Marsha Harrison is a marketing professional with over 25 years of experience in brand management, digital campaigns, event planning, and content creation. She has managed marketing budgets from $10k to $3.4 million. Her experience includes coordinating sponsorships and campaigns for companies like Benjamin Moore, Golden State Warriors, and San Jose Earthquakes. She is currently the U.S. Marketing Specialist at Innodisk, where she is responsible for all marketing needs in the U.S.
McCue Marketing Communications is a NextGen communications firm in which media relations and digital communications go hand in hand. Our bi-coastal team of brand storytellers develop promotional strategies and messaging for “People, Places & Palate.” Our industry expertise includes:
- destinations, viticultural and agricultural regions
- wineries and culinary brands
- hotels and resorts
- the people / personalities behind these brands
McCue Marketing Communications is a NextGen communications firm in which media relations and digital communications go hand in hand. Our bi-coastal team of brand storytellers develop promotional strategies and messaging for “People, Places & Palate.” Our industry expertise includes:
- destinations, viticultural and agricultural regions
- wineries and culinary brands
- hotels and resorts
- the people / personalities behind these brands
I am an experienced professional with an emphasis in event planning, education, recreation, and hotel resort operations. My expertise consists in various areas including; conference center scheduling, group lodging accommodations, restaurant reservations, and numerous responsibilities associated with golf tournaments, and recreational events. I am an adaptable, value-oriented player with a strong sales and administrative background. Reputation for a strong work ethic and undeniable dedication in doing what it takes to complete a given task.
This notes will helps to get basic knowledge on event management and the various type of events. this will explain the steps of event process and checklist. importance and the step by step process also explained in this notes.
I am an experienced professional with an emphasis in event planning, education, recreation, and hotel resort operations. My expertise consists in various areas including; conference center scheduling, group lodging accommodations, restaurant reservations, and numerous responsibilities associated with golf tournaments, and recreational events. I am an adaptable, value-oriented player with a strong sales and administrative background. Reputation for a strong work ethic and undeniable dedication in doing what it takes to complete a given task.
This notes will helps to get basic knowledge on event management and the various type of events. this will explain the steps of event process and checklist. importance and the step by step process also explained in this notes.
PhillyTech is the #1 Resource for Tech, Digital & Social Selling. Please review this presentation to learn more about our company, service offerings, clients and value proposition to you.
FDA NGS and Big Data Conference September 2014Warren Kibbe
Presentation for the FDA NGS and Big Data Conference September 2014 held on the NIH campus. NCI initiatives, including Cancer Genomics Data Commons, NCI Cloud Pilots, big data issues for cancer
Findability: Taming the Information Scavenger Hunt
Speaker: Cheryl Landes, Technical Communications Consultant and Owner of Tabby Cat Communications in Vancouver, Washington
Presentation Description
We spend as much as 36% of our time looking for information, and more than half of that time, we can’t find the information we need. That’s a lot of wasted time, resulting in great frustration.
You can create the most amazing content in the world, but if your users can’t find it, it’s useless. This can be problematic, especially if you’re trying to sell a product or service. Today’s customers want to learn as much as they can about a product or service before they make buying decisions, and they rely on relevant, useful content while considering their options. If they can’t find your content, they’ll look for information written by someone else, or worse yet, your competitors. That means they might even choose to buy a competitor’s product or service based on the quality of the competitor’s content.
So, how do you make content findable? To get started, take a look at this presentation. Cheryl Landes, Technical Communications Consultant and owner of Tabby Cat Communications, introduces you to the world of findability, explains why findability is important, and shares tips for allowing your content to be discovered and retrieved whenever and wherever your users need it. She also provides information about the skills you need to succeed in this growing field.
About the Presenter
Cheryl Landes, a technical communications consultant, founded Tabby Cat Communications in 1995. She has worked in many industries, including computer software and hardware, HVAC/energy savings, marine transportation, manufacturing, retail, and the trade press. She specializes as a findability strategist, helping businesses to organize content so that it flows logically and to make content easier to retrieve digitally and in print.
Pemex Global Consultancy are the primary job consultancy service providers in various domains including medical, oil, refinery, petrochemical, hospitality, marine and many others.
