Results and conclusions from our audience research on cosmetics.

1. Results and Conclusions

2. 85.71% of people were female and 14.29%
were male, this may make our results slightly
slanted as over three quarters of our strata
are female.
What is your gender?

3. The results show the majority of the
people were over 30 and the next biggest
percentage was 16-18, this means our
documentary will have to target these
ages.
How Old Are You?

4. 85.71% of the audience said yes they do
wear makeup and 14.29% said they
didn’t. This matches up to our first
question as 85% of our survey takers are
female, suggesting that they 85% of
make up wearers are the women.
Do You Wear Make Up?

5. What are your Top 3 Make Up Brands?
The top 3
make up
products
from our
survey were
foundation,
mascara and
eyebrow
pencil

6. What Is The First Makeup Brand That
Comes Into Mind?
According to those who
took our survey, the first
make up brand that
comes into mind is MAC
in the majority, yet it was
fairly balanced across
other major brands like
Benefit and Rimmel.

7. How Much Do You Spend In Makeup a
Month?
According to our
survey, the most
common amount to
spend per month on
make up is £20.
however it ranges
from £5 to £50.

8. Would You Go Out Without Wearing
Makeup?
In this question, 63% of the people who answered
said that they would go out without make up on,
we did not expect this to be the case.

9. What Makeup Product Could You Not Live
Without?
The top two products the people in our survey
were foundation and mascara, these are areas
that we could focus on.

10. Would You Ever Consider Cosmetic
Surgery?
The survey tells us that
39% of people would
whereas 36% wouldn’t
consider getting cosmetic
surgery, this is fairly split
with 23% of people not
sure whether they would
or they wouldn’t.

11. If Yes What Would You Get?
The most popular form of cosmetic surgery
that our survey takers would ‘get done’ is a
breast enhancement.

12. Do You Prefer Natural or Bold Looks?
82% of the people that answered our survey
prefer natural looks over bold looks.

13. What 3 Colours do you Associate With
Cosmetics
Our survey shows that the
3 colours most associated
with make-up are black,
pink and red. This could
make up a great colour
scheme for our
documentary.

14. What Channel do you Watch the Most?
The most watched channel by
our survey takers is ITV, the
second most popular channel is
Channel 4; a quarter of the
people chose Channel 4. All the
channels chosen in the survey
are terrestrial channels, we
should broadcast on a
terrestrial channel.

15. When Do You Usually Watch TV?
The most popular time to watch
TV is clearly 7-10pm, with 91% of
people choosing that as their
prime time for watching.

16. What Are Your Favourite Features of a
Documentary?
From the survey we can see that interviews
are the favourite feature in a documentary,
we will be conducting as many interviews as
we can.

17. What Genre of Music Would You
Associate With Cosmetics?
The genre of music that is most related to
cosmetics according to our survey takers is
pop, this is what we will use for our music
bed in our documentary.