The document discusses the distribution approaches, marketing campaigns, target audiences, and key details of four films: Escape Plan, The Shawshank Redemption, The Green Mile, and an unnamed film. For Escape Plan, the film was first screened at Comic-Con and then released in October 2013 in select cities in the US. It targeted adult males and was promoted through gaming websites and conferences. The Shawshank Redemption was released first in Canada in September 1994 and select US theaters, then expanded in October, and was re-released in February 1995 for awards season. It targeted adult males and had three trailers released over time. The Green Mile was released in US theaters in December 1999 and on DVD in June 2000

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Foundation Portfolio:
Film Task
By Keyton King

2.  Audience
 The target audience was adult males.
 They appealed to this audience by using male
dominated areas to show the film and within the
film. An example of this is having the first
screening at the Comic Con, which would be
mostly men. Also, the used actors such as Arnold
Schwarzenegger and 50 Cents, who are both
actors liked by males.
Escape Plan

3.  Distribution Approach
 First screened entire film July 18th, 2013 at San
Diego Comic Con. Then released in October 9th,
2013 in the Philippines and October 15th in New
York City for the premiere in the U.S. Then,
October 18th, 2013 it was released throughout the
United States. The DVD was sold in Target for
$10 and could be purchased for $19.99 in HD.
 The film had a lower budget; therefore showed
in October, a time when no other big films were
shown.
 The movie was shot on digital, but transferred to
film in order to accommodate other theaters.
Escape Plan

4. Escape Plan
 Distribution (cont.)
 List of release dates

5.  Marketing Campaign
 On June 27th, 2013, a debut trailer of Escape Plan
was released through gaming website IGN.
 Promoted film through conference at The
Expendables 2.
Escape Plan

6.  Audience
 The target audience is young, adult males.
 They appeal to this audience by having the film
rated R. Also, the setting is within a prison and
involves violence.
 In the opening scene, it introduces the scene of the
prison, allowing for the viewer to feel that sense of
violence.
The Shawshank
Redemption

7.  Distribution Approach
 The movie was first released in Canada in
September of 1994. Then, in October it was
released in the U.S.
 The film was released in select theaters in
September, and then released to over 900
theaters in October.
 The movie was re-released in February of 1995 in
order to be fresh in people’s minds for awards
season.
 It was released in 2D and used film, as that was
all that available at the time.
The Shawshank
Redemption

8.  Marketing Campaign
 Three trailers were released over a expansion of
time.
 All three trailers were on YouTube, but first
debuted on TV.
The Shawshank
Redemption

9.  Audience
 The audience of this film was adult males.
 The audience was appealed to by using action
and danger, which appeals to mostly males.
Green Mile

10.  Distribution Approach
 The first screening took place at various theaters
nationwide, and on December 10th, 1999, it was
released in the U.S. The DVD was released June
13th, 2000 in the U.S.
 The film was released right before awards season
in order to keep the film fresh in people’s minds.
 The movie was made in film format and in 2D.
Green Mile

11.  Marketing Campaign
 The film was promoted through three trailers/
teasers and one DVD promotion video.
 These clips were released during commercial
breaks on TV and right before movies in theaters.
Green Mile