including not just product sales but also services like hotels, haircuts, DVD rentals, and home delivery. Retailers sell products and/or services directly to end consumers. The history of retailing in India progressed from barter systems, to small mom-and-pop stores, to specialty stores accompanying manufacturing, and now includes large shopping centers, supermarkets, and retailers targeting a variety of consumer segments.
Retail Management by Neeraj bhandari (Surkhet Nepal)Neeraj Bhandari
This document discusses retail management in India. It defines retailing as activities involved in selling goods to final consumers. Retail management involves processes that help customers procure merchandise from stores. Major players in Indian retail include Pantaloon Retail, Shoppers Stop, Brandhouse, and Trent. Pantaloon Retail operates stores across 51 cities while Shoppers Stop has 51 department stores. Future prospects for retail in India are strong due to economic growth, infrastructure development, and changing consumer demographics.
The document provides an overview of retail management. It discusses how retail management involves all activities related to selling goods and services to final consumers. The various processes of retail management help customers procure desired merchandise from retail stores for personal use. An effective retail management system saves time for customers and avoids chaos in stores. Retail management in India has evolved from traditional formats like village markets to emerging formats like malls and specialty stores. Key factors influencing retail management include social, legal, economic, political, and technological factors.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
This document provides an overview of the retail industry in India. It discusses that while the majority of retail in India is still unorganized, the organized retail sector is growing rapidly at around 25-30% annually. Key factors driving this growth include rising incomes, changing consumer preferences, and the entry of large domestic and international retailers. The organized retail sector is expected to increase its market share from the current 2% to around 15-20% over the next decade. This represents a significant opportunity for the growth of organized retail in India.
Retail management involves the sale of goods in small quantities directly to consumers. It brings the producer and ultimate user together through a chain of distribution where retailing is the last stage. Retail mix refers to the blend of product, price, place, promotion and people that create a unique retail operation. Retailing in India accounts for over 10% of GDP and 8% of employment. It is undergoing rapid growth and modernization with many international retailers entering the market. Technology is also transforming retailing through online sales and data analytics.
This document provides an overview of department stores in Pakistan. It discusses the origin and history of department stores which began in Europe in the 19th century. It outlines the key characteristics of department stores such as dealing in different product varieties across various departments under centralized control. Some of the major department stores in Pakistan are mentioned. The retail industry in Pakistan is growing with department stores seeing approximately 130% growth in the last 5 years. Steps for starting a department store are covered along with strengths and weaknesses of the industry in Pakistan.
The document provides an introduction to retailing, including:
1) Defining retailing as the last stage of distribution involving the direct sale of goods to consumers. A retailer obtains products from suppliers to resell.
2) Describing the importance of retailing in supporting local communities and employment. Retail management involves selling goods and services to consumers for personal use.
3) Outlining emerging trends in retailing like the growth of e-commerce, rural retail markets, and international brands entering India. Technology and changing customer demands are altering the retail environment.
Retailing involves the sale of goods and services to consumers for personal use. The top ten largest retailers in the United States are led by Walmart, with supermarket and department stores making up many of the other spots. Retail in India is a large and growing industry, with various formats like malls, specialty stores, discount stores, and department stores emerging. New retail chains in India first emerged in the 1990s, shifting from manufacturers to pure retailers, and growth has continued with the emergence of shopping centers and hypermarkets.
The document discusses retailing in India, including emerging trends, opportunities, challenges, and functions. It notes that India's retail industry contributes over 10% to GDP and employs around 8% of the population. Organized retailing is growing at 25% annually due to rising incomes, changing lifestyles, and urbanization. While traditional family-run stores dominate 98% of the market, organized retailing is growing. Opportunities exist due to India's economic growth and changing consumer preferences, but challenges include a lack of retail space and trained workforce as well as restrictions on foreign investment. The document also describes different retail formats and the role of information technology in retailing.
The document provides an overview of retailing in India. It defines retailing as selling goods or services to final consumers for personal use. It discusses the evolution of the Indian marketing system from ancient barter systems to modern markets using money. It also describes different types of retailers including independent retailers, retail chains, franchises, and consumer cooperatives. Additionally, it outlines various retail formats such as convenience stores, supermarkets, hypermarkets, specialty stores, department stores, and catalogue showrooms. Finally, it discusses key sectors in retail such as food, clothing, consumer durables, footwear, and jewelry.
