1. CURRICULUM VITAE
ALFRED KIHUNGI GITHINJI (BCOM) Tel: 0720-706420
P. O. Box 62704-00200
Nairobi, Kenya.
E.MAIL:alfredkg@gmail.com
PERSONAL DETAILS
NATIONALITY: KENYAN
DATE OF BIRTH: 30TH
JULY 1980
ID NO : 21959635
GENDER : MALE
LANGUAGES : ENGLISH, KISWAHILI
RELIGION : PROTESTANT
MARITAL STATUS: MARRIED
_______________________________________________________________________
Career Objective
• To work in a challenging and ever dynamic marketing field which will allow me to harness and
utilize the range of my skills, talents and other inherent capabilities to the fullest.
• To work in a position that demands innovation, initiative and sharing of interpersonal skills,
effectively contribute to overall teamwork in the organization and achieve quality productivity
for my benefit as well as that of my employer.
• To achieve volume and distribution targets in order to maximize brand availability and
visibility.
• Implement brand and trade programs according to cycle plan.
• Ensure the effective and efficient execution of activities in the territory.
• Enhancing existing and emerging customer value position.
Alfred Kihungi, BCom (Marketing Option)

2. Academic Background
YEAR INSTITUTION AWARD
2001 -2005:- Africa Nazarene University B.COM (Marketing)
2003:- Focus Business Institute (Computerized accounting) Quick Books Pro
2000 Kenyatta University (African Virtual University) Computer Literacy Certificate
2000:- The Kenya Polytechnic -Business Calculations
1996 -1999:-Upper Hill School for my Secondary Education.
1986 - 1995:-Westlands Primary School for my Primary Education.
Work Experience
Currently – Period :( 2015 to date): OUTLOOK LIMITED (BAT DISTRIBUTOR)
Job Title: Sales and Distribution Manager
Function: Sales and Distribution
Location: Nairobi, Rift and Mountain territory
Principal Accountabilities
 Setting weekly, monthly, and annual targets for sales volume by depot, sub- depot,
branch shop, and route vans/ motorbikes; in line with Agreed BATs volume targets and
ensures achievement of numbers.
 Planning and directing Direct Sales Distribution targets by week, month, and annually by
Distribution Rep/ Salesman
 Planning and directing route coverage by day by DR to ensure effective and efficient calls
to service the market and ensure distribution is fully optimized across Outlook territories.
 Tracking sales by counter/ DR and analyze on a weekly basis giving explanations for
variances
 Ensuring price compliance by counter and DRs according to the Recommended price list
to stockists and retail
 Ensure listings in retail are done and no out of stocks are identified in the market
 Evaluating market trends and behavior so as to be able to counteract any anticipated
changes
 Fleet management of all vehicles and motorbikes owned by the company; ensuring driver
compliance to fleet regulations, service and maintenance.
 Ensure compliance by staff to the Tobacco Control Law and also pertaining to the
revenue authorities
 In charge of all key accounts; Ensure there is a robust replenishment plan, efficiency in
order delivery and adherence to agreed terms of trade for all key accounts.
 Handle all customer complaints in liaison with BAT representatives.
 Track actual Marketing spend on a monthly basis and explain variances Vs budget
 Assist in execution of specific cycle activities as defined by BAT Cycle Plan.
Alfred Kihungi, BCom (Marketing Option)

