This document provides an overview of the bottled water industry in India and summarizes the objectives and methodology of a brand analysis and market research study on Bisleri mineral water. It introduces the bottled water industry in India, the growth of the sector, and key players. It then outlines the objectives of the research study on Bisleri, which are to analyze Bisleri as a brand, conduct a market survey, and examine the effects of competition on Bisleri's sales, profits, and market share. The research methodology involves exploratory research to develop insights and evaluate appropriate actions.
The document discusses the inception and history of Bisleri, the leading mineral water brand in India. It details how Bisleri originated in Italy but initially failed in India. In 1969, Parle Agro purchased the Bisleri brand but did not significantly expand it at first as bottled mineral water was not widely accepted yet in India. The document provides an overview of Bisleri's product profile, manufacturing, distribution, and packaging.
The document provides details about the brand analysis and market research of Bash, a mineral water brand in India. It discusses the research methodology used for the study including exploratory research and objectives. It then gives an overview of Bash's company profile, manufacturing process, distribution network, packaging options and target consumers. The key highlights are that Bash was established in Punjab, India and has expanded to have 16 plants across the country. It aims to increase production capacity and expand distribution to reach more retail outlets.
Among 25 people surveyed about their bottled mineral water consumption habits:
- All drank bottled mineral water, with most consuming 1-3 bottles per day purchased from shops/stores.
- Health concerns was the most important factor in brand selection.
- The majority found a timer on the bottle that indicates hourly drinking intervals to be very useful.
This document provides a summary of a dissertation comparing Bisleri and Aquafina mineral water brands. It includes an introduction outlining the dissertation's purpose of conducting a comparative study. It also lists the objectives, assumptions, research methodology used, and outlines the document structure with sections on data analysis, findings, recommendations, and conclusions. The summary analyzes both primary and secondary data collected through structured questionnaires administered in Moradabad, India.
Marketing Mix Report - Sufi Drinking WaterFaHaD .H. NooR
Heavy industrialization, especially the installation of chemical industries have increased air pollution as well as contaminated water reserves under the surface. Rapid increase in world population has increased the requirement of potable water. Sufi took a brave step and installed a complete high tech plant based on “Reverse Osmosis System” made by GE BETZ S.R.L; Italy and Blow Molding Machine made by Nisei ASB Pte Ltd; & AOKI TECHNICAL LABORATORY INC, Japan at 35-KM Gujranwala Road, Khori Stop, Kamoky.
We are producing the finest quality drinking water in 19 Ltr. 6 Ltr, 1500 ml, 650 ml and 330 ml packing. A full fledged laboratory equipped with experienced Chemists is analyzing quality of water round the clock. We are also getting analysis report of our water from official laboratories in Pakistan as well as known laboratories in Europe. We guarantee quality of this water to the concerns and stand responsible for any deficiency. Our commitment is to provide safe drinking water to our consumers.
Sufi Finest Drinking Water
Sufi Finest Drinking Water, the water with 100% balanced mineral content. Sufi Finest Drinking Water is the healthiest kind of mineral water and drinking this water each day can help you enhance your overall health and well-being.
It gives your body the right amount of nutrients.
With specialized state-of-the-art technology and under strict hygienic conditions it is ensured that the water is pure, crystal clear and odorless with reverse osmosis.
By ozonation it is ensured that the process is totally germ free.
It contains essential minerals such as iron, calcium and magnesium.
Sufi Finest Drinking Water, unlike tap water, is free of added chemicals as well as preservative-free and completely natural.
Examining reasons for bottled water consumption a case study inArun Bhatia
This document is a thesis submitted by Marina Foote to the University of South Florida examining reasons for bottled water consumption in Pensacola, Florida. The thesis aims to understand how individual and household characteristics relate to bottled versus tap water consumption. It also seeks to explain consumer preferences and the role of perceived properties of bottled water like health, safety and taste. Additionally, it evaluates the extent to which consumers understand the environmental costs of bottled water. The thesis uses a case study approach, surveying residents in two Pensacola neighborhoods about their water consumption behaviors, attitudes, knowledge and the factors influencing their choices.
This document provides a 10 step marketing plan for Absolute Distilled Drinking Water in the Philippines. It analyzes the target market of children ages 10 and below, competitors including Wilkins and Nature Spring, pricing strategy, distribution channels, and marketing recommendations. Absolute aims to provide high quality distilled water at a lower price and currently holds 36% of the market.
This document provides an overview and analysis of the packaged drinking water industry in India. It discusses key aspects of the industry including major players like Bisleri, types of bottled water, market size and growth, consumer habits, and strategies of industry leaders. The packaged water market in India is large and growing, though still less organized than in other countries. Major players use strategies around branding, distribution networks, and marketing to compete in this expanding market.
The document discusses the inception and history of Bisleri, the leading mineral water brand in India. It details how Bisleri originated in Italy but initially failed in India. In 1969, Parle Agro purchased the Bisleri brand but did not significantly expand it at first as bottled mineral water was not widely accepted yet in India. The document provides an overview of Bisleri's product profile, manufacturing, distribution, and packaging.
The document provides details about the brand analysis and market research of Bash, a mineral water brand in India. It discusses the research methodology used for the study including exploratory research and objectives. It then gives an overview of Bash's company profile, manufacturing process, distribution network, packaging options and target consumers. The key highlights are that Bash was established in Punjab, India and has expanded to have 16 plants across the country. It aims to increase production capacity and expand distribution to reach more retail outlets.
Among 25 people surveyed about their bottled mineral water consumption habits:
- All drank bottled mineral water, with most consuming 1-3 bottles per day purchased from shops/stores.
- Health concerns was the most important factor in brand selection.
- The majority found a timer on the bottle that indicates hourly drinking intervals to be very useful.
This document provides a summary of a dissertation comparing Bisleri and Aquafina mineral water brands. It includes an introduction outlining the dissertation's purpose of conducting a comparative study. It also lists the objectives, assumptions, research methodology used, and outlines the document structure with sections on data analysis, findings, recommendations, and conclusions. The summary analyzes both primary and secondary data collected through structured questionnaires administered in Moradabad, India.
Marketing Mix Report - Sufi Drinking WaterFaHaD .H. NooR
Heavy industrialization, especially the installation of chemical industries have increased air pollution as well as contaminated water reserves under the surface. Rapid increase in world population has increased the requirement of potable water. Sufi took a brave step and installed a complete high tech plant based on “Reverse Osmosis System” made by GE BETZ S.R.L; Italy and Blow Molding Machine made by Nisei ASB Pte Ltd; & AOKI TECHNICAL LABORATORY INC, Japan at 35-KM Gujranwala Road, Khori Stop, Kamoky.
We are producing the finest quality drinking water in 19 Ltr. 6 Ltr, 1500 ml, 650 ml and 330 ml packing. A full fledged laboratory equipped with experienced Chemists is analyzing quality of water round the clock. We are also getting analysis report of our water from official laboratories in Pakistan as well as known laboratories in Europe. We guarantee quality of this water to the concerns and stand responsible for any deficiency. Our commitment is to provide safe drinking water to our consumers.
Sufi Finest Drinking Water
Sufi Finest Drinking Water, the water with 100% balanced mineral content. Sufi Finest Drinking Water is the healthiest kind of mineral water and drinking this water each day can help you enhance your overall health and well-being.
It gives your body the right amount of nutrients.
With specialized state-of-the-art technology and under strict hygienic conditions it is ensured that the water is pure, crystal clear and odorless with reverse osmosis.
By ozonation it is ensured that the process is totally germ free.
It contains essential minerals such as iron, calcium and magnesium.
Sufi Finest Drinking Water, unlike tap water, is free of added chemicals as well as preservative-free and completely natural.
Examining reasons for bottled water consumption a case study inArun Bhatia
This document is a thesis submitted by Marina Foote to the University of South Florida examining reasons for bottled water consumption in Pensacola, Florida. The thesis aims to understand how individual and household characteristics relate to bottled versus tap water consumption. It also seeks to explain consumer preferences and the role of perceived properties of bottled water like health, safety and taste. Additionally, it evaluates the extent to which consumers understand the environmental costs of bottled water. The thesis uses a case study approach, surveying residents in two Pensacola neighborhoods about their water consumption behaviors, attitudes, knowledge and the factors influencing their choices.
This document provides a 10 step marketing plan for Absolute Distilled Drinking Water in the Philippines. It analyzes the target market of children ages 10 and below, competitors including Wilkins and Nature Spring, pricing strategy, distribution channels, and marketing recommendations. Absolute aims to provide high quality distilled water at a lower price and currently holds 36% of the market.
This document provides an overview and analysis of the packaged drinking water industry in India. It discusses key aspects of the industry including major players like Bisleri, types of bottled water, market size and growth, consumer habits, and strategies of industry leaders. The packaged water market in India is large and growing, though still less organized than in other countries. Major players use strategies around branding, distribution networks, and marketing to compete in this expanding market.
