This document provides a summary of Paul Owen Spiller's professional experience and qualifications. He has over 30 years of experience managing retail and service brands, including roles growing the Life Pharmacy chain in Ireland and establishing EasyInternetCafe as a franchise brand in Europe. His areas of expertise include brand marketing, financial management, franchise development, and leading change to increase business performance.

1. PROFESSIONAL PROFILE:
Experienced Manager/Director, expert at growing retail & service brands nationally and internationally.
• Hands-on style, with change management, project management and trouble-shooting capabilities.
• Experienced brand marketing manager, with particular experience in direct response marketing, print
media and on line strategies.
• Proven analytical and problem-solving skills, with ability to increase efficiency, productivity and
profitability.
• All aspects of financial control, including business planning, budgets and targets.
• Skilled in Franchisee/Symbol recruitment, training/development and passionate in promoting a ethical
franchise/symbol ethos.
• Excellent interpersonal, communication, influencing and negotiating skills. Ability to influence at senior
levels including serving on the main board.
• Results & profits orientated. Quality driven and customer focused.
• Self-starter, with energy and enthusiasm to succeed. Proactive.
• Highly Computer literate: Office, Publisher, Project, Accounting etc.
Paul Owen Spiller
Address: 6 Littlepace Meadows, Clonee, Dublin 15
Tel: 00353 (1) 826 3919 / 00353 (0)86 786 2940
Date of Birth: 06.01.67
Nationality: Dual British/Irish
Driving Licence: Full & Clean
LinkedIn: https://ie.linkedin.com/in/paulspiller99
Curriculum Vitae

2. CAREER EXPERIENCE:
Symbol Group Manager/Franchise Manager, Uniphar Group PLC. (Jun 2012 – March 2016)
Leading Irish Pharmaceutical Distribution and Services Organisation €1.2billion t/o)
• Responsible for the development of the Life Pharmacy retail chain and brand.
• Redesign of the business model from a franchise structure, into a symbol group format.
• Main board director of the newly formed “Life Pharmacy PLC”
• Overseen growth from 6 sites to over 60 locations by Year end 2015
• Development plan in place to reach 150 locations
• Commissioned team training systems for retail staff and management
• Implemented Business Intelligence Systems delivering immediate profit improvement at site level.
• Responsible for marketing of the consumer brand across multiple channels (Broadcast Media, Online/
social, Direct response, both print and digital).
• Management of a €1million annual marketing budget
• Instigating systemised and documented standards development
• Harnessing internal and external partners to deliver rapid results in a cost effective/flexible manner
International Franchise Management Consultants (IFMC), (Mar 2005 – Jun 2012)
Professional Franchise Business Consultancy Services
Director (Mar 2005 – Jun 2012)
• Expert Franchise Development and Design Services to Business.
• Outsource Franchise Management service provider
• Recruitment Planning and Implementation for Franchise Growth.
• Contract Formulation and Subsequent Negotiation.
• Franchise Training Services Design and Implementation.
• International Market Entry Feasibility Studies.
• Business Financial Revue and Forecasting.
• Resident (P/T Contract) Lecturer/Mentor in Franchising at the Limerick Institute of Technology, Irish
National Franchising Centre.
• Active member of the Irish Franchise Association
Achievements
• Guided a small regional business to become a nationwide multi location national franchise brand in 18
Months.
• Created a highly successful integrated niche marketing strategy, implementing and testing this across
multiple channels.
• Accessed Enterprise Ireland financial support for international franchise feasibility studies on behalf of
clients

3. EASYGROUP- EASYINTERNETCAFÉ Mar 1999 – Mar 2005
Revolutionary large format Internet café chain
Franchise Sales/Operations Manager - Europe (Mar 2002 – Mar 2005)
• Reporting to the Chief Operating Officer
• Recruitment and ongoing management of International franchise partners.
• Negotiation with national high street beverage brands for franchise implant units.
• Implementation and management of the store franchise proposition.
• Franchisee, business plan review and approval.
• New sites, review and approval.
• Franchisee planning and implementing new store fit out assistance.
• Local marketing plan creation and budgeting.
• Communication of easyGroup brand values.
Achievements
• Established web based lead qualification systems, integrated with a web based CRM system.
• Organised and implemented recruitment drives via the key National franchise exhibitions, franchise
press, online media and localised evening seminars
• Integrated 3rd party businesses into over-footage existing stores, resulting in a net increase in
profitability.
Central & Franchise Operations Manager (Mar 2000 – Mar 2002)
• Development and implementation of the company franchise proposition.
• Creation and maintenance of Operation Manual and documentation
• Devise, implement, manage and develop effective store operating procedures and systems to drive the
business forward within an international environment.
• Project management, through whole cycle from inception to implementation and review, using the
latest professional software tools.
• Implementation and management of the store franchise network.
• Full control of IT systems, including a bespoke EPOS /HR / Store Management Systems (design, testing,
approval and implementation).
• Source and implement a range of “easy” branded peripherals across the chain.
• Interdepartmental communications.
• Supplier management, with full negotiating & purchasing responsibility to achieve defined stock
holding and margin targets
Achievements
• Successfully managed a period of rapid expansion across 8 countries in 2 continents (UK, France, Spain,
Italy, Germany, Holland, Belgium and USA).
• Worked successfully with blue chip contractors (Hewlett Packard, Microsoft and Samsung) and a range
of regional suppliers.
• Designed and implemented the company operations manuals (web and hard copy).
• Supervised the production and implementation of store staff/management training packages. Sourced,
developed and integrated multi-national, multi-site, web-based HR and TA systems.

4. Store Manager (Mar 1999 – Mar 2000)
• Set up and establish the company’s first store.
• Devise, implement and develop effective operations procedures and systems for cash handling,
customer service, payroll, Health & Safety, staff planning and management.
• Recruit, train/develop, motivate and manage team.
• Assist in the design and testing of unique store management software.
• Advise on purchase of an EPOS system and training programme.
Achievements
• Successfully opened first store (London Victoria) in a blaze of media publicity.
• Promoted to Central Operations Manager.
WOOLWORTHS PLC May 1986 - Feb 1999
High Street Variety Retail Department Store Chain
General Manager various locations
• Manage store departments to maximise sales & profitability and minimise costs.
• Visual merchandising, display and product presentation.
• Operational controls and security. Stock control and availability via EPOS.
• Optimise customer service and satisfaction.
• Recruit, develop, motivate and manage teams
• As District Training Manager, devise and implement training for staff and management for 16 stores.
Achievements
• Consistently exceeded annual budgeted profit expectations.
• Managed major store closure and refurbishments.
• Achieved No 1 position in company (800 stores) for Customer Service.
• Member of HO team revising Mystery Shopper and Customer Service Programs.
• Successfully developed staff to management positions.
• Rolled out new integrated staff training package across a large store base.
REFERENCES: AVAILABLE ON REQUEST