1. RESUME
PERSONAL DATA
Name : Mr IM LEANG
Address : 7D Street 3, Mol Village, Dongkor Commune & District,
Phnom Penh, Cambodia.
Telephone : Home (010) 857 555/ (099) 778 999
: Mobile (012) 837 017 (Personal Number)
Date of Birth : 07 November 1978
Place of Birth : Takeo Province
Nationality : Cambodian
Marital Status : Single
POSITION APPLIED FOR: SALE AND MARKETING MANAGER
EDUCATION
July 2016 (Expected) : B.B.A., National University of Management, Kingdom of Cambodia
Major: Management
1992 – 1996 : Bati High School (Certificate of High School)
1989 – 1992 : Tram Knar Secondary School (Certificate of Secondary School)
1983 – 1989 : Krang Pong Ngror Primary School
QUALIFICATION
August 2014 Negotiation Skills Certificate, British American Tobacco Cambodia Ltd.
March 2014 : English Certificate, Conversation With Foreigner (C.W.F.)
Module: 5
August 2013 : Problem Define and Solution Sold Certificate, British American Tobacco
Cambodia Ltd.
September 2012 : OPERACY (Personal Empowerment, Success and Leadership) Certificate,
Human-Earth Development Center ( H.E.D.C.) with Mr. Khim Sok Heng.
October 2011 : Product Knowledge Foundation Certificate, British American Tobacco
Cambodia Ltd.
Aug 2010 : Selling Excellence Certificate, British American Tobacco Cambodia Ltd.
January 2009 : The Horeca Academy Certificate, British American Tobacco Cambodia Ltd.
September 2008 : Account Business Competencies Certificate, British American Tobacco
Cambodia Ltd.
August 2008 : Team Leaders’ Development Certificate, British American Tobacco Cambodia
Ltd.
June 2007 : Solutions and Decision Certificate, British American Tobacco Cambodia Ltd.
June 2007 : Managing My Staff’s Performance Certificate, British American Tobacco
Cambodia Ltd.
December 2003 : Safe Driving Certificate, British American Tobacco Cambodia Ltd.
April 1999 : English Certificate, Home of English (H.O.E.)
Level: Pre-Intermediate I
December 1998 : Basic Selling Skills Certificate, Cambodia Beverage Company Ltd.

2. September 1998 : Essential Sales Skills Certificate, Cambodia Beverage Company Ltd.
March 1997 : General Accounting Certificate, Data Technical and Language Center
December 1996 : Computer Certificate, BANANA Center
Application: Microsoft Dos, Microsoft Windows, Microsoft Words, Microsoft
Excel, and Typing
WORK EXPERINCE
June 2007 – Present : Area Manager, British American Tobacco Cambodia Ltd.
Duties:
- Develop and implement an area’s sales and distribution plan in line with the
company’s strategy and the need of the trade.
- Manage area’s key trade customer trough the development and
implementation of strategies and plans through regular communication with
trade customers in order to maximize volume and share performance.
- Manage an efficient and effective area distribution team through on-job
training, motivation and staff development in order that distribution
representation is superior to the competition in respect of both core and added
value service.
- Manage distribution of company brand within the area in order to ensure that
availability is maximized in line with brand strategy and the need of the
market by trade channel and outlet type.
- Establish close working relationships with the trade in order to gain high
levels of trade support and loyalty whilst enhancing understanding of the
trading environment.
- Keep Area Executives and Area Representatives full informed at all times of
objectives, progress and future action plan in order that effective planning and
in-market activities can be implemented.
- Manage financial account and assets for the area to ensure that trade
marketing resources are secure and used in the most efficient and effective
manner possible.
- Provide sales and distribution information and reports on performance and
accounts to ensure that the Regional Manager, the key account handlers and
the Brand Marketing team are fully informed at all times.
- Work closely with Provincial Distributors to gain solid support.
- Managing sales force 2 AEs, 5TMRs and 27Salesman.
Aug 2005 – May 2007: Area Executive, British American Tobacco Cambodia Ltd.
Duties:
- Develop and implement an allocated area sales and distribution plan which
meets the objectives of the regional distribution plan and is in line with brand
strategy and the need of the trade.
- Manage an efficient and effective allocated area distribution team through on-
job training, retraining, motivation and staff development in order that
distribution representation is superior to the competition in respect of both
core and added value services.
- Manage distribution of company brands within the allocated area in order to
ensure that availability is maximized in line with brand strategies and the
needs of the market by trade channel and outlet type.
- Implement nation presence marketing and promotion programs with optimum
use of resource and materials in order to achieve the highest in-store visibility

