This document provides information about UK Business Development, a company that specializes in sales, marketing, and distribution strategies to bring products to market. It details the owner's experience in retail and CPG companies, describes the company's services and approach, and highlights its track record of success in securing distribution and significant retail sales for clients in both the UK and European markets.

1. UK Business Development

2. Ownership & Background
• Founded May 2005 by Director & Owner Richard Bartlett
• Experience – 27 years with UK’s multiple pharmacy, grocery retail &
wholesale trade
• Food Brokers - UK’s Leading Sales & Marketing brokerage
•New Business Director – All product categories & channels
•Grocery Marketing Controller
• Unilever - Food, Household, Health & Beauty
•Account Director – Grocery & Pharmacy
• Coty - (Reckitt Benckiser) Household and Health & Beauty
•G.S.M.- Customer Services & Sales Operations
•Category Controller – Chemist & Drug Channel
•Account Controller – Chemist Channel

3. About Us
Bringing products to market through the creation & implementation of
effective Sales, Marketing & Distribution strategies.
• Specialist sales, marketing & distribution organisation, providing a broad
range of services working with clients from the UK and around the world
• Our strength is that we offer a highly focused, personal, dedicated & flexible
service
• Over 27 years experience of successfully developing business with some of
the UK’s leading multiple grocery, pharmacy, drug & health food stores as
well as distributors across Europe.
• Retailers we work with include Tesco, Sainsbury, Asda, Morrisons,
Waitrose, John Lewis, Boots, Superdrug & Holland & Barrett
• Blue Chip’ Sales & Marketing background with Unilever & Coty

4. How We Work With You
Your own outsourced, dedicated sales & marketing resource for a
fraction of the cost of full time employees.
• Our strategy is to work with a limited number of clients which ensures that
we are able to offer you a high degree of focus & personal service.
• Working in close partnership with you enables us to develop effective
strategies, implementing tailor made marketing & business plans to
maximise sales potential and build a successful, sustainable long term
business.
• We provide a professional service implemented using modern management
practices with a proven track record of success.
• Our very practical hands on approach focuses on implementation to deliver
results supported by regular communication.

5. Our Approach
Taking your products from concept to shelf......
• Ensure brands are fully prepared for business in the UK & Europe
• Understand the market & work very closely with you to identify the right
positioning for your products
• Develop a strategy and create sales & marketing plans
• Implement plans to maximise impact at launch and provide foundations for
the development of a long term profitable business
• Arrange trade & distributor meetings, prepare & present to secure
distribution for products with the key multiple retail customers across the
grocery, pharmacy, drug store & health food channels
• Agree terms, implement promotional plans using our knowledge &
experience of the expectations of UK’s leading multiple retailers
• Continuously monitor performance & look to develop new range &
distribution opportunities as well as build on existing business

6. Track Record of Success
Method Products Inc
• US business - $multi 100 million retail sales
• Rated 7th fastest growing US company by Inc
Magazine 2006
• Conducted initial market survey & presented
findings
• Completed legal & regulatory assessment
• Sourced & appointed warehousing &
distribution facility, PR & accountants
• Devised & agreed UK market entry strategy
• Arranged trade meetings with key selected
retail partners
• Secured business for 34 SKU’s on four feet
displays with major grocery & other retailers
• UK retail sales - £multi million

7. Track Record of Success
Ultralife Ltd
• Small UK based manufacturing
business
• High quality lifestyle supplements - all
natural food form active ingredients
• Brand leader in Gyms & Health Clubs
market
• Moved product from tubs to sachet
format for convenience & price position
• Opened Tesco, Waitrose, Superdrug,
Lloyds, Harrods, Selfridges
• Conducted review to prepare strategy to
take business to next stage
• £multi million retail sales

8. Track Record of Success
Natrol Inc
• Portfolio of quality health and
wellness brands including Natrol®,
MRI, Prolab®, Laci Le Beau®, Minus
10®, Shen Min®, NuHair®,
Promensil® and Trinovin®.
• Distributed in US through more than
54,000 retailers & internationally in
over 40 countries.
• Sourced & appointed UK & European
country distributor partners.
• Devised & implemented market entry
strategy and sales & marketing plan by
country.
• $multi million retail sales

9. Summary
Why work with us......
• Specialist sales, marketing & distribution organisation
• High degree of focus & personal service, limited number of clients to enable
us to maximise the potential for your business
• Proven approach fully prepares brands for business in the UK & Europe
ensuring that we can maximise the impact at launch and lay the foundations
for the development of a long term profitable business
• Over 27 years experience of successfully developing business with UK’s
leading multiple retailers. (Tesco, Sainsbury, Asda, Morrisons Waitrose,
Boots, Superdrug plus Health Food channel & UK/EU distributors)
• Blue Chip’ Sales & Marketing background in both food & non food with
Unilever & Coty
• Working in close partnership with you to develop a successful, sustainable
long term profitable business
• Professional service with track a record of success offering a practical hands
on approach, focused on implementation