1. OKEKE, CHUKWUNONSO ANTHONY
24 Emeka Moses Anyiwo Street, Site & Services, World Bank, Owerri, Imo State .
PHONE 08034936014, 08093842808, 08092487071 •
Email:ca.okeke@yahoo.com , ANTHONY.OKEKE@ALUMNI.LBS.EDU.NG
DATE OF BIRTH: 14TH
FEBRUARY, 1978 PERSONAL DATA: MALE, CHRISTIAN, AND
NIGERIAN.
CAREER OBJECTIVE
A graduate of Microbiology with an MBA and experiences in sales and supply chain
management. I look forward to an exciting and challenging career in an organization that
provides me the opportunity to use my knowledge and talents to contribute to the
organizational goals.
EDUCATION
Jan. 2013 – Dec. 2016 WALDEN UNIVERSITY, USA. (Online Study)
Doctor of Business Administration (DBA in Global Supply Chain Mgt) In View. USA
Sept. 2008 – July 2010 LAGOS BUSINESS SCHOOL, PAN-ATLANTIC UNIVERSITY Lagos
Master of Business Administration (MBA General Management)
Feb. 1998 – Sept. 2002 UNIVERSITY OF IBADAN
Ibadan B.Sc. Microbiology
EXPERIENCES
August. 2013 – Date GRAND OAK LTD Aba
Regional Business Manager East/Mid West (RBM E/MW)
• Executed the regions annual Budgeting, planning & implementation, profits and loss account management
and grew 2013 FY sales by 20% over budget (N2.4Nb vs. N2Nb), grew 2014 by 8% above 2013 in value.
• Reduced the regions F14 operational budget expenses by 10% against F13.
• Developed new Sales Partners and top customers in the region, which lead to a 20% growth in top 10
regional customer’s performance in F’13 over F’12 and 30% in F14 over F13.
• Initiated distributor’s bus scheme which has grown to 20 in one year and contributed 40% to sales of those
in the scheme in 2014.
• Drove the modern trade channels development in the region, developed new small markets in the local
government areas( Spoke), outside the traditional big markets (Hub); Aba, Onitsha, and PHC which
increased the regions business by 20%. Took appropriate measures in defending company’s market share in
the region which grew from 29% in Q3 2013 to 50% in Q1 2015.
• Coordinates the region’s activities/ and interfaced with marketing & logistics department, which helped
create region specific BTL activities- retail connect projects in the region; this improved the regions
commercial benefit and better delivery planning respectively. Increased stock direct delivery from 0% to
15% .
• Instituted a bottom up budgetary approach which brought about better regional sales forecasting process,
market development & implementation of overall credit utilization and fiscal management for the region.
• Coached and supervised 4 Area Sales Managers, 9 warehouses and mentored the 19 Sales Reps in the region;
identified and drove training needs of the region’s personnel (over 90), and responsible for the region
overall people and other resources administration.
2. Jan 2011 – July 2013 Olam Nigeria Ltd (Packaged Food Business-PFB) Port-Harcourt
Regional Sales manager(South East/South South)Noodles Business
• Determined annual gross-profit plans for the region by forecasting and developing annual sales quotas;
projected expected sales volume for existing and new area/customer; analyzed trends and results;
established pricing strategies; recommended selling prices; monitored costs, competition, supply, and
demand. This increased sales value by 1,273% and volume by 875% within my two and half year period.
• Designed and implemented a new logistics system which reduced lead time from 3 weeks to 3 days, thereby
eliminating pilferage and reduced operating cost by 30%
• Initiated distributors van scheme for redistribution which grew to 22 vans, successfully planned and
implemented an effective route plan/re-distribution channels in 10 states which resulted in a 120% increase
in sales volume within the first 1 year of operation.
• Planned and drove marketing and sales objectives by contributing marketing and sales information and
recommendations to strategic plans and reviews; preparing and completing action plans; driving productivity
and customer-service standards; resolving issues; identifying trends; determining system improvements and
implementing changes.
