Shafiq-ur-Rehman has over 20 years of experience in sales, marketing, finance, and management roles in the FMCG industry. He is currently the Area Sales Manager for Burque Corporation's North Nazimabad branch, where he is responsible for managing sales and distribution of Nestle products. Previously he has held roles as Supply Chain Manager, Branch Manager, Finance Manager, Audit Manager, and other positions with increasing responsibility at Burque Corporation.

1. SHAFIQ-UR-REHMAN
House No. 136/4, Malir Colony Karachi.
Contact: 03002650186 Email: shafiq.rehman@burque.com.pk
Summary
A Senior Management professional with a rich Sales, Marketing and Customer Services experience in
progressive roles of responsibilities in diverse FMCG, Have driven business in multiple categories (Food &
Beverages) across multiple channels.
Over the years, proven success in managing programs, new launches/Brand Launches, consumer-focused
promotions, and market / volume share enhancements. Expert team leader and communicator, and able
to develop, coach the top-performing teams and forge solid relationships with clients and staff.
Profile
October 2014-PRESENT BURQUE CORPORATION (PVT.)LTD
Area Sales Manager
North Nazimabad Branch
Looking after Nestle’ Powder Business in Karachi East and Deployed at the Largest Powder Branch of
Karachi East. Implemented initiatives to enhance market share and optimize revenue; identified key gaps
and established plans to develop markets and improve coverage. Initiated staff development and coaching
initiatives to boost team performance; facilitated participation on training courses focused on marketing
strategies.
Sales Target achievement in defined area set by Management. Availability and Visibility of all Sku's of
Nestle Portfolio and Maximum Penetration in Defined Area Market. Responsible for all financial activities
involve in sales & Distribution.
 Re-routing of whole area to find actual Potential.
 Responsible for 4200+ Out lets of all Channel/Categories in defined area for the distribution
 Infra-Structure Utilization within the Given Budgets for Lowering the Cost
 Controlling and implementation of given trade offer(TTS) budget and consumer offers
 Ensuring and monitoring proper and timely placement of orders, keeping in view the targets,
invoicing targets, achievements and maintaining the stock norms according to the Company
SOP’s.

2. April-2014-September-2014 BURQUE CORPORATION (PVT.)LTD
Supply Chain Manager – East Region
 Effective selection and management of suppliers support lean manufacturing processes.
 Efficient transportation & distribution practices bolster marketing campaigns.
 Timely customer communication and technology-enabled visibility allows companies to monitor
product flows and collaboratively respond to potential delivery problems.
 Overall Operation Matters of the Region.
Moreover, engaged in every facet of the business process – planning, purchasing, production,
transportation, storage & distribution, customer service, and more! In short, “glue” that connects the
different parts of the organization. Helps organizations control expenses, boost sales, and maximize
profits.
BURQUE CORPORATION (PVT.)LTD
January 2013- March-2013 Branch Manager – Gulshan-FBA Branch
January 2011- December-2012 Branch Manager – North Nazimabad Branch
August 2009 - December-2010 Branch Manager – Malir Branch
Managed a wide spread sales/distributions network in above Territories. Was Responsible for driving
profitable business growth, category & market development activities in the assigned markets, Key
functional responsibilities include Key Accounts, Distributors, Micro Distributors and all the retails
channels, managed distributor stocks & orders, designing concept sells, trade coverage planning,
establishing sales targets, distributor contracts & relationship, sales principles & processes, forecasting,
demand planning, market visits, permanent merchandizing, negotiation of space & location, conduct
trainings, And worked under the pressure of Law & order situations.
 Ensure proper utilization of POS material through sales officers.
 Develops a business plan and sales strategy for the market that ensures attainment of company
sales goals and profitability.
 Conducts one-on-one review with all distributors to build more effective communications, to
understand training and development needs, and to provide insight for the improvement of
sales officers and activity performance.
 Effective management of distributor infrastructure as per requirements.
 Customer satisfaction through verification of claims & distributor issues.
 Responsible to manage, build & drive high performance sales team.
 Business development.
 Responsible to achieve all KPI (Volume, Coverage, Sku wise Numeric, Productivity)
 Ensure the development of strategies in a particular manner to sales team.
 Ensure proper execution for all new product initiatives.
 Growth of market share at all product level.
 Build sustainable / cost effective service model for business growth.
 Operational efficiency.

3. January 2009- July-2009 BURQUE CORPORATION (PVT.)LTD
Finance Department - Manager Accounts
 Financial Accounting Management.
 Policy and Procedure Developments.
 Train to below Accounts Staff Management.
 Team Building by developing Employee Evaluation procedure.
 Income Tax Returns.
January 2007- December-2008 BURQUE CORPORATION (PVT.)LTD
Audit Inspection & Verification Department – Audit Manager
 Internal Audit of different department.
 Critical Analysis of various Sales report and Risk Management.
 Audit of storage place (Warehouses).
 Strengthen the system for minimize risk factors.
January 2004- December-2006 BURQUE CORPORATION (PVT.)LTD
Group Manager (Account/Payroll/Treasury/ Sales Tax/Claims)
 Monitored GL reconciliation and maintain Ledger.
 Monitored financial transactions for compliance with internal policies and procedures.
 Monitored the monthly Pay-roll of ALL employees and resolved their personnel queries.
 Cash Disbursement, maintain company accounts of various Banks Branches.
 Monitored Company Accounts ledgers.
 Monitored Sales Tax Monthly Returns filling and reconciliations.
 Monitored Monthly Claims and reimbursement from Principals.
January 2003- December-2003 BURQUE CORPORATION (PVT.)LTD
Claim Executive – Claims Department
 Monitored Claims preparation.
 Maintain Claim registers.
 Monthly reimbursement from Principals and follow-up with them.
 Monthly Reconciliations and reporting to the Management.
January 2000- December-2002 BURQUE CORPORATION (PVT.)LTD
Sales Tax Officer - Sales Tax Department
 Developed & Operate software for internal use. System is used to computerized operation,
Manifest and Accounting Department.
 Monthly Sales Tax Returns filling.
 External / Internal Audit completions.
March 1997- January-2000 M/s. KIDZONE PUBLICATION
Programmer & Designer
 Graphic designing and commercial work.
 Develop database software.

4. Education and Qualifications
B.Com Karachi University
Diploma in Computer Science Aligarh Institute of Technology
Intermediate (Pre-Eng.) Degree Collage Gulshan-e-Iqbal
Matriculation Sind Board of Secondary Education
Distinguishing capabilities
 Strong presentation and excellent communication skill
 Possess good skills and can work effectively and part of team
 Flair of quick developing amiable relationship with all sorts of people
 Enthusiastic, dynamic, creative and task oriented
 Good learning and understanding skills
 Disciplined, motivated and committed to team work
Professional Development
 Distribution Management & Operations , Sales Management , Trade marketing, Brand
Marketing, Customer Services, Communication Activities, Direct 1 to 1 Marketing, Market
Segmentation & Creating Route Plans
Languages
English, Urdu
Personal Details
Father’s Name Sh-Atta-ur-Rehman
Marital Status Married
Nationality Pakistani
Date of Birth 26th August 1974
Religion Islam
CNIC 42201-4839480-5
Membership SCAP
Health Excellent
References are available on request