Indian retail comes in many formats defined by the amount of service provided, product lines offered, and relative prices. Self-service formats like Walmart and Big Bazaar require minimal assistance. Limited service formats provide some assistance for purchases. Full service formats offer the most assistance. Specialty stores focus on specific products while department stores offer various products under one roof. Convenience stores are location-based while supermarkets are large, low-cost stores. Discount stores and off-price retailers offer lower prices than traditional stores. Recent trends show retail accounting for 10% of India's GDP and growing, with more malls being built and brands making products accessible to all classes.
A project report on retail industry in global environmentProjects Kart
This document is a project study report submitted for a Master's degree in Business Administration (Finance). It examines the retail industry in a global environment. The report includes an introduction to the retail industry, objectives and role of the industry, a literature review on challenges in the industry, hypotheses on the past, present and future of the industry, limitations of the study, methodology, and significance of studying the industry. It also includes sections on opportunities for Western retailers in India, benefits to Indian consumers, research and analysis of trends and major players, findings, and conclusions.
The document provides information on retail management. It discusses the various processes involved in retail management, which help customers procure merchandise from stores for personal use. Retail management aims to provide a pleasurable shopping experience for customers. It also outlines different retail formats like convenience stores, supermarkets, and hypermarkets. The retail sector in India is transitioning from traditional small stores to organized retail formats. While organized retail is growing, around 90% of retail in India remains unorganized.
The document compares sales and earnings figures for Walmart stores in several countries. In the US, Walmart has $374.5 billion in sales and $12.9 billion in earnings from 6,800 stores worldwide. In France, Walmart has $130 billion in sales and $5.2 billion in earnings from 87,422 stores worldwide. In the UK, Walmart has $102.6 billion in sales and $5.5 billion in earnings from 3,729 stores worldwide. In Germany, Walmart has $101 billion in sales and $1.5 billion in earnings from 2,221 stores.
This study analyzed the swelling behavior of sulfonated polystyrene thin films when exposed to different organic solvents using spectroscopic ellipsometry. Thin films of varying thickness were characterized in a custom chamber as they were exposed to varying vapor concentrations of solvents like water, methanol, toluene and others. The analysis found thickness-dependent swelling across solvents and plotted the Flory-Huggins interaction parameter χ and percent swelling against thickness and solvent activity to characterize the polymer-solvent interactions and determine the solubility parameter of the polymer. Understanding how thickness impacts swelling is important for applications like fuel cells.
Louis Philippe Retail Marketing - South City MallSudip Dutta
The document summarizes information about the Louis Philippe brand and its retail operations in India. It discusses that Louis Philippe is owned by Aditya Birla Group and symbolizes elegance and luxury. It was launched in 1989 and helped create the super-premium segment in readymade apparel. The document then provides details on their merchandise mix, categories, quality, product lines including LP and Gods & Kings, footwear launch, pricing policies, store layout and fixtures.
This document provides an overview of retailing and retail management. It defines retailing as involving the sale of goods or services to final consumers. It discusses the evolution of retailing in India from traditional formats like itinerant retailers, haats, and mandis to modern formats in organized retail like supermarkets and malls. It also outlines various growth drivers for the retail industry in India like rising disposable incomes, urbanization, and increased media exposure.
This document provides a syllabus for a retail management course. The syllabus covers three units: (1) an introduction to retailing including different types of retailers and their functions; (2) choosing a store location including site selection and store design; and (3) merchandising management including organizing buying processes, branding strategies, and store layout. The document also provides additional context about retailing including defining retailers and their role in the supply chain, the functions they perform like sorting products and providing additional services to consumers, and activities like arranging product assortments and breaking bulk quantities into smaller units.
This document provides an overview and summary of a project report on the retail industry in India. It discusses the growth of the organized retail sector in India with the introduction of modern retail formats like supermarkets and malls. It also profiles Vishal Retail Ltd, one of the largest retail chains in India, describing its history, products offered, functional departments and store organization. The document outlines the structure of the retail industry and defines key terms like retailers, wholesalers and manufacturers.
