Col. V.V. Siva Rao is a senior professional with over 35 years of experience in marketing, training and development, project management, and general administration. He has held senior positions such as Director, Senior Vice President, and currently serves as a senior advisor. Siva Rao has expertise in conceiving and implementing ideas that drive revenue and market presence. He is targeting higher level management roles in industries like construction materials, industrial engineering, and manufacturing.

1. COL V V SIVA RAO , ENGINEERS, (RETD)
E-Mail: vvsrao1948@yahoo.com
Mobile: +91 9440896863 / 4027899507
SENIOR PROFESSIONAL
Having several well demonstrated and commendable achievements, with rich and varied experience in conceiving
&implementing ideas that have fuelled market presence and driven revenue. targeting Higher Level Management
Assignments like , above the level of Senior VP positions, Top level management roles in marketing, administration of
software companies and designing , establishing and directing of training institutions , especially in the construction
technicians skills
Industry Preference: Building & Construction Materials,Industrial Engineering Equipments, Training Institutions &
Project Management of Solar Energy projects , Civil Constructions , and any Manufacturing industry looking forward for
improvements in the maketing and selling of their products .
P R O F I L E S U M M A R Y
Competent professional with a summary of more than 35 years ,of accumulated , years of experience in:
~Marketing ~Training & Development ~General Administration
~Project Management ~Brand Management ~Promotional Activities
• Senior retired engineer officer with over 35 years of experience from the Army having an illustrious career and
expertise in training workers, supervisors and managing construction engineering trades ,
• Gained considerable experience in marketing, any type of products especially software, training, project
management, general administration , and manging software companies of middle level and above
• Designed sales presentations, very senior and high level professionals like Engrs , Architects , Builders, Contarctors
and product demos; trained high-performing sales teams , and achieved excellent results
• Directed the planning and production of advertising, direct mail, telemarketing and sales collateral including data
sheets, web content, case studies, white papers, FAQ, sales and PowerPoint presentations
• Expertise of working in the construction & civil engineering company and managing organizations
• Developed the creative vision and marketing platform that transformed a nascent brand into a leading one;
achieved this through a targeted strategy involving presentations, thought leadership and event marketing
• Planned, formulated and implemented marketing strategies and promotions to increase market penetration and to
drive revenue and profitability by maximizing sales
• Skilled in evangelizing brands and elevating them into leading, lucrative brands by establishing brand architecture,
building marketing platforms and creating supportive marketing teams
• Created, launched and evangelized the marketing platform that helped launch a national brand revamp; supported
comprehensive sales strategies resulting in multi-million dollar deals
• Awarded Chief of Army Staff Member Commendation Card for Anti – Militancy operations in Punjab in 1992
• Target driven and result oriented professional with abilities to take companies to higher levels along with high level
motivational capabilities , who works relentlessly for the furtherance of the goals.
• Excellent interpersonal, communication and organisational skills in team management and planning
• Has excellent acumen in providing sound workable and profitable solutions , to any problems pertaing to marketing
, manufacturing , or providing of services etc .
• Highly energetic , and can travel , interact with high level clients , and do successful negotiations in Marketing and
overall business.
• Always remains well focused on the Visions and Missions of the Chairman and the Board oF Directors, and ensures ,
their smooth implementation .
N O T A B L E A C H I E V E M E N T S A C R O S S C A R E E R
• Provisioned aid to civil authorities in terms of internal security, flood relief and assistance medical relief camps in
West Bengal in various occasions from 1970 to 1981
• Organized , a large number of Civic Action programmes in Punjab and in Kupwara District of Jammu & Kashmir
leading to development of village infrastructure during 1992 to 1995.
• Conducted Environmental Programs like tree plantation, waste land management in Assam (Jorhat Area ) between
1995 to 1997
• ImplementedSeveral Social Welfare Schemes in Army Units aimed at imparting literacy, education and domestic
occupational related training for housewives as part of routine administration in entire service period
• Worked on Civil Military liaison in Meghalaya involving close interactions with Senior Government Officials and
NGOs in implementing security as well as general welfare schemes between 1995 and 1997
• Collaborated with Consultants, Government Undertakings and Contractors while working in projects with Navy in
Visakhapatnam during 1989 – 91

