Attack the Block had a limited theatrical release in the US on 8 screens and 352 screens in the UK, relying heavily on word-of-mouth advertising due to its small budget and unknown cast. In contrast, Se7en had a widespread global distribution through major studio New Line Cinema, with promotional support and an established director and stars like Brad Pitt and Morgan Freeman, allowing it to be released on over 1,000 screens and make over 10 times its budget.
2. Attack the block - distribution
Se7en- distribution
•They put out comic book style •Se7en had many distributors to make
posters the film go world wide
•Held interviews with the director Joe •New line cinema are a very high up
Cornish and also Nick Frost who is a film company
famous British actor •Trailer showed it to be thrilling
•They made the trailer appeal to •They had massive stars like Brad Pitt
people who loved the Kidulthood films and Morgan Freeman.
as they are very similar. •Released it in September where the
•They released it in America and had children are back it school meaning
subtitles for North American releases adults would have more free time to
due to British slang see it.
•They used very unknown actors •It achieved 10 times it’s budget.
except for Nick Frost •Director had also directed films like
fight club and alien.
3. Attack the block - Exhibition Attack the block - Exhibition
•8 screens in the USA •budget: 33 million
•352 screens in the UK •Profit: 327 million
•Opening weekend figures were very •Released in 32 countries
low compared to hollywood •Was huge and released everywhere
blockbusters
•The distributors relied a lot on word
of mouth
