The document discusses plans to create an Indian lifestyle nutrition brand focused on fortified food and beverage products. It notes the limited presence of established lifestyle nutrition brands in India and outlines opportunities in the growing nutraceutical market segment. The proposed brand, Yogic, would offer milkshake products fortified with proteins, vitamins, minerals and fibers for quick nutrition. Financial projections estimate the brand could achieve operational breakeven by the end of the first year and 22% contribution margin at steady state. Seed funding would be used to support a target revenue of 2 crore rupees within the first 2 years.
Millennials and Generation Z consumers are snacking more frequently, with an increase in snacking 5-7 times per day. Solarti aims to empower consumers with better snack choices and a personalized experience. By leveraging consumer data and community building, Solarti can drive innovation to bring new snack products to market in just 4 months, faster than traditional brands. Solarti solves problems like a lack of innovation, inconvenience, and non-transparency in the food industry by developing unique, nutritious snacks based on consumer feedback.
Euromonitor International’s Beauty Survey team has published a new case study on “How to target premium beauty buyers”. It offers insight into premium beauty buyers’ grooming habits, product preferences and purchase motivations as premium categories become the key growth engine for global beauty.
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
The document provides a sales and marketing plan for soft drinks and beverages in India. It summarizes the key competitors in the fruit juice category and their positioning strategies. Major competitors include Dabur Real, Tropicana, Minute Maid, and Parle Saint. Dabur and Tropicana are positioned as healthy fruit juices made from real fruits. Minute Maid focuses on nutrition for a complete breakfast. Parle Saint conveys purity and honesty through its name and packaging. The summary highlights opportunities for Capri-Sun to introduce new variants and differentiate based on higher fruit content and nutrition.
[Kantar] Consumer insights asia Q1/2017Duy, Vo Hoang
Consumer spending in Asia started to recover in Q1 2017, with Taiwan seeing the strongest growth. Overall FMCG growth was moderate, with food and beverages slowing, while personal care posted stronger gains. By country, China's economy and consumer spending accelerated. Korean consumers sought value and larger sizes. Taiwanese FMCG rebounded from prior issues, while makeup and indulgence grew. Indian and Indonesian consumers favored natural products and self-care. Spending was cautious in Malaysia and Saudi Arabia. Vietnam and the Philippines showed ongoing resilience.
The Health and Wellness sector within the Food & Beverage industry is seeing rapid growth, driven by a global wave of health-conscious consumerism which is influencing food preferences and purchasing decisions.
- Clean and natural are on-trend, as consumers seek a more holistic approach to diet and nutrition, feeding demand for minimally processed products containing natural ingredients. Rising food sensitivities are creating a burgeoning market for free-from foods.
- The millennial generation is commanding attention as an influential demographic that expects transparency and seeks naturally healthy, organic, locally sourced, and sustainable foods.
- The regulatory environment is stimulating demand for wholesome products. Governments are establishing dietary guidelines and enacting new laws governing nutritional requirements to help consumers make more informed food choices and combat obesity and the rising incidence of lifestyle diseases.
- Amid rising concerns over food safety, the need to innovate and ensure a safe and traceable supply chain will be critical for manufacturers to remain competitive in a dynamic and rapidly changing marketplace.
The document provides a launch strategy for a new skincare product called the Micellar Mouse Cleanser by The Hero Project brand. The strategy focuses on being digital, interactive and disruptive in line with the brand's essence. Key aspects of the launch plan include events, PR, digital marketing, sales materials, and experience marketing through sampling. Influencers will be engaged on Instagram and the website will be updated. A timeline outlines the pre-launch, launch and sustenance phases. Support for distributors is also covered.
Millennials and Generation Z consumers are snacking more frequently, with an increase in snacking 5-7 times per day. Solarti aims to empower consumers with better snack choices and a personalized experience. By leveraging consumer data and community building, Solarti can drive innovation to bring new snack products to market in just 4 months, faster than traditional brands. Solarti solves problems like a lack of innovation, inconvenience, and non-transparency in the food industry by developing unique, nutritious snacks based on consumer feedback.
Euromonitor International’s Beauty Survey team has published a new case study on “How to target premium beauty buyers”. It offers insight into premium beauty buyers’ grooming habits, product preferences and purchase motivations as premium categories become the key growth engine for global beauty.
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
The document provides a sales and marketing plan for soft drinks and beverages in India. It summarizes the key competitors in the fruit juice category and their positioning strategies. Major competitors include Dabur Real, Tropicana, Minute Maid, and Parle Saint. Dabur and Tropicana are positioned as healthy fruit juices made from real fruits. Minute Maid focuses on nutrition for a complete breakfast. Parle Saint conveys purity and honesty through its name and packaging. The summary highlights opportunities for Capri-Sun to introduce new variants and differentiate based on higher fruit content and nutrition.
[Kantar] Consumer insights asia Q1/2017Duy, Vo Hoang
Consumer spending in Asia started to recover in Q1 2017, with Taiwan seeing the strongest growth. Overall FMCG growth was moderate, with food and beverages slowing, while personal care posted stronger gains. By country, China's economy and consumer spending accelerated. Korean consumers sought value and larger sizes. Taiwanese FMCG rebounded from prior issues, while makeup and indulgence grew. Indian and Indonesian consumers favored natural products and self-care. Spending was cautious in Malaysia and Saudi Arabia. Vietnam and the Philippines showed ongoing resilience.
