McCue Marketing Communications is a NextGen communications firm in which media relations and digital communications go hand in hand. Our bi-coastal team of brand storytellers develop promotional strategies and messaging for “People, Places & Palate.” Our industry expertise includes:
- destinations, viticultural and agricultural regions
- wineries and culinary brands
- hotels and resorts
- the people / personalities behind these brands
Tourism Packaging Workshop
What is a package?
A bundle containing a least two tourism products, services and/or activities for a single price that can be offered during a specific period of time.
Price of bundled products, if broken out individually, should not equal more than the package price.
Tourism Packaging Workshop
What is a package?
A bundle containing a least two tourism products, services and/or activities for a single price that can be offered during a specific period of time.
Price of bundled products, if broken out individually, should not equal more than the package price.
How to Compete & Win with Smaller BudgetsAlex Rudie
This presentation from Dave Looby, Joe Henry, and Steve Markuson provides tips on how to compete and win in the Tourism industry, even if you have a small budget.
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Andrew Reid, co-founder and C.T.O., SponsorHub
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this session, Andrew Reid of SponsorHub will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
Overview of Domaines Paul Mas, the largest family-owned winery outside of Champagne and owner of nine estates throughout the Southern France region of the Languedoc.
Wine Tourism - From Products to Experiences by Stefano Soglia Faye Cardwell
Stefano Soglia's presentation used during the #WBIS conference held in Brussels on 19th Jan 2013. What are the benefits - and risks of wine tourism and how can wineries develop their activities? For further information info@stefanosoglia.it
How to Compete & Win with Smaller BudgetsAlex Rudie
This presentation from Dave Looby, Joe Henry, and Steve Markuson provides tips on how to compete and win in the Tourism industry, even if you have a small budget.
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Andrew Reid, co-founder and C.T.O., SponsorHub
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this session, Andrew Reid of SponsorHub will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
Overview of Domaines Paul Mas, the largest family-owned winery outside of Champagne and owner of nine estates throughout the Southern France region of the Languedoc.
Wine Tourism - From Products to Experiences by Stefano Soglia Faye Cardwell
Stefano Soglia's presentation used during the #WBIS conference held in Brussels on 19th Jan 2013. What are the benefits - and risks of wine tourism and how can wineries develop their activities? For further information info@stefanosoglia.it
Wine Desk offers an exclusive range of wine tours that encompass the very best of the Cape Town and Western Cape wine regions, including Stellenbosch, Franschhoek, Paarl and Constantia.
Go to www.winedesk.co.za
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
A survey with readers and friends of the blog In Vino Viajas (http://invinoviajas.blogspot.com.br ) made especially to the International Wine Tourism Congress- Europe, 2 - 4 July, 2015 - Viana do Castelo, Portugal – Prepared and presented by Rogerio R. Ruschel, Editor - São Paulo, Brazil
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
Charleston PR & Design is a full-service marketing and PR firm established in Charleston in 2008. In 2012 we opened Asheville PR, a division in the Asheville area. We offer crisis communications, strategic marketing, public relations plans and much more.
Selfast Pro We’ve helped more than 100 high growth brands succeed through sales & marketing best practices. We choose only the best strategy and tactics to ensure you succeed .
Selfast Pro We’ve helped more than 100 high growth brands succeed through sales & marketing best practices. We choose only the best strategy and tactics to ensure you succeed.
Selfast Pro We’ve helped more than 100 high growth brands succeed through sales & marketing best practices. We choose only the best strategy and tactics to ensure you succeed
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
Sentiment Analysis is understanding how the customers or people feel about a certain business or brand.
Focus on the opinions or emotions rather than the quantitative results.
Collection and analyzing information in content or social media posts that customers share on digital media.
Widely done with the help of Graphical User Interface (GUI).
The input is provided to analyzers as text and output is obtained in the form of summary.
To offer your customers a consistently great and relevant experience across all touch points with your brand you need to map your customer journey. These 4 tips will help you understand why this is important and how you can do it successfully.
Selfast Pro is an Marketing service agency providing full scale marketing and branding services. Founded in 1989, as Selfast Inc, we have consistently garnered successful outcomes for clients through customer winning activities and aggressive marketing strategies.
We are sure we will add value to your brands.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Similar to McCue Tourism & Wine Marketing Capabilities (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
3. About McCue Marketing
Communications, LLC
• Alliance of three agencies in four major U.S. media
markets:
• Los Angeles, San Francisco, New York and Seattle
• 50+ years combined tourism & wine industry
marketing experience
• Agency Principals handle all clients, with support
from staff
• Boutique agency committed to YOU
• Destination, wine and lifestyle clients
5. • L.A.-based marketing communications firm with A-list travel,
wine and lifestyle media contacts
• Integrated marketing approach:
• Media Relations, Social Media, Web Content & Events
• Experience with domestic and international clients
• Expertise working with tourism alliances and destination
marketing organizations
• Wine tourism expertise and ability to marry travel & wine
messaging
Why us?
6. + How We Work
• Seamless 3-agency integration:
• One primary contact
• One contract
• One monthly invoice
• On-the-ground expertise & support in four markets for:
• Press trips
• Desk sides
• Events/trade shows
• Integration of messaging/programming across:
• Public relations/editorial pitching
• Media buying/ad placement
• Social media programming
• Website content
7. Our work...
• Destination Branding & Brand Planning
• Travel Trade/Travel Agents communications
• Media Relations:
• Press trips
• Consumer & trade media
• Story placement
• Media materials
• Website Content & Design
• Social Media Campaigns
• Video Production
• Advertising
8. What You’ll Get
• RESULTS!
• Needs-based, creative programming that increases
visitation
• Brand messaging integrated across all marketing
communications
• Travel agent relationships & leads
• Editorial coverage in travel, lifestyle, food, news
media
• Increased website traffic
• Social media engagement & audience growth
9. What We Learn About You
• Unique destination attributes?
• Competitors?
• How do visitors get there?
• Things to do?
• Where to stay?
• Where to eat?
• Who do you attract?
• How much do they spend?
• Leisure or business travel focus?
• Who are your partners?
• How are you funded?
• When do you need business
most?
10. Deliverables
• Comprehensive marketing and public relations plan, including audience
identification, messaging, strategies & tactics (promotional programs, events and
media activities), budget and timeline
Messaging, target media outlets, press trips, story pitching, media clipping
Assets creation – video, photo galleries, graphics, e-newsletters, articles
Targeted and focused advertising for the leisure and meetings market in support
of seasonal and customized campaigns, budget and timeline
12. Destination Branding
• Unify branding/messaging throughout your region
• Brand evaluation - logo, tagline, USP
• Assets evaluation - photos, website, videos
• Message/identity development, as needed
13. Travel Trade/Travel Agents
• Travel Shows & industry
events
• Destination profiles in travel
industry news outlets
• Webinars for travel agents
• Information packets for travel
agents
• Assistance creating packages
that agents can sell
• Orientation tours for travel
agents
14. Media Relations
• Story development & pitching
• Press material creation
• Media list building/maintenance
• Reactive media relations
• Press trips/media events
• Media partnerships
15. Social Media
• Greater engagement within social
channels
• Provide cohesive offers,
coordination and messaging
across channels
• Increase viral spread of promotions
• Grow Pinterest page, create and
implement contests
• Feature local businesses
• Implement progressive contests
• Increase database
through programs
16. More…
• We also offer the following marketing
services:
• Video production
• Website design
• Advertising (print & digital)
Lots to cover, so please take notes and let us know your questions at the end
Elaborate briefly on our backgrounds – 40 years of combined wine industry experience; more than a decade of public relations and marketing experience.
Why? Because we love it. Our touchstones are “People, Places & Palate” We have a staff of five and all are equally passionate about wine, food, and travel.
Clients we’ve worked with include Ventura County Winery Association, Temecula Valley Winegrowers Association, the Austrian Wine Marketing Board, and most recently, the Happy Canyon Vintners association. We specialize in developing regional identities and improving awareness and recognition for underappreciated regions.
Pt 3 – SYV Knowledge - Discuss Danish/Solvang connection, local wine industry knowledge (Stars of Santa Barbara, Grassini, Fred Brander, Fess Parker),
Pt 4 – DMOs - Talk about the OCeanfront – collection of 4 cities, 4 visitors bureaus and 8 resort hotels. Challenge was to unite them all under one “brand” and one voice. Programming includes website design, content management, social media, media pitching, press trips
Pt 5 – Wine tourism – Boutique, D2C wineries rely on visitation to sell wine; discuss understanding winery & hotel/CVB needs and CHALLENGES in terms of bandwidth, creating programs that work for everyone, etc. Mention EPICUREAN WINTER
