1. F O R E P Q
B Y C H A N T E L L E L O C S I N
Target Audience Survey Results
2. QUESTION 1
The first question is asking the age of
the survey participant. So I had to
make sure it stayed within the range of
13 to 18 years old (since it’s my target
audience age group).
The result demonstrate that the
majority of my participants did in fact
stay within the set age range.
However, the survey took place in a
secondary school and sixth form so it
was suggested that there may still be
some students under the age of 13 or
some sixth formers at 19 years old
since they are re-sitting the school
year.
3. QUESTION 2
The second question is asking the
participant what music genre do they
mainly listen to and they only had to
pick one.
From the survey results, it seems that
the main genre that’s listened to
among the survey group is pop music
which is then followed by Hip Hop and
R’n’B.
This shows that this question does
conform to my target audience with
the majority of them liking pop music.
4. QUESTION 3
The third question asks the participant
to list three existing music artists from
the genre they put in the previous
question (Q2).
It was quite difficult to narrow down
the most mentioned music artist
overall since Survey Monkey wouldn’t
allow me to tally up the votes due to
needing to buy subscription.
But this can still demonstrate that the
survey sample keeps up-to-date with
the latest music artists on the scene
such as Meghan Trainor whose a pop
artist.
5. QUESTION 4
The fourth question is asking the
participant whether they do attend
concerts or no.
The question seems quite irrelevant to
the project but it is quite relevant since
it’s getting to know and understand the
actions done by the potential
consumer so it’s easier to predict their
next move.
If the consumer has passion for the
music artist; they would represent their
dedication by attending their concert.
But anyway, the majority of them said
no.
6. QUESTION 5
The fifth question requires the
participant to answer which of the
following five products would they
most likely buy.
The most popular answers seems to
be accessories which is then followed
by make-up and a tied-result between
nail polish and perfume.
This suggests that the target audience
aren’t workers or have very little credit
available to them to spend so the
cheapest and most useful item to them
would be accessories.
7. QUESTION 6
The sixth question asks the participant
whether they use social media or not
and for them to list the ones they use.
There was a problem with this
question. I should’ve probably set a
minimum limit rather than a maximum
limit since some of the participants
don’t use any social media but the
online survey still required for them to
pick two other options.
From these results it appears that
Snapchat is the most used social
media which is followed by instagram
with a tied-result for Facebook and
Twitter.
8. QUESTION 7
The seventh question asks the
audience whether they would
purchase a perfume product if it was
by their favourite music artist.
The majority of the sample said ‘Yes’
and ‘Maybe’ so this suggests that it’s
more likely for the consumer to
purchase a product (especially
expensive ones) if it’s by their
favourite music artist or perhaps their
favourite celebrity.
However, it may depend on the price
of the perfume since most of the
people within the survey sample aren’t
likely to be working yet.
9. QUESTION 8
The eighth question asks the audience
as which advertising technique
appeals to them the most.
The problem with this question is that
I’m unable to display what ‘Other’
techniques appeals to them (since it’ll
be listed and not tallied up).
The results show that the top 3 most
effective marketing techniques for the
survey sample is television
advertising, short advert clips on
Youtube and a tied-result between
poster and magazine adverts.
10. QUESTION 9
The ninth question requires the survey
sample whether they agree or
disagree that marketing is seen as a
very important tool when it comes to
the launch of a brand-new product.
The problem with this question would
be that I didn’t get opinions as to why
they think it’s important.
The results show that most of the
survey sample see marketing as
important.
11. QUESTION 10
The tenth question asks the survey
sample to choose which of the
following packaging designs they find
appealing.
The problem with this question would
be that I didn’t really experiment much
with the colour choices (since they’re
all from the same or have a similar
colour scheme).
The results show that picture B is the
design that appeals more to the
survey sample with picture A
becoming the second favored.
A
B
C
D
A
B
C
D
12. CONCLUSION FOR RESULTS
From carrying out this survey I have learnt that…
• The survey sample is most like to purchase a perfume product by their favorite
music artist
• Television advertising is an effective marketing technique to use for ages 13 to
18 years old.
• Modern advertising techniques are more effective for the survey sample rather
than traditional techniques.
• Pop is the most popular music genre among 13 to 18 years old
• The majority of the survey sample seem to prefer quite a simplistic design for
the perfume packaging.