The Health and Wellness sector within the Food & Beverage industry is seeing rapid growth, driven by a global wave of health-conscious consumerism which is influencing food preferences and purchasing decisions.
- Clean and natural are on-trend, as consumers seek a more holistic approach to diet and nutrition, feeding demand for minimally processed products containing natural ingredients. Rising food sensitivities are creating a burgeoning market for free-from foods.
- The millennial generation is commanding attention as an influential demographic that expects transparency and seeks naturally healthy, organic, locally sourced, and sustainable foods.
- The regulatory environment is stimulating demand for wholesome products. Governments are establishing dietary guidelines and enacting new laws governing nutritional requirements to help consumers make more informed food choices and combat obesity and the rising incidence of lifestyle diseases.
- Amid rising concerns over food safety, the need to innovate and ensure a safe and traceable supply chain will be critical for manufacturers to remain competitive in a dynamic and rapidly changing marketplace.
The document provides a launch strategy for a new skincare product called the Micellar Mouse Cleanser by The Hero Project brand. The strategy focuses on being digital, interactive and disruptive in line with the brand's essence. Key aspects of the launch plan include events, PR, digital marketing, sales materials, and experience marketing through sampling. Influencers will be engaged on Instagram and the website will be updated. A timeline outlines the pre-launch, launch and sustenance phases. Support for distributors is also covered.
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Euromonitor International
This document discusses consumer trends in weight management in Asia Pacific. It notes that while Asia Pacific currently only accounts for 12% of the global weight management market, it achieved 57% value growth between 2008-2013. Key factors driving growth in the region include rising incomes, changing lifestyles, health education campaigns, and social influence. The weight management market in Asia is led by Japan and shows strong overall growth prospects, with developing countries like India having high potential. Product developments reflect demand for functional ingredients, balanced nutrition, and naturally healthy options. Governments in countries like Hong Kong, Thailand, and Singapore are also taking initiatives to promote healthy eating.
Opal Organics is launching a new line of sustainable, organic hair care products. The brand focuses on quality ingredients, ethical sourcing, and inclusive, non-gendered products. Key elements of the branding and marketing strategy include earth tone colors to represent the brand, alchemic style packaging, and a mission of providing the highest quality clean products through sustainable practices. The target markets are women ages 35-45 interested in sustainable products, hair stylists looking for high performance yet sustainable options, and those seeking non-gendered products. Social media strategies focus on Instagram, YouTube and Pinterest to share videos, tutorials and highlights through influencer marketing and campaigns like #AlchemyWithOpal to build community. Mockups showcase potential
Our team gave this presentation at the INDSPIRIT event in February 2015. It focuses on alcoholic drinks industry trends both in India specifically and globally.
#KEEP MOVING - BRANDGYM INSPIRATION FOR YOUR BRAND IN 2020Anne Charbonneau
The document provides examples of brands that have managed to continue growing during the COVID-19 pandemic by effectively adapting their marketing strategies. It describes four different growth challenges brands may face depending on the impact of COVID-19 on consumer behavior in their category. It then highlights eleven brands that illustrate agile, business-focused, consumer-centric, and digital-driven COVID-era marketing strategies such as virtual events, new product launches, and social missions to rescue, restart, respond to, or reinforce their brands.
The document discusses the yogurt market in India. It notes that while yogurt has long been consumed in India, per capita consumption is much lower than in other countries. The market is growing rapidly, driven by increasing health consciousness and availability of new packaged and frozen yogurt products from both domestic and international brands. The packaged yogurt market in India is valued at around $182 million currently and is expected to double in size within the next three years. Major players in the packaged and frozen yogurt segments are expanding their product ranges and retail reach to tap into the growing demand.
The document discusses opportunities to grow the confectionery category in retail stores. It identifies a $10 billion growth opportunity by improving merchandising practices based on research. Key findings include that top performing retailers devote more space to confectionery, use best practices like blocking items into segments, and provide more points of purchase interruptions including perimeter and checkout displays. Seasonal merchandising and new product innovation are also opportunities.
The document provides information on the Asia Brand Footprint 2020 report, which ranks the most chosen consumer brands in Asia. It discusses trends in consumer behavior in Asia in 2019, including health, convenience, digitalization, value for money, and diversification. It also outlines five key levers brands can use to drive growth in line with these trends: meeting new needs, creating more moments of consumption, entering new categories, targeting more consumer groups, and increasing brand presence. The document then provides overviews of the top brands and analysis in key Asia markets like China, Indonesia, Korea, and others.
This marketing plan proposes strategies to position Bing Bing Restaurant as a high-end, healthy food choice brand. It will target corporate executives, small business owners, and college/high school students. The plan outlines Bing Bing's product offerings of dumplings and soups made with organic ingredients. It discusses branding the restaurant design, staff uniforms, and vehicles to promote sampling events. Marketing objectives include growing sales over 300% in 3 years and increasing profit margins. The key strategies are to open a location near a university and use events, social media, and image branding to build the brand as a global healthy food chain.