The packaged drinking water industry in India has grown rapidly in recent years and is estimated to reach Rs. 10,000 crore by 2012-2013. Bisleri is currently the market leader with 36% share, followed by Kinley with 25% share. The industry is segmented into national brands with pan-India presence and local brands restricted to regions. Southern states are largest consumers due to water scarcity. Future growth will be driven by safety concerns, health awareness, and increasing tourism. Bisleri and Kinley are the major players utilizing advanced purification technologies and quality assurance processes.
This document summarizes a factory visit and study of Aqua Minerals Nepal (P) Ltd., a purified water production company. It acknowledges those who facilitated the visit and expresses gratitude. The factory location and some areas for improvement are noted. Objectives of the study are outlined along with limitations. Data on the company's products, prices, production details, suppliers, target customers, and product processes are presented. A SWOT analysis and conclusions are also included, with suggestions for making the product more affordable and expanding markets.
A case study on competition in the bottled water industry in 2006Aashish Rathod
The document discusses the bottled water industry in India. It provides background on factors driving growth in the industry such as increasing pollution, urbanization and scarcity of safe drinking water. It then analyzes strategies of major companies in the industry like Bisleri and Parle over 3-5 years. Bisleri focused on strengthening distribution networks while Parle differentiated through innovative packaging and a variety of package sizes. The bottled water market in India is growing rapidly but still has potential for much higher consumption compared to other countries.
This document provides a strategic marketing plan for a new bottled water called OXYwater. It begins with an in-depth market analysis of the beverage industry and bottled water category. It finds bottled water is the second largest beverage segment and consumption is steadily rising. The document then analyzes bottled water as a business, identifying business models and product types. It also provides a competitive analysis, identifying direct, indirect, and landscape competitors. Key target markets for OXYwater are identified as athletes, mothers/children, hungover drinkers, and health conscious consumers. The document concludes with a forecast of continued growth in the bottled water market.
HYDRA- MINERAL WATER PROJECT (PPT FILE) FOR ADVERTISING AND SALES PROMOTION SUBJECT IN 3RD SEM.
BY - NIDHI, HIRAL, MADHU, JITEN AND SRIKANT PRABHU.
S R LUTHRA INSTITUTE OF MANAGEMENT, SURAT.
Packaged drinking water pdf pritha.s14@fmsedu-faculty-of-management-studiesperkyPri24
The document summarizes research conducted on the packaged drinking water industry in India. It provides background on the growth of the industry in India since the 1990s. It also discusses the major players in the market, the raw materials and manufacturing process. A SWOT analysis is presented on the industry's strengths, weaknesses, opportunities and threats. The objective of the project is outlined as conducting market research to understand consumer preferences and suggest strategies for new entrants.
The bottled water category in India has experienced significant growth in recent years driven by factors such as rising health awareness, urbanization, and tourism. Bottled water offers convenience compared to tap water due to concerns over quality and safety. Key players dominate the market while new entrants face challenges of distribution and brand loyalty. The market is projected to continue growing substantially in the coming years given India's young population and increasing disposable incomes.
RENÉE Water (RENÉE) is a niche product built upon the exotic and tropical imagery of paradise-like Seychelles.
The unique selling-point (USP) about RENÉE is its unique source and its purity. The intricate process to “harvest” this natural dew from the unpolluted air of the natural habitat of paradise-like Seychelles through an innovative process that mimics earth’s natural rain cycle in an ecologically friendly plant that meets the highest standards of quality and safety.
The name RENÉE (Renée Eau – means reborn water) was chosen to reflect the purity and refreshing taste of our delicate water.
The bottled water industry in India has experienced rapid growth from 8.5 million cases in 1995-1996 to an estimated 112.85 million cases in 2006-2007. The market is segmented regionally with the west holding the largest share at 40%. Major players include Bisleri, Bailley, and Kinley. Per capita consumption in India remains low at under half a liter annually compared to other countries. Growth is projected to continue with the market potential yet to be fully realized.
The Indian bottled water industry has grown rapidly in recent decades. Consumption has tripled from 1999 to 2004 and India now ranks among the top 10 consumers worldwide. This growth is due to failures in public water infrastructure that leave many urban and rural citizens without reliable access to safe drinking water. Bottled water companies have risen to fill this need, though the water can be hundreds of times more expensive than tap water. While the market is dominated by large national brands, many local and unregulated vendors also operate. Issues around the sourcing, treatment, and regulation of bottled water quality remain an ongoing concern.
This document discusses the mineral water industry in North Karnataka, India. It begins with an introduction and table of contents. It then provides details on the industry profile, including key players and market trends. There is discussion of factors influencing consumer purchasing behaviors and preferences. Several charts and tables present data on brands purchased, purposes, quantities, and locations of purchase. Promotional strategies and their effectiveness on attracting customers are also examined. In closing, the document covers topics like brand reputation, customer satisfaction, and evaluating advertising impacts.
Analysis of marketing strategy of mineral water industrySonal Agarwal
This document provides an analysis of the marketing strategy of Bisleri, a leading mineral water company in India. It discusses Bisleri's market share and brand positioning within the mineral water industry. The summary is as follows:
[1] Bisleri has the largest market share of the mineral water industry in India at 55%. It dominates the market due to strong brand awareness, demand, and profit margins for retailers.
[2] The document studies Bisleri's branding, advertising, packaging, distribution and competition. It finds Bisleri is the most sold brand in the regions studied.
[3] The analysis recommends Bisleri continue advertising to build
packaged drinking water project reportFaiz Khaiser
The document discusses customer satisfaction and sales performance of Aquamine Packaged Drinking Water in Bidar, India. It provides background on the bottled water industry in India, which has grown significantly in recent years due to factors such as increasing incomes, education on health, and concerns about tap water quality. The document outlines the objectives and scope of a study conducted on Aquamine customers in Bidar to understand their satisfaction levels and behaviors. It also gives a brief overview of the company and literature reviewed on topics like customer satisfaction and consumer behavior.
This document provides information about Bisleri's summer internship project on studying the impact of advertising for Bisleri Urzza energy drink. It includes an introduction to the bottled water industry in India, details about Bisleri as a company, an overview of energy drinks and Urzza, objectives and methodology for the study, data analysis and findings, and recommendations. The intern aimed to understand consumer awareness and perceptions of Urzza in Uttar Pradesh and Delhi through surveys to evaluate the marketing strategies and success of the new product.
The document provides an overview of Bisleri, a leading bottled mineral water company in India. It discusses how Bisleri was established in 1965 and was later acquired by Parle. It outlines Bisleri's expansion under Ramesh Chauhan in the 1990s, growing to 8 plants and 60% market share. It also describes Bisleri's product portfolio including still and sparkling water varieties, and different package sizes. Rigorous quality control and research ensure Bisleri provides safe, pure drinking water to Indians.
A COMPARATIVE BRAND ANALYSIS OF BISLERI AND ITS COMPETITORSjohn1234calvin
This report analyzes and compares the brand Bisleri to its competitors in the bottled water industry in India. It begins with an introduction to the bottled water industry in India, noting that Bisleri is currently the market leader. The report then outlines the objectives of the study, which are to analyze Bisleri's marketing strategies, advertising effectiveness, customer awareness, reasons for purchase, and perform a competitive analysis against other brands. Finally, the report provides details on Bisleri's mission to provide high quality, pure, safe drinking water at an affordable price.
Blue Mountain Spring Water has created a three-year marketing plan to obtain additional funding for growth and expansion. Since launching five years ago, Blue Mountain has experienced strong revenue growth in its regional Pennsylvania market but needs to expand into new regions to succeed long-term. The plan outlines goals such as increasing annual revenue 50% each year, expanding product lines and distribution into surrounding states, and improving production facilities to accommodate growth while maintaining sustainability and community values.
Country report on EVIAN in the UNITED KINGDOM vs BISLERI in INDIAsiva prasad
In this project i have compared two mineral water bottle company's one is Evian from United Kingdom and Bisleri from India where i have compared the marketing strategies of both the companies and a SWOT analysis, porters 5 force analysis and recommendations for both the companies.
The document discusses the packaged drinking water industry in India. It saw phenomenal growth from 2 million cases in 1990-1991 to 76 million cases in 2004-2005. Key drivers of demand included tourism, growth of BPO/call centers, and increasing awareness of water pollution issues. Major players discussed include Coca-Cola's Kinley brand, Parle's Bisleri, and PepsiCo's Aquafina. The strategies and business models of these three industry leaders are analyzed in detail. The document also briefly discusses other players like Parle Agro's Bailley and new entrants Kingfisher and McDowell's drinking water brands.
