Thank you for choosing me to conduct research into the ways films target
audiences, I will also be investigating how the poster of Attack The Block
appeals to its target audience by doing a lot of research on targeting
audience in films.
FILMS AND AUDIENCES
Why is it important for films to target specific audiences?
it is important for films to choose specific target audiences because advertising a film
is very expensive in a variety of things such as internet, television , radio , and social
media, this is why films industry's split the target audience in groups and aim for a
specific audience depending on there film.
What are some of the ways to classify audiences for films?
One way film industry's do it, is by age , genre, and of Corse gender. So for age
depending on what genre it could be could answer what are the ages of the films
target audience ,and also gender plays a big role as if the film was action more men
would want to watch it then women.
U stands for Universal which means anyone would
be able to see this film, this type of age rating is
mainly for children because there is no
violence, sexual content, strong language and
drugs or use of drugs.
PG stands for Parental Guidance which means
children at 8 and above can watch tis film only by
there parents accepting them to watch it as well
because it has some content and usually for
children films it sadness.
12A means anyone aged
12 or over can go an
watch the film without
someone older then them
and children younger 12
may see the film if
accompanied by an adult.
The differences between 12 and
12A is 12 is just for videos , DVDs
AND Blue-rays , and 12a Is for
films in cinemas only.
The symbol 15 means 15 years of age and over
and can include in the films strong language
,strong violence, portrayals of sexual
activity, and drug taking.
The symbol 18 means film that are for adults from
18 and over the reason for this is because the films
that have this rating tend to have very strong
language, strong portrayals of sexual activity,
strong horror , blood and gore.
RESTRICTED18 contains very strong sexual content
this content is shown in licensed cinemas or sold
in licensed sex shops and is also a 18 and over
The title appeals a lot to the
female audience because
(Four Christmases) shows that
the couples relationship has
been going on for a long time
and females love those types
of movies because they can
relate to it from there own
The couple are tied together
which symbolises there
relationship is strong and also
by the colour of the ribbon
which is red symbolises love
and passion which most
women want to see in there
As you can see how the
female has stacked up some
presents and stood to them to
match the height of the male
and this shows how the
female is showing that she
also is dominant and not just
The woman's posture by
her hands on her hips
symbolises that she is a
dominant character in the
film and that makes the
female target audience
want to watch the film .
The woman is formally dressed
showing the target audience she is
most probably a hard working
person which means the target
audience can relate to this.
Just by having a female in the film
poster it will attract the female
audience by them seeing the
gender of the actors for example if
there is a main character with a
female and it’s a rom com film
female target audience will want
to watch the film because of the
gender of the main actor/actress.
What they have done in this
action film poster to attract the
male audience is the main
characters clothing as he is very
smartly dresses and most males
like there main character to be
smartly dresses especially in suits.
The way they have made the main actor/hero
larger then any of the actors on the poster is a
really smart move because what most males
want in there action movies is fighting, pride form
the hero and mainly saving there day and this
images shows that the hero in this film is very
powerful which can attract the male audience.
One thing the male mainly looks
for in a action film is missiles and
explosions and that’s exactly what
the film makers have done on this
poster as they have
explosions, missiles, and
helicopters and planes and these
are all the ingredients a male looks
for in a action movie.
One thing that attracts the target
audience a lot is when they show
a male and female in there films
and usually the male is in no
relationship but then finds this girl
and falls for her and this attracts
the audience a lot because the
men usually have to save the girl
form something evil.
Another thing action film posters do is add
iconic building from the city the film will take
place and this attracts the target audience
because they might for example want to see a
movie held in los angles and the audience will
also no where the film is held.
Another thing that appeals to the target
audience is the colour of the film poster and in
this specific film poster they have added dark
colours so it portrays danger, because in
action movies danger is one of the main things
in a action movie plot.
GENRE- HOW DO WAR FILMS
Most war film posters are aimed at males form 30 and over because either
they enjoy watching war films because most war films focuses on men and
there pride and also it could be that the audience have went through the war
stage in there own life's and can relate to the war film there watching
especially if the film is based on a true story.
The narratives can also attract the male target audience because depending
on the story of the film men always are going to enjoy war films mainly
because of the narrative because they can possibly relate it to there own
Another thing that appeals to the target audience is the use of violence in war
films because some men enjoy to have a lot o violence when watching there
films because it makes the movie more realistic as wars tend to have lot of
violence in them.
The settings can also appeal to the target audience because the setting of a
war film dose have to be realistic and not to over the top because the
audience will not believe that that specific scenario in a war film would never
AUDIENCE RESEARCH IN THE FILM
INDUSTRY –BOX OFFICE TAKINGS
Olympus has fallen
• Opening weekend-
$30,373,794, USA, 22 March
• Gross-$98,592,657, USA, 21
World war Z
• Opening weekend-
$66,411,834, USA, 21 June 2013
• Gross-$82,068,368, USA, 25
• Opening weekend- £100,056
(UK) (3 March 2006)
• Gross-£100,056 (UK) (3 March
What are test screenings? test screenings are shown in a small amount target audiences to see if the
film needs more editing, reshooting or rewriting At this stage the film may be not finished yet such as
missing or unfinished effects, shots or sound effects, or dialogue that hasn’t been rerecorded yet, Test
audiences are made to discuss the film, Also a film may go through several test screenings just to make
sure the film is perfect before it comes out.
What are focus group screenings? Focus group screenings are a test screenings of a film with the
audience responses. Target audience members answer questionnaires and are interviewed
sometimes on video and also Group discussions with about 25-30 viewers. Focus audiences also may
be required not to talk about the film. Their opinions may are recorded by pressing buttons during
screening to show approval or disapproval about the film here testing. Viewers also get recorded while
there watching the film.
What are critic screening? Jus before the finished film goes out to the public film makers hire critics to
watch there film and give there views and opinions on the film they watched and if anything needs
improving in the movie the film makers get straight to it and then release there film to the public.
MY RESPONSE TO MY AUDIENCE
The feedback I was given helped me a lot because I wanted my audience to tell me what to
improve on and that's what they exactly did and for example one of my fellow students told me
to change the soundtrack because it just doesn't go with the scenes in my trailer. I also got told
by one of my teachers told me to make more interties so that the audience can get a hint of
the narrative and plot my teacher also said I need more enigma codes for my trailer because it
not enough for the audience to see.my response to all these corrections were to change all
these mistakes right away because I wanted my trailer to look more like a thriller trailer and also
my main thing was to make my trailer look professional.