Cadbury is a British confectionery company that began in 1824. It developed successful chocolate products like Dairy Milk in 1905. Cadbury merged with other companies and was acquired by Kraft Foods in 2010. It is now the second largest confectionery brand in the world. Cadbury is headquartered in London and operates in over 50 countries worldwide selling iconic products like Dairy Milk chocolate.
The Indian yogurt market is valued at approximately $182 million USD and is expected to grow at a rate of 20-25% over the next few years. Yogurt consumption in India is much lower than in developed countries at around 2.3 kg per capita per year compared to over 20 kg in countries like France and Germany. The market can be segmented into spoonful yogurt products and drinkable yogurt products. Major players in the packaged yogurt space include Amul, Nestle, and Britannia who make up around 80% of the market. The retail service frozen yogurt segment is also growing and includes brands like Cocoberry, Red Mango, and Yogurberry. Increasing health awareness among consumers and changing consumer
Costco plans to launch Costco "Nature", a new store focused on natural and organic foods. It will target health-conscious consumers in select locations. Key positions like CEO, marketing specialist, and buyers will need to be filled. The stores will offer a wide selection of produce and prepared foods made from ingredients in the store. iPads will be used to provide nutritional information, recipes, and sources for products. Research shows consumers of organic foods tend to be more educated. Costco "Nature" aims to utilize technology like the iPads to provide information to these consumers. Whole Foods will be the main competitor due to its focus on organic products and brand image, though its prices are seen as high. Costco
The document discusses the fast growth of the FMCG sector in India from the 1980s to 1990s when it was a dream industry. After the 1990s, FMCG companies lost their appeal due to a lack of innovation. However, in 2010 consumers were willing to upgrade to better products which helped FMCG companies. The FMCG industry involves frequent, low involvement purchases of consumable goods. Major FMCG companies in India include HUL, P&G, and ITC. HUL is India's largest consumer goods company while P&G and ITC also have strong market presences. The FMCG field provides many job opportunities ranging from sales to management.
This document provides an overview of Britannia Industries Limited, an Indian FMCG company. It discusses the FMCG sector in India, Porter's Five Forces analysis, Britannia's product portfolio including Pure Magic biscuits, financial ratios, and responsibilities and requirements for HR, finance, and marketing roles. The selection process, sources of recruitment, types of training, and employee benefits are also summarized.
Naturally Splendid is a company focused on developing and selling plant-based omega superfoods and cannabinoid pharmaceutical products. It has partnerships with research institutions to develop proprietary ingredients and products. Its portfolio includes hemp-based omega foods, skin care products, and water-soluble cannabinoid formulations. The company has distribution agreements across Canada and is expanding into the large and growing US markets for foods, medical marijuana, and cannabinoid products. Naturally Splendid's research partnerships and product portfolio position it for ongoing growth in these expanding industries.
The document discusses the fruit beverage market in India and a company called Fruit Bar Inc. that aims to produce organic fruit juices. It provides details on the market size and growth, Fruit Bar's product offerings and target markets, and financial projections that estimate profits will increase from 11 lakhs in the first year to over 35 lakhs in the third year as sales grow.
The global food and beverage industry is experiencing significant growth, driven by increasing incomes, consumer behavior changes, and economic expansion. Beverage sales are growing rapidly in Asia and Latin America. Machinery demand is also increasing to meet needs for sustainability, quality and safety, and variety in food production. Exports of food processing and packaging machinery have steadily increased in recent years, with major supplier countries being Germany, Italy, and the United States. Thailand imports food machinery primarily from Japan, Germany, China, and Italy.
The document discusses the coconut water industry in India. It notes that India is a major coconut producer, with Kerala, Tamil Nadu, Karnataka and Andhra Pradesh being the largest producers. The document proposes launching a packaged coconut water product nationally to tap into the growing health drink market. It analyzes the industry using PESTLE and Porter's Five Forces frameworks. Market size for fruit juices in India is estimated to grow to Rs. 10.9 billion by 2015. The major players are Dabur with 57% market share and Pepsi with 30%.
ITC Limited is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 and started as a cigarette manufacturer. In recent years, ITC has diversified into various business areas like FMCG foods, hotels, paperboards, and agriculture to reduce dependence on cigarettes. ITC has strong brands and pursues product customization and brand enhancement. It uses strategies like e-Choupal to tackle challenges in rural markets and has expanded into areas like education stationery.
Consumer Trends driving FMCG Innovation in India.pptxArvind Kaila
Urban Indian consumers are increasingly demanding premium products due to rising incomes and urbanization. Companies are responding by launching premium product variants across categories like personal care, food, and beverages. Consumer health consciousness is also shaping product development, with growing demand for herbal and natural products. As consumers adopt digital technologies, companies are using digitization and personalized experiences to engage customers. Major trends expected to impact the FMCG sector include a focus on health and wellness, growth of e-commerce and private labels, and smaller packaging sizes. The Lifebuoy soap brand was able to significantly increase its market share through product innovations, repositioning its messaging around germ protection rather than general health, and expanding into rural markets.
