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New CV (16jan17)
- 1. A L GE N E H O N G B L K 7 1 2 W O O D L A N D S D R 7 0 # 0 7 - 9 1 S I N G A P O R E 7 3 0 7 1 2 M O B I L E : 9 6 2 3 2 9 9 3 • H O M E : 6 5 7 5 3 8 3 0 E - M A I L : A L G E N E H O N G @ G M A I L . C O M D . O . B : 1 5 T H D E C E M B E R 1 9 8 3 PROFILE I am a confident, driven and experienced professional with practical knowledge in developing and enhancing the corporate and public relations activities of an organisation. Resourceful and proactive, I combine effective communications and problem solving skills to always deliver a satisfactory outcome. Equally adept at working alone and as part of a larger team, I am currently looking for an opportunity to further my career in a similar role. PROFESSIONAL EXPERIENCE PropNex Realty Pte Ltd – Senior Executive, Corporate Communications (January 2011 – Present) Media Relations • Maintain list of media contacts • Create and develop media releases to media contacts • Direct all media-relations activities related to new service introductions and enhancements; initiate media contacts; respond to press enquiries; and coordinate media interviews • Develop documents for a variety of internal and external Communications such as corporate brochures, fact sheets, newsletters as well as drafting speeches • Develop content for social media channels such as Facebook and Twitter • Collaborate with IT Department and/or in-house Designer to update information on website and mobile applications such as ‘PropNex Property Net’, ‘PropNex Co-broker App’, and ‘Virtual Office’. Research and Analysis • Conduct in-depth analysis from sources such as SRX, HDB and URA price indexes and REALIS • Analyse data to forecast possible trends in the property market • Review data daily to ensure quality and integrity • Prepare findings for publication to ensure timely delivery of information Branding • Coordinate with creative agency on monthly/quarterly top 30 advertisements • Coordinate with Marketing Communications Executive for quarterly advertisements and branding campaigns • Assist in the organizing of events such as annual/quarterly conventions, media events/lunches, internal meetings/trainings and Corporate Social Responsibility events • Assist in managing Customer Relationship Program – ‘PropNex Rewards Program’ to enhance client-business rapport Reason for leaving – Wanting a new work environment to further my career development Cristofori Music Pte Ltd - Marketing Executive (July 2008 – December 2010) Business Development • Prospected and marketed education services to consumers • Conduct competitive analyses on competitors to formulate strategies
- 2. Branding • Coordinate monthlyadvertisements for the enhancement of brand identity • Accountable for the utilization and management of the budget and resources available • Prepare status reports and marketing programs for presentation to management Marketing • Conduct location analysis to identify areas of high profit potential • Spearhead brainstorming sessions for marketing strategy development Reason for leaving – Received a better offer from PropNex in terms of both career advancement and salary EDUCATION • Royal Melbourne Institute of Technology (RMIT) (2005 – 2008) Bachelor of Business Management (Marketing) • Outram Institute, Singapore (2000 – 2002) GCE ‘A’ Levels (Arts) CO-CURRICULAR ACTIVITIES / ACHIEVEMENTS • RMIT Floorball Club – Member and Coach (2005 - 2006) Student’s Council - Freshmen Orientation Organizing Committee (2006 - 2007) Responsible for planning freshmen orientation activities. • College Floorball Club - Member (2000 - 2002), President (2001 - 2002) Responsible for coordinating training schedules. SKILLS / KNOWLEDGE • Experience of 2 years in Marketing, and 6 years in the Corporate Communications • Effectively bilingual in English and Mandarin (spoken and written). • Proficient in Microsoft Office Suite of Applications, with good communication and organisational skills EXPECTED SALARY Between $4,400 - $4,600 (negotiable)
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