1. Sevag Sarkis Boghoss
Beirut, Lebanon, Ashrafieh, Jaetawi,
Younes Jbeili Street, Rue 51,
Assaad Beaayni Building, 4th floor,
PO Box: 2078 3115.
sevagboghoss@gmail.com
Tel : + 961 1 561 540
Mobile : + 961 3 953 666
OBJECTIVE:
To be a motivating team leader and contribute in the company vision and growth, where my
abilities and experience in marketing and sales, can be a significant factor in helping to achieve the
company’s objectives and goals.
I seek to attain a respectable position to broaden and share my skills and expertise,
Exerting an effort worthy of such ambitions
PERSONAL INFORMATION:
Date of Birth : 12th
of August, 1981.
Nationality : Lebanese/Armenian / Syrian
Military Status : Exempted.
Marital status : Single.
ABILITIES & SKILLS:
Excellent presentation, negotiation and communication skills, analytical problem solving,
entrepreneurship, team leader and motivator, proactive, hard worker under pressure.
LANGUAGES:
English, Armenian, Arabic (Expression, Written and spoken)
Basic knowledge of Spanish, Turkish and French
COMPUTER KNOWLEDGE:
Microsoft Office.
Lotus notes.
Oracle.
1
2. PROFESSIONAL BACKGROUND:
o Date : June 2012 till Date
Company : Heineken/Almaza.
Position: On Trade Sales Manager
Responsibilities:
• Set the On-Trade strategy
• Asses revise and set up the On Trade Universe and Organize route to market
• Revise budgets and contracts
• Add Quality in the on trade department visits
• Work on building up the On- trade team
• Develop and manage the implementation of the marketing sales & distribution
strategy in On Trade universe across Nation
• Achieving sales target through funneling and working close with big accounts
• Conduct market visits to coach and train the team and insure Visibility and
sufficient sales stocks.
• Manage financials and assets allocated to the HoReCa channel outlets to ensure that
resources are prioritized, secured and used in the most efficient and effective
manner.
• Conduct the P&L of the department in coordination with the finance department
• Closely work with brand / trade team to set up channel budget requirements
(rentals, promotion, sponsorships)
o Date : August 2004 May 2012
Company : Malia Group Malitab Affiliated to British American Tobacco.
4th
Position: HoReCa Manager
Responsibilities:
• Develop and manage the implementation of the trade marketing & distribution strategy
in On Trade universe across Nation
• Ensure the effective and efficient utilization of field force
• Ensure that objectives in terms of budget, availability, visibility, volume, margin,
quality and customer price of products are achieved
• Manage the productivity & cost optimization of the On trade universe (spend
effectiveness) (rental evaluation tool)
• Generate/ gather ideas from customers and consumers in order to enhance and
customize On trade programs and contracts.
• Develop and implement a HoReCa strategy across Lebanon, which maximizes
strategic brand performance through building brand values amongst core target group
• Drive & ensure effective & efficient HoReCa outlet segmentation. All based on brand
positioning, target group values / behavior and the channel requirements / needs
• Ensure that drive brands launch, volumes, distribution, availability, visibility & choice
objectives are met in line with brand / trade strategies & according to outlet type.
• Achieve channel benchmark supplier status objective by adopting a long term
partnership approach & understanding of the HoReCa business touching on the emotional
and rational side of the customer
4. • Manage financials and assets allocated to the HoReCa channel outlets to ensure
that resources are prioritized, secured and used in the most efficient and effective manner.
• Closely work with brand / trade team to set up channel budget requirements (rentals,
promotion / activities costs….)
• Work with advertising and promotional agencies on the execution of the brand
marketing activities and development of in-store & POS material in order to ensure top
quality execution and achieve brand image / equity objectives.
• Analyze brand sales data and market share trends and come up with insights in order to
develop the necessary marketing activities.
• Expanding HoReCa Department in Lebanon being the Pilot market for BAT.
• Training and Building of the HoReCa team.