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Euromonitor International
This document discusses consumer trends in weight management in Asia Pacific. It notes that while Asia Pacific currently only accounts for 12% of the global weight management market, it achieved 57% value growth between 2008-2013. Key factors driving growth in the region include rising incomes, changing lifestyles, health education campaigns, and social influence. The weight management market in Asia is led by Japan and shows strong overall growth prospects, with developing countries like India having high potential. Product developments reflect demand for functional ingredients, balanced nutrition, and naturally healthy options. Governments in countries like Hong Kong, Thailand, and Singapore are also taking initiatives to promote healthy eating.
Opal Organics is launching a new line of sustainable, organic hair care products. The brand focuses on quality ingredients, ethical sourcing, and inclusive, non-gendered products. Key elements of the branding and marketing strategy include earth tone colors to represent the brand, alchemic style packaging, and a mission of providing the highest quality clean products through sustainable practices. The target markets are women ages 35-45 interested in sustainable products, hair stylists looking for high performance yet sustainable options, and those seeking non-gendered products. Social media strategies focus on Instagram, YouTube and Pinterest to share videos, tutorials and highlights through influencer marketing and campaigns like #AlchemyWithOpal to build community. Mockups showcase potential
Our team gave this presentation at the INDSPIRIT event in February 2015. It focuses on alcoholic drinks industry trends both in India specifically and globally.
#KEEP MOVING - BRANDGYM INSPIRATION FOR YOUR BRAND IN 2020Anne Charbonneau
The document provides examples of brands that have managed to continue growing during the COVID-19 pandemic by effectively adapting their marketing strategies. It describes four different growth challenges brands may face depending on the impact of COVID-19 on consumer behavior in their category. It then highlights eleven brands that illustrate agile, business-focused, consumer-centric, and digital-driven COVID-era marketing strategies such as virtual events, new product launches, and social missions to rescue, restart, respond to, or reinforce their brands.
The document discusses the yogurt market in India. It notes that while yogurt has long been consumed in India, per capita consumption is much lower than in other countries. The market is growing rapidly, driven by increasing health consciousness and availability of new packaged and frozen yogurt products from both domestic and international brands. The packaged yogurt market in India is valued at around $182 million currently and is expected to double in size within the next three years. Major players in the packaged and frozen yogurt segments are expanding their product ranges and retail reach to tap into the growing demand.
The document discusses opportunities to grow the confectionery category in retail stores. It identifies a $10 billion growth opportunity by improving merchandising practices based on research. Key findings include that top performing retailers devote more space to confectionery, use best practices like blocking items into segments, and provide more points of purchase interruptions including perimeter and checkout displays. Seasonal merchandising and new product innovation are also opportunities.
The document provides information on the Asia Brand Footprint 2020 report, which ranks the most chosen consumer brands in Asia. It discusses trends in consumer behavior in Asia in 2019, including health, convenience, digitalization, value for money, and diversification. It also outlines five key levers brands can use to drive growth in line with these trends: meeting new needs, creating more moments of consumption, entering new categories, targeting more consumer groups, and increasing brand presence. The document then provides overviews of the top brands and analysis in key Asia markets like China, Indonesia, Korea, and others.
This marketing plan proposes strategies to position Bing Bing Restaurant as a high-end, healthy food choice brand. It will target corporate executives, small business owners, and college/high school students. The plan outlines Bing Bing's product offerings of dumplings and soups made with organic ingredients. It discusses branding the restaurant design, staff uniforms, and vehicles to promote sampling events. Marketing objectives include growing sales over 300% in 3 years and increasing profit margins. The key strategies are to open a location near a university and use events, social media, and image branding to build the brand as a global healthy food chain.
Cadbury is a British confectionery company that began in 1824. It developed successful chocolate products like Dairy Milk in 1905. Cadbury merged with other companies and was acquired by Kraft Foods in 2010. It is now the second largest confectionery brand in the world. Cadbury is headquartered in London and operates in over 50 countries worldwide selling iconic products like Dairy Milk chocolate.
The Indian yogurt market is valued at approximately $182 million USD and is expected to grow at a rate of 20-25% over the next few years. Yogurt consumption in India is much lower than in developed countries at around 2.3 kg per capita per year compared to over 20 kg in countries like France and Germany. The market can be segmented into spoonful yogurt products and drinkable yogurt products. Major players in the packaged yogurt space include Amul, Nestle, and Britannia who make up around 80% of the market. The retail service frozen yogurt segment is also growing and includes brands like Cocoberry, Red Mango, and Yogurberry. Increasing health awareness among consumers and changing consumer
Costco plans to launch Costco "Nature", a new store focused on natural and organic foods. It will target health-conscious consumers in select locations. Key positions like CEO, marketing specialist, and buyers will need to be filled. The stores will offer a wide selection of produce and prepared foods made from ingredients in the store. iPads will be used to provide nutritional information, recipes, and sources for products. Research shows consumers of organic foods tend to be more educated. Costco "Nature" aims to utilize technology like the iPads to provide information to these consumers. Whole Foods will be the main competitor due to its focus on organic products and brand image, though its prices are seen as high. Costco
The document discusses the fast growth of the FMCG sector in India from the 1980s to 1990s when it was a dream industry. After the 1990s, FMCG companies lost their appeal due to a lack of innovation. However, in 2010 consumers were willing to upgrade to better products which helped FMCG companies. The FMCG industry involves frequent, low involvement purchases of consumable goods. Major FMCG companies in India include HUL, P&G, and ITC. HUL is India's largest consumer goods company while P&G and ITC also have strong market presences. The FMCG field provides many job opportunities ranging from sales to management.
