The document defines various research terminology and methods. It discusses primary and secondary research, quantitative and qualitative research, audience and market research, and production research. It provides examples and discusses the advantages and disadvantages of each type of research. The document also includes sections on research terminology, subjective and objective terminology, and an example of Harvard referencing for a film being researched.
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2. Terminology
• Circulation
– Giving out sheets. Such as magazines and newspapers.
• Hits
• -People that view someone's channel.
• Box Office Figures
• -How much a movie makes in cinemas/theatres.
• Ratings
• -What the movie is out of.
• Sales
• -Selling something for half price.
• -Discount.
3. Primary Research
• Definition
• -Doing some research about something.
• Advantages
• -When you do some research you can make notes of a PowerPoint/word document.
• Disadvantages
• -It can be hard to come up with ideas to research and then present them to someone.
• Example
• -Homework.
• -Interviews.
• -Questionaries.
4. Secondary Research
• Definition
• -Something that has been published.
• Advantages
• -Use that research and makes notes in your notebook.
• Disadvantages
• -You might not be able to find the correct answers for your research.
• Example
• -Internet research.
5. Quantitative Research
• Definition
• -Measuring the numbers of something.
• Advantages
• -Can provide answers.
• Disadvantages
• -Not easy to compare two examples.
• Example
• -Something that can be measured.
6. Qualitative Research
• Definition
• -Presenting as much detail of research to everyone.
• Advantages
• -Saves money.
• Disadvantages
• -Lose data.
• Example
• -Reviews.
7. Audience Research
• Definition
• -Measuring a specific sample of research.
• Advantages
• -Time saving.
• Disadvantages
• -Hard to measure and analyse.
• Example
• -Surveying.
8. Market Research
• Definition
• -The process of gathering data and to determine if the service will satisfy
customers.
• Advantages
• - Telling you where to do your marketing.
• Disadvantages
• -Can’t give 100% accurate results.
• Example
• -Making notes of recent data on a published topic.
9. Production Research
• Definition
• -Gathering information on the content of production related issues.
• Advantages
• -Helps scanning multiple marketplaces.
• Disadvantages
• -Time constraint.
• Example
10. Terminology
• Objective
• -The purpose of Terminology is documenting and promoting consistent usage.
• Subjective
• -Timbre-the character/ musical sound or voice.
• Valid
• -Specific to the legal profession.
• Reliable
• -Reduces ambiguity and increases clarity.
11. Harvard Referencing
Name of the film being researched;
Avenger’s: Infinity War
1. Russo, A. (2018) Avenger's infinity war
2. Starlin, J. (1992) Thanos The Infinity War
3. marvel. (2018) avengers infinity war https://www.marvel.com/movies/avengers-infinity-war
4. Article. (2018) avengers infinity war
