The document provides information about the film distribution process and compares British and American films. It discusses the typical path a film takes from production to exhibition in theaters. It then analyzes data showing British films generally receive higher critic and audience ratings than American films, though Hollywood films are more widely known. Key differences highlighted between British and American films include content, locations, actors, and genres. Brief contextual summaries are also given for the films Straight Outta Compton and I, Daniel Blake. Finally, the marketing approaches for the two films are contrasted.

1. Film Institutions in
general…

2. Introduction-
Production

3. Distribution an circulation
of film products
 The film may be exhibited directly to the public either through a movie
theatre or Here's the path a film usually takes to get to your local theatre:
1. Someone has an idea for a movie…
2. The film is completed and sent to the studio…
3. The studio makes a licensing agreement with a distribution company…
4. The distribution company determines how many copies (prints) of the film to make…
5. The theatre shows the movie for a specified number of weeks (engagement)…
6. You buy a ticket and watch the movie…
7. At the end of the engagement, the theatre sends the print back to the distribution
company and makes payment on the lease agreement.
Vertical Integration
 Three stages are seen as part of
the larger process, under the
control of one company like
warner brothers.
Horizontal Integration
 Distribution is a collaborative
process, for example
independent companies will
depend on other companies to
Distribution
 Film distribution is the process
of making a movie available for
viewing by an audience.

4. Institutionalised and specialised
films

5. Hollywood vs British films-
Facts
• I took a look at British films over the past 10 years and found:
• The average critic’s score for Hollywood films is 5 out of 10.
• The average critic’s score for low budget British films is 6.5
out of 10.
• Across all films, British films get higher audience ratings than
American ones
• Broadly, audiences and critics agree on the ‘quality’ of a film
• British films that critics loved but audiences hated include
The Deep Blue Sea (2011), Coriolanus (2011) and The Arbour
(2010).
• Judging from all in information based upon the films British
films kind of have a higher rating and a higher audience but
being honest American films are more well know compared to
British films.

6. What you see in British films vs American films
British films
 Drugs/ alcohol.
 Day to day life.
 Different cultures.
 Poverty.
 Less known actors.
 Urban areas.
American films
• Stereo-type
characters.
• Famous locations.
• Well known actors.
• Action.
• Adventure.
• Horror.
• Animation.

7. Brief contextualisation of each both films
Straight outta Compton
 Released in august 28th 2015 (Film)
 Music Album handed by Dr Dre
 Genre- West coast hip hop, gangster rap.
 They had three songs, “Straight outta Compton”
released on July 10th 1988.
 “Gangster” released on September 5th 1988.
 “Express yourself” released on march 27th 1989.
 The film is about a group NWA who emerges
from the man streets of Compton in L.A. Mid
1980’s hop culture with their music and tales
about life in the hood.
 Main writers- Johnathon Herman and Andrea
Berlof.
 Director- F. Gary Gray.

8. Brief contextualisation for both films.
I, Daniel Blake
 Released on the 21st October 2016.
 The film is based upon a man who suffered a
heart attack at 59 years old, a carpenter must
fight the bureaucratic forces of the system in
order to receive employment.
 Director- Ken loach.
 Writer- Paul Laverty.
 Filmed in locations like London and England.
 Box office opening weekend- 337,649 euros
(Italy).
 British film.

9. Marketing
Straight outta Compton
 While shooting in California the production spent $50 million
in the state.
 Beats by Dre launched a new app through the website
“StraightOuttaSomewhere.com.” The app allows users to create
a meme by uploading a picture with the "Straight Outta" logo
and fill in the blank with a location of their choice. In under 24
hours, over 78,000 "Straight Outta" images were downloaded
on social media sites and over 6 million downloads were
generated before the film's opening day.
 Straight Outta Compton grossed $161.2 million in the United
States and Canada. Also $40.4 million in other territories for a
worldwide total of $201.6 million. A website called
Deadline.com calculated the net profit of the film to be $91.1
million, when factoring together all expenses and revenues for
the film.

10. Marketing
I, Daniel Blake
 On the opening weekend, the film went on to make
£5.44 million, and to date has made nearly £10 million
at the box office.
 Domestic Box Office $260,354.
 International Box Office $8,900,705.
 Worldwide Box Office $9,161,059.
 I, Daniel Blake became Loach’s biggest U.K opening of
all time with $540,000, topping his previous Palme
winner The Wind That Shakes the Barley.
 While that 2006 hit about the Irish War of
Independence may still be his biggest box-office
success in the U.K., 90 percent of its $4.9 million came
from Ireland.
 I, Daniel Blake, currently at $3.8 million but still
packing cinemas is by far his most successful film
taking into account just England, Scotland and Wales.