• Drove with support from the marketing and sales, human resources objectives by recruiting, selecting,
orientating, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating
job expectations, planning, monitoring, appraising, and reviewing job contributions; planning and reviewing
compensation actions; ensuring policies and procedures are kept .
• Designed and directed marketing plans, advertising, merchandising, and trade promotion programs;
developed and implemented retail and wholesale sales action plans, thereby increasing sales volume by over
300% and market share from 1.8% to 6% within the first 1 yr.
• Identified marketing opportunities by identifying consumer requirements; defined markets, competitor's
share, and competitor's strengths and weaknesses; forecasting projected business; established targeted
market share and carried out extensive research into sales and distribution channels with detailed mapping across the
region. This has resulted in a comprehensive database of trade channels encompassing distributors, wholesalers and
retail networks and a distributor channel “add-on rate” of 30% per quarter.
• Improved product marketability and profitability by researching, identifying, and capitalizing on market
opportunities; advising on better product packaging; coordinated new sku introduction which contributed
60% on yoy sales growth.
Sept. 2010 –Dec 2010 Olam Nigeria Ltd Lagos/PH/ Kwara/Ondo/Kano/Kaduna
Management Trainee (Supply Chain, Import/Export business)
• Worked with procurement teams for the season that procured Sesame, Cotton, Cashew and Cocoa seeds.
The Sesame and Cashew teams, Procured the highest volume of seeds ever for the company that season.
• Helped in developing farmer’s extension program for better yield of crop and management of their
resources. This improved procurement by 40% the following season.
• Worked with Shipping and logistics teams and developed and implemented a frame work on time and space
management which reduce operational cost by 20%.
• Worked with sales teams in the company’s packaged food business arm, Created and implemented a frame
work for institutional sales which caused a 15% rise in sales volume in 2011 FY.
July-August 2010 Xav Consult Ltd Lagos
Procurement Analyst
• Participated in the prequalification and evaluation of vendors/contractors for contract bids.
• Evaluated vendors/contractors bid price by conducting a market pricing survey to ascertain bid price
correlation to market price.
3. July - September 2009 Olam Nigeria Ltd ( MBA Intern) Lagos
Market Analyst
• Conducted marketing research spanning 11 cities, developed a strategy for the repositioning of two rice
brands and achieved a successful market penetration of over 60% of a new rice brand.
• Created channels for communication and feedback between the sales force and top management.
• Improved product development and marketing processes for rice business.
Aug. 2004 –Aug. 2008 Dadio Global Ltd. (Trading)
Lagos
General Manager
• Improved the operations of the company through efficient logistics (shipping company used, using the right
HS code, using the weight and volume of goods to decide container size used, getting the right clearing
agent, warehouse location, and the right transportation) thereby reducing cost for the company by 35%.
• Reduced delivery lead time by efficient paper processing with NPA, SGS, COTECNA and shipping
companies, which facilitated faster clearing process.
• Increased the market share of the company from 1.0% to 12% within 4 years.
• Initiated and implemented a project on market diversification plan which increased the company’s business
by 40%
Sept. 2003 – Aug. 2004 Gaya General Hospital (NYSC) Kano
Laboratory Scientist
• Initiated the analysis of technical tests that were initially outsourced and improved result accuracy by 99%.
• Initiated a hospital wide public health campaign which improved quality of the hospital environment.
Oct. 2002 – Aug. 2003 Contact Marketing ltd Lagos
Sales Representative/Supervisor
• Led an efficient sales team of ten people, which was consistently the best in sales return among 6 teams.
• Built good team spirit and good communication links within the team.
GENERAL INFORMATION_________________________
INTERESTS
• Playing and watching football, Table tennis, Reading Business, economic and political articles.
SKILLS
• Good analytical, negotiating, execution and communication skills.
• Proficiency in Microsoft office application.
TRAINING
• Trained in procurement vendor application evaluation based on individual and conferencing methods by
XAV CONSULT LTD
ASSOCIATIONS
• Member, SME Logic club of the Lagos Business School,
Pan African University. (A voluntary consulting club for SME’s)
• Student member (Level5) Chartered Institute of Purchasing and Supply chain Management
(CIPS). Member no: 005444621.