Retailing refers to businesses that add value to products and services sold to consumers for personal or family use, including not just product sales but also services like hotels, haircuts, DVD rentals, and home delivery. Retailers sell products and/or services directly to end consumers. The history of retailing in India progressed from barter systems, to small mom-and-pop stores, to specialty stores accompanying manufacturing, and now includes large shopping centers, supermarkets, and retailers targeting a variety of consumer segments.
Retail Management by Neeraj bhandari (Surkhet Nepal)Neeraj Bhandari
This document discusses retail management in India. It defines retailing as activities involved in selling goods to final consumers. Retail management involves processes that help customers procure merchandise from stores. Major players in Indian retail include Pantaloon Retail, Shoppers Stop, Brandhouse, and Trent. Pantaloon Retail operates stores across 51 cities while Shoppers Stop has 51 department stores. Future prospects for retail in India are strong due to economic growth, infrastructure development, and changing consumer demographics.
The document provides an overview of retail management. It discusses how retail management involves all activities related to selling goods and services to final consumers. The various processes of retail management help customers procure desired merchandise from retail stores for personal use. An effective retail management system saves time for customers and avoids chaos in stores. Retail management in India has evolved from traditional formats like village markets to emerging formats like malls and specialty stores. Key factors influencing retail management include social, legal, economic, political, and technological factors.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
This document provides an overview of the retail industry in India. It discusses that while the majority of retail in India is still unorganized, the organized retail sector is growing rapidly at around 25-30% annually. Key factors driving this growth include rising incomes, changing consumer preferences, and the entry of large domestic and international retailers. The organized retail sector is expected to increase its market share from the current 2% to around 15-20% over the next decade. This represents a significant opportunity for the growth of organized retail in India.
Retail management involves the sale of goods in small quantities directly to consumers. It brings the producer and ultimate user together through a chain of distribution where retailing is the last stage. Retail mix refers to the blend of product, price, place, promotion and people that create a unique retail operation. Retailing in India accounts for over 10% of GDP and 8% of employment. It is undergoing rapid growth and modernization with many international retailers entering the market. Technology is also transforming retailing through online sales and data analytics.
This document provides an overview of department stores in Pakistan. It discusses the origin and history of department stores which began in Europe in the 19th century. It outlines the key characteristics of department stores such as dealing in different product varieties across various departments under centralized control. Some of the major department stores in Pakistan are mentioned. The retail industry in Pakistan is growing with department stores seeing approximately 130% growth in the last 5 years. Steps for starting a department store are covered along with strengths and weaknesses of the industry in Pakistan.
The document provides an introduction to retailing, including:
1) Defining retailing as the last stage of distribution involving the direct sale of goods to consumers. A retailer obtains products from suppliers to resell.
2) Describing the importance of retailing in supporting local communities and employment. Retail management involves selling goods and services to consumers for personal use.
3) Outlining emerging trends in retailing like the growth of e-commerce, rural retail markets, and international brands entering India. Technology and changing customer demands are altering the retail environment.
Retailing involves the sale of goods and services to consumers for personal use. The top ten largest retailers in the United States are led by Walmart, with supermarket and department stores making up many of the other spots. Retail in India is a large and growing industry, with various formats like malls, specialty stores, discount stores, and department stores emerging. New retail chains in India first emerged in the 1990s, shifting from manufacturers to pure retailers, and growth has continued with the emergence of shopping centers and hypermarkets.
The document discusses retailing in India, including emerging trends, opportunities, challenges, and functions. It notes that India's retail industry contributes over 10% to GDP and employs around 8% of the population. Organized retailing is growing at 25% annually due to rising incomes, changing lifestyles, and urbanization. While traditional family-run stores dominate 98% of the market, organized retailing is growing. Opportunities exist due to India's economic growth and changing consumer preferences, but challenges include a lack of retail space and trained workforce as well as restrictions on foreign investment. The document also describes different retail formats and the role of information technology in retailing.
The document provides an overview of retailing in India. It defines retailing as selling goods or services to final consumers for personal use. It discusses the evolution of the Indian marketing system from ancient barter systems to modern markets using money. It also describes different types of retailers including independent retailers, retail chains, franchises, and consumer cooperatives. Additionally, it outlines various retail formats such as convenience stores, supermarkets, hypermarkets, specialty stores, department stores, and catalogue showrooms. Finally, it discusses key sectors in retail such as food, clothing, consumer durables, footwear, and jewelry.