3.  Ensure FIFO at trade level is adhered to and correct product handling is done by all
Distributor reps.
Year 2008 to 2015 EMPLOYER: BRITISH AMERICAN TOBACCO KENYA LTD.
Job Title: Trade Marketing Representative
Function: Trade Marketing & Distribution
Location: Nairobi West
Area: Nairobi
(Other areas worked in: Kitui, Mwingi, Garissa, Kitengela and Rongai, Nairobi)
Purpose statement:
 To achieve volume and distribution targets in order to maximize brand availability and
visibility.
 Implement brand and trade programs in the outlets according to cycle plan.
 Ensure the effective and efficient execution of marketing activities in the territory.
Principal Accountabilities,
 Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer
price of products are achieved for the territory
 Develop and manage an effective sales and distribution team through formal and informal
coaching, monitoring, and training.
 Execute the marketing activities in the outlets located within the territory in order to meet
customer and consumer objectives as described in the marketing cycle plan
 Train customers if necessary, providing required material and instructions
 Negotiate retail touch points (i.e. positioning, visibility, investment) based on communication
strategy following guidelines set by the Merchandising team.
 Provide data and maintain accurate records on competitor’s moves, sales and distribution
performance in order to guarantee that Area Manager, Channel Managers and Trade
Development Manager are fully informed at all times.
 Manage all assigned funds, materials and equipment in a secure and efficient manner in
order to maximize use of organization’s assets
 Monitor brand’s performance in the outlets (Bat’s and competitors’)
 Gather/ provide ideas on how to develop retail touch points
 Share data regarding specific outlets with the Sales and Distribution Representative
responsible for that outlet
 Provide information on retail environment to Merchandising team to develop appropriate retail
touch points
 Develop an effective working relationship with the customer by giving assistance and support
through regular communication and prompt handling of problems and requests
Year 2007-2008: EMPLOYER: KENYA POSTEL DIRECTORIES LIMITED
Alfred Kihungi, BCom (Marketing Option)

4. Job Title: Sales representative.
Function: Marketing
Principal Accountabilities:
 Account management
 Recruitment of new clients to advertise in the directory.
 Enhancing existing and emerging customer value position
Year 2005-2007: EMPLOYER: THE STANDARD GROUP (KTN)
Job Title: Business Executive
Function: Commercial department.
Principal Accountabilities:
 Account management
 Creating of advertisement concepts.
 Enhancing existing and emerging customer value position
 Develop new products to meet target market needs and sales.
Year 2004: Attached to KTN / Standard Sales and Marketing.
Job Title: Marketing Attaché.
Function: Marketing Department.
Principal Accountabilities:
 Correspondence with clients
 Organizing activities and media events sponsored by the company
 Arranging for educational tours to the premises
 Source for promotional items
 Coordinating publication of panorama.
Qualifications and Competence
 Well conversant with Windows, Office Packages and Internet Technology.
 Can work with Computerized accounting packages
 Good understanding of various Marketing and Business Ethics.
 Twelve years driving experience.
Interests and other Activities
Alfred Kihungi, BCom (Marketing Option)

5.  An active member in Africa Nazarene University Marketing Association
 An active member in Africa Nazarene University First Aid club
Hobbies: Traveling, Chess, scrabble, swimming, music.
Aspirations/Ambitions
To pursue an MBA in my Marketing field of profession.
Current Remuneration: Kshs 140,000
___________________________________________________________________
Referees
Mr. Kenneth Gitonga
Marketing Director. (Cell: 0725532145)
Highlands Mineral Water Company
P.O. BOX 1517-10100
Nyeri.
Mr. Francis Nyagah
Manager Anti illicit trade Kenya (Cell: 0728608154)
British American Tobacco
P.O. BOX 30000-00100
Nairobi.
Mrs. Jean Okech
Brands Manager (Cell: 0721524402)
British American Tobacco
P.O Box 30000-00100
Nairobi.
Alfred Kihungi, BCom (Marketing Option)

6.  An active member in Africa Nazarene University Marketing Association
 An active member in Africa Nazarene University First Aid club
Hobbies: Traveling, Chess, scrabble, swimming, music.
Aspirations/Ambitions
To pursue an MBA in my Marketing field of profession.
Current Remuneration: Kshs 140,000
___________________________________________________________________
Referees
Mr. Kenneth Gitonga
Marketing Director. (Cell: 0725532145)
Highlands Mineral Water Company
P.O. BOX 1517-10100
Nyeri.
Mr. Francis Nyagah
Manager Anti illicit trade Kenya (Cell: 0728608154)
British American Tobacco
P.O. BOX 30000-00100
Nairobi.
Mrs. Jean Okech
Brands Manager (Cell: 0721524402)
British American Tobacco
P.O Box 30000-00100
Nairobi.
Alfred Kihungi, BCom (Marketing Option)