Goodwin's Theory proposes 8 principles for analyzing music videos: 1) Links between lyrics and visuals to reinforce the song's meaning, 2) Links between music and visuals to match the genre and tempo, and 3) Genre characteristics like close-ups for pop videos and narratives for indie rock. Examples like Amy Winehouse's "You Know I'm No Good" and Michael Jackson's "Thriller" illustrate these principles. The theory also covers intertextual references, portrayals of gender, voyeurism of an artist's lifestyle, record label demands, and whether a video focuses on performance, narrative, or concept. Applying Goodwin's Theory can help create music videos that effectively connect with audiences.

1. Goodwin Theory and how it relates to music videos By Madeleine Stidder

4. Amy Winehouse – You Know I'm No Good An example of this would be lyrics like ‘upstairs in bed, with my ex boy’ and ‘I cried for you on the kitchen floor’ which for both lyrics visuals comes to enforce the lyrics that have been sung. These lyrics of the song called ‘You Know I'm No Good’ by Amy Winehouse. The music video is about the idea that Amy is no good for her new boyfriend and he knows it and the lyrics and visuals lead up to Amy losing for boyfriend and it seems he was the ‘love of her life’. The audience will have this experience through the lyrics and the visuals on screen.