This document provides a summary of a project report on a survey of retailers and consumers of soft drinks. It includes: - An executive summary that found Pepsi is leading in the market compared to its main competitor Coca-Cola due to new promotional ideas and good packaging/taste. - A history of Pepsi from its founding in 1898 to recent acquisitions and expansions. - An overview of SMV Beverages Ltd, the franchise bottling plant that produced Pepsi products in Jamshedpur.