Indian retail comes in many formats defined by the amount of service provided, product lines offered, and relative prices. Self-service formats like Walmart and Big Bazaar require minimal assistance. Limited service formats provide some assistance for purchases. Full service formats offer the most assistance. Specialty stores focus on specific products while department stores offer various products under one roof. Convenience stores are location-based while supermarkets are large, low-cost stores. Discount stores and off-price retailers offer lower prices than traditional stores. Recent trends show retail accounting for 10% of India's GDP and growing, with more malls being built and brands making products accessible to all classes.
A project report on retail industry in global environmentProjects Kart
This document is a project study report submitted for a Master's degree in Business Administration (Finance). It examines the retail industry in a global environment. The report includes an introduction to the retail industry, objectives and role of the industry, a literature review on challenges in the industry, hypotheses on the past, present and future of the industry, limitations of the study, methodology, and significance of studying the industry. It also includes sections on opportunities for Western retailers in India, benefits to Indian consumers, research and analysis of trends and major players, findings, and conclusions.
The document provides information on retail management. It discusses the various processes involved in retail management, which help customers procure merchandise from stores for personal use. Retail management aims to provide a pleasurable shopping experience for customers. It also outlines different retail formats like convenience stores, supermarkets, and hypermarkets. The retail sector in India is transitioning from traditional small stores to organized retail formats. While organized retail is growing, around 90% of retail in India remains unorganized.
The document compares sales and earnings figures for Walmart stores in several countries. In the US, Walmart has $374.5 billion in sales and $12.9 billion in earnings from 6,800 stores worldwide. In France, Walmart has $130 billion in sales and $5.2 billion in earnings from 87,422 stores worldwide. In the UK, Walmart has $102.6 billion in sales and $5.5 billion in earnings from 3,729 stores worldwide. In Germany, Walmart has $101 billion in sales and $1.5 billion in earnings from 2,221 stores.
This study analyzed the swelling behavior of sulfonated polystyrene thin films when exposed to different organic solvents using spectroscopic ellipsometry. Thin films of varying thickness were characterized in a custom chamber as they were exposed to varying vapor concentrations of solvents like water, methanol, toluene and others. The analysis found thickness-dependent swelling across solvents and plotted the Flory-Huggins interaction parameter χ and percent swelling against thickness and solvent activity to characterize the polymer-solvent interactions and determine the solubility parameter of the polymer. Understanding how thickness impacts swelling is important for applications like fuel cells.
Louis Philippe Retail Marketing - South City MallSudip Dutta
The document summarizes information about the Louis Philippe brand and its retail operations in India. It discusses that Louis Philippe is owned by Aditya Birla Group and symbolizes elegance and luxury. It was launched in 1989 and helped create the super-premium segment in readymade apparel. The document then provides details on their merchandise mix, categories, quality, product lines including LP and Gods & Kings, footwear launch, pricing policies, store layout and fixtures.
Color Plus was launched in 1993 as a premium men's clothing brand in India, focusing on product innovation and unique colors, and has since grown to over 350 stores nationally and internationally. Known for high quality fabrics and technical features like golf ball wash and thermo-fused buttoning, Color Plus targets trendy, sophisticated men aged 25-45 with above-average incomes by offering luxury styling at competitive prices. As the brand looks to expand further into smaller cities, it aims to complement every aspect of the modern Indian man's lifestyle through fashionable casual wear and membership programs rewarding loyal customers.
1) Personal selling is most effective when selling complex, high-involvement products and services that require personal demonstrations. It is also useful when prices are negotiable and channels of distribution are short and direct.
2) The role of personal selling has evolved from simply order-taking to prospecting for new customers, solving customer problems, and determining customer needs.
3) Modern salespeople take on roles like surveying customers, mapping strategies, guiding customers through solutions, and driving customers to commit to solutions. Relationship building is also a key part of personal selling.
The document discusses store layout, design, and visual merchandising. It covers objectives of store design like being consistent with the retailer's image. It describes common layout types like grid, racetrack, and free-form and provides examples. It also discusses space planning, prime locations for merchandise, visual merchandising techniques, and creating an overall store environment through elements like lighting, color, scent, and music.
