1. WORK EXPERIENCE
Organization: Videocon Telecommunication Ltd
From To Designation
July – 11 Till Date Assitant Manager Sales
RESPONSIBILITIES
• Achieve set targets both in numbers & revenue in Prepaid
• Managing three Distributors, Eight DSE, 380 outlets .
• Handle prepaid sales of Cellular Products market thru a strong retail network
• Managing sales in the network thru a set of distributors and retailers
• Responsible for increasing retail outlet penetration
• Expanding outlet base consistently in line with distribution expansion
• Distributor engagement & appointment
• Setting up the Distribution network right from scratch i.e. appointing distributors, choosing segments of
retail counters who would sell our product, recruiting sales teams, and strategizing the distribution
model to be adopted for the product to sell
• Involved in Product functions like marketing development activities, advertising and communication,
POP to be used in the market place, sales promotions activities, market-share analysis and sales
budgeting.
• Involved in Field Marketing function, which involves gaining tremendous long-term and continuous
visibility for the brand & product in retail outlets thru Retail Boards/In shop Display
• Working the beat with DSE's & Tracking their productivity
KEY ACHIEVEMENTS
• Have been recognized as Top most performers among the three counter parts in the month of January
and Feb 2012
• Have given the highest gross add sale in my territory
• Taken territory revenue sale 10 lakh to 25 lakh
• Developed brand image by promotions and events.
• Increase the UAO, UBO, and URO & Territory with proper planning.
Harsh Territory: Safidon
Harsh Nidhi Rana
harsh_rana@rediffmail.com
Date of Birth- 29th
July ,1977
Present Address : H-11,Ward No-11,Old Grain Mkt,Safidon
Permanent Address: 7- Prakash Puram ,Bajoria Road , Saharanpur,
Telephone No- 9068018738, 8126136300, 0132-2715474
Brief Overview
A qualified sales professional ( M.B.A.in year 2001 ) with 9 years of Experience with reputed FMCG and TELECOM
organizations with core strengths lying in the area of brand activity, retailer and distributor network,
sales promotion & Key account handling .
Company Profile: -Videocon Telecommunications Limited, a Videocon group company offers GSM service under the brand name
Videocon. The Videocon group is a $ 4 billion, global business conglomerate with a strong presence in Household Consumer
Goods, Oil and Gas, Retail, Telecom, DTH and Power Sector.

2. WORK EXPERIENCE
Organization: PepsiCo India Holdings Pvt. Ltd.
From To Designation
Jan – 05 June-11 Customer Executive (Senior Level)
RESPONSIBILITIES
 Business Objectives
1. Heading a business with an annual turnover of 10 crores.
a) Volume Objectives
2. Identification , Appointment and Management of distributors
a) Sales & Distribution footprint in 1 district of Western UP through a network of 10 Distributors/Hubs and 45
spokes with the coverage of 1900 outlet
b) Understanding and evaluating distributor ROI’s
3. Supporting Share and Revenue agendas.
a) Infra – increase OYA enrollments
b) Opening New accounts and cracking competitor accounts
c) Ownership for execution of National and Local Retail Initiatives
4. Process Implementation
a) Implementing ASDOS
b) S&D initiatives (Implement RDP)
c) Following KPI ‘s
d) Effective use of TSB and secondary tracking
 People Objectives
1. Working towards improving the overall effectiveness of the work group, and upgrading the
“human talent “of the company.
a) Coaching Salesmen and DSM
• Training on processes viz; TSB implementation, 8 step call
• Work With to demonstrate account handling and market working
b) Self development
• Data analysis – D&A handling
• Presentation skills
c) Handle retailers as well as distributors.
KEY ACHIEVEMENTS
 Volume, Value and Market Share trends
– Highest growth in territory in BSD volume(8 Oz)
– Highest growth in high MC pack; improved 600 ml mix from 5 to 7%
 Category trends
– Health and Wellness Category mix improved from 9% to 21%
– Growth in Key Account Volume from 3% to 10%
– Monopoly in Key Account
Harsh Territory: Safidon

3. Organization: Parle Agro India Pvt. Ltd.
From To Designation
Jan 2003 Dec 2004 Sales officer
RESPONSIBILITIES
• Identification , Appointment and Management of distributors
 Sales & Distribution :In East Delhi through 1 distributor and distribution coverage of
880 outlets with 3 DSM
• Responsible for Primary as well as Secondary targets
• Damage control in all products.
• Systems Implementation
 DSM training and Improvement in DSM quality in area.
 Maintaining an effective call rate of 60%.
• Responsible for merchandising & display in outlet.
• Organizing retailer meets whenever required.
• Inventory Management / Sales Report / MIS.
• Sales Development Objective.
Organization: Pidilite industries. Ltd.
From To Designation
Jun 2001 Dec 2002 Sales Officer- Delhi
RESPONSIBILITIES
• Helps achieving primary and secondary sales target given by the company.
• Regular interaction with the individual, architects, builders, interior decorators, and
institutional clients in order to promote our product.
• Responsible for merchandising & display in outlet.
ACADEMIC BACKGROUND
Degree Year Institute/University
MBA
(Major- Marketing)
2001
Apeejay Institute of Technology, Greater Noida.
Science Graduate 1998 C.C.S. University, Meerut
Harsh Nidhi Rana
Harsh Territory: Safidon

4. Harsh Territory: Safidon