Barbara Macleod is a sales and marketing professional with over 20 years of experience managing projects, events, promotions, and sales across various industries including resorts, cosmetics, airlines, grocery stores, and radio. She has a track record of exceeding sales goals and developing creative marketing strategies and campaigns. Her resume highlights leadership roles she has held and key skills in areas such as account management, public relations, strategic planning, and relationship building.

1. BARBARA NELMS MACLEOD
2842 Gladiolus Lane
Dallas, Texas 75233
214.693.1623
barbara.macleod@yahoo.com
SUMMARY
Sales and Marketing professional with strong project/event management, promotion and sales skills with extensive Dallas-
Fort Worth and Western USA market knowledge. Highly motivated, adaptable, results oriented, engaging personality.
Able to evaluate operations and strategic goals to develop and implement creative solutions while surpassing goals in a
cost-effective manner.
KEY SKILLS & UNIQUE CAPABILITIES
Sales Development & Promotion Sponsorship Evaluation & Management
Public Relations Strategic Planning
Creative Concept Development Multi-Media Planning
Building Relationships Campaign Development & Execution
Account Management Project Management
Customer Relationship Marketing
PROFESSIONAL EXPERIENCE
SILVERLEAF RESORTS Dallas, TX 2008-Present
Outside Marketing Representative/Sales
• Direct Sales to potential members at high traffic events
• $1 million plus influenced sales 2010
• Top Sales Rep Dallas/Fort Worth Market 2012 & 2013
L'OCCCITANE EN PROVENCE Dalllas, TX 2004-2007
Senior Sales Associate/Sales Manager
• Recruit a sales team and manage/develop team to reach and exceed goals.
• Provide consultation to individual client's needs prescribing a regime and fostering each client relationship by
building trust through presenting a high quality product
• Facilitate and actively participate in special events /programs designed to increase sales
• Promoted from seasonal help to full-time associate to manager in 10 months
SOUTHWEST AIRLINES Dallas, TX 2003-2004
Regional Manager/Promotions
• Media Promotions- Negotiated value added media promotions following advertising buys from outside agency.
• Promotion Team consisting of 16 working on East Region, West Region, Multi-cultural and National efforts netted
over $45 million in media exposure through value added promotions in 2003.
• Sponsorships- Managed existing sponsorship relationships and investigated potential sponsorships for key markets.
Sample properties include Southwest Airlines San Francisco Chinese New Year Festival and Parade, Seattle Seafair,
Phoenix Open and Ski Utah.
• Customer Relationship Marketing- Coordinated with Field Marketing offices to identify CRM opportunities through
involvement with events which touched consumers core values. Provided on-site experiences as well as gifting top
flyers with desirable tickets and experiences.
• Headed up team of three to cover 30 Southwest served markets in the West Region. Primary markets of focus:
Dallas, Phoenix Las Vegas and Seattle.
CENTRAL MARKET Dallas, TX 2002-2003
Selling/Events Manager
• Inaugural team member launching new specialty food store concept to Dallas market, reaching profitability 7 months
after opening, exceeding corporate goal of one year to profitability.
• Recruited and coached staff of 15 “Foodies” to impact sales through sharing food knowledge and sampling product to
highly discerning Central Market customers.
• Generated total store excitement and participation. Successfully achieved goal of branding Central Market as a
“different breed” compared to other area grocery stores and positioned CM staff as experts through “Central Market
Signature Events.” Examples include Jamie Oliver Tent Event, Texas Wine Tent Event, Hatch Green Chile Festival,
Chinese New Year Celebration, Black History Month, Holiday Showcase.
• Exceptional customer service emphasis with Foodie team delivering quality information about product and product
usage. Developed on-going educational program through internal information sharing and demonstration s within the
Foodie team.
• CRM developed through providing customers with product demonstrations, educational information tastings and

2. entertainment ideas. Developed extensive recipe database to share with customers.
B. Macleod Resume
Page 2
THE DALLAS MORNING NEWS Dallas, TX 2000-2001
Sales Promotion Event Marketing Coordinator
• Conceptualized, presented, closed and implemented multi-media marketing programs including newspaper, radio,
TV, outdoor, Internet, direct marketing and sales promotions for advertisers of The Dallas Morning News, generating
$1 Million in advertising and revenue.
• Consistently exceeded quarterly goals by more than 15%.
• Developed strategies and implemented programming, marketing and sales tactics for Dallas Morning News' owned
consumer events. Examples: “Snowfest” Winter Vacation Expo, “Your Money University” Personal Finance
Seminar, “World of Golf” Expo, “TRIPS Travel” Expo, “World of Cruises and Sun Destinations” Expo.
• Coached advertising account executives and managers to target appropriate advertisers set and manage revenue goals
for event marketing/sponsorship opportunities.
SUSQUENHANNA RADIO CORP. Dallas, TX 1987-1999
KKZN “The Zone” Radio 93.3 Promotion Director (1996-99)
• Devised and managed branding initiatives for new station format. Utilized event marketing, public relations, on-air
promotions, loyalty/CRM programs, venue sponsorship relationships, database management, community relations
and various media to achieve marketing objectives. Examples of programs created:
Zone Live Music Series Produced monthly free concert in various venues. Negotiated contracts and riders with
music labels and artists. Managed event details and client sponsorships. Performers included Paula Cole, Barenaked
Ladies, Lisa Loeb and Duncan Sheik.
Zone Cuts 1,2, &3 Produced and released benefit CDs of Zone artists performances in studio. Secured licensing
agreements and contracts.
Zone Frequent Listener Program Conceptualized and negotiated Zone Frequent Listener Program partnering with
American Airlines Advantage Miles to build time spent listening
• Supervised staff of ten and managed an annual budget of more than $900,000.
• Responsible for creative strategies including copy writing and design process.
• Aligned station with events and charities which met the audience interests.
• Created and distributed periodic email newsletter to double opt in core listener base.
• Built public relations plans which included managing press release campaigns and developing media relationships to
generate strategic partnerships
KPLX “K-PLEX” 99.5 Promotion Director (1987-96)
• Devised & managed branding initiatives for traditional country music format. Utilized event marketing, public
relations, on-air promotions, loyalty programs, venue sponsorship relationships, database management, community
relations & various media to achieve marketing objectives.
• Managed staff of ten and managed various projects and budgets, including Memorial Day Street Dance, State Fair of
Texas, KPLX premium items.
• Implemented “KPLX RadioCard” Customer Relationship Marketing tool/loyalty program and oversaw cross-
promotional partnerships with local businesses to offer listeners valued benefits and drive store traffic.
EDUCATION
University of Oklahoma BA Journalism/Advertising
PROFESSIONAL DEVELOPMENT & TRAINING
IEG “Selling More Sponsorship” and “Forget Sponsorship” Conferences
SCI “The Close” Sales Training program
“Nutshell” Leadership Training
Myers Briggs Training
Business Smarts, Covering Your Assets
ACTIVITIES
Board Member of Community Partners of Dallas supporting CPS
Associate Member and former Board Member Lakewood Service League
President Brettonwoods Neighborhood Association & Founding Member and Lead Nextdoor Brettonwoods
Founding Member Keep Oak Cliff Beautiful
Former President of “Daybreakers” Toastmasters
White Rock Marathon Finisher 2009