Research project on packaged drinking water industryPallav Tyagi
This document summarizes a research project conducted on the packaged drinking water industry in India. The research methodology included collecting primary data through an online questionnaire with 100 respondents and secondary data from company websites and articles. Key findings include that brand and availability are primary factors considered when purchasing bottled water, with Bisleri being the most preferred brand. Most customers buy bottled water in 500ml or 1L sizes from local vendors. The conclusion recommends that brands focus on hygiene over price reductions and expand distribution through local retailers.
The document acknowledges and thanks Sh. Mohinder Pal, the Branch Manager of State Bank of India in Bungal, for his guidance and support during the author's summer training. The author also thanks the bank staff for their time and for providing valuable information, suggestions, and inputs that helped the author maintain a high work spirit. The author specifically thanks Mr. Sandeep, Mr. Balwant, and Mr. Ajay for guiding them.
The packaged drinking water industry in India has grown rapidly in recent years and is estimated to reach Rs. 10,000 crore by 2012-2013. Bisleri is currently the market leader with 36% share, followed by Kinley with 25% share. The industry is segmented into national brands with pan-India presence and local brands restricted to regions. Southern states are largest consumers due to water scarcity. Future growth will be driven by safety concerns, health awareness, and increasing tourism. Bisleri and Kinley are the major players utilizing advanced purification technologies and quality assurance processes.
This document summarizes a factory visit and study of Aqua Minerals Nepal (P) Ltd., a purified water production company. It acknowledges those who facilitated the visit and expresses gratitude. The factory location and some areas for improvement are noted. Objectives of the study are outlined along with limitations. Data on the company's products, prices, production details, suppliers, target customers, and product processes are presented. A SWOT analysis and conclusions are also included, with suggestions for making the product more affordable and expanding markets.
A case study on competition in the bottled water industry in 2006Aashish Rathod
The document discusses the bottled water industry in India. It provides background on factors driving growth in the industry such as increasing pollution, urbanization and scarcity of safe drinking water. It then analyzes strategies of major companies in the industry like Bisleri and Parle over 3-5 years. Bisleri focused on strengthening distribution networks while Parle differentiated through innovative packaging and a variety of package sizes. The bottled water market in India is growing rapidly but still has potential for much higher consumption compared to other countries.
This document provides a strategic marketing plan for a new bottled water called OXYwater. It begins with an in-depth market analysis of the beverage industry and bottled water category. It finds bottled water is the second largest beverage segment and consumption is steadily rising. The document then analyzes bottled water as a business, identifying business models and product types. It also provides a competitive analysis, identifying direct, indirect, and landscape competitors. Key target markets for OXYwater are identified as athletes, mothers/children, hungover drinkers, and health conscious consumers. The document concludes with a forecast of continued growth in the bottled water market.
HYDRA- MINERAL WATER PROJECT (PPT FILE) FOR ADVERTISING AND SALES PROMOTION SUBJECT IN 3RD SEM.
BY - NIDHI, HIRAL, MADHU, JITEN AND SRIKANT PRABHU.
S R LUTHRA INSTITUTE OF MANAGEMENT, SURAT.
Packaged drinking water pdf pritha.s14@fmsedu-faculty-of-management-studiesperkyPri24
The document summarizes research conducted on the packaged drinking water industry in India. It provides background on the growth of the industry in India since the 1990s. It also discusses the major players in the market, the raw materials and manufacturing process. A SWOT analysis is presented on the industry's strengths, weaknesses, opportunities and threats. The objective of the project is outlined as conducting market research to understand consumer preferences and suggest strategies for new entrants.
The bottled water category in India has experienced significant growth in recent years driven by factors such as rising health awareness, urbanization, and tourism. Bottled water offers convenience compared to tap water due to concerns over quality and safety. Key players dominate the market while new entrants face challenges of distribution and brand loyalty. The market is projected to continue growing substantially in the coming years given India's young population and increasing disposable incomes.
RENÉE Water (RENÉE) is a niche product built upon the exotic and tropical imagery of paradise-like Seychelles.
The unique selling-point (USP) about RENÉE is its unique source and its purity. The intricate process to “harvest” this natural dew from the unpolluted air of the natural habitat of paradise-like Seychelles through an innovative process that mimics earth’s natural rain cycle in an ecologically friendly plant that meets the highest standards of quality and safety.
The name RENÉE (Renée Eau – means reborn water) was chosen to reflect the purity and refreshing taste of our delicate water.
The bottled water industry in India has experienced rapid growth from 8.5 million cases in 1995-1996 to an estimated 112.85 million cases in 2006-2007. The market is segmented regionally with the west holding the largest share at 40%. Major players include Bisleri, Bailley, and Kinley. Per capita consumption in India remains low at under half a liter annually compared to other countries. Growth is projected to continue with the market potential yet to be fully realized.
The Indian bottled water industry has grown rapidly in recent decades. Consumption has tripled from 1999 to 2004 and India now ranks among the top 10 consumers worldwide. This growth is due to failures in public water infrastructure that leave many urban and rural citizens without reliable access to safe drinking water. Bottled water companies have risen to fill this need, though the water can be hundreds of times more expensive than tap water. While the market is dominated by large national brands, many local and unregulated vendors also operate. Issues around the sourcing, treatment, and regulation of bottled water quality remain an ongoing concern.
This document discusses the mineral water industry in North Karnataka, India. It begins with an introduction and table of contents. It then provides details on the industry profile, including key players and market trends. There is discussion of factors influencing consumer purchasing behaviors and preferences. Several charts and tables present data on brands purchased, purposes, quantities, and locations of purchase. Promotional strategies and their effectiveness on attracting customers are also examined. In closing, the document covers topics like brand reputation, customer satisfaction, and evaluating advertising impacts.
Analysis of marketing strategy of mineral water industrySonal Agarwal
This document provides an analysis of the marketing strategy of Bisleri, a leading mineral water company in India. It discusses Bisleri's market share and brand positioning within the mineral water industry. The summary is as follows:
[1] Bisleri has the largest market share of the mineral water industry in India at 55%. It dominates the market due to strong brand awareness, demand, and profit margins for retailers.
[2] The document studies Bisleri's branding, advertising, packaging, distribution and competition. It finds Bisleri is the most sold brand in the regions studied.
[3] The analysis recommends Bisleri continue advertising to build
packaged drinking water project reportFaiz Khaiser
The document discusses customer satisfaction and sales performance of Aquamine Packaged Drinking Water in Bidar, India. It provides background on the bottled water industry in India, which has grown significantly in recent years due to factors such as increasing incomes, education on health, and concerns about tap water quality. The document outlines the objectives and scope of a study conducted on Aquamine customers in Bidar to understand their satisfaction levels and behaviors. It also gives a brief overview of the company and literature reviewed on topics like customer satisfaction and consumer behavior.
This document provides information about Bisleri's summer internship project on studying the impact of advertising for Bisleri Urzza energy drink. It includes an introduction to the bottled water industry in India, details about Bisleri as a company, an overview of energy drinks and Urzza, objectives and methodology for the study, data analysis and findings, and recommendations. The intern aimed to understand consumer awareness and perceptions of Urzza in Uttar Pradesh and Delhi through surveys to evaluate the marketing strategies and success of the new product.
The document provides an overview of Bisleri, a leading bottled mineral water company in India. It discusses how Bisleri was established in 1965 and was later acquired by Parle. It outlines Bisleri's expansion under Ramesh Chauhan in the 1990s, growing to 8 plants and 60% market share. It also describes Bisleri's product portfolio including still and sparkling water varieties, and different package sizes. Rigorous quality control and research ensure Bisleri provides safe, pure drinking water to Indians.
A COMPARATIVE BRAND ANALYSIS OF BISLERI AND ITS COMPETITORSjohn1234calvin
This report analyzes and compares the brand Bisleri to its competitors in the bottled water industry in India. It begins with an introduction to the bottled water industry in India, noting that Bisleri is currently the market leader. The report then outlines the objectives of the study, which are to analyze Bisleri's marketing strategies, advertising effectiveness, customer awareness, reasons for purchase, and perform a competitive analysis against other brands. Finally, the report provides details on Bisleri's mission to provide high quality, pure, safe drinking water at an affordable price.
Blue Mountain Spring Water has created a three-year marketing plan to obtain additional funding for growth and expansion. Since launching five years ago, Blue Mountain has experienced strong revenue growth in its regional Pennsylvania market but needs to expand into new regions to succeed long-term. The plan outlines goals such as increasing annual revenue 50% each year, expanding product lines and distribution into surrounding states, and improving production facilities to accommodate growth while maintaining sustainability and community values.
Country report on EVIAN in the UNITED KINGDOM vs BISLERI in INDIAsiva prasad
In this project i have compared two mineral water bottle company's one is Evian from United Kingdom and Bisleri from India where i have compared the marketing strategies of both the companies and a SWOT analysis, porters 5 force analysis and recommendations for both the companies.
