The document discusses various concepts including meaning, theory, denotation vs connotation for words like snake, flag and gun. It also summarizes and analyzes 3 movie posters - Avengers: Endgame, Batman Arkham Knight, and Star Wars: The Rise of Skywalker. It discusses 2 movie trailer soundtracks and provides stereotypes for men vs women and other groups. It defines iconography for western, sci-fi and fantasy genres and explains linear vs non-linear narratives. Finally, it analyzes a Star Wars clip focusing on colors, sounds, shots and lightsaber duels.

1. Meaning
Theory
Sam Massie

2. Snake
• Denotation
• An animal that has a long body
and a long tongue.
• Connotation
• Scary and some snakes can
contain venom.

3. Flag
• Denotation
• Material (cloth). A
different variety of
colours.
• Connotation
• Hope.

4. Gun
• Denotation
• The material of a gun is metal. It
can contain a lot of bullets for
reloading a gun.
• Connotation
• Danger to people, causes death.

5. Poster Analysis 1
I have chosen an Avengers: Endgame poster to analyse. It has a variety
of colours such as: Purple, red, gold, orange. The reason they have used
these colours because they want to interest the audience to watch this
movie. There are a variety of costumes for the characters. One of the
characters has an American outfit to represent America, it has red,
white blue for Captain America suit which represents the American flag.
It has a villain in the background of this poster which has a purple face.
The purple face creature is called Thanos and they made him look like an
alien instead of an human. They have chosen a purple colour because
they wanted to go for a good and bad side for this poster. This poster
holds a variety of characters to fill this poster. The location for this
poster looks like they are based in space seeing as it’s a black
background. Some of the characters look bigger than the characters at
the front of the poster.

6. Poster Analysis 2
I have chosen a game poster called Batman Arkham
Knight to analyse. There are limited colours for this
poster. The main colours that stand out is Black.
Batman has a black and a grey suit which represents
his character in the films and games. He is a good guy
and doesn’t use weapons, he uses combat. He wears a
helmet with pointy ear to represent a bat, he wears a
helmet so then he can keep his identity safe. It shows
you destruction in the background, cars in flames which
causes harm. It shows you a vehicle (Batmobile). The
Batmobile is Black and is the same as Batman’s outfit.
The background of this poster is black and grey which
represents power and strength and that is what
Batman’s character is about using his strength and
using his power to defeat enemies.

7. Poster Analysis 3
I have chosen a Star Wars poster from the Rise Of
Skywalker (episode 6) to analyse. This poster has a
different variety of colour such as black, blue and
red. The red colour represents evil, the blue colour
represents calm, and the black colour represents
power and strength. Some of the characters are
bigger than other characters, including the
characters weapons(Lightsabers). At the bottom of
the poster you can see the characters duelling on
a slanted piece of wood. You can see Vehicles in
the background. The character at the top right is
wearing a helmet with red scratches on his helmet
and this makes the character look evil because red
represents evil and death. The background is black
and this makes it look like it is based in space.

8. Soundtrack
• Clip 1
• The first clip has a dramatic sound in the
background. It makes the sound scary to the
audience. It makes it sound that something is bad is
about to happen, someone or something might be in
danger. The sound gets louder when it gets to the
end.
• Clip 2
• The second clip makes it sound more calmer by how
the sound doesn’t get louder. In this second clip you
can also hear bells which makes the sound more
relaxing and calmer. It sounds like they are going on
a magical journey.

9. Shining
• The have made this trailer sounds so relaxing
and calmer. They have turned this trailer into a
family thriller. They have editing all the horror
scenes in this movie. They have made the
sound quiet, not loud.

10. Scary Mary
• This movie has scary and dramatic sounds in
this trailer. This trailer does not sound like a
family comedy to watch. This movie would
probably not be relaxing for some people that
would want to watch this movie. It has a lot of
loud sounds. They have edited the good
scenes from this movie.

11. Stereotypes
Men Women
Positives
-Men are stronger.
-They are better to defend
themselves from being assaulted.
-Men make more money.
Negatives
-A man is expected to earn money
to help his family with food and
gifts.
-A man is expected to pay the bills
for the house.
-A man live shorter lives.
Positives
-Women are better than men
in fighting infections.
-Women live longer than men.
-Women are better at
surviving lower temperatures
than men.
Negatives
-The lack of women in
positions of power.
-Coming late to home.
-Women don’t spend as much
time with there family.

12. Stereotypes
Upper Class Working Class
• Positives
• -You make your own money.
• -You stop depending on your parents.
• -You can travel freely.
• Negatives
• -Responsibility.
• -Bills.
• -No more naps.
Positives
-Better health.
-Social approval.
-resources.
Negatives
-Environmental hazards.
-More time, energy, and
resources.
-Can cause conflict between
group members.

13. Stereotypes
Old People Young People
Positives
-Retirement.
-Volunteering.
-Relaxation.
Negatives
-Balance issues.
-Heart disease.
-Respiratory diseases
Positives
-Improves mood and boost
energy.
-Better physical and mental
health.
-Increase optimism, positivity
and enjoyment of life.
Negatives
-Puts strain on education on
and health services.
-Puts strain on food supplies.
-Lack of available jobs in the
future.

14. Iconography- Western
The meaning of Iconography- Western is
basically the study of the work of art in it’s
broadcast context.
Here is an example of Iconography- Western.
It’s basically showing you a cowboy
surrounded by a desert. Also it has animals in
the background.

15. Iconography- Sci-Fi
The meaning of Iconography- Sci-Fi is basically: Images,
props, characters, and sounds that are repeated again and
again throughout films.
Here is an example of an Iconography- Sci-Fi,
it shows you a lot of made up films.

16. Iconography- Fantasy
The meaning of Iconography- Fantasy is usually logically
consistent, but their internal logic belongs to an
imagined rather than a specific world.
Here is an example of Iconography-
Fantasy.

17. Narrative
• Narrative Definition
– The definition of Narrative is representing a story.
• Linear Narrative Definition
– The definition of linear narrative is a story which
may contain stylistic or temporal discontinuities
such as flashbacks.
• Linear Narrative Film Example
• “Woody and Buzz’s adventure in a linear
order”.

18. Narrative
• Non-Linear Narrative Definition
• The definition of Non-Linear Narrative is to tell
a wider version of the story at hand.
• Non-Linear Narrative Film Example

19. Clip Analysis
• This clip is about a Jedi and a Sith duelling one another.
The Lightsaber colours are red and blue. The blue colour
connotates how calm and good, on the other hand red
colour connotates evil and death. Darth Vader is wearing
a black helmet and black clothing for his appearance
which makes him look evil. You can see when the red
Lightsaber shines on his helmet where he sees out of. You
can hear a star wars theme in the background. It shows
you other colours about the Jedi outfit such as a yellow
colour. You can also see Stormtroopers and vehicles in the
background of the shot. The music in this clip makes the
clip dramatic. There are many different shots in this clip,
such as: extreme close up on Darth Vader’s helmet(which
makes him look angry), low shot on Darth Vader and the
Stormtroopers( to make him look scary and that he is
ready to fight), long shot on Darth Vader and a Jedi
duelling(to see what they are doing). The shots focus
more on the Lightsaber fights and when the Lightsabers
hit one another you can hear an affect from them.