Results oriented marketing professional with over 25 years of experience in marketing and business development including brand strategy and execution; account service and production; digital marketing and website management; promotions and events planning; print, radio, TV and outdoor advertising; sponsorship and sales.
• Marketing, public relations and customer service professional
• Extensive experience in marketing development and execution, including business development, sponsorships, promotions and special events
• Proven success planning, developing and executing marketing and customer service programs designed to increase sales while building customer loyalty and increased traffic
• Strong focus on developing and implementing customer acquisition, social media and loyalty programs, community partnerships and property positioning
Resume of Perry Brown, Business Developer, Community Relations Officer, Customer Service/Sales Representative, College Educated, Computer Literate, Microsoft Office Suite, Salesforce, Fund E-Z, Social Media, Relationship Building, Multi-channel Marketing, B2B Sales/Marketing, Strategic Planning, Project Management, Marketing, Writing Content, Brand Expansion, Brand Awareness, Personnel Training, Volunteer Recruitment, Business Developer, Community Relations Officer, Customer Service/Sales Representative, College Educated, Computer Literate, Microsoft Office Suite, Salesforce, Fund E-Z, Social Media
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Resume marsha harrison
1. Marsha Harrison
mharrison2615@yahoo.com
(510) 289-9358
PROFILE
Well-rounded proficient and pro-active marketing professional with proven ability in brand and project management,
program and event planning, digital campaign design and content writing. Excellent strategist for B2B/B2C marketing,
public relations, sales and marketing opportunities, and program and budget development. An effective creative
marketing and solution driven thinker with exceptional customer service, communication, and interpersonal skills.
Core strengths include managing multiple accounts, consumer messaging, developing programs and best practices,
social media content, sponsorship administration, contract negotiations, with strong implementation and execution.
QUALIFICATIONS SUMMARY
• Coordinated ASSC with US Coast Guard for
Cutter Commissioning with Michelle Obama
• Negotiated and executed sponsorships with
Golden State Warriors, SJ Earthquakes, SF Giants
KNBR TLC Program
• Managed branding campaigns for Alameda
County Health Services EMT Program
• Website content and UX experience
• Created and managed digital campaigns
• Developed advertising campaigns for over 750
Benjamin Moore’s western regional retailers
• Administered budgets from $10K to $3.4M
• Managed rebranding of ASSC with 70+ retailers
• Media buy and advertising coordination experience
PROFESSIONAL EXPERIENCE
Innodisk 5/2015 to Present
U.S. Marketing Specialist
• Responsible for all marketing needs for Innodisk within the US for all accounts
• Manage and maintain trade show and events inventory, onsite needs, vendors, and budgets
• Coordinate, deploy and execute all marketing promotions, campaigns and events for the U. S.
• Create and support the deployment of social marketing needs for all channels
• Support and generate brand awareness, marketing plans and campaigns for U. S.
• Acting liaison between U.S. offices and Taiwan Marketing Department
• Develops, maintains, and coordinates community efforts for corporate offices and U.S.
Benjamin Moore & Co. 12/2013 to 2015
Western Regional Marketing Specialist
• Responsible for all marketing needs for Benjamin Moore & Co. for 750 Western Regional retailers
• Managed and maintained retailer coop budgets
• Coordinated, deployed and executed all marketing promotions, campaigns and events for the region
• Created and deployed retailer marketing needs including Group Marketing Program valued $380K
• Supported and generated brand awareness, social media and marketing plans and campaigns for retailers
• Acting liaison between retailer and corporate offices
• Developed, maintained, and coordinated community efforts for corporate offices and retailers
• Negotiated sports sponsorships, media buys, vendor contracts, and trade agreements within the region
• Sports marketing sponsorships include: Golden State Warriors, San Jose Earthquakes, San Francisco Giants, and
Generating the “Official Paint” contracts worth $1.2M; Sponsorships worth $700K
Consultant - Sales & Marketing Contracted Management 4/2010 to 10/2013
sopHistry Custom Skin Care – Marketing Consultant
• Developed and integrated strategic social media and event marketing to promote the re-branding and services