The document discusses the packaged drinking water industry in India. It saw phenomenal growth from 2 million cases in 1990-1991 to 76 million cases in 2004-2005. Key drivers of demand included tourism, growth of BPO/call centers, and increasing awareness of water pollution issues. Major players discussed include Coca-Cola's Kinley brand, Parle's Bisleri, and PepsiCo's Aquafina. The strategies and business models of these three industry leaders are analyzed in detail. The document also briefly discusses other players like Parle Agro's Bailley and new entrants Kingfisher and McDowell's drinking water brands.
Research project on packaged drinking water industryPallav Tyagi
This document summarizes a research project conducted on the packaged drinking water industry in India. The research methodology included collecting primary data through an online questionnaire with 100 respondents and secondary data from company websites and articles. Key findings include that brand and availability are primary factors considered when purchasing bottled water, with Bisleri being the most preferred brand. Most customers buy bottled water in 500ml or 1L sizes from local vendors. The conclusion recommends that brands focus on hygiene over price reductions and expand distribution through local retailers.
The document acknowledges and thanks Sh. Mohinder Pal, the Branch Manager of State Bank of India in Bungal, for his guidance and support during the author's summer training. The author also thanks the bank staff for their time and for providing valuable information, suggestions, and inputs that helped the author maintain a high work spirit. The author specifically thanks Mr. Sandeep, Mr. Balwant, and Mr. Ajay for guiding them.
What to expect from Durban climate talks 2011AidanBaker
This document discusses expectations for the 2011 United Nations Climate Change Conference (COP17) in Durban, South Africa from November 28 to December 9. Key topics that may be addressed include establishing a Green Climate Fund to help developing countries mitigate and adapt to climate change, controversy over the role of the World Bank in climate financing, the potential expiration of the Kyoto Protocol, prioritizing private sector involvement, and building grassroots support for climate justice.
Electricity from the_sun_2010_update_02satishmnair
Photovoltaic energy, also known as solar electricity, uses energy from the sun to create electricity through photovoltaic cells. PV cells convert solar radiation into electricity, with greater intensity of light producing greater electricity flow. Most PV cells are made from silicon, the second most abundant material on earth. A PV system can power homes and businesses, reducing reliance on fossil fuels and producing no harmful emissions. As PV technology advances and production increases, the cost of solar electricity is expected to become competitive with traditional electricity sources in many regions by 2020.
1) Large wind power is used for grid connections and industrial applications while small wind is used for local buildings, mobile towers, and individual homes.
2) India has potential for 48GW of wind power but has only harnessed 11GW so far. There are over 13 small wind turbine manufacturers in India.
3) A 10kW wind-solar hybrid system can provide enough power for 150 CFL bulbs, 30 fans, and 20 appliances, generating 46kWh per day. However, such small systems are currently not bankable for lending due to high upfront costs.
Arthur presents information about his family history and his goals. His father was born in Siberia to Armenian parents and served in the Russian army, while his mother was raised in Armenia by Russian parents and was athletic as a child. Arthur hopes to attend UCLA or The Master's College, then become a director at Universal Studios Hollywood. He enjoys history class because it can help prevent future problems by learning from the past.
John Jakes' novel Homeland is the first in a series focusing on the Crown family. It follows Paul Crown, a young German immigrant who leaves poverty and unrest in Germany for America in the late 19th century. Paul arrives penniless at his wealthy uncle's home in Chicago but faces class struggles that fracture the family. Paul is compared favorably to his privileged cousin Joe Jr. and ultimately must find work on his own. Jakes uses Paul to introduce the emerging film industry and his adventures include war, near death experiences, and marrying his first love. The novel sets up future stories of Paul Crown and his growing family.
Copenhagen, Cochabamba and the climate debt crisisAidanBaker
The document discusses climate issues affecting the Khapi community in Bolivia and comparisons between the outcomes of the Copenhagen Accord and the People's Agreement from the Cochabamba conference. Key issues include the impacts of climate change on indigenous communities, debates around financing and structural causes, and concerns about the World Bank's role in climate finance.
ING Group is a large multinational financial services company headquartered in Amsterdam. It offers banking, insurance and asset management services to over 85 million clients across more than 40 countries. Some key points:
- ING has retail, commercial and private banking divisions serving clients globally. It owns ING Direct which operates as an online-only bank.
- As of 2009, ING had over 107,000 employees and €1.16 trillion in total assets, making it the largest financial institution by revenue.
- In addition to the Netherlands, ING has significant operations in countries like Belgium, Poland, Romania, Australia, Canada and the US.
Native American visual arts included pottery, which was created through a process of gathering clay, shaping it, drying it slowly to prevent cracking, and painting designs. Storytelling was also an important art, with elders sharing traditions and history through performances around fires at night. A significant dance was the Sun Dance, a multi-day ceremony where dancers fasted and inflicted pain on themselves to celebrate new life and spiritual rebirth. Music was made through handcrafted flutes carved from quality wood and treated to last, creating a priceless sound once mastered.
The document expresses gratitude to several people who provided guidance and encouragement during the author's training period at the State Remote Sensing Application Centre in Jodhpur, India. The author thanks Kabul Chand for encouraging them to participate in the training, as well as Dr. T.S. Sharma, Rajeev Jain, Dr. Ashok Gehlot, Rameshwar Dadhich, Gajendra Choudhary, Suresh Mathur, and Anil Purohit for their guidance, support, and constructive feedback during the project.
Writing an acknowledgement is an important part of project report. Acknowledgement in project reports is used to thank all those people who have helped you directly or indirectly in preparing your project or thanking people for extending time, effort, money or trust. So, here is a sample acknowledgement which you use in your projects.
This document provides an overview of the bottled water industry and Parle Bisleri's strategic development over time. It includes a table of contents, introduction on the bottled water market and consumer behavior, literature review on regulations and Bisleri's history, objectives of studying Bisleri's marketing strategies, and sections on company profile, competitors, strategies, SWOT analysis, and future plans. The objectives are to analyze Bisleri's marketing strategies, determine its market share, assess brand awareness, and study its brand positioning in the mineral water segment.
This document provides an overview of the Indian drinking water industry. It discusses the importance of drinking water and the different types of water such as mineral water, purified water, spring water, and sparkling water. The current scenario of the bottled water industry in India is presented, noting its rapid growth from $189 million in 2003 to $599 million in 2008. The major competitors in the Indian market are identified as Bisleri, Kinley, Aquafina, and others. Market share figures show that Bisleri currently leads with 36% of the market, followed by Kinley at 25% and Aquafina at 15%. The document serves as an introduction to the topic of the drinking water industry in India.
This document provides information about Sahara India Pariwar, a large multibusiness conglomerate in India. It details that Sahara was founded in 1978 and has become a major employer in India. The document outlines some of Sahara's core businesses, commitments to quality and social welfare. It notes Sahara sponsors many sports teams in India and holds world records for tree planting and singing the national anthem in a group. The purpose of the document is to provide an overview of the parent company of Sahara Q Shop.
sahara q shop project Marketing & HR policy Sonu Kumar
This document provides an overview of the Indian drinking water industry. It discusses the importance of drinking water and the types of water available, including mineral water, purified water, spring water, and sparkling water. It outlines the current scenario of the bottled water market in India, which has grown significantly in recent years. The main competitors in the industry are identified as Bisleri, Kinley, Aquafina, and others. Market share data shows that Bisleri currently leads the market with 36% share, followed by Kinley and Aquafina. The document introduces Q-Water as a new entrant looking to capture market share using innovative purification processes.
This document discusses working capital management at T.T Minerals. It begins by introducing working capital and defining it as the capital used for carrying out routine business operations. It then classifies working capital into different types based on concepts and time periods. On the basis of concepts, it distinguishes between net working capital and gross working capital. On the basis of time, it separates working capital into permanent, variable, seasonal, initial, and regular categories. The document also provides charts illustrating these classifications of working capital. It discusses the importance of maintaining effective working capital management to indicate a company's past, present, and financial position.
The document analyzes the demand and supply factors of the packaged drinking water industry in India. On the demand side, key drivers include a shortage of safe drinking water, increasing consumer awareness and purchasing power, and growth in domestic and foreign tourism. Supply is boosted by low production costs due to unregulated groundwater extraction. However, supply faces challenges from archaic laws, scarcity of raw materials like water, and issues with availability of labor, transportation and power. The packaged drinking water industry has experienced significant growth over the past decade and is expected to continue expanding.
- The document discusses the bottled water industry in India, noting that it has grown significantly in recent decades due to issues with clean drinking water. Bottled water was once seen as a luxury but is now common across both urban and rural areas.
- India lags behind other countries in bottled water consumption and infrastructure. The market is worth around Rs. 1000 crore and growing 40-50% annually. Many large corporations are involved in bottled water production and sales.