This document provides an overview of Britannia Industries Limited, an Indian FMCG company. It discusses the FMCG sector in India, Porter's Five Forces analysis, Britannia's product portfolio including Pure Magic biscuits, financial ratios, and responsibilities and requirements for HR, finance, and marketing roles. The selection process, sources of recruitment, types of training, and employee benefits are also summarized.
Naturally Splendid is a company focused on developing and selling plant-based omega superfoods and cannabinoid pharmaceutical products. It has partnerships with research institutions to develop proprietary ingredients and products. Its portfolio includes hemp-based omega foods, skin care products, and water-soluble cannabinoid formulations. The company has distribution agreements across Canada and is expanding into the large and growing US markets for foods, medical marijuana, and cannabinoid products. Naturally Splendid's research partnerships and product portfolio position it for ongoing growth in these expanding industries.
The document discusses the fruit beverage market in India and a company called Fruit Bar Inc. that aims to produce organic fruit juices. It provides details on the market size and growth, Fruit Bar's product offerings and target markets, and financial projections that estimate profits will increase from 11 lakhs in the first year to over 35 lakhs in the third year as sales grow.
The global food and beverage industry is experiencing significant growth, driven by increasing incomes, consumer behavior changes, and economic expansion. Beverage sales are growing rapidly in Asia and Latin America. Machinery demand is also increasing to meet needs for sustainability, quality and safety, and variety in food production. Exports of food processing and packaging machinery have steadily increased in recent years, with major supplier countries being Germany, Italy, and the United States. Thailand imports food machinery primarily from Japan, Germany, China, and Italy.
The document discusses the coconut water industry in India. It notes that India is a major coconut producer, with Kerala, Tamil Nadu, Karnataka and Andhra Pradesh being the largest producers. The document proposes launching a packaged coconut water product nationally to tap into the growing health drink market. It analyzes the industry using PESTLE and Porter's Five Forces frameworks. Market size for fruit juices in India is estimated to grow to Rs. 10.9 billion by 2015. The major players are Dabur with 57% market share and Pepsi with 30%.
ITC Limited is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 and started as a cigarette manufacturer. In recent years, ITC has diversified into various business areas like FMCG foods, hotels, paperboards, and agriculture to reduce dependence on cigarettes. ITC has strong brands and pursues product customization and brand enhancement. It uses strategies like e-Choupal to tackle challenges in rural markets and has expanded into areas like education stationery.
Consumer Trends driving FMCG Innovation in India.pptxArvind Kaila
Urban Indian consumers are increasingly demanding premium products due to rising incomes and urbanization. Companies are responding by launching premium product variants across categories like personal care, food, and beverages. Consumer health consciousness is also shaping product development, with growing demand for herbal and natural products. As consumers adopt digital technologies, companies are using digitization and personalized experiences to engage customers. Major trends expected to impact the FMCG sector include a focus on health and wellness, growth of e-commerce and private labels, and smaller packaging sizes. The Lifebuoy soap brand was able to significantly increase its market share through product innovations, repositioning its messaging around germ protection rather than general health, and expanding into rural markets.
Patanjali Ayurved was established in 2006 with the goal of combining ancient Ayurvedic wisdom with modern technology. It has expanded its product portfolio from just aloe vera gel to include other cosmetic, food, and personal care products. Key to its success has been creating a brand image of using only natural ingredients without chemicals, competitive pricing 15-20% lower than competitors, and leveraging existing distribution channels. Patanjali has seen tremendous growth in recent years through strategic partnerships and expansion into new product categories and markets, with the goal of reaching Rs. 10,000 crore in revenue by 2016-2017.
This document provides information about Helico Foodlabs, a company that aims to inspire healthy lifestyles through innovative food products. It introduces their first brand, Yogic, which focuses on providing clean energy through delicious and nutritious drinks with no refined sugar. Key points include:
- Yogic targets urban professionals aged 25-35 with incomes over 6 lakhs who aspire to live healthy
- It seeks to provide a healthy and filling mid-morning/evening meal option of 150-180 calories
- Current monthly sales are INR 2.5 lakhs growing exponentially, with a target of INR 1 crore in 18 months
- The distribution plan is to expand corporate locations from 4
The document provides an overview of the Indian food and beverage industry. Some key points:
- The Indian food processing industry is valued at $65.6 billion including $20.6 billion in value-added products.
- The health beverage industry is valued at $230 million.
- The Indian beverage industry faces oversupply in segments like coffee and tea.
- The total soft drink market is estimated at 284 million crates per year or $1 billion.
- The mineral water market is a 65 million crates ($50 million) industry.
Liven Foods is a nutritional supplements company that currently sells online and through third-party offline stores with a focus on tablets and capsules. There is a need to open exclusive brand stores to increase sales and brand presence. The objectives are to expand product range, improve brand presence through personal selling, and focus on gummies. The approach is to conduct industry and market research, identify gaps in the current sales model, and develop a plan to bridge these gaps through exclusive brand stores while combining online and offline selling to increase revenue.
