1. DIANA DAVIDOW
2746 TOWNHILL
TROY, MI 48084
(248) 790-4321
dmd35@comcast.net
PROFESSIONAL SUMMARY
SALES REPRESENTATIVE with more than 10 years of experience in marketing promotions, business
expansion, and customer satisfaction, leveraging a strong background in consultative selling to optimize
profitability for businesses and health care organizations. Driven professional with a proven record of
acquiring new accounts and managing customer relationships to increase revenue and meet sales targets.
Results-oriented leader adept at lead generation, pricing, client services, and database management,
consistently achieving and exceeding sales goals year-over-year (YOY).
AREAS OF EXPERTISE
ü Sales & Marketing
ü Strategic Planning
ü Lead Generation
ü Health Care Operations
ü Residential Sales
ü Consultative Selling
ü Market Research
ü B2B/B2C Relationships
ü Business Development
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
Beaumont Health Systems 04/2011 – Present
Sales Coordinator, Oakwood Common CCRC – Dearborn, MI 02/2016 – Present
• Managed marketing promotions and prospective customers in alignment with corporate vision and
residential sales goals for assisted living, independent living, and skilled nursing options.
o Directed sales for 200 independent, 60 assisted living, and 30 memory care units.
o Promoted skilled nursing care units with a 200-bed capacity.
o Secured 40% of new residents within first ten months of tenure.
• Conducted tours for prospective residents, their families, and caregivers, reviewing pricing options
and using consultative selling skills to meet customer physical, financial, and social needs.
• Answered inbound calls, followed up on sales leads, and qualified prospects to determine their eligibility.
• Facilitated communications with 10 different departments to deliver pricing options, logistics, and
resident onboarding.
o Coordinated with finance to process resident onboarding paperwork.
• Executed ongoing marketing efforts by distributing promotional materials and establishing
relationships with local physician offices and businesses.
• Oversaw resident contract documentation to ensure accuracy of records and clear communications.
Senior Accounts Receivable Clerk, Beaumont Reference Lab – Southfield, MI 07/2014 – 02/2016
• Coordinated accounting and billing activities for all Beaumont locations, including insurance processing
and check authorizations for more than 25,000 clients monthly.
• Maintained compliance with guidelines for Blue Cross Blue Shield, Medicaid, and other providers to
verify insurance coverage for lab transactions.
• Processed credit card and check payments for laboratory bills, using EPIC software to maintain
records and communicate with individuals across the health system.
• Collaborated with attorneys to process bankruptcy filings and billing requirements.
Registrar/Scheduler, Center for Human Development – Berkley, MI 02/2014 – 07/2014
• Spearheaded patient and physician scheduling for 30-40 patients daily and eight psychologists and
psychiatrists total in a clinical setting.
• Managed patient charting activities and financial transactions related to health care services.

2. DIANA DAVIDOW dmd35@comcast.net
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS CONTINUED
Guest Service Representative, Beaumont Hospital Royal Oak – Royal Oak, MI 06/2013 – 01/2014
• Greeted guests and conducted tours, including coordinating hospital stay logistics, such as travel,
lodging, and other special requests.
• Resolved customer inquiries to achieve guest satisfaction, providing accommodations based on age,
cultural, medical, and developmental needs.
Senior Accounts Receivable Clerk, Beaumont Reference Lab – Southfield, MI 04/2011 – 06/2013
• Coordinated tasks related to billing, insurance updates, collections, and bankruptcy.
• Processed more than 150 credit card payments and service requests daily.
CAbi – Birmingham, MI 12/2009 – 08/2011
Sales Representative
• Sold fashion merchandise, promoting new products to spread brand awareness and consistently meet
target sales objectives.
• Acquired new clientele through networking and business-to-consumer (B2C) relationships.
Universal Music Group – Troy, MI
Sales Representative 01/1997 – 01/2009
• Functioned as the limited seller of high-profile artist records, including Lady Gaga and Eminem, using
market trend analysis and segmentation strategies to determine pricing and increase sales.
o Achieved annual gross sales of $47.5M, increasing sales by 20% YOY.
• Established and maintained business-to-business (B2B) relationships with small-, medium-, and
large-sized retailers, including Harmony House and Meijer.
• Maintained daily catalogs to track merchandise, collaborating closely with customers to meet
inventory needs and optimize profitability.
• Created and implemented a retailer employee incentive program to drive sales for Universal products.
• Spearheaded a special product placement program with end caps at 130 Meijer stores to increase
impulse sales.
Senior Account Executive, UNI Distribution Company 01/1994 – 01/1997
• Managed national advertising and retail promotions for one of the company’s Top 5 national
multimillion-dollar accounts with more than 5,000 retail locations.
• Increased business by 35% through account management and lead generation.
• Achieved a 90% reduction in product returns for Handleman stores.
Previous Experience:
UNI Distribution Company – Senior Account Executive | Regional Marketing Manager
EDUCATION & PROFESSIONAL DEVELOPMENT
Associate of Arts (AA)
Oakland Community College – Bloomfield Hills, MI
Sales Training – Dale Carnegie
AWARDS
Service Excellence Certification – Beaumont Health System
Top Sales Representative – Best Buy (Universal)
Top Sales Representative – Meijer (Universal)
TECHNICAL SKILLS
EPIC • Reps • Microsoft Office (Word, Excel, PowerPoint, Outlook)