The document discusses an advertisement for a spot cream called "Spot Off". It aims to target young adults aged 14-24 from middle and working class backgrounds, as they are most likely to suffer from acne. The ad will use symbolism, music, dramatization and demonstration to tell a story of a boy who has a spot, applies the cream, and then attracts the attention of a girl once the spot is gone. The ad aims to appeal to its target audience through these techniques.