INDUSTRY SIZE / CONTRIBUTION TO GDP,
MARKET OVERVIEW,
PORTERS FIVE FORCE MODEL,
COMPANY INFORMATION,
SWOT ANALYSIS OF ITC LTD.
PRODUCT PORTFOLI OF ITC LTD.
COMPETITOR ANALYSIS,
MARKETING MIX,
STP OF ITC SAVLON
PRODUCT LIFE CYCLE OF ITC SAVLON HANDWASH
SALES FORCASTING
DISTRIBUTION CHANNEL
DIGITAL MARKETING STRATEGY OF ITC SAVLON
DATA REPRESENTATION( using SSPS)
FINDING
CONCLUSION
THANKY YOU
The document provides an overview of the Indian food and beverage industry, noting that the food processing industry is valued at $65.6 billion while the beverage market includes tea, carbonated drinks, juices, and mineral water. It also presents information on Parle Agro Pvt. Ltd., a leading Indian beverage company, including details on its product portfolio, marketing strategies, market share, demand forecasting, supply chain management, and competition.
The Indian adult nutrition market is expected to grow at a CAGR of 8% through 2030, reaching a size of USD 35.29 billion. Key drivers of growth include rising incomes, increased health awareness, and a shift towards preventative healthcare. However, the market remains underpenetrated with only 5% market saturation and low consumer awareness of daily nutrient needs. Major players include Dabur, Patanjali, GSK and Amway, who have established brands but new entrants may focus on niche segments and product innovation.
The document provides an overview of the Indian FMCG sector. It summarizes that the FMCG sector is the fourth largest sector in India with a market size of $13.1 billion and has grown at an average of 11% annually. Food products account for 43% of the market. It also outlines some of the major players, trends and growth opportunities in the sector, including a growing rural market and rising incomes. Key strengths are established distribution and low costs, while threats include foreign competition and tax regulations.
The document provides an overview of the FMCG industry in India. Some key points:
1. The size of the Indian FMCG sector was $44.9 billion in 2013 and is estimated to reach $135 billion by 2020, growing at a CAGR of 17%.
2. Food products and personal care account for the majority (69%) of the FMCG market. Rural markets contribute 33% currently but are expected to reach 45-50% by 2020, representing significant growth potential.
3. The industry is growing with rising incomes, changing lifestyles, and greater product availability in both urban and rural areas. However, high inflation slowed growth to 9.24% in 2013.
Approaches and strategies for startup in agriculture and allied sectorsDr. Poshadri Achinna
Startups in the agriculture and food processing sectors in India have grown significantly in recent years. There were over 1,090 agritech startups in India as of 2019, and funding for agritech startups grew from $46.1 million in 2017 to $66.6 million in 2018. New areas for agritech startups include market linkage, food processing and export, value chain management, digital agriculture, better access to inputs, and farming as a service. Food processing benefits farmers through higher returns and consumers through greater access and variety. There are opportunities for new startups in areas like spices, bakery products, beverages and value-added foods.
Dole Food Company is looking to expand into new healthy food markets while maintaining profitability. They will introduce new organic and exotic fruit products, create an efficient carbon neutral supply chain, and build on social responsibility programs. Key markets are health conscious consumers in Europe and North America. Dole will source new products from Latin America and the Caribbean to enter these markets.
Dole Food Company is looking to expand into new healthy food markets while maintaining profitability. They will introduce new organic and exotic fruit products, create an efficient supply chain, and build on their social responsibility efforts. Key recommendations include expanding into the European organic food market through a distribution partnership in Belgium, targeting high-end nutrition retailers in the US, and improving the carbon efficiency of their supply chain.
Marketing PlanVita-Go, Inc., a division of PepsiCo1. Com.docxinfantsuk
Marketing Plan
Vita-Go, Inc., a division of PepsiCo
1. Company Description
Vita-Go, Inc. is a division of PepsiCo which was formed by Jennifer Stieffenhofer, Christine Stear, Sally Swartz, Ryan Tate, Jonathan Vick, Jaclyn Wisecarver, and Teel Witt to develop, market, and promote a product that is inexpensive and convenient for the consumer to utilize on a daily basis in order to promote wellness. Initially, the line was introduced in the Lynchburg, Virginia market, spread to Maryland within the next 2 years, and to North and South Carolina within the next few years.
To the best of Vita-Go’s knowledge, Vita-Go is the only product/beverage on the market today that, with just one simple twist of a cap and a shake of a bottle, releases a daily dose of vitamins and nutrients equal to a person’s recommended daily intake of vitamins. What also sets the bar high on this product in relation to others is the availability of the product. While most manufacturers feel that their product can only be available in health stores, Vita-Go is not only available in health stores, but also grocery, convenience, and superstores.
2. Strategic Focus and Plan
“This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competency/sustainability competitive advantage” (Kerin, Hartley & Rudelius, p.47) of PepsiCo.
Mission
Vita-Go’s mission is in line with PepsiCo’s mission which is "to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity" (PepsiCo, 2015).
Vision
"Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company” (PepsiCo, 2015).
Performance with Purpose
Just like PepsiCo, “we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability" (PepsiCo, 2015).
