Patricia Ann Canaday has over 20 years of experience in retail management, customer service, training, merchandising, staff recruitment, and supervision. She has a proven track record of increasing sales and profits through effective sales, inventory management, and creating a welcoming customer experience. Her last role was Manager at Crabtree & Evelyn in Williamsburg, VA from 2005 to 2016, where she consistently met and exceeded sales goals, maintained high customer conversion and transaction rates, and recruited and trained staff.

1. PATRICIAANN CANADAY
Williamsburg, VA 23188 757-585-9587 pacanaday@yahoo.com
Performance Profile/Performance Summary
Successful professional with over 20 years of experience in Management, Customer Service, Training,
Coaching, Merchandising, Staff Recruitment, and Supervision. Proven ability to increase sales and
improve profitability through effective sales consultation, merchandising, and inventory management.
Demonstrated a high level of motivation and enthusiasm in all aspects of work with staff.
Professional Experience
Crabtree & Evelyn, Williamsburg, VA 2005-2016
Manager (General Operations)
 Directed the daily operation of the store to ensure that assigned store productivity and
individual sales goals were met or exceeded.
 Manager goal is to produce 26% of the goal but over a 10 year period, 2015 store goal was
$286,500 I personally achieved $133,244 of the store's target.
 Maintained 40% conversion and 4.0 units per transaction for all sales, consistently from the
years 2005-2016. In 10 years, never dropped below company standards.
 Company standard for Platinum Reward is 20% for each store company-wide, maintained 35%
to 45% for the three years the card was in. Store consistently ranked number one or number two
for the district and in the top 15 for the company out of 130 stores in US and Global.
 Recruited and trained staff in selling through increased product knowledge.
 Steadily increased revenues through a strong focus on customer service, excellent
merchandising, and teamwork.
 Responsible for operating standards and controllable expenses such as payroll and supply
budgets.
 Managed a staff of 12 in the areas of sales and customer service, cash management, budgeting,
sales forecasting, employee relations, merchandising, promotions and problem solving.
 Coordinated cross selling with other merchants within the mall for various promotions.
 Received Certificate of Achievement for Outstanding Sales Performance and being recognized
in the Millennium Club Premiere Level for the company.
 Received several 100% Secret Shop view reports from Prime outlets.
 Recipient of many satisfied customer letters that have been forwarded on to corporate.
Motherhood Maternity, Richmond, VA 2003-2005
Manager (General Operations)
 Managed a staff of 10 in the areas of sales, customer service, cash management, inventory and
promotions.
 Increased profits in first 90 days of my employment by 25 percent of goal and won Managers
contest for a Caribbean Cruise to the Bahamas. The goal for December was $28,000 store,
however actual was $47,000 for the month of December.
 Expanded customer base by offering a wide range of attractive product displays and creating a

2. welcoming atmosphere that increased the comfort level of patrons.
 Improved operations through effectively supervising and coaching staff with daily challenge
assignments to test performance skills.
 Controlled monthly payroll and store expenses to fall within budget for each month.
 Manager of two Retail Motherhood stores in Richmond, VA and Glen Allen, VA
Education
Bachelor of Science, Mass Communication
Norfolk State University