The document discusses various components of store design including store exterior, interior, layouts and image. It describes factors like location, signage, displays, and circulation patterns that affect the exterior and interior of a store. Different types of layouts - free flow, grid, loop and spine are explained along with examples. Store image and online retailing are also briefly covered.
The document discusses different store layout and circulation patterns. It describes free flow, grid, race track, spine, and herringbone layouts. Free flow layouts group fixtures and merchandise freely and work best in small specialty stores. Grid layouts place counters and fixtures in rows, are used in grocery and discount stores, and are easy to navigate but limit browsing. Race track layouts loop the main aisle through the store. Spine layouts run the main aisle from front to back with departments branching off the sides. Herringbone layouts use a single two-way aisle bisecting a narrow store width aisles leading to walls. Examples of stores using each pattern are provided.
This document provides an introduction to retail, including definitions of retail, the functions of retailers, and the evolution of retail in India. It defines retail as the sale of goods and services to the ultimate consumer. Retailers serve to provide goods to consumers through creating time, place, and ownership utilities. Major types of retailers discussed include general merchandise retailers like supermarkets and department stores, specialty stores, and shopping malls. The document traces the evolution of retail in India from traditional haats and mandis to the establishment of large public distribution systems and cooperative retail networks post-independence.
Retailing involves the sale of goods and services to the final consumer. According to Kotler, retailing includes all activities involved in selling goods or services to consumers for personal use. Retailers provide value to consumers by offering goods in convenient forms, locations, and times to match consumer demand. Common types of retailers include general merchandise retailers like supermarkets and department stores, specialty stores focused on specific products, and shopping malls housing multiple retailers. The retail industry in India has evolved from traditional formats like markets and itinerant salesmen to established stores and is now seeing emerging formats like malls and exclusive outlets.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITYBalasri Kamarapu
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
Study material retail concept and practicesSwatiYadav163
This document discusses retail concepts and practices. It covers several topics related to retail management including the concept of retailing, types of retailers like department stores and convenience stores, and retail formats such as stores, catalogs, and internet. It also discusses the importance of retailing in shaping lifestyles and contributing to the economy. Retailing is an important industry that involves the sale of goods and services to consumers.
The document provides an overview of retailing in India. It discusses how retailing is defined, its scope and benefits. It outlines how retailing has evolved in India from small neighborhood stores to organized retail chains. It also summarizes the key factors driving this change and discusses the various aspects of the retailing environment including the economic, legal, technological and competitive landscapes.
This document provides an overview of retail management and the evolution of retailing in India. It discusses what retail is, the services retailers provide, and different types of retailers like itinerant, fixed shop, small scale, and large scale retailers. It also outlines the functions of retailers like assembling goods, creating place utility, keeping product varieties, and more. Additionally, it examines the key drivers that are changing retail in India like socio-economic factors, changing income and age demographics, evolving family structures, expanding consumption, and increased access to credit.
The document provides an overview of the retail industry. It discusses the evolution and history of retail, the major retail store formats, demand and supply drivers, key metrics like same store sales and inventory turnover, the top 10 retailers globally which are mostly American companies, and the retail industry and major players in India. It also covers retail pricing strategies, how products are transferred to consumers, challenges facing the Indian retail industry, and the foreign direct investment policy regarding retail in India which currently only allows 100% FDI in wholesale cash and carry and 51% in single brand retail.
The document discusses the evolution and current state of retailing in India. It notes that retailing in India is highly unorganized, fragmented, and has a rural bias. Most stores are small, family-owned shops. However, organized retailing is growing, with the emergence of various formats like malls, department stores, and specialty stores. Retailers are also experimenting with new formats. While retailing is advancing, India still lacks large, organized retailers on the scale of Western countries. The industry remains at a nascent stage of development.
The document discusses the retail sector in India. It notes that the organized retail market is growing at 35% annually while unorganized retail grows at 6%. India has been ranked the most attractive emerging market for retail investment for three consecutive years. The retail sector is witnessing a shift from traditional markets to newer formats like department stores, malls, and supermarkets. Organized retail is growing due to factors like professional practices, branding, funding availability, and demographic changes in India. The document then describes different types of retailers and concludes with a discussion of retail pricing, transfer mechanisms, sales techniques, and customer service.
1. The document discusses the meaning, functions, importance, scope, and nature of retailing. Retailing involves the sale of goods and services to the final consumer.