2. • Held various senior level positions of progressive responsibilities during the career like Commanding Officer,
Additional Chief Engineer, Director, Sr. Director, SrVP and currently as Sr. Advisor.
• As an Army engr , like an EE, SE , Addl CE , equivalent in Mil Engg Sevice planned , and executed several prestigious
projects for the Army formations , in the entire country.
O R G A N I S A T I O N A L E X P E R I E N C E
Sep’07 –Nov’09 and since Apr’15 to Date( 3 yrs +)
IPP Global Technologies, Hyderabad : Director / CEO
Key Result Areas:
• Involved in end to end management of medium sized software company (an ODC of an Australian Company) in
Secunderabad dealing in software development, on MS platform and web designs
• Managed day to day administrative aspects to ensure smooth functioning of operations
• Defined/ implemented business strategies aimed at accomplishing sales and revenue targets
• Optimized resource utilization and streamlined processes to enhance operational efficiency as well as
organizational bottom lines
• Groomed & mentored team members in enhancing client satisfaction and business generation by providing
superior service quality
Nov’09–Mar’15 ( 5 yrs +)
NCL Industries Ltd, Hyderabad : Head Marketing / Sr VP of Bison Board
Highlights:
• Attained sales by 50% and revenue from INR 46 Crores in 2009 -10 to INR 91 Crores in 2014 – 2015
• Liaised with Central and State Govt depts , professional bodies like IIA and IEI in personally conducting over 100
professional meets, CPWD/ PWD (13 Nos.), CEs MES( Mil engg Service0 (26 Nos.) including architects and engineer
meets
• Accomplished annual revenue growth of about 20% average with 10% increase in sales, with marketing operations
in India and overseas (Iran, UAE, Nepal, Bahrain, etc.)
• Led a marketing team of 65 members in catering to domestic and international activities
• Organized promotional campaigns to generate awareness on organizational products and services to the target
market segment
• Developed rapport with key decision makers across existing client and prospect organizations for effectively closing
identified business deals
• Interacted with clients to collate/ evaluate requirements to provide customized business solutions and enhance
client satisfaction
• Evaluated team performance and rendered productivity enhancement feedback. Organized training sessions for
team members based on identified training needs
• Analyzed business reports and presented the same for senior management/ board reviews to enable effective
decision making
• Evolved , drafted and firmed –up severac corporate policie in the marketing of their product
Feb’03-Sep’07( 4 yrs +)
National Academy Of Construction , Hyderabad as Sr. Director
Highlights:
• Distinguished for expanding network of the construction trades training institute to 30 training centers in erstwhile
AP, in a matter of 3 years , with 2000 trainees undergoing skill training in various constrution trades , like masonry ,
Plumbing , Form work, Electrical Decorators and Painnters and Earth moving plants and construction equipment
• Spearheaded operations of a major training institute for construction engineering trades under civil, mechanical
and electrical disciplines in National Academy of Construction (NAC), Hyderabad under R&B Department of AP
Government
• Helped in building NAC, which is incidentally only one of its kind in India, established in early 2000
O T H E R E N G A G E M E N T S
Since Jan’10on wards ( Concurrently)
International Infrastructure Consultants Ltd., Chennai as Sr. Advisor

3. Highlights:
• Render consultancy to the senior management in setting up/ managing training centers related to construction
trades (M/s Vijay Nirman Company, Visakhapatnam and M/S URC, Erode in Tamil Nadu
• Prepare layout and design of infrastructure for the establishment of traing centre on turn –key basis
• Design course curriculum & syllabus for various levels of skill training in construction trades
P R E V I O U S A S S I G N M E N T S
Apr’02-Jan’03 Research Centre Imarat a DRDO Establishment as Consultant (Works)
Jun’68- Mar’02 Army (Corps of Engineers) as Colonel with overall service of 33 yrs +.
A C A D E M I C D E T A I L S
1987 Master of Business Administration (OR) from Pune University,-- with A Grade
1983 Master of Science (Defense Studies), Madras University ------------with A Grade
1975 Bachelor’s Degree in Mechanical Engineering, CME Pune ----------with First Class with Honours
1964 Higher Secondary from , Delhi, ---------------------------------------------with 1st
Div
P R O F E S S I O N A L E N H A N C E M E N T S
• Management of all types of vehicles (Diploma in Automobile Engineering)
• Middle Management Course
• Armament Technology Orientation Course
• Sr. Management Level Training
• Works Procedure Course (Project Management of various civil, mechanical, electrical and specialized works)
• Executive, Management Level
• Continuous EDN Programme
P R O F E S S I O N A L M E M B E R S H I P
• Fellow of Institution of Engineers (FIE)
• Fellow of Institution of Valuers (FIV)
• Institute For Defence Studies and Analysis ( IDSA)
• Possess an avid interest in playing Golf and Bridge
Date of Birth: 9th
March, 1948
Address: V-4, AWHO Colony, Sector-C, Gautam Enclave, Sikh Road, Secunderabad - 500009, TG
Languages Known: English, Hindi and Telugu