2. Release Date
Most of the biggest Crime/thriller films come out in the summer I came up
with this conclusion as film such as The A-Team came out in August which
was at the start of the summer. So we are going to release the film on the 6th
of August.
Another reason this is a good time to release it is because of the holidays
where people will be off from work so they will have time to go to the
cinema.
3. Type of release
• The release type of High Stakes is that it will be released in major cinemas
across the country on the 6th of August. The release of the film will be
available across the country as there will be people all over the country
wanting to watch the film.
• To build up hype of the film there will be a marketing campaign where
there will be 20 pairs of tickets available for premier for the film.
• In the marketing campaign we will use website such as four square to
build up chatter.
4. BBFC
• The age group we set for the film is 15 plus that's why for the market
campaign we are going to use late night chat show to promote the film
and to introduce the new characters.
5. Similar Titles
Similar films that have been released are called
21 (2008)
The poker club (2008)
5 card stud (1968)
Poker (2011)
6. Casting
• All the major cast members will be doing interviews all over to country to
promote the film. The lead actors which be interview by the most popular
talk show host Graham Norton and the one show.