2. Key functions of retailing include understanding customer needs, buying and assembling products, breaking bulk, warehousing, selling, providing credit, bearing risks, grading/packing, and collecting market information.
3. Retailing provides employment, contributes to the economy, dominates the supply chain, and offers convenience to customers through product availability and location. The scope of retailing is wide and continues to grow and change with technology.
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The document provides an overview of the retail industry and management. It discusses various types of retail outlets, pricing models, merchandising, marketing, inventory management, and the evolution of retail in India. Key points covered include the definition of retailing as the sale of goods directly to consumers in small quantities, different retail formats like department stores, supermarkets, and online retailers. It also examines factors influencing customer purchases, inventory management needs, and the growth of organized retail in India.
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The document provides an overview of retail formats in India. It discusses that retailing accounts for 14-15% of India's GDP and is the fifth largest retail market in the world, growing at an annual rate of 25-30%. The industry is mostly unorganized. The challenges facing the industry include restrictions on foreign investment and real estate purchases. The retail formats discussed include mom and pop stores, peddlers, hawkers, market traders, specialty stores, department stores, discount stores, convenience stores, hypermarkets, supermarkets, malls, category killers, e-tailers, and vending machines.
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Successful go-to-market strategies require integrating retailers, wholesalers, and logistical organizations. Future Retail operates multiple retail formats across India serving over 10 million customers weekly through diverse store formats. Reliance Mart is a large wholesale and retail center covering 165,000 square feet that offers over 95,000 products and services catering to both businesses and consumers.
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1. Introduction to Retail
Unit I
Introduction to Retail: what is Retail, The
functions of retail, retailing in India. The
evolution of retail in India, retail Change in
India
1
2. Introduction:
The word retail has its origin in French word retaillier
and means “to cut a piece’’ or “to break bulk’.
“Retailing is the sale of goods and services to the
ultimate consumer for personal, family or
household use.”
According to Kotler: “Retailing includes all
the activities involved in selling goods or
services to the final consumers for personal,
non business use”
2
3. Retailing may be understood as the final step in the distribution
of merchandise for consumption by the end consumers.
Retailing is responsible for matching final consumer demand
with supplies of different marketers.
Retailing is high intensity competition industry, The reasons for
its popularity lie in its ability to provide easier access to variety
of products, freedom of choice and many services to
consumers.
The Indian retail is dotted by traditionally market place called
bazaars or haats comprises of numerous small and large shops,
selling different or similar merchandise
3
4. “’Wheel of Retailing”
A better known theory of retailing “wheel of retailing” proposed by
Maclcomb McNair says,
1. New retailers often enter the market place with low prices,
margins, and status. The low prices are usually the result of
some innovative cost-cutting procedures and soon attract
competitors.
2. With the passage of time, these businesses strive to broaden
their customer base and increase sales. Their operations and
facilities increase and become more expensive.
4
5. 3. They may move to better up market locations, start carrying
higher quality products or add services and ultimately emerge
as a high cost price service retailer.
4. By this time newer competitors as low price, low margin, low
status emerge and these competitors too follow the same
evolutionary process.
5. The wheel keeps on turning and department stories,
supermarkets, and mass merchandise went through this
cycles.
5
7. Functions of a retaillier
From the customer point of view, the retailer serves him by
providing the goods that he needs in the required assortment,
at the required place and time.
From an economic standpoint, the role of a retailer is to
provide real added value or utility to the customer. This
comes four different perspectives
7
8. 1. Form: First is utility regarding the form of a product that is
acceptable to the customer.
The retailer does not supply raw material, but rather offers
finished goods and services in a form that the customers
want.
The retailer performs the function of sorting the goods and
providing us with an assortment of product in various
categories.
2. Time: He cerates Time utility by keeping the store open
when the consumers prefer to shop.
preferable shopping hours.
8
9. 5. Place: By being available at a convenient location, he creates
place utility.
6. Ownership: Finally, when the product is sold, ownership
utility is created.
Apart from these functions retailer also performs like:
5. Arranging Assortment: manufacturers usually make one
or a variety of products and would like to sell their entire
inventory to few buyers to reduce costs. Final consumers, in
contrast prefer a large variety of goods and services to choose
from and usually buy them in small units.