Goals
For the next five years, Vita-Go seeks to accomplish the following goals:
· Nonfinancial goals - “As a leading food and beverage company, we believe we can play an important role in helping people lead healthier lives”, (PepsiCo). Vita-Go’s bottle will be manufactured by PepsiCo. PepsiCo, as well as Vita-Go, seeks to achieve a healthier lifestyle by presenting vitamins on the market that allow customers to enjoy their vitamin in-take.
1. To provide a heal ...
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Dabur : PPT on Market Situational Analysis and SWOT Saraswati Tiwari
Dabur is a leading Indian FMCG company with a portfolio of over 250 Ayurvedic products. It has a market share in over 60 countries. The presentation summarizes Dabur's market situational analysis, SWOT analysis, and key challenges. Some of Dabur's strengths include its strong brand image, product development, and R&D. However, it faces threats from increasing competition and the emergence of Patanjali as a major Ayurvedic player. The key challenges for Dabur are the threat to its leadership in Ayurveda from allopathy and homeopathy, increased competition, and overcoming low product demand.
Dabur : PPT on Market Situational Analysis and SWOT
Yogic deck v1.0
1. Creating
a
lifestyle
nutrition
Indian
FMCG
brand
October
2017
CONFIDENTIAL
AND
PROPRIETARY
Any
use
of
this
material
without
specific
permission
of
Helico Foodlabs Pvt Ltd
is
strictly
prohibited
2. Indian
market
has
limited
nutrition
fortified
lifestyle
F&B
brands
Traditional
FMCG
Ready
to
eat
&
ready
to
drink
products Supplements:
Powder,
capsule,
tablets
Nutritional
positioning
Products
only
focus
on
taste
&
Price Products
only
focus
on
nutrition Balance
between
nutrition
&
taste
Lifestyle
positioning
+ =
Fortified
Food
&
BeverageDietary
supplements
Quick
and
convenient
nutrition
Protein
bars,
chips
&
shakes,
Vitamin
drinks
No
established
lifestyle
brands
with
nutritional
positioning
3. Point
of
inflection
for
rising
health
consciousness
is
near
and
it
would
pay
off
to
be
an
early
mover
Individual
Health
insurance
CAGR
22%
Health
FMCG
increasing
shelf
space
CAGR
18%
All-‐time
high
growth
rate
Deficiency
of
vitamins
like
D,
B12
due
to
busy
lifestyle
80%
Urban
people
Rise
in
lifestyle
diseases
30%
Urban
people
Gym
&
Fitness
centers
CAGR
24%
50
Million
health
app
downloads
4. YOGIC
brings
quick
and
effective
nutrition
through
lifestyle
options
Functional
Ingredients
Fortification
Honey,
Milk,
Fruit
pulps,
Dry
Fruits,
Chia
seeds
Proteins,
Vitamins,
Minerals,
Dietary
Fibers,
Omega
3
5. We
are
targeting
Nutraceutical
segment
in
FMCG
which
is
a
$
4
Billion
opportunity
in
India
and
growing
at
a
healthy
rate
of
20%
Nutraceutical
Dietary supplements
Vitamins &
Minerals Herbal
extracts
Ayurvedic/Plant extracts
(Cinnamon/Tulsi/Spirulina)
Protein
Supplements
Functional
Food
and
beverage
Functional
Food
Omega
Fatty
acid,
probiotic fortified
food
Functional
Beverage
Energy Drink/
Fortified
drinks/
Probiotic
drink
Our
focus
Niche,
Underserved
&
rapidly
growing
$
4
Billion
$
1
Billion
$
3
Billion
$
2.7
Billion $
300
Million
Indian
Beverage
market
is
highly
underserved.
Growing
at
a
CAGR
of
20%
Source:
PwC-‐FICCI
report
Winds
of
change:
the
wellness
consumer
6. Global
market
of
functional
beverage
and
functional
food
is
almost
equal,
indicating
that
functional
beverage
market
in
India
is
highly
underserved
Source:
Frost
and
Sullivan
-‐ Functional
beverage
industry:
Trends,
challenges
and
developments
33%
36%
31%
Nutraceutical
market
share
(Global)
-‐ $
190
Billion
Functional
Food Functional
Beverages Dietary
supplements
Functional
Beverages
67%
8%
25%
Nutraceutical
market
share
(India)
-‐ $
4
Billion
Functional
Food Functional
Beverages Dietary
supplements
Huge
room
of
growth
in
functional
beverage
market
in
India
7. Key
brands
in
Nutraceutical
segment
Malt
based
powders
Herbal
brands
Yoghurt
brands
Nutrition
bars
Cereal
brands
Energy
drinks
Dairy
based
drinks
Fruit
juices
There
are
very
few
established
brands
in
functional
beverage
segment,
particularly
dairy
based
Cadbury Horlicks Complan Boost
Dabur Patanjali
Yakult Nestle Danone
Rite
Bite Yoga
Bar
Kellogs General
Mills
Gatorade Red
Bull
Real Tropicana
Milo ZaGo
Our
starting
pointRecently
launched
RAW
Epigamia
8. Decoding
nutritional
aspects
of
our
initial
product:
Nutrition
Milkshakes
Milk
Honey
&
Stevia
Flavor
profiling
Secret
Ingredients
Natural
fibers
Fortification
• No
refined
sugar
• No
Artificial
sweetener
• Slim
milk.
