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SURVEY RESULTS FOR SURVIVAL KILLS 
CAMPAIGN
Do you enjoy horror movies? 
yes 
no
What age range do you think this film is aimed at? 
10--15 
15-18 
18+
Do you think this film is similar to other horror/slasher films? 
yes 
no 
Some reasons why they said that 
- Its set in a typical place 
- Its different because there going on a camping challenge 
- Its different because it has lots of characters 
- Its simialar because it has a typical storyline 
- Its different because it doesn’t reveal the killer
How would you rate the campaign? 
exellent 
good 
average 
poor 
Magazine/poster 
exellent 
good 
average 
poor 
Social media pages 
exellent 
good 
average 
poor 
trailer
How would you improve the magazine/poster? 
Some of the Answers… 
- use bolder colour so it stands out 
- Use more then one image so you know more what’s going to happen 
- Contain the age rateing of the film on the poster so the audience know if 
they can watch it 
- Use more famous actors 
- Make the character on the poster look more scary
How would you improve the social media pages? 
Some of the Answers… 
- Make more like twitter and stuff 
- Needs to be shared more so people see it 
- Update it more often 
- Include more clips and teasers to make people want to watch the film
How would you improve the trailer? 
Some of the answers… 
- Contain more of the actors speaking 
- Show the killer 
- Make it faster paced and more scary 
- Maybe use some of the actors names 
- Don’t make it to similar to other adverts
Is the theme and plot clear from watching the trailer? 
Some of the answers… 
-yes you can tell what’s going to happen 
-yes you can tell its set in the woods and there going to be murdered 
-no I don’t understand the theme it needs t be more scary 
-yes I want to watch it it looks scary
Is it clear which actor plays which part? 
Some of the answers… 
-not really they don’t speak much 
-yeah you can tell who’s going to be killed first 
-yes its similar to other films 
-yes rom the way they act and look you can tell.
Do the actors act well? Is it realistic? 
Some of the answers… 
- Yes it looks like their scared 
- No they don’t look like its real life 
- Some of them are good and look scared 
- There good and believable 
- There needs to be more screaming
Do you think the film campaign was made to a professional 
standard? 
yes 
no 
Improvement suggestions.. 
- Make more social pages and make the campaign seen by more people. 
- Make the magazine more eyecatching so people want to read it 
- Make it more unique

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Results

  • 1. SURVEY RESULTS FOR SURVIVAL KILLS CAMPAIGN
  • 2. Do you enjoy horror movies? yes no
  • 3. What age range do you think this film is aimed at? 10--15 15-18 18+
  • 4. Do you think this film is similar to other horror/slasher films? yes no Some reasons why they said that - Its set in a typical place - Its different because there going on a camping challenge - Its different because it has lots of characters - Its simialar because it has a typical storyline - Its different because it doesn’t reveal the killer
  • 5. How would you rate the campaign? exellent good average poor Magazine/poster exellent good average poor Social media pages exellent good average poor trailer
  • 6. How would you improve the magazine/poster? Some of the Answers… - use bolder colour so it stands out - Use more then one image so you know more what’s going to happen - Contain the age rateing of the film on the poster so the audience know if they can watch it - Use more famous actors - Make the character on the poster look more scary
  • 7. How would you improve the social media pages? Some of the Answers… - Make more like twitter and stuff - Needs to be shared more so people see it - Update it more often - Include more clips and teasers to make people want to watch the film
  • 8. How would you improve the trailer? Some of the answers… - Contain more of the actors speaking - Show the killer - Make it faster paced and more scary - Maybe use some of the actors names - Don’t make it to similar to other adverts
  • 9. Is the theme and plot clear from watching the trailer? Some of the answers… -yes you can tell what’s going to happen -yes you can tell its set in the woods and there going to be murdered -no I don’t understand the theme it needs t be more scary -yes I want to watch it it looks scary
  • 10. Is it clear which actor plays which part? Some of the answers… -not really they don’t speak much -yeah you can tell who’s going to be killed first -yes its similar to other films -yes rom the way they act and look you can tell.
  • 11. Do the actors act well? Is it realistic? Some of the answers… - Yes it looks like their scared - No they don’t look like its real life - Some of them are good and look scared - There good and believable - There needs to be more screaming
  • 12. Do you think the film campaign was made to a professional standard? yes no Improvement suggestions.. - Make more social pages and make the campaign seen by more people. - Make the magazine more eyecatching so people want to read it - Make it more unique