• Retailers are able to balance the demands of both sides, by
collecting an assortment of goods from different sources,
buying them in sufficiently large quantities and selling them to
consumers in small units
9
10. 5. Breaking Bulk: to reduce transportation costs, manufacturer
and wholesalers typically ship large cartons of the products,
which are then tailored by the retailers into smaller quantities to
meet individual consumption needs
6. Holding stock: Retailers maintain an inventory that allows
for instant availability of the product to the consumers. It helps
to keep prices stable and enables the manufacture to regulate
production.
7. Promotional support: small manufacturers can use retailers
to provide assistance with transport, storage, advertising, and
pre- payment of merchandise.
10
11. Major type of retail stores
There is no universally accepted method of classifying retailer.
Various schemes have been proposed to categories retailers
based on
Number of outlets
Margin vs. turnover
Location
Size.
Because of overlap of classification criteria, some stores may
qualify as under two different categories.
11
12. 1. General merchandise retailer: general merchandise
retailer carry a variety of product lines, with considerable
depth. Some major types of these stores include
supermarkets and hypermarkets , discount stores and
department stores.
o Super market: A supermarket is a large self service retail
store that carries a wide variety of consumer products under
one roof , such as complete line of food products , laundry
requirement, household maintenance items. In India
cooperative have managed some supermarkets for quite
sometime like super bazaar in Delhi, apna bazaar shakari
bhandar etc.
12
13. o Discount store: these stores are self service, standard
general merchandise retailers regularly offering brand name
and private brand items at low price, earn lower margins and
push for high sales turnover. The characteristics of true
discount stores include
Selling products at discounted price
Carry standard international , national, or store brand toi
build image
Self service stores to minimize operational costs
Preferred store location are low rent areas.
Like best known discount store is Wal-Mart. In India almost all
retail stores offer discounts, Big Bazaar, More,. etc..
13
14. o Department store: a department store is larger retail store
organized into several departments, offering a broad verity
and depth of product lines. The product mix may include
food products, appliances, clothing, furnishing and other
household goods.
Like Pantaloons, shoppers’ stop,
department store only for kids is Kids Kemp.
Fashion related department stores in India are Ebony,
Globus, pantaloons, lifestyles.
14
15. 2. Specialty Stores: specialty stores carry a narrow product
mix with depth of assortment within the line.
The emphasis is on a limited number of complimentary
products and high level of customer service
Specialty store often sell shopping goods such as Jewelry,
apparel, computers, music systems, sporting goods.
Like; Tanishq, Titan watches, Van Heusen, Raymond's.
3. Shopping Malls: shopping malls typically deal with several
bases and product categories and provide a large variety of
merchandise abs service. There are 96 operational malls in
India and expected to grow 158 by this current year.
Ansal plaza (Delhi), Garuda mall (Bangalore) Sahara plaza
Gurgaon Spenser Plaza Chennai
15
16. 4. Retail chains: a retail chain operates multiple retail outlets
under common ownership in different cities and towns.
To some extent the purchasing function and decision making
are coordinated or centralized.
Like Westside, Globus, Food world, McDonald's retail petrol
outlets. Etc.
16
18. Retailing in India.
Retail is the new buzzword in India.
The global Retail development Index has ranked India first,
among the top 30 emerging markets in the world.
It is believed that India has the potential to deliver the fastest
growth over the next 50 years.
18
19. Retailing in India.
While barter would be considered to be oldest form of retail
trade, since independence , retail in India has evolved to
support the unique needs of country, given its size and
complexity
19
20. Second largest sector after Agriculture. Contributes about 10
– 11 % of the GDP
The estimated size of the organized retail industry in India is
Rs. 16,000 crores. This is 2 % of the total estimated retail
trade.
Indian Retail trade increased from Rs. 2200 billion in 2000 to
Rs 3300 billion by the year 2005
India's first true shopping mall – complete with food courts,
recreation facilities and large car parking space – was
inaugurated as lately as in 1999 in Mumbai. (this mall is called
"Crossroads").
20
21. The Evolution of Retail in India
Retail in India has evolved to support the unique needs of our
country, given its size and complexity Haats, Mandis and Melas
have always been a part of the Indian landscape. They still
continue to be present in most parts of the country and form an
essential part of life and trade in Various areas.