~
0%
FAT
• 21
Vitamins
&
Minerals
• 20
gm
protein
• Natural
cocoa
&
fruit
pulp
• No
Artificial
flavors
and
colors
• Natural
fibers
to
aid
digestion
• No
preservatives
Multiple
trials
have
been
taken
through
experienced
food
technologists
with
various
brands
&
variants
for
all
major
ingredients
to
come
up
with
optimum
profile
for
taste,
texture
(mouthfeel),
product
stability
&
aroma
MRP:
INR
100 MRP:
INR
60
Shelf
Life:
3
Months
Ambient
product
9. Structured
changes
in
point
of
sale
are
solving
problem
of
accessibility
of
mass
premium
FMCG
products
Primary
channels
Modern
Retail
E-‐commerce
Amazon,
BigBasket,
Grofers
Organized
pharmacies
Convenience
stores
Secondary
channels
Corporate
cafeteria
Hotels,
Airports,
Airlines
Leisure
Cafes
Gym and
fitness
centers
• By
2020,
Modern
Trade
would
command
18%
of
$700
Bn grocery
market
• By
2020,
e-‐grocery
market
would
be
$10
Bn
• Existing
mom
&
pop
upgrading
themselves
• Increased
investments
in
organized
stores
like
J-‐mart,
easy
day,
Safal
Channels
for
inducing
trials
and
customer
acquisition
10. Projected
Q-‐o-‐Q
unit
economics
for
first
2
years
and
at
steady
state
Operating
margin
=
MRP
– Distribution
– COGS
Contribution
margin
=
Operating
margin
– Marketing
&
Sales
Distribution
=
Distributor
margin
+
Retailer
margin
+
Logistics
+
Warehousing +
Returns
COGS
=
Cost
of
raw
materials
+
processing
+
packaging
+
wastage
Marketing
=
Sales
agents
+
promoters
+
Branding
+
Design
+
digital
ads
+
communications
40% 40% 38% 38% 35% 35% 34% 33%
87%
77%
64% 62%
55% 53% 48% 45%
86%
63%
46%
39%
33% 28%
26%
24%
-‐27%
-‐17%
-‐2% 0%
10% 12%
18%
22%
-‐113%
-‐80%
-‐48%
-‐39%
-‐23%
-‐16%
-‐8%
-‐2%
-‐120%
-‐100%
-‐80%
-‐60%
-‐40%
-‐20%
0%
20%
40%
0%
50%
100%
150%
200%
250%
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Q-‐o-‐Q
Unit
margins
(as
%
of
MRP)
COGS
Distribution Marketing
&
Sales Operating
margin Contribution
margin
Operational
breakeven
at
the
end
of
1st year
28%
35%
15%
At
steady
state
Lower
COGS
due
to
technology
upgradation
and
economies
of
scale
22%
contribution
margin
Considering
industry
standards
for
distributor
and
retailer
margins
and
marketing
spent
11. Appropriation
of
seed
fund
and
target
revenue
Total
GMV ~
2.9
Cr
Trade
margin ~
0.9
Cr
Total
Revenue ~
2
Cr
Total
Expenses ~
4.7
Cr
Net
burn ~
3.1
Cr
Fund
required
(with
10%
buffer)
~
3.4
Cr
($0.5
Million)
Monthly
revenue
rate
(after
the
end
of
24
months)
~
21
Lakhs
10
15
8
42
99
56
86
114
59
14
0 20 40 60 80 100 120
Packaging
innovation
Supermarket
listing
fee
Legal
&
statutory
Working
capital
COGS
Distribution,
Logistics
&
returns
Marketing
&
sales
Admin
&
HR
Product
Development
Taxes
Utilization
of
seed
fund
over
2
years
(in
INR
Lakhs)
Looking
to
raise
$500,000
for
2
years
to
achieve
a
monthly
revenue
rate
of
21
Lakhs
12. Inorganic
growth
boosters
in
future
with
higher
volumes
Technology
Upgradation
R&D
tie-‐ups
Digital
branding
Aseptic
technology
will
significantly
bring
down
the
packaging
and
processing
cost;
Also
improving
the
product
quality
Feasible
only
at
very
high
volumes
Strategic
tie-‐ups
with
non-‐
competing
pharma
companies
for
detail
R&D
and
higher
credibility
Focus
on
building
digital
brand
to
get
better
customer
insights
&
consumption
behavior
13. Future
product
roadmap:
Ready
to
Eat/Drink
Multiple
flavor
development
in
existing
product
line
Ayurveda
&
Herbal
variants
in
existing
product
line
New
product
lines
• Fortified
Yoghurt
Smoothies
• Fortified
Green
Tea
• Fortified
Fruit
Juices
Launching
women
and
kids
specific
products
/
brand
14. Team
Vaishnav Gupta Naman Lahoty
IIT
Bombay
2012 IIT
Bombay
2012
Previous:
Marketing
and
growth
head
at
DoorMint Previous:
Co-‐founder
and
COO
at
DoorMint
Marketing,
Branding,
Sales Supply
chain,
Product
development
CEO COO
Know
each
other
from
past
13
years