- Bisleri was the first company to introduce bottled water in India in the 1960s. It has grown exponentially under new ownership and leadership since 1995, increasing production and expanding across India. Bisleri now holds over 60
This document provides an overview and analysis of trends in the bottled water industry based on consumer insights and innovation. It identifies opportunities for bottled water producers, such as focusing on packaging innovation to address environmental concerns. Key trends discussed include producers emphasizing sustainability and recycling efforts to improve their image, as well as the development of functional waters with added vitamins or supplements that appeal to younger, health-conscious consumers. The document also notes emerging innovations like waters designed to pair with food and drink as a luxury product and producer expansion into areas like stem cell research for "nutritionally enhanced" beverages.
The document discusses the bottled water industry and Bisleri company. Some key points:
- The global bottled water market was worth $5.9 billion in 2019 and is expected to grow 7.6% annually.
- Bisleri is an Italian company established in India in 1965 and is a leading branded water company.
- The document outlines Bisleri's operations, products, segmentation, targeting, positioning and SWOT analysis. Market research methods including a plant visit are also discussed.
This project report studies the factors influencing consumers' choice of soft drinks in Udaipur City, India. The report includes an introduction to India's beverage industry and focuses on the non-alcoholic sector. It describes the objectives and methodology of the research study. The report also provides an analysis and interpretation of the study results, and presents findings, conclusions, and suggestions.
The document summarizes a study on the impact of Tata Nano advertisements on families in Varanasi, India. The study examined the effectiveness of Tata Nano ads in local newspapers, the writing style used, and the target audience. It also looked at awareness of health problems caused by impure drinking water in the region. The study utilized surveys and questionnaires with 40 middle-class families to understand water purification methods used and intentions for choosing safe drinking water. Key variables examined included health, quality, and status motivations for purifying water.
The document summarizes a study on the impact of Tata Nano advertisements on families in Varanasi, India. The study examined the effectiveness of Tata Nano ads in local newspapers, the writing style used, and the target audience. It also looked at awareness of health problems caused by impure drinking water. The study utilized surveys and questionnaires with 40 middle-class families to understand measures taken to access safe drinking water and intentions for doing so, such as health, quality, and social status.
First portable nanofiltration drinking water purifierNimon Bondurant
CamelTrain™ is the world’s first all-membrane-based portable water purification system on the market. CamelTrain™ units produce up to 600 gph (2,271lph) of microbiologically clean water, all from a unit about the size of a piece of luggage. Additionally, they can stack and connect with the CamelTrain™ “P” to produce near reverse osmosis quality water
Market research and feasibility of water treatment in durgapurSaral Chatterjee
This document is a market research report submitted by Saral Chatterjee analyzing the feasibility of setting up a water treatment plant in Durgapur, India. It finds that Durgapur has high pollution levels and a lack of clean water, creating a market opportunity. The report outlines the water treatment process, regulatory requirements for setting up a plant, and concludes that a plant could successfully meet the demand for purified water in Durgapur. It acknowledges limitations in gathering further consumer data but hypothesizes that a quality, affordable water treatment operation could exceed in the area.
Latest Water Technologies by Veolia - GineersNow Engineering MagazineGineersNow
September 2016 Issue No 007
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The document provides an overview of the Indian drinking water industry. It discusses the current scenario, with over 200 players in the bottled water market. The market has grown significantly in recent years. It also describes different types of bottled water like mineral water, purified water, spring water, and sparkling water. Q water is trying to purify water through innovative ozonization techniques rather than traditional reverse osmosis. The body needs water for temperature regulation, nutrient transport, oxygen delivery, waste removal, and joint/organ protection.
Water, which was until recently considered a natural resource with no costs attached, has grown dearer with the increased demand in the recent past. With a fleet of industries like cement, chemical, fertilizers, pharmaceuticals, power, etc., depending on water, the water industry players are likely to have a very bright future.
consumer prefernce and satisfaction on water purifiermanojrawat1994
The document provides an introduction and overview of a company that produces water purifiers and other healthcare products. It discusses the company's history and products. Key points include:
- The company was founded in 1999 and pioneered reverse osmosis technology in India. It now has offices across India and many satisfied customers worldwide.
- The company produces a wide range of water purifiers, air purifiers, and other products to purify water, food, and air in pursuit of its mission to make the world a healthier place.
- It has won several awards for its water purifiers and innovative products. Market research shows there is demand for water purifiers in India given issues with water quality.
The
A Study on Work Environment and Commitment of EmployeesProjects Kart
The document discusses a study on the work environment and commitment of employees at T.T. Minerals company. It outlines the objectives, scope, research methodology, data sources, sampling method, data collection tools, and limitations of the study. The study aims to understand the practical difficulties in implementing personnel policies and practices regarding work environment, job roles, and employee commitment through surveying 50 employees using a questionnaire. It will assess the importance of personnel management and identify any employee dissatisfaction with the current working environment.
A Study on Work Environment and Commitment of Employees
Prject report
1. ACKNOWLEDGEMENT<br />The present work is an effort to throw some light on “Brand Analysis & Market<br />Research Of Bash”. The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people.With deep sense of gratitude I acknowledge the encouragement and guidance received by my organizational guide<br />I convey my heartful affection to all those people who helped and supported me during the course, for completion of my Project Report<br /> <br /> EXECUTIVE SUMMARY<br />Water is the most important liquid in the world. Without water, there would be no life, at least not the way we know it. In today's living condition, the need for Pure Drinking Water is becoming the issue for the common man.<br />There are rapid changes that are taking place in our environment since long and theair and the water pollution is on an increase. The main source of drinking water is river and downstream which have also not been able to escape the pollution.<br />When a consumer became aware of the problems caused by water pollution the market saw an advent of ceramic water filters, which filters the dust and suspended particles but dissolved impurities and microbiological impurities are not cleared out.The mineral balance is also not maintained.<br />A Research Methodology defines the purpose of the research, how it proceeds, how to measure progress and what constitute success with respect to the objectives determined for carrying out the research study.<br />The appropriate research design formulated is detailed below.<br />Exploratory Research: This kind of research has the primary objective of developmentof insights into the problem. It studies the main area where the problem lies and alsotries to evaluate some appropriate courses of action.<br />The research methodology for the present study has been adopted to reflect these<br />realties and help reach the logical conclusion in an objective and scientific manner.The present study contemplated an exploratory researchThe following are the main objectives of my Research study:-<br />To make a brand analysis of Bisleri as a Brand. To conduct a market survey of Bisleri.The affects on Bisleri sale, profit and market share after the launch of ‘Acquafina’ byPepsi and ‘Kinley’ by coca cola. To find out the current position of Acquafina, helloand Kinley mineral water. Threats caused by Aquafina, Kinley and hello to Bisleri.Strategies and measures adopted by Bisleri to counter the competition by hello & Kinley.<br /> TABLE OF CONTENTS<br /> 1.INTRODUCTION 1-3<br /> •Introduction to mineral Water Industry-current Scenario 4<br /> •Mission of Bisleri 5<br /> 2.RESEARCH METHODOLGY 6<br /> •Objective 7-9<br /> •Source of data 8 <br /> •Sample design 9<br /> 3.COMPANY PROFILE 10-19<br /> •Marketing mix of Bisleri 20-23<br /> •Promotional Activity 24-41<br /> •SWOT analysis 42<br /> 4.FINDINGS OF RESEARCH 43-70<br /> 5.CONCLUSION 71-73<br /> 6.RECOMMENDATIONS 74-76<br /> 7.ANNEXURE 77-82<br /> 8.BIBLIOGRAPHY 83-8<br /> INTRODUCTION<br />Water is the most important liquid in the world. Without water, there would be no life, at least not the way we know it. In today's living condition, the need for Pure Drinking Water is becoming the issue for the common man. Eighty percent of the human metabolism consists of water. This is the reason why<br />90% of human diseases are water borne. There are 3 types of water impurities,which are root cause of water borne diseases.<br />1. Microbiological-Bacteria / virus.<br />2. Dissolved impurities - chemical.<br />3. Imbalance of Mineral Content.<br />There are rapid changes that are taking place in our environment since long and theair and the water pollution is on an increase. The main source of drinking water is river and downstream which have also not been able to escape the pollution.