• Provided content for website, social media, and interactive user experience
• Developed and managed events and campaigns for sponsorships including “Head-To-Toe” benefit/fundraiser
Alameda County Health Services - Emergency Medical Service Corps
• Rebranded all marketing strategies, campaigns, and initiative online, print, outreach events
• Developed all creative web and printed content and written content for consistent branding and user experience
• Developed best practices and training program for self-management of CRM website & social media
City of Concord – Economic Development Division
• Developed and integrated strategic social media marketing to promote the City of Concord as a destination
• Provided content for website, social media, and interactive user experience for “Think Concord First” campaign
• Integrated skills set with Winning Strategies to produce campaign at www.concordfirst.com
2. Jamestown Properties (Alameda South Shore Center (ASSC))
• Managed the rebranding of Alameda Towne Center to Alameda South Shore Center including website, social
medial, printed collateral, newsletter, and content for user experience
• Implemented programs and events for the center to increase foot traffic by 236% and revenue by 148%
• Liaison for center management and community government leaders, officials, and nonprofits to produce with the
Coast Guard the USCGC’s Cutter Stratton Commissioning featuring Michelle Obama
• Created the 24 event concert series worth $350K and managed all RFP processes
• Coordinated all marketing and integrated strategies for all 70+ merchants, T&E forecasted spend and reports
• Developed 12 month program including 80 events, ad buy, commercials, and a managed budget of $680K
• Produced commercials, deployed solicitation campaigns, and managed the center’s featured spot on CBS’s “Eye
On The Bay” Holiday segment
Harsch Investment Properties (Alameda Towne Centre/Alameda South Shore Center (ATC/ASSC))
• Supervised Alameda Towne Center phase for the largest center sales of $800M
• Coordinated all marketing outreach for merchants, community and management
• Managed budget of $280K
• Coordinated all media and public relations for transition sell
Pico Art Exhibit, Inc. 10/2008 to 11/2009
National Account Executive
• Managed and executed sales process focused on business development and account maintenance globally
• Responsible for project management solutions of events, meetings, programs, tradeshow exhibits, retail, and
interiors for permanent environments Coordinate, deploy and execute all marketing promotions, campaigns and
events for the region
• Developed and implemented strategic sales plan to achieve sales goals
• Managed national accounts ranging $5K - $850K
ADDITIONAL PROFESSIONAL INFORMATION
• Alameda & Pleasanton Pediatric Dentistry, CW Building Maintenance, Dr. Kao Pediatric Dentistry, Sacred Crowns,
Carolyn Russell & Associates, Dynatex, Omega Pacific & Electric Company - Marketing Contractor – 2012 to 2014
• Oakwood Worldwide, National Account Executive – 2004 to 2006
• GES Exposition Services, National Account Manager – 1998 to 2004
• Marriott Worldwide, Area Field Sales Manager – 1990 to 1998 (“Sales Manager of the Year”)
EDUCATION & PERSONAL DEVELOPMENT
University of Oklahoma, Norman OK
BA in Theater Performance; Minor in Dance and Voice - Emphasis in Musical Theater
Achievements: Yvonne Choteau Dance Performance Award/Van Heflin Acting Performance Award
Marriott Training-Classes/Seminars: Large Account Management, Miller-Heiman Strategic Selling, EDGE
Management Training, Conceptual Selling, Strategic Account Management, Personnel Management, Guerrilla
Selling Series, Catering Sales Management, Management & Supervisor Concepts Program, Yield Management
Programming, Sales Force Automation, Foundations of Leadership, and Covey Training
GES Exposition Services Training-Classes/Seminars: Acclivus, QAT, Account Presentation, Contracts & Negotiation,
and Exhibitor Services
TECHNICAL SKILLS
OS: Microsoft Windows XP Professional, Macintosh 10.6
CRM Software: Sales Force Automation, Yield Management
Graphics Applications: Adobe Photoshop, Adobe Acrobat/Distiller, Adobe InDesign
Other Skills: Content writing, blogging, website content includes- www.cwmaintenance.com,
www.nurseschildrenfoundationinc.org, www.drjueikaomd.com, and www.southshorecenter.com
Social Media: Facebook, Twitter, Pinterest, LinkedIn - www.linkedin.com/in/harrisonmarsha/
AFFILIATIONS
Building Diversity In Science – VP of Board
The Charles Reid Foundation – Board Member
GMIC Northern CA Chapter Member
Nurse’s Children Foundation – Marketing Advisory
Alameda County Healthcare Pipeline Partnership – BDIS Representative Member