3. and sales performance for key strategic brands throughout the allocated area
by gaining the active support to the trade.
- Establish close working relationships with the trade in order to gain high
levels of trade support and loyalty whilst enhancing understanding of the
trading environment.
- Keep representatives fully informed at all a time of objectives, progress and
future action plan in order that effective planning and in-market activities can
be implemented.
- Provide sales/distribution information and reports on performance and
accounts to ensure that the Area Manager and Brand Marketing team are fully
informed at all times.
- Effectively manage and utilize the resource.
- To manage sales performance against target and commitment.
- To provide distribution network through Appointed Wholesaler expansion.
- Provide clear direction and focus to Team member.
- Closely work with Provincial Distributor to gain solid support.
- Managing sales force 3TMR and 18Salesman.
Jan 2003 – July 2005 : Trade Marketing Representative, British American Tobacco Cambodia Ltd.
Duties:
- Implement and monitor a channel distribution plan, which meets the
objectives of the area distribution plan in the areas of brand, trade and
distribution.
- Coordinate and monitor trade plans for merchandising and promotion in the
outlets in order to achieve brand objectives.
- Train and motivate Distribution Representatives Team, part-time and
temporary staff in order that distribution team in the channel outlets is
superior to the competition in respect of both core and added value services.
- Monitor the sales, distribution and pricing of company brands and competitors
within the channel.
- Implement marketing and promotion programs with optimum use of resources
and materiel in order to achieve target in in-store visibility and sales
performance for the key strategic brands throughout the channel by gaining
the achieves support of the trade.
- Establish close working relationships with the trade in order to gain high
levels of support and loyalty whilst enhancing understanding of the trading
environment.
- Provide sales and distribution data on performance in accordance with
required format and account to ensure that Area Managers and key account
handlers are fully informed at all time.
- Meet set call frequencies in line with agreed territory call plans.
- Understanding geographic in own coverage area.
- Set up effective call plan for provincial distribution team.
- To manage provincial sales to ensure, it is on track against target.
- Be utilize and manage the resource effectively and efficiency.
- Engage with Provincial Distributor to get order according to the plan.
- Managing 7Salesman and 1Supervisor.
Aug 1998 – Dec 2002 : Sales Representative, Cambodia Beverage Company Ltd.
Duties:
- To conduct direct sales to Customers as per call plan.
- To generate Product Display and facing in a right visibility.

4. - To ensure the Merchandising Material are placed in a good location and
visible.
- To create stock freshness through Stock Rotation theory (FIFO).
- To ensure there is no OOS in coverage area.
- To manage and implement every Promotion launch is well known by
consumer and trade partners.
- To achieve daily sales target set by Area Sales Manager accordingly.
- To build up relation with trade and provincial distributor as well as consumers
to gain strongly support.
- To understand the assigned area information (No. of outlet, Market Size,
Pricing, Competitor activity).
- Monthly Report submission to Area Sales Manager.
OTHER INFORMATION
Typing : 30 wpm
Computer : Ms. Words, Ms. Excel, Ms. Power Point, and Internet.
Interests : Seaside, Waterfall, Mountain, Football, and Visit Oversea.
REFERENCE
Mr. Pheng Phourak
Rout to Market Manager, British American Tobacco Cambodia Ltd.
Tel: (012) 659 555
Email: phourak.pheng@yahoo.com
Hor Bona
Advisor to Stamford University
Tel: (012) 609 666
Email: horbona@yahoo.com
August 2015