The PDS (Public Distribution System) would easily as the
single largest retail chain existing in the country. the evolution of
the PDS of Grains in India has its origin in the “rationing
system” introduced by the British during world war II
21
22. The system was started in 1939 in Bombay and subsequently
extended to other cities and towns. the system was abolished
post war but however attaining independence India was
forced to reintroduce it in 1950.
There was rapid increase in the ration shops ( being
increasingly called the Fair Price Shop or FPSs)
The Canteen Stores Department and the Post
Offices in India are also among the largest network of
outlets in the country reaching population across the country.
22
23. The Khadi & Village industries (KVIC) was also set up post
independence. The cooperative movement was again championed by the
government.
India's Largest retail Chains:
1. PDS: 463,000
2. Post offices: 160,000
3. KVIC: 7,000
4. CSD Stores:3,400
(source business world marketing White book 2005)
23
24. In the past decade, the Indian marketplace has transformed
dramatically. However from the 1950,s to the 80,s, investment
in various industries was limited due to low purchasing
power in the hands of the consumer and the government’s
policies favoring the small scale sector.
The first attempts at organized retailing were noticed in the
textiles sector. One of the pioneers in this field was
Raymond’s which set up stores to retail fabric.
24
25. Raymond’s distribution network today comprises 20,000
retailers and over 256 exclusive showrooms in over 120 cities
of the country
Other textile manufacturing who set up their own retail
chains wee Reliance- which set up Vimal showrooms and
Garden Silk Mills, which set up Garden Vareli showrooms.
25
26. The Evolution of retail in India
Established Emerging
Traditional formats Formats
Formats Kirana shops Exclusive retail outlets
Itinerant Salesman Convenience/ Hypermarket
Haats department stores Internal retail
Melas PDS/ Malls / Specialty Malls
Mandis etc. fair price shops Multiplexes
Pan/ Beedi shops Fast food outlets
Service galleries
26
27. Drivers of Retail change in India
major drivers :
1. Changing Income Profiles: Steady economic growth fuelled
the increase in disposable income in India. The average
middle class family's disposable income rose by more than
20% between 1999-2003.
2. Diminishing difference between Rural and urban India: Rural
India accounts for over 75% of India population and this in
itself offers a tremendous opportunity for generating volume
driven growth. Tax benefit. In year 2002-03 LIC sold 50% of
its policies in rural India. Same BSNL also sold its 50%
connection in small towns .
27
28. 3. Changes in Consumption patterns: Occupational changes and
expansion of media have caused a significant change in the
way the consumer lives and spends his money.
o The changes in income brought about changes in the
aspirations and the spending patterns of the consumers. the
buying basket of the consumer changed
4. The emergence of a young Earning India : Nearly 70% of the
Indian population is below the age of 34. taking advantages
of employment opportunity in the booming service sector
these young Indians are redefining service and consumption
patterns
28
29. Prominent sector in Indian retail
1. Clothing, textiles and fashion Accessories:
2. Food & food Services:
3. Consumer Durables:
4. Books & Music:
Other emerging sectors
5. Jewellery retail
6. Footwear retail
7. Time Wear Retail
8. Fuel Retail/ petro retail
29
30. Challenges to retail Development in India
Retail not being recognized as an industry in India.
The high costs of real estate.
Lack of Adequate infrastructure.
Multiple and complex taxation system.
30
31. Size of the organized retail market (Rs Cr)
2001-02 2007 CAGR (%)
(compound Annual growth
rate)
TOTAL 16,000 37,216 18
Food 1,800 7,473 33
Clothing 4,950 10,423 16
Cons.Durables 1,650 3,787 18
Books & Music 450 1,426 26
31
32. Share of organized & unorganized retail with comparison
source: Ernst &Young, The Great Indian Retail Story, 2006
PAKISTAN 1 99
INDIA 3 97
CHINA 20 80
INDONESIA 30 70
BRAZIL 36 64 ORGANISED
40 60 UNORGANISED
THAILAND
MALASIA 55 45
TAIWAN 81 19
USA 85 15
0% 20% 40% 60% 80% 100%
32
33. Retail Trade- India, US and China
Organized
Trade Employment Shops Sector
($ bn) (%) (million) share (%)
India 180-394 7 12 2-3
China 360 12 2.7 20
US 3800 12.6-16 15.3 80
33