Results oriented marketing professional with over 25 years of experience in marketing and business development including brand strategy and execution; account service and production; digital marketing and website management; promotions and events planning; print, radio, TV and outdoor advertising; sponsorship and sales.

1. LORI E’LEE WICK
4007 Santa Clara Drive, Greenwood, IN 46142 | (C) 317-319-0747 | wick32385@msn.com
PROFESSIONAL SUMMARY
Results-oriented marketing professional with over 25 years of experience in marketing and business development,
including brand strategy and execution; account service and production; digital marketing and website management;
promotions and events planning; print, radio, TV and outdoor advertising; sponsorship and sales.
SKILLS
• Microsoft Office – Word, Excel, PowerPoint • Strategic Thinker
• Adobe Suite – InDesign, Photoshop, Illustrator • Excellent Written and Oral Communication
• E-Mail Marketing – Constant Contact, Campaign Monitor • Budgeting and Forecasting
• Website Management – SquareSpace, Craft, Wordpress • Team Player and Collaborator
• Social Media – Facebook, Twitter, Instagram • Excellent Organization
• Event Planning
CAREER HISTORY
• Kite Realty Group : October 2006 – Current | Director of Marketing
• Premier Properties : May 2006 – September 2006 | Director of Marketing
• Simon Property Group : August 1984 – May 2006 | Director of Marketing, Simon Management Group Business
Network; Director of Account Service, Corporate Marketing; Manager of Account Service, Corporate Marketing;
Account Coordinator, Property Management
EDUCATION
• ITT Technical School : Graduated 1983 | Two-year Business Program – Indianapolis, Indiana
• Center Grove High School : Graduated 1981 | 4 Years – Greenwood, Indiana
CAPABILITY HIGHLIGHTS
Brand Development | Execution and Management
• Worked with executive management to identify value propositions, core values and key messages for developing brand campaigns.
• Worked with executive team and department heads to drive internal promotion of company programs, initiatives, guiding principles
and mission statement.
• Selected and managed design firms for the development of brand campaign components for corporate and property use, including,
but not limited to, advertising, radio, TV, outdoor, collateral, web and digital.
• Developed and implemented campaigns for email, online advertising, social media and direct mail.
• Directed and coordinated the effective rollout of brand guidelines, support materials and activations for corporate and field personnel.
• Preserved brand integrity by monitoring the consistency and quality of marketing content and support materials.
• Developed and executed“Kite: We’re In The Neighborhood”campaign for 15 properties to support corporate brand, including
strategic marketing plan and customized tactics to support goals and objectives.
Website | Social Media
• Directed, managed and executed corporate website design and content, including vendor selection, wireframe management,
copywriting and photography coordination.
• Directed and managed the development and execution of property website design and content for consumer sites.
• Developed process for content management and day-to-day updates and postings for all sites.
• Created and maintained all social media components for property marketing initiatives, including Facebook, Twitter and Instagram.
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2. LORI E’LEE WICK
4007 Santa Clara Drive, Greenwood, IN 46142 | (C) 317-319-0747 | wick32385@msn.com
CAPABILITY HIGHLIGHTS (continued)
Events | Promotional Planning
• Planning and coordination of all aspects of Kite Realty Group’s booths at 7 conferences, including 6,600 SF booth for national industry
conference - includes all hospitality in booth, collateral, video/graphic production, booth design, ID and budget management.
• Planned and executed various events, including, but not limited to, Broker Open Houses, Holiday Parties, Employee events,
Ground Breaking Ceremonies and Investor Analyst Meetings.
• Developed and coordinated field marketing promotions and community outreach initiatives – Family Fun Days, Concert Series,
Car Cruises, Green Markets, Craft Fairs, Holiday Happenings and others. Defined and tracked event effectiveness and adjusted strate-
gies and tactics accordingly.
• Planned and executed Grand Opening events for Kite Realty Group’s premier properties: Delray Marketplace in Delray Beach, Florida;
Eddy Street Commons at Notre Dame in South Bend, Indiana; and Glendale Town Center (formerly Glendale Mall) in Indianapolis.
Secured over $100,000 in cash sponsors for these events.
• Developed strategic Marketing Plans for the grand opening of 12 super regional and mixed use properties across the country,
including, but not limited to, Mall of America, Minnesota; Circle Centre, Indianapolis; Forum Shops at Caesars, Las Vegas;
Mall of Georgia, Atlanta.
• Negotiated added-value and sponsorship opportunities with local media and businesses in excess of $500,000 per opening for
Simon properties.
• Directed and managed the development of custom creative campaigns, including, but not limited to, radio, television, print
advertising, magazine, direct mail, on-mall POS, website and outdoor applications.
National Partnerships | Account Service
• Worked with local, regional and national businesses to secure sponsorship dollars (cash and in-kind) to offset marketing expenses:
Local media outlets, hospitals, car dealerships, hotels and others, while executing their brand exposure, as per agreements (over
$200,000 in 2015).
• Managed day-to-day account service for the effective execution of national brand partnerships, including, but not limited to,
Pepsi, Visa, Ford, Time Inc., American Express and BMW.
Production Management | Advertising
• Directed and coordinated the production and execution of Kite Realty Group 2006 – 2015 Annual Reports. Included the coordina-
tion of 10K and Proxy – realized over 30% savings in design, printing and production costs from reports directed by predecessor.
• Directed and managed the production of various consumer and business-to-business publications for Simon Corporate and malls,
including, but not limited to, Simon Magazine, Simon Annual Reports, S Magazines, Savingtimes and various brochures.
• Directed and managed the development of custom creative campaigns, including, but not limited to, radio, television, print
advertising, magazine, direct mail, POS, website and outdoor applications for both corporate and properties.
• Directed and managed shot lists, photoshoots and scripting for the production of television and radio ads, as well as sales and
infomercial videos.
• Managed Grand Opening budgets, averaging $750,000, including TV and radio production and placement and annual marketing
budgets ranging from $1 million to over $10 million.
Sales
• Coordinated and executed contracts for short-term leasing for properties including PanAm Plaza during Super Bowl 2011,
resulting in over $200,000 in ancillary income.
• Coordinated and executed contracts for third party temporary tenant leasing services, resulting in over $100,000 in ancillary
income in year one.
• Generated new business leads for B2B division of Simon over 2 year period, resulting in $2.7 million in opportunities.
• Introduced new online business-to-business purchasing platform to retailers and other small businesses around Simon malls,
resulting in over $2 million in sales in 2005.
Supervisory | Management
• Communicated marketing teams’plans and accomplishments to verify alignment with senior management objectives.
• Directed the hiring, training and performance evaluations for marketing staff and supervised daily activities.
• Managed Account Service staff of 4 at Simon and Market Research and Marketing staff of 6 at Kite Realty Group.
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