• Splitting Territories among TMR’s to cover all of Lebanon.
• Setting JP’s and launching Handheld automation Project.
• Delegated to coordinate and work with Iraqi Wholesalers.
• Launching promotion for Kent in Syria (training and preparing Promoters and TMR’s).
• Assessing the Syrian market for HoReCa department establishment.
3rd
Position: Procurement Manager
Responsibilities:
• Place the purchase order and follow up with suppliers.
• Handling of all shipments and follow up on delivery.
• Clear shipments on borders and ensure availability of needed documents.
• Safe arrivals of shipments to warehouses through insurance (Marine, Land and air).
• Negotiate with shipping and insurance companies to assure better and lower rates for
cost reduction.
• Coordinate with Warehouse officer and receiving of all arrived goods.
• Ensure on a monthly basis the stock balance and transactions of the warehouse.
2nd
Position: Channel Manager
Responsibilities:
• Handle and ensure the implementation of the marketing activities and sales
promotions in coordination with the principals and the sales team.
• Meet and exceed the budgeted profit levels.
• Prepare and initiate contracts with Key Accounts , C-cstores and Superior Quality
outlets.
• Ensure the Implementation of Contracts.
• Maintain the SKU’s of all brands in all accounts.
• Introduction of any new SKU introduced to the market in KA/PS/SQ outlets.
• Insure deployment of POSM and the implementation of Plano grams with TMR’s
across Lebanon.
• Strengthen and update the POS database.
• Maintain the public relations and grow larger in the market.
• Put projection of budgets concerning the retail media contracts.
• Discuss strategies to be implemented with brand team.
5. • Handle and coordinate full fledge promotions across Lebanon.
• Coordinate with Advertising agencies and production houses.
6. 1st
Position: Trade Marketing Representative
Responsibilities:
• Scan and organize the territory in charge.
• Carry out promotions, distribution availability and visibility of all BAT SKUs.
• Supervise the retail helpers and distribution representatives, organizing their journey plans
and planning the outlets for promotions.
• Assist the retail media department Scout for new shops prepare and handle
Contracts
o Date : January 2003 - August 2004
Company :
Position :
Narcosis Night Club.
Marketing Manager.
Responsibilities:
• Organize different events for the night club.
• Getting offers and sponsorships from different companies.
• Setting marketing strategies And Advertisement schemes.
o Date : 2001 - 2003.
Company :
Position :
Hilal Trading Agency.
2nd
Position: Product Manager Hitachi “Starboard”.
Responsibilities:
• Setting Hitachi “Starboard” marketing strategy and budget.
• Training and updating Sales team with company targets and guidelines.
1st
Position: Assistant sales manager.
Responsibilities:
• Marketing the electronic products of the company.
• Promoting and presenting the “starboard” to potential and existing clients.
• Following up and supervising the “starboard” operations with the sales representatives
o Date : 2000 – 2001.
Company :
Position :
Marriott Vacation Club.
Sales Representative.
Responsibilities:
• Marketing Marriott Hotels and Resorts worldwide.
• Explaining the different schemes to travel with Marriott Vacation club.
• Marketing and selling Mariott Time Share Vacation to clients.
4
7. EDUCATION:
• Masters in Economics 2002-2004 Armenian University Armenia.
• Business Administration 2001-2002 Armenian University Armenia.
• Business Administration 2000-2001 Sophomore Haigazian University.
• Freshmen at Haigazian University 1999-2000
• Armenian Evangelical High school 1998 graduate.
TRAININGS & SEMINARS:
• Marriott vacation club seminars and trainings (sales techniques).
• Hitachi Customer satisfaction seminar.
• Attended BAT seminars and trainings.
• Presentation and communication training.
• MXS (Marketing Excellence Series).
• CES (Competitive Excellence Series).
• DXS (Distribution Excellence Series).
• Leadership Development skills.
• Team Building Seminar.
• GP Net training
• Presentation skills training
• Effective sales meeting training
• Heineken way for sales training
