The document summarizes the results of a questionnaire given to 28 people to determine the target audience for a documentary about handball. Most of the respondents were ages 17-19, watched TV at night on Channel 4, and preferred lifestyle documentaries. The majority knew what handball was and wanted to learn more about the sport, especially the rules. This suggests the documentary should air on Channel 4 at night and provide informative and entertaining content about handball's history, rules, and benefits like teamwork to educate viewers who want to learn more about the sport.

1. Target Audience Questionnaire

2. Q1. What is your age?
Out of the 28 people we
asked to complete our
questionnaire, 75% of them
were between the age 17-
19, 7% were between 20-25,
7% were also between 26-30
and 11% were 30 plus. This
results in aiming our
documentary at the 17-19
age group.
14-16 17-19 20-25 26-30 30+
0%
75%
7%
7%
11%

3. Q2. Are you male or female?
20 out of the 28 people we
asked were female, where as
8 were male.
8
20
male female
25
20
15
10
5
0
Series1

4. Q3. What is the main time you watch
television?
When asked what is the
main time you watch
television, it concluded that
most people (53%) watch
television at night time. This
shows that we would be
best having our
documentary shown at night
time.
Early evening Night time Lunch time Afternoon
39%
53%
Chart Title
4%
4%

5. Q4. What channel do you watch
programmes the most on?
The results for this question
showed that most people
watch Channel 4. This shows
that our documentary
should be on Channel 4
because this is the most
popular channel.
16
5
1
Chart Title
4
Series1
1 1 1 1

6. Q5. Do you watch documentaries?
When 28 people
were asked if they
watch
documentaries, 21
25%
people said that they
did. Leaving 7 people
that don’t watch
documentaries. 75%
Chart Title
yes no

7. Q6. What type of documentary do you
watch?
When asked what
type of
documentaries 28
people watched, 9
people watched
lifestyle, being the
highest. Whereas 1
person watched
Crime, this being the
lowest.
6
9
2
Series1
5
3
2
1
sport lifestyle nature food history science crime

8. Q7. What is your favourite Colour?
Our results shown that most
peoples favourite colour was
blue, this means to fit the
needs of the audience we
will use blue in our main
colour scheme.
Red Blue Yellow
Green Black Purple
32%
Chart Title
36%
21%
0%
4%
7%

9. Q8. Do you prefer male or female
voice over?
64%
When we asked if people
male Female preferred a male or female voice
over, the results shown that 64%
of people preferred a male voice
over, and 36% of people
36%
prepared a female voice over.

10. Q9. What is your favourite genre of
music?
Our results shown that pop
and indie music was most
popular, this means that we
will use pop and indie music
throughout the
documentary to fit the
audiences preference.
9
2
3
9
3
1 1
Series1

11. Q10.Do you know what Handball is?
When asked if they
knew what handball
was most post did know
what handball was that
24/28 said that they did
know what handball
was this means that the
people we asked have
some knowledge on
what handball is this
means we can further
enhance their
knowledge.
24
4
Chart Title
Series1
yes no

12. Q11.If their was a documentary on handball
what channel would you expect it to be on?
In our survey most people
said that they expected a
handball documentary
would be on Channel 4
and BBC3 this helps us
decide what channel we
will put our documentary
on and helps us with our
initial ideas.
Channel 4 Channel 5 BBC 1 ITV2
BBC3 BBC Sport Sky Sports Eurosport
30%
7%
7%
Chart Title
3%
10%
23%
17%
3%

13. Q12.Would you watch a documentary
on handball?
From our survey we
discovered that 15/28
would watch a documentary
on handball this gives us a
positive input to our
documentary that people
would watch it.
15
13
Chart Title
Series1
Yes No

14. Q13. Do you want to know about
handball?
15
13
Yes No
This result shows the majority
of people asked chose ‘Yes’
when asked if they wanted to
learn more about handball,
additionally this means that
our documentary should
cover as much information
about the sport as possible in
order for people to learn as
much as they can about the
sport.

15. Q14. Who do you watch documentaries
with?
Family Friends By yourself Partner
36%
39%
7%
18%
The outstanding result
shows 36% of people asked
watched documentaries
with their family, rather than
by themselves or with
friends. Ultimately the
majority of our target
audience would most likely
watch our documentary
with their family, therefore
our documentary will most
certainly be suitable to
watch at a family time.

16. Q15. What do you look for when
watching a documentary?
7
12
9
humour Entertainment Infomation
People who watch documentaries watch it because
it interests them. 12 people said that they watch
documentaries for the entertainment, this informs
us that we need to put something that will entertain
the audience otherwise they might turn the
documentary off. Every documentary needs to have
information in it otherwise it is pointless. 9 people
said that they watch a documentary for information,
this leads to the fact that the documentary will need
to be informative as well as entertaining. As only 7
people said they watch a documentary for humour,
we can now incorporate an aspect of humour in the
documentary.

17. Q16. How do you watch documentaries?
scheduled catch up other
36%
64%
0%
People have the advantage of the
evolution of technology which allows
people to watch more or less what
they want when they want on
numerous electrical devices, this
chart shows that 64% of people asked
watched documentaries on catch up
rather than when they are scheduled
to play on TV, this could be due to
young people prioritising other
programs or other responsibilities at
the time.

18. Q17. Do you know any of the rules for
10
18
yes No
This question allows us to establish how
much people know about handball. This
allows us to have an idea of how much
information to include about Handball
because 18 out 28 people said that they
didn’t know any rules of Handball. This
could be because they don't watch it,
but by watching the documentary and
learning more about it they then might
be interested in watching games of
Handball.
handball?

19. Q18. Would you like to learn the rules
54%
By asking this question we can now yes no
conclude that in the documentary we
can talk about the rules of Handball.
From the pie chart above we can see
that 54% of people said they would like
46%
to learn the rules of Handball. By
including this in the documentary
people can not only learn what
Handball is but also how you can play
Handball.
of handball?

20. Q19. Which of the following benefits do
you know handball can provide?
15
11
2
Teamwork fitness none
We asked our target audience if
they knew what benefits handball
would provide to people, and the
outstanding result shows 15 said
‘teamwork’ is the main benefit, in
addition to this we should show as
many examples of teamwork
throughout our documentary as
possible.