<br />When a consumer became aware of the problems caused by water pollution themarket saw an advent of ceramic water filters, which filters the dust and suspendedparticles but dissolved impurities and microbiological impurities are not cleared out.The mineral balance is also not maintained.<br />1980's witnessed more changes by a tap attachment wherein Iodine resin is used to<br />filter the water. It deactivates microbiological impurities to an extent but has side<br />effects due to iodine and does not take care of dissolved impurities mineral balance.<br />Late 1980'switnessed Ultra Violet based purifier, which filters dust and<br />deactivates bacteria to a great extent. It maintains the odour and colour of water butdoes not clear out the dissolved impurities and mineral particles. Thus came advent ofmineral water.<br />Historically, the need for purified water within Indian homes had been kept down to aminimum. Essentially<br />Since an average family needed a small quantity, not more than five or six litres a day,boiled and filtered water had been a convenient solution for some time. The falloutswere obvious. “It was very difficult to convince the people that purification system was worth the price. There was no visible way to demonstrate thebenefit,” The otherwise somnolent market began to change once companies likeEureka Forbes targeted the office segment, while the mineral water players wentafter travelers. Ion Exchange was the only company which had any measure ofsuccess in entering homes withZero-B. But clean drinking water returned on thenational agenda a little later. Around 1989, drinking water became an issue again.<br />“Around early 1990sTime did a story on India as a key emerging market and<br />that was the trigger for all the players eyeing this market.quot;
<br />INTRODUCTION TO MINERAL WATER INDUSTRY<br /> CURRENT SCENERIO<br />The best beverage for India in the new millennium rate seems to be water. In recent years,the bottled driving water market has been witnessing high-decibel levels of activity,with a host of new entrants swelling the clutter. With over 200 players jostling to bethe thirst quenching favourite of the Indian consumer, the business is growing at a of over 50 per cent annually. The country's bottled water business is estimated to bearound<br />Rs. 1, 100 crore, of which the branded market accounts for Rs. 700 crore and about<br />700 million litres in volume.<br />In India, the core proposition of bottled drinking water lies in hygiene, as the qualityof tap water is bad and is rapidly deteriorating. This is in stark contrast with the Westwhere 'mineral water' indicates the attendant minerals present in the water. Mineralwater in Western countries is obtained from natural springs and is, generally, namedafter those springs. Most of the bottled water passed off as mineral water in India,however, is filtered, boiled or purified by other means such as reverse osmosis. Abetter description of bottled drinking water sold in India therefore, would be 'purifiedbottled water.<br />The growth of the category indicates the need for this 'mineral water' and the fact thatheavyweights are eyeing the segment points to the potential that is seen in this market.Coke's Kinley, Pepsi's Aquafina, Brittania, Nestle, Kingfisher, Auswater-are keen onraising their stakes in the Rs. 700 crore, 700 million litre market. The entry ofDanone’s brand, Evian, the high-priced mineral water from the French Alps, showsthe perceived potential India presents in this product category. Clearly targeted at thepremium segment of consumers, the brand is being distributed in the country byBritannia Industries. Currently, Evian has more of an institutional presence (five starhotels) than on the retail shelves, with a 1-litre bottle being priced a hefty Rs. 80<br />The market today has grown to more than Rs15bn. The organised sector -- brandedmineral water -- has only Rs7bn of market share. The rest is accounted for by theunorganized sector which is dominated by small regional players. The market is stillgrowing – at a rate greater than 80% per annum<br />Today there are more than 200 brands, out of which 10 of them are from top companies.In the branded segment, Parle’s'Bis leri 'is the market leader with a share of more than 45%. Parle Agro’s' Bailey' comes a close second with market share of 15%. Other major players in the market are' Yes 'of Kotharis, 'Ganga' of T-Series,'Himalayan,' Hello', Prime,' Florida' etc.<br />MISSION OF ‘Bash’<br />“To provide the highest quality product, keeping in mind all aspects including,freshness,purity and safety, and making it easily available to the consumer at a very affordable price”.<br /> RESEARCH METHODOLGY<br />A Research Methodology defines the purpose of the research, how it proceeds,how to measure progress and what constitute success with respect to the objectives determined for carrying out the research study.<br />The appropriate research design formulated is detailed below.<br />Exploratory Research: This kind of research has the primary objective ofdevelopment of insights into the problem. It studies the main area where theproblem lies and also tries to evaluate some appropriate courses of action.The research methodology for the present study has been adopted to reflect these realties and help reach the logical conclusion in an objective and scientific manner.The present study contemplated an exploratory research<br />RESEARCH OBJECTIVES<br />The following are the main objectives of my Research study:-<br />1.To make a brand analysis of Bisleri as a brand.<br />2.To conduct a market survey of Bisleri.<br />3.The affects on Bisleri sale, profit and market share after the launch of‘Acquafina’ by Pepsi and ‘Kinley’ by Coca Cola.<br />4.To find out the current position of Acquafina, Hello and Kinley mineral water.<br />5.Threats caused by Aquafina, Kinley and Hello to Bisleri.<br />6.Strategies and measures adopted by Bisleri to counter the competition by Hello & Kinley.<br /> NATURE OF DATA<br />PRIMARY DATA:<br />Data which is collected through directinterviews and by raising questionnaires toretailers.<br />SECONDARY DATA: <br />Secondary data that is already available and published. Various internet sites, newspaper,magazines like A&M were searched in order tofind information useful for completion of thisproject.It could be internal and external source of data.<br />Internal source: Which originates from the specific field or area where research is carried out e.g. publish broachers,official reports etc.<br />External source:This originates outside the field of study like books,periodicals, journals, newspapers and the Internet.<br /> <br /> Sources of data:<br />1) Primary Data which included the inputreceived from directly the residents through Interview.<br />2) Secondary data from the Industry manual,policy manuals, books and internet etc. <br /> COMPANY PROFILE<br />The origins of Bash lie in punjab,and the brand owes its name to harmanjit singh<br />In India, Bash set up a plant in amritsar for bottling and marketing mineral water,which was first of its kind in India. However,it did notquite work. Among other reasons, the fact that the Indian consumer was unprepared to accept bottled mineral water was responsible for its failure. Consumer mindsets weremore geared towards boiling water at home.<br /> History<br />In 1972-73 Parle changed the packaging of its bottled water to plastic bottles and that significantly made a difference in the sales. The buyers, then, were mainly the upperclass - the trendy people.<br />In 1993, Coca-Cola bought parle’s soft drink brands- thums-up, limca etc. While Coca-Cola actually bought over Parle's beverages, it agreed to a settlement that allowed the multinational to bottle and distribute Bisleri soda for a time frame of fiveyears. The charge of Bisleri water, however, remained with Parle. The upsurge in thesales of Bisleri started from this point as Parle sold off its stable of brands to Coca-Cola. This was the time when its started concentrating on making Bisleri a success inthe domestic mineral water market.The reason why Parle chose to retain the Bisleriname was that Parle saw a fairly lucrative business of mineral water in Bisleri's equity.<br />The real shift in company’s policy towards mineral water industry came in 1998,although the conscious efforts had already been started in 1994. This change wasprimarily because of the fact that the people, at this time, had started becoming morehealth conscious.<br /> Product profile<br />“It’s a compliment being generic to the category, but its not very good when consumers think any mineral water brand is Bash”<br />Bash,a product established in India by harmanjit singh, Chairman of MBS enterprises<br />Aqua Minerals has become a generic brand. Bisleri was the first marketed<br />bottled water in a totally virgin market. The brand has become synonymous with mineral water; consumers accept any brand offered by the retailer whenthey ask for Bisleri.<br />So far Ramesh Chauhan’s Bisleri enjoys the largest market share of 56% in theRs1100 crore mineral water market and is growing at the rate of 180% perannum. Annual sales of Bisleri have touched Rs400 crores. In seventies, 'Bisleri'<br />was the only mineral water which had national presence and the sale was to the tune<br />of approximately one hundred thousand cases valued at about Rs.60 lacs.<br /> MANUFACTURING<br />A quick look at Bash's manufacturing reach indicates that it is represented across the punjab – North accounts for 35% of sales for the industry, West accounts for 30%,South 20% and the East 15%.<br />In order to be available in untapped areas Bash is planing to setup 16 plants located all over the country - three-fourths of which are company owned. The balance are run by franchisees. Bash is planing for 5 plants in the North, 5 in the West- two of which were planed to setup in the next two year at Ahemdabad and Surat, 4 in the South and 2 in the East. The company is planing to locate bottling units in Chennai, Bangalore, Goa, Calcutta, Mumbai,Delhi, Jaipur, Uttar Pradesh, Punjab, Indore and Nepal in feature five to seven year’s plan.It is also changing its production strategy and shifting to a 10-hr production schedulewith sudden increase in demand planned to be met by additional production.<br />Bash has planned to expand its operations by investing Rs 10 crore in the upgradation of facilities. The 120-bottles per minute (BPM) capacity of the 3 units across the northen side of contry.Conscious of the environmental implications of its PET bottles, the company is to setup recycling plant at Amritsar, each with an outlay of Rs.50m. These willprocess 200 kg of PET per hour. The processed material will be an input for polyesteryarn manufacturers. In centers other than Delhi and Chennai, the company will set upcrushing units to crush the used PET bottles.<br />The company's expansion plans will see its water bottling capacity go up from the present 400 lack litres to 800 lack litres.MBS enterprises is planning to invest Rs 10 crore to increase its bottling capacity and double its turnover. Thee xpansion will also increase the number of company's bottling plants from 16 at present,to 25. The company will set up all the new plants as green field plants. <br /> DISTRIBUTION<br />It's obvious that availability holds the key to the market. For any product to be successful the distribution system has to be really good. Large tracts of the country have not been explored by the national brands,which explains the proliferation of smaller brands.<br />Bash’s strategy is to build a direct distribution system at an all-India level.Currently,Bash has around 8000 retail outlets in punjab.It is intended to increase this number to 16,000 outlets in order to expand brand’s reach.<br />That means serious investments in company-owned trucks and carts. MBS hopes to double its existing fleet of 100 trucks. This would make it the largest fleet owner in punjab.In order to service the home segment, the 5 litre packs are being pushed through the route of “Fat Dealers”( wholesale dealers) who are retailers as well as stockist and serve as supply points from where customer can pick the required quota. The customer can call the fat dealer and place order for home delivery of the 5 litre pack. 180 of these dealers are already functional, and more are in the process of being appointed. quot;
The idea is to make Bash all-pervasive,quot;
.<br />The company plans to have its own distribution network in places where it has its ownplants. Franchisees would manage the distribution in their respective areas of operation<br /> PACKAGING<br />Variety is spice of life. Today for any business organisation to be successful it has to provide its customers with the differentiated product that is a value buy for them. In order to cater to the changing needs of the customers the business has to continuously come out with the variants of the product so that it can target the maximum segments.<br />Today,Bash offers a variety of packaging options:150 ml, 300 ml, 500 ml,1 litre, 2 litre, 5 litre, and 20 litre.The 5-litre bottles account for 35 per cent of sales showing a growing health concern among the Indian society. 1 litre bottles account for 30 percent of the share, whereas the 500 ml bottles taking up 15 per cent.There maining sizes share the rest of the contribution.<br />The 2 litres bottles were introduced to slowly and steadily replace the conventional 1 litre bottles.This would give them an advantage over others.The 500-ml categor re-focused as a trendy product, targeted at the teenage crowd and for the roadside consumers.<br />Bash is currently a supplier to Indian Airlines with 125-ml cups.and sell over 5,000 bottles a day.<br />F ollowing is a quick overview of the various packaging<br />options provided by bash along with the target consumers:<br />Size of the bottlePrice per bottle Target cosumer500 mlRs.7Teenagers,college,students androadsideconsumers. Also aimed to supply to the Indian Railways.1 litreRs.10General consumers and travelers.1.2 litreRs.12Consumers demanding a little more water at just a little more price.2 litreRs.18Small offices, shopkeepers, households5 litreRs.20Households, institutes, offices, retail shops,showrooms20n litreRs.40Households, institutes, offices, schools and colleges<br />In addition to the above mentioned sizes, Bash also provides 150 ml cups – for Indian Airlines travellers, and 300 ml cups – for marriages and partie<br />CHALLENGES IN FRONT OF THE Bash<br />The company had the share of more than 50% of the market. But now the share of the company is going down,in the pie of the national market. Until recentlythere was competition with only the unorganized sector. Now, having drowned out bythe small-scale emulators with a 40% share of the national market, company now islimbering up for another contest – from the multinationals.<br />Other than the financial constraints up to an extent, the company has to focus on themarketing management of the product. In light of the challenge in front of thecompany and its current strengths and position, we have incorporated the marketingmix to counter the marketing strategies of the competitors by developing its ownmarketing strategies.<br />VARIANTS OF THE PRODUCT<br />The company is offering wide variants of the product. These include the differentquantities available of the product. Starting from the Jumbo pack (18 lt. Jar) to the500 ml. Bottles. In between, it also has 1 lt., 2 lt. and 5 lt. Packs.<br />In terms of another variant the company has also come up with small glasses of300ml. that are priced at Rs.3. per glass. The company has introduced these glassesfor the social occasions like marriages and get together. This again is very competitivein the price field and also the customer is getting a convenient product with thebenefit of purity at such a low price. Now the customers would not have to drinkimpure water served in unhygienic glasses<br /> <br /> PACKAGING<br />The packaging of the product is an important factor in the marketing of the product.<br />The packaging of the product was absolutely accepted by the customers till now. But it has been along time the company has changed the packaging of 1ltr. mineral water bottle.<br />One of the competitors of the company, Pepsi, has mineral water by the name of‘Aquafina’. The packaging of the Aquafina is creating the need for the companyto change its packaging and make it look sturdier. The brand Aquafina has beentargeted towards the youth and that is why they have made the bottle look morehip. Bisleri would have to give a new look to its product to stopping Aquafinafrom snatching its market share.<br />conclusion: Looking at the facts above the company according to me should<br />pay attention on the packaging of the product so that it is able to attract more<br />customers.<br />Second, the company should go for Brand Extension. The company should take<br />the benefit of the brand name it has created over a long period of time. It can<br />introduce new products in the category of beverages.<br />DISTRIBUTION NETWORK:<br />The small-scale players built their sales by piggybacking on the generic category built up by Bisleri. It’s a battle that Bisleri can win by sheer distribution muscle. One of the reason why Bisleri is running strong in this industry is its strong distribution network built over the years since its inception. Further, Bisleri plans to increase its distribution network over the southern and eastern region, where it is behind popular brands like Team in Tamil Nadu and in Andhra Pradesh<br />Conclusion: It is very important for the companies to understand that winners<br />Would be those who willence. Therefore the<br />companies should take some immediate actions to make presence in the whole country and more important is every hook and corner of the states where they are present today<br />Conclusion: It is very important for the companies to understand that winners<br />would be those who will endure a strongregional presence. Therefore the<br />companies should take some immediate actions to make presence inthe whole country and more important is every hook and corner ofthe states where they are present today.<br /> PRICE<br />AN ECONOMIC FACTOR AFFECTING THE BUYER’S BEHAVIOUR<br />Price is the sum of values that consumer exchange for the benefits of having or using<br />the product or service. Price is the only element in the marketing mix that<br />produces revenue. All other elements represent costs.<br />In India, where the majority of the population comprise of the middle-income<br />group and lower income groups it is not hard to understand that pricing is one of<br />the most important factor in the buying decisions.<br />Bisleri has met the expectations of the consumers in terms of pricing the product andalso making the product available in variations of litres, making Bisleri bothconvenient and affordable. The company is following a very aggressive pricing. Its<br />product is available at a very reasonable price. Company charges Re.1for every100ml. This strategy by the company is very effective in the Indian context where theconsumers are highly price conscious. The company has come up with another<br />variant of the product. It is 1.2 lt. Bottle that is priced at Rs.12 keeping the price<br />fixed at Re.1 per 100 ml. The company has an edge over its competitor Aquafina<br />recently launched by Pepsi that has priced its product at Rs.10 for 750 ml.<br />Conclusion: To conclude from the facts that the pricing strategy of the<br />company is very competitive and therefore the company is giving value to the<br />customers for money.<br /> PROMOTION<br />Modern marketing calls for more than just developing a good product, pricing itattractively, and making it available to the target customers, companies must alsocommunicate with their customers, and what they communicate should not be left tochance.<br />A Company’s total marketing communications program- called its PromotionMix consists of specific blend of advertising, personal selling, sales promotion,and public relations tools that the company uses to pursue its advertising andmarketing objectives.<br /> PROMOTIONAL ACTIVITY<br />Advertising Campaign of Bisleri before Launch of Acquafina &<br />Kinley<br />Every brand needs a good ad campaign to establish itself in the market. So it becomesvery imperative to look at various ad campaigns that Bisleri undertook to build itselfas a brand.<br />Bisleri started its game-plan with the punch-line of ‘Pure and Safe’ and used thesame catch-line for advertising. But with the advent of many new players, allclaiming the purity, it became very imperative for Bisleri to differentiate itsproduct so as to stand out in the market. Bisleri found the answer in ‘sealed capbottles’. It claimed 100% purity.<br />While the bottles of the other brands, it claimed, could be refilled with ordinary, oreven germinated water, Bisleri’s seal capped bottles ensured the consumer of purity ofwater and single-used ness of the bottles.<br />The ad showed a milk-man and a child showering their buffaloes and filling the‘so-called’ mineral water bottles with the same water and packing them with thesimple polythene seal and the consumer not knowing about the ‘purity’ of thewater he is drinking. Next clip shows the Bisleri bottles being sealed with plasticcaps and ensuring the purity of water. The ad did work for Bisleri and it got itsmuch needed product differentiation.<br />In 2000, some giant brands like Pepsi and coca-cola entered the mineral water<br />industry with a big bang. Bisleri now had a big threat of maintaining its market cap.<br />While Coca-cola introducing its brand ‘Kinley’ as a health care product, Pepsi<br />projected ‘Aquafina’ as something as pure as ‘Your own body’.<br />Pepsi targeted the young generation and introduced Aquafina as a fancy product to<br />carry.<br />The ad campaign of Aquafina emphasized as ‘70% of your body is water’ and thus<br />give your body the purest water. The ad showed young vibrant models and created<br />the atmosphere of youthfulness. Water, Pepsi claimed, was no longer a simple<br />beverage, but was something highly fashionable. They complimented it by giving<br />But Pepsi chose to junk this approach, and it could well afford to. Bisleri, after all,had already done most of the hard work needed to build the bottled water category.What Pepsi needed was to establish its brand in this crowded, fragmented market. Ourtask was made easier because Bisleri had concentrated on educating the consumer,instead of building its own brand values,” says Rohit Ohri, vice president and client<br />services director, Hindustan Thompson Associates Limited (HTA).<br />quot;
We wanted the imagery to position Aquafina as a youthful, premium and fun<br />brand,” says Vibha Rishi, executive director, Pepsi. The idea, she says, was not to<br />objectify bodies so that one could drool over them. “Instead, we are talking about<br />your body and the need for each one to take care of his or her body.” The ad<br />copy, which spoke of the water content in our bodies, was actually trying to establishhow important water was to our well- being and how we need to continuously replenish it.<br />While the thinking was clear that the imagery had to be built in and around purity,HTA did toy with a couple of other ideas and situations. Initially, the idea was tofocus more strongly on the fun aspect and create a story line complete with a smartidea and a twist at the end. “But we gave it up because we felt that the story might<br />take the mind away from the purity aspect that was a must to highlight,” says<br />Ohri.<br />So HTA adopted a minimalist approach and created a film with little clutter and noprops, which tried to capture the emotion of “feeling good about yourself”. Whilethe film and the imagery are completely the work of HTA, the strategic thinkingcomes from the Mother Company in the US.<br />Aquafina, in fact, is the largest-selling bottled water brand in the US with a 12per cent market share, and India is the first country outside of the US whereAquafina is being bottled.<br />Even in the US, the ad talks of the percentage of water in our bodies, but the handling<br />is a little more serious. For example, the film will show an emotional moment<br />where someone starts crying, and then you will hear the voice-over, “85 per centof your eyes are water.” “There is no internal law that forces us to follow theinternational positioning. But seeing the quality of thinking that has gone intothis, we decided to stay with this positioning, though the statements here arequite different,” explains Rishi.<br />Aquafina, like all offerings that come from the Pepsi stable, also imbibes the core<br />values of the mother brand. It addresses the Pepsi-user base, largely the youth, and<br />like Pepsi it is also being positioned as a hip brand. But Aquafina is a lot that Pepsi<br />is not. It is a little bit older, mature and affluent, and not as mass based as Pepsi.<br />Pepsi’s role in the communication is that it is the source of credibility for the product<br />and, of course, establishes the youthfulness of the brand. “But Aquafina is a brand<br />in its own right and with each piece of communication, its personality will<br />emerge” feels Ohri.<br />But while Aquafina is being given a distinct identity, it is also being targeted at thePepsi consumer and is addressing their need for safe and reliable drinking water. Willthis not cannibalize Pepsi sales? “Water does eat into the cola market,” agrees<br />Rishi, “but we can’t build a business for Pepsi based on people’s lack of access to<br />safe drinking water.<br />How can any business be built on deprivation?quot;
Both will have to co-exist and carve amarket out for themselves. And while Pepsi targets the 18-25 year olds, Aquafina alsoincludes the 30-somethings together with the college crowd. Like Pepsi, Aquafina toois looking to command a premium without being unaffordable.<br />The swirl shaped PET bottle resembles the Pepsi family and is sturdier and morehip than most others in the category that take their design cues, it seems, fromthe one liter refined oil bottles in the market. The decision to break the norm and<br />come up with a 750 ml pack size was more driven by the fact that water is<br />fundamentally consumed on the go and the 750 ml size is easy to carry around.<br />“It is ideal for an half-an-hour in the sun, one liter gets too bulky,” says Rishi.<br />Pepsi’s future plans at the moment don’t include coming up with size variants.<br />They have also ruled out the possibility of catering to the bulk market, which actuallyconstitutes 30 per cent of the total bottled water market that stands at 70 million litersannually, and is growing anywhere between 30 and 50 per cent.<br />Pepsi, obviously, is looking for a big slice of this burgeoning market, but as SubrotoChattopadhyay, executive vice president, marketing, Pepsi, says, “We have a buildingblocks approach, first we have to build the brand, and then the volumes.<br />Bisleri is tackling the situation by building the brand on the purity plank. Akin tobrand building in soft drinks, an aggressive print-and-TV campaign is being backedby hoarding, point-of-sale material, and every interface with the consumer is beingused as an opportunity to reinforce the message. For instance, all the vehicles used forsupply have been painted in bright blue, bear the Bisleri logo and sport catchy<br />baselines like “Play Safe<br />FINDINGS OF RESEARCH<br />1.Out of 100 retailers, everyone stored mineral waterandbas ically<br />these shops were centrally located to the market and were basically general store,<br />confectionery shop and small kirana shop.<br />The survey revealed that almost every shop stored mineral water, therefore itcan be interpreted that mineral water in current market scenario is ongeneral demand and retailer enjoy selling it, as the get good margin out of it.<br />2.Brand of mineral water kept by the retailers<br />The survey revealed that out of 100 retailers surveyed, all over Delhi, 70% ofthe retailers kept Bailey's mineral water, 25% Kinley, 30% Aquafina, 40%Yes and 50% the retailer kept Hello mineral water.<br />However it can be noted that retailers prefer Bisleri mineral water which has got ashare of 70% this is so because people or customer recalls mineral water with thebrand name of Bisleri. The new entrants basically Aquafna and Kinley is been<br />kept by 30% and 26% of the retailers and they consider that this product will<br />soon capture market share as the brand name will speak its quality.<br />Pie chart showing percentage of different mineral water being kept<br />by the retailers<br />3. Weeklysales of mineral water from the outlet<br />Out of 100 shopkeepers surveyed all over Delhi, the weekly sales of the mineralwater averaged approx 225 bottles of 1 lit. each which means that a total numberof bottles case or cases sold from the single outlet averaged around 15 cases. Out<br />of this Bisleri mineral water is sold most i .e. approx. 45% of the cases sold from the<br />single outlet belongs to Bisleri mineral water, whereas Kinley acquired averageof 7-8% of the total sale. Aquafina sale constitute of 10%, Bailey's sale on anaverage constitute of 20% of the total sale. However other mineral water salescomprised of 18% of the total sale.<br />Thus from the above analysis it is very clear that Bisleri still holds on dominantposition in the mineral water market, but at the same time new entrants like Aquafinaand Kinley with market share of 10% and 8% respectively may pose threat to Bisleriin the long run.<br />5.Which brand offer maximum variants of plastic bottles?<br />(a) Bisleri<br />(b) Acquafina<br />(c) Kinley<br />(d) Yes<br />(e) Hello<br />(f) Kingfisher<br />(g) Evian<br />(h) Bailey<br />(g) Any other (Pl. Specify?__)<br />6.Which brand spends more on advertising?<br />(a) Bisleri<br />(b) Acquafina<br />(c) Kinley<br />(d) Yes<br />(e) Hello<br />(f) Kingfisher<br />(g) Evian<br />(h) Bailey<br />(g) Any other (Pl. Specify?__)<br />7.Have ever receive complaints regarding any existing brand? If Yes<br />which brand?<br />(a) Bisleri<br />(b) Acquafina<br />(c) Kinley<br />(d) Yes<br />(e) Hello<br />(f) Kingfisher<br />(g) Evian<br />(h) Bailey<br />(g) Any other (Pl. Specify?__)<br />8.What is the weekly sale of your famous brand?<br />………………………………………………………………………………………….<br />9.How often do you promote local brands and why?<br />………………………………………………………………………………………….<br />10.Do you feel any major differences between branded and unbranded<br />mineral water?<br />………………………………………………………………………………………….<br />11.How often do your customers asked for Bisleri, Kinley & Acquafina?<br />………………………………………………………………………………………….<br />12. What advantages do you get by stocking Bisleri, Kinley &<br />Acquafina?<br />………………………………………………………………………………………….<br />13.How frequently you receive Bisleri, Kinley & Acquafina from their<br />respective distributors?<br />(a) Monthly<br />(b) Weekly<br />(c) Twice a week<br />(d) daily<br />THANK YOU<br />BIBLIOGRAPHY<br />BOOKS & JOURNALS<br />•<br />MARKETING MANAGEMENT BY PHILIP KOTLER.<br />•<br />quot;
THE EFFECTIVE USE OF